This document discusses personal branding and how it relates to corporate branding. It suggests that personal branding involves using social media like blogs, social networks, and communities to promote yourself, services, customer care, and recruiting. Corporate branding similarly uses websites, social media, and communities to promote their business. Both personal and corporate branding rely on navigation through search engines and online communities. The document encourages individuals to create, comment on, and share content online to build their personal brand in a way that also supports their organization's corporate brand.

1. Personal branding towards
Corporate branding
SAP INSIDE TRACK BELGIUM 2012
(FRIDAY NOV. 23RD)
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2. In short
ORCHESTRAAA
 Adjust
 Advise
 Achieve
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3. PERSONAL BRANDING
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4. We are the communities!
Corporate
website Social website Social networks
Corporate and Blogs Products, services and
marketing Own communities contents promotion.
presentation Customer care
Web shop HR promotion,
Landing pages recruiting
Navigation via search engines Navigation via communities
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5. Getting to you know yourself
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http://gobieta.com/images/Following_Companies_Twitter.jpg

7. Create, comment, forward
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8. CORPORATE BRANDING
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11. Thank you!
 Marinaaa Aubert
aubertm@orchestraaa.com 0477 97 82 35 @aubertm
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