What Old School Hip Hop Teaches us About Content Marketing
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Old School Hip Hop teaches valuable lessons about content marketing through its four main elements: innovation, remixing, authenticity, and storytelling. Hip Hop pioneers like Grandmaster Flash demonstrated innovation by creating new styles and sounds. DJ Kool Herc remixed songs to keep crowds engaged. Artists like Jay-Z ensure their content remains authentic by sharing personal struggles and speaking genuinely to their audiences. Powerful storytelling, as seen in Jay-Z's book, helps generate interest and make content more memorable and relevant. These Hip Hop principles of innovating, remixing authentically, and focusing on narrative can help inject freshness into various types of content marketing.
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What Old School Hip Hop Teaches us About Content Marketing
- 1. What Old School Hip Hop Teaches Us About Content Marketing
- 9. BEFOREYou tweet something bad
- 10. seek first to understand
- 11. to ponder, question, agree, or disagree SafeSpace
- 17. SocialFish.com
- 18. ABOUT You!
- 19. The Fresh Prince? OR LL Cool J?
- 20. What This Presentation Is Not... LET’SBECLEAR
- 21. 1 AMUSICLESSONONHow To Rap or Make a Beat
- 22. 2 ARECOMMENDATIONTOPLACE Hip Hop References in Content
- 23. Increasingly DifficultTell Me How This is Relevant WIIFM?
- 24. 1 UNCOVEREXACTLYWHATOld School Hip Hop’s All About
- 25. UNDERSTANDHOWHIPHOPPRINCIPLES 2 Directly Apply to Your Content
- 26. Freshness Into Blogs, Emails, eBooks, Videos, etc. 3 DISCUSSHOWTHESELESSONSINJECT
- 28. 1 How Hip Hop Principles Apply2 3 Inject Freshness into Content Uncover Hip Hop’s Origins
- 29. We Live in a Hip Hop World
- 30. We Live in a Hip Hop World Obama talks Hip Hop: tinyurl.com/obamahiphop
- 31. THEORIGINSIncreasingly Difficultof Old School Hip Hop
- 33. Sedgwick Ave Playground DJ Kool Herc
- 43. Graphic Novel Preparedness Kit
- 44. Let’s Break This Down
- 45. 1 Research cultural references 2 4 Don’t try too hard, but have fun! 3 Stop people in their tracks Connect your message
- 47. 1 Research cultural references 2 4 Don’t try too hard, but have fun! 3 Stop people in their tracks Connect your message
- 48. Increasingly DifficultSteal Like an Artist. REMIXING 2
- 50. Hear the samples: tinyurl.com/llcooljsamples
- 58. Let’s Break This Down
- 59. 1 Keep Swap File with Ideas 2 4 Don’t Copy/Paste, Be Creative! 3 Regularly Go To This Well What Fits Your ContenT Goal?
- 60. EXERCISE WHOLEROOMDISCUSSIONThink Like a DJ. Think Like a Curator.
- 61. 1 Keep Swipe File with Ideas 2 4 Don’t Copy/Paste, Be Creative! 3 Regularly Go To This Well What Fits Your ContenT Goal?
- 62. Increasingly DifficultKeeping it Real. AUTHENTICITY 3
- 67. Watch the video: tinyurl.com/videodove
- 68. Let’s Break This Down
- 69. 1 Get Immersed in Audience’s World 2 4 Cheat: Record or Interview Them 3 Understand Their Struggles Speak/Write in Their Language
- 70. EXERCISE INDIVIDUALREFLECTIONWhat Makes You, You? What Drives Members?
- 71. 1 Get Immersed in Audience’s World 2 4 Cheat: Record or Interview Them 3 Understand Their Struggles Speak/Write in Their Language
- 72. Increasingly DifficultA POWERFUL NARRATIVE. STORYTELLING 4
- 73. Jay-Z Charlie Rose Interview About His book Decoded
- 80. Let’s Break This Down
- 81. 1 How’s Your Story Relevant? 2 4 Challenges, Desires, Interests, Emotions 3 Spotlight Member Stories No Fluff, Remember Authenticity
- 82. EXERCISE TABLEDISCUSSIONBringing the Story to Life
- 83. Blog post Video Email newsletter Podcast Social media (FB, Twitter, Pinterest, G+) Microsite Case study eBook what else?
- 84. 1 How’s Your Story Relevant? 2 4 Challenges, Desires, Interests, Emotions 3 Spotlight Member Stories No Fluff, Remember Authenticity
- 87. DIRECTORat Aptify Bryan Kelly Marketing maddie@socialfish.org bryan.kelly@aptify.com Web Maddie Grant Strategist at ICF Web