its about corporate communication

1. INTEGRATED MARKETING
COMMUNICATION -2
CORPORATE COMMUNICATION
ADVERTISING
PROPOGANDA
PUBLICITY
PUBLIC RELATION
PRESENTED BY
ANKUR TYAGI

2. CORPORATE COMMUNICATION
CORPORATE COMMUNICATION:-The sharing
of information within a business. Corporate
communication elements of a corporation. To facilitate
corporate communication, a business manager will
usually need to have
or develop considerable interpersonal skills - such
as effective speaking, writing and listening - in order to
best assist information sharing within their department.
Also called organizational communication.

3. CORPORATE COMMUNICATION
The responsibilities of corporate communication are:
to flesh out the profile of the "company behind the brand"
(corporate branding)
to minimize discrepancies between the company's
desired identity and brand features
to delegate tasks in communication
to formulate and execute effective procedures to make
decisions on communication matters
to mobilize internal and external support for corporate
objectives
to coordinate with international business firms

4. ADVERTISING
ADVERTIDING:-
The activity or profession of producing information for pr
omoting the sale of commercial products or services.
Defined by the Advertising Association of the UK.
Advertising is a means of communication with the users
of a product or service. Advertisements are messages
paid for by those who send them and are intended to
inform or influence people who receive them.

5. PROPAGANDA
PROPAGANDA :- In general, a message designed to persuade its
intended audience to think and behave in a certain manner.
Thus advertising is commercial propaganda. In specific,
institutionalized
and systematic spreading of information and/or disinformation,
usually to promote a narrow political or religious viewpoint.
Originally, propaganda meant an arm of the Roman Catholic
church responsible for 'de propaganda fidei,' propagation of the
faith. It acquired negative connotations in the 20th century when
totalitarian regimes (principally the Nazi Germany) used
every means to distort facts and spread total falsehoods.

6. PUBLICITY
PUBLICITY :- Type of promotion that relies on public
relations effect of a news story carried
usually free by mass media. The main objective of
publicity is not sales promotion, but creation of
an image through editorial or 'independent source'
commentary. While the publicist
can control the content of the story, he or she may not
have any control over its placement or interpretation
by the media.

7. PUBLICRELATION
PUBLICRELATION :- The profession or practice of
creating and maintaining goodwill of
an organization's various publics (customers, employe
es, investors, suppliers, etc.), usually
through publicity and other
nonpaid forms of communication. These efforts may
also include support of arts,
charitable causes, education, sporting events, and
other civic engagements.