This project was for my Writing in the Workplace class. My team members and I created a new business, our roles, and a business plan to go along with it.

1. The Corporate
Athletic
Association
Business Plan

2. Mission Statement
We are a non-profit organization that
provides a competitive atmosphere
while improving teamwork, leadership,
and camaraderie in the corporate
world. Through sport and fitness we
actively improve the health and
wellness of communities in New York
City.

3. Core Values
● Corporate responsibility
● Well being of the community
● Promoting efficiency

4. Organizational Chart

5. Jeffrey Grygiel
● Chief Financial Officer
● Bachelor of Science in Accounting
Responsibilities
● In charge of past, present, and
future financial condition

6. Giancarlo Regni
● Athletic Director
● Bachelor of Science in
Clinical Exercise Science
● Certified Personal Trainer &
Athletic Trainer

7. Responsibilities
● Provide administrative direction and
oversight for all corporate athletic staff and
activities.
● Promote and reinforce overall good health
and wellness.

8. Promotion of Wellness
● Weekly Fitness and Nutrition Articles
o Dispel myths.
● On-Site Athletic Trainers (interns)
● Smoothie Truck

9. Christopher A. Forrest
● Business Administration, Finance
and Management
● Managing internal and external
operations
● Event Scheduling
● Crisis management

10. Scheduling
● One 4-5 Month Season
● 16 Games
● Playoffs and Championship

11. Erin McQuillan
● Chief Marketing Officer
● Bachelor of Science, Business
Administration; Concentration
in Marketing
● Minor in Sport Studies
● Responsibilities:
o Promote our Organization
o Reach Target Market

12. SWOT Analysis
● Strengths:
o No competitors
o Unique Organization
o Provides health and wellness to
companies
● Weaknesses:
o Startup Costs
o Limited number of sports offered

13. SWOT Analysis
● Opportunities:
o Adding more sports to the Association
o Expansion into an athletic facility
o Expansion into cities across the United
States
● Threats:
o No funds to continue operations
o Limited number of participants

14. Target Market
● Employees who are looking for a competitive
way to be active.
● Businesses that are striving to have more
teamwork, leadership and camaraderie in
their company.
● Employees of all ages in NYC.

15. Marketing Strategy
● Social media; Twitter, Facebook, Instagram
● Email invitations
● Face-to-Face

16. Financing
● Short-term loans
● Sponsors
● Investors

17. Financing
● Estimated start-up costs of $55,000
● $4,000 per company to enter (16 team
league)
● Anticipating $64,000 in revenues

18. Costs & Expenses
● Uniform
● Equipment
● Rent space
● Referees
● Equipment
● Marketing/Advertising
● Startup costs
● Wages

19. Sponsorships
● Sporting goods stores
● Participating Companies
● Local gyms
● Health & fitness stores

20. Goals
Short Term:
● Grow the size of our leagues
● Offer more sports
● Add an additional location
Long Term:
● Open a headquarters for all our activities
● Expand our service to many different cities

21. Questions?