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It’s not how good you are,
it’s how good you want to be

Paul Arden – Ed. Phaidon
Your vision of where or who you
want to be is the greatest asset you
                have.


Without having a goal it’s difficult
            to score.
How good do you want to be ?




Good     VERY Good   The best in your field   The best in the world
Talent helps, but it won’t take you as far as ambition.

Everybody wants to be good, but not too many are
prepared to make the sacrifices it takes to be great.

You must not confuse being good with being liked.

The only way to learn is through experience and
mistakes.
« I want to be as famous as Persil Automatic »
                  Victoria Beckham
Try to do the things that you’re incapable of.


Make your vision of where you want to be a reality.


Nothing is impossible.
Do not seek for Praise. Seek for criticism.
If you are involved in something that goes wrong,
never blame others. Blame No one but yourself.


Excuses are useless. Result are priceless.
Under promise.
Over delivery.
Don’t promise what you can’t deliver.


Give away everything you know and more will come
back to you.
« Fail, fail again.
  Fail Better. »
     Samuel Beckett
Don’t take ‘‘No’’ for an anwser.


When it can’t be done, do it. If you don’t do it, it
doesn’t exist.


The person who doesn’t make mistakes is unlikely to
make anything.
It’s wrong to be right.




It’s right to be wrong.
Don’t be afraid of silly ideas.


If you are in deadlock, try to do the opposite of what
the solution requires.


If you get stuck, draw with a different pen.
Don’t give a speech. Put on a show!
Invent a look and a layout that dramatize the product
or service you’re selling without a regard for
fashion.


Compose your ad from the weakest point.


Rough layout sell the idea better than pollished ones.
« Awards are merely badges of mediocrity »
                 Charles Ives
Do not try to follow fashion.


You don’t have to be creative to be creative.


Lines (slogans) win business.
"It’s not how good you are, it's how good you want to be" by Paul Arden
15 Avenue du Thiou            1060 Tiger Tail Dr
      74000 Annecy               Riverside, CA 92506
          France                         USA

             Tel. + 33 (0) 450 275 349
             Cell. + 33 (0) 675 705 859


            info@switchconsulting.fr
             www.switchconsulting.fr



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"It’s not how good you are, it's how good you want to be" by Paul Arden

  • 1. It’s not how good you are, it’s how good you want to be Paul Arden – Ed. Phaidon
  • 2. Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
  • 3. How good do you want to be ? Good VERY Good The best in your field The best in the world
  • 4. Talent helps, but it won’t take you as far as ambition. Everybody wants to be good, but not too many are prepared to make the sacrifices it takes to be great. You must not confuse being good with being liked. The only way to learn is through experience and mistakes.
  • 5. « I want to be as famous as Persil Automatic » Victoria Beckham
  • 6. Try to do the things that you’re incapable of. Make your vision of where you want to be a reality. Nothing is impossible.
  • 7. Do not seek for Praise. Seek for criticism.
  • 8. If you are involved in something that goes wrong, never blame others. Blame No one but yourself. Excuses are useless. Result are priceless.
  • 10. Don’t promise what you can’t deliver. Give away everything you know and more will come back to you.
  • 11. « Fail, fail again. Fail Better. » Samuel Beckett
  • 12. Don’t take ‘‘No’’ for an anwser. When it can’t be done, do it. If you don’t do it, it doesn’t exist. The person who doesn’t make mistakes is unlikely to make anything.
  • 13. It’s wrong to be right. It’s right to be wrong.
  • 14. Don’t be afraid of silly ideas. If you are in deadlock, try to do the opposite of what the solution requires. If you get stuck, draw with a different pen.
  • 15. Don’t give a speech. Put on a show!
  • 16. Invent a look and a layout that dramatize the product or service you’re selling without a regard for fashion. Compose your ad from the weakest point. Rough layout sell the idea better than pollished ones.
  • 17. « Awards are merely badges of mediocrity » Charles Ives
  • 18. Do not try to follow fashion. You don’t have to be creative to be creative. Lines (slogans) win business.
  • 20. 15 Avenue du Thiou 1060 Tiger Tail Dr 74000 Annecy Riverside, CA 92506 France USA Tel. + 33 (0) 450 275 349 Cell. + 33 (0) 675 705 859 info@switchconsulting.fr www.switchconsulting.fr Follow us on