The document describes a new running training device that provides comprehensive biometrics and motion analytics to help runners of all levels improve. It collects vital statistics like heart rate, VO2 levels, stride length, hydration and biomechanics to analyze running form and efficiency. Using leading coaches and social features, it aims to propel amateur athletes to elite levels by understanding their body's signals and identifying areas for improvement. The device lives in the cloud for anytime access and analysis on desktops and mobile devices. It is positioned as an ultimate professional training partner beyond basic fitness trackers by supporting runners' hard work and life dreams through data-driven goals and motivation.

1. Running Man
The best data. The best coaches. The
best results.
Credit: Ben Dennis, Kevin Haverlock, Andrij Harasewych, David Looby, Jim Tarpey, Kunal
Tandon, Nadia Munoz, Adam Weiner, Jonathan Gregorio, Sotee Loey

2. The Winning Edge
Natural ability.
Relentless training.
These factors combine to propel
athletes to the top.
But those elements must be tied
together to be meaningful.
You have to do more than listen
to your body to master it...
...you've got to understand
what it's saying to you.

3. Previous Tech
Basic Monitoring Equipment
Heart Rate Monitors, Running Watches, Pedometers
Health Tracking Monitors
GPS point-to-point tracking
Usually sport specific (running vs biking vs swimming all have different gear)
It's not enough! It's not comprehensive!

4. Statistic
Biomechanics - vital statistic monitoring
but focus on running. sample metrics include
○ Heart rate
○ v02
○ Stride turnover & length
○ Perspiration/hydration analysis
○ Biomechanics
■ Form/efficiency of run

5. Our Device
● Motion Analytics
○ Most accurate
● Lives in the cloud, always available
● Comprehensive fitness dashboard -- not
just calories or miles run All your data.
Everywhere.
● Analysis by leading coaches
● Alerts for key breakthroughs
● Share your success with others -- Social!

6. Down to Business
Key Resources:
We will need initial investments to fund the first batch of the product
Cost Structure:
- Production expenses
- In-house staff salaries
- Distribution costs.
- Promotional costs
Revenue Streams:
There is a one time fee for the bodysuit and the app. Extra charges will be
applied to various in-app purchases that extend the functionality of the app and
add new content (workout plans, diet regimens, dashboards..etc). We will also
offer features to attract ancillary supporters, such as nutritionists, trainers and
coaches, who may enroll in courses to earn credentials as [product-name]-
certifed support professionals..

7. Runners
Affluent and well educated consumer group
● Attractive age and gender distributions across the population
● 16 million runners with household income of $75K or more.
● Runners nearly $10 billion/year on their sport

8. Commercial
Focused on the Runner.

9. Running professionally takes a special type of person.

10. One with Drive and Motivation.

11. With Determination and Stamina.

12. It takes as much natural ability as it does relentless
effort to make it to the top level.

13. Where every activity is analyzed. Every motion is
scrutinized. Every ingredient is measured.

14. Every element, combined, is utilized to propel a runner
from competing at an amateur level to thriving as an
elite athlete.

15. Every element, combined, is utilized to propel a runner
from competing at an amateur level to thriving as an
elite athlete.

16. Introducing a new way to support your hard and life
dreams. It’s not just an evolution to the FitBit or
Nike+ Fuelband. It’s the Revolution to your training
efforts.

17. And it’s not just a lifestyle activity tracker. It’s the
ultimate professional training partner.

18. Measure your nutrition intake and improve your
energy levels.

19. Identify what products are best for your runs to
increase your stamina.

20. Analyze your body’s motion in order to improve your
form and efficiency of movement.

21. Track your goals and use special game tools to
increase your motivation.

22. Share your progress with friends or compete against
others also in your social graph.

23. And do all of this from anywhere, anytime on any
platform.

24. Your running shoes are no longer the most important
part of your running toolbox. Your action readers and
dashboard are. Easily tape the readers to your
existing training gear and track your progress on your
computer, iPhone or any other device.

25. Avoid excuses. Avoid Agony. Avoid Defeat.

26. Thrive.

27. Win.

28. Know More. Win More.