Crossfit ozona pp2
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Crossfit Ozona is a proposed Crossfit gym in Palm Harbor, Florida. The Crossfit industry has grown significantly since 2009, with over 5,000 affiliates worldwide. Crossfit members on average pay $150 per month, compared to $55 for a typical gym membership. There are currently 4 Crossfit gyms within 15 miles of the proposed location, but none within 5 miles. A survey found 67% of local residents were interested in trying Crossfit. The strengths of Crossfit Ozona would include passionate owners/trainers and a community environment. Weaknesses include its small size and lack of name recognition. Opportunities exist to build brand loyalty and appeal to all fitness levels. Threats include competition from large
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Crossfit Ozona projects quarterly and annual cash flows for its first three years of operation. In year one, it forecasts $9,025 in net cash flow. In year two, it anticipates $19,200 in net cash flow despite expecting some loss of members. By year three, large gains in membership are predicted to result in $34,200 in net cash flow. The balance sheet shows increasing assets like cash and equipment over the three years, with net worth growing from $4,000 to $16,000.
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Crossfit Ozona projects quarterly and annual revenue and costs for its first three years of operation. In year one, they project earning $12,825 in revenue but incurring costs of $10,200 per quarter for a total first year loss. Years two and three are projected to have lower quarterly costs of $4,500 and break even in year two even without growth. The projections take a conservative approach to estimating new members and revenue.
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The Crossfit Ozona business model focuses on excellence in coaching, training experience, and other operations. They aim to be inclusive and make all athletes feel welcome. As a principal-based business, they will go the extra mile for clients and treat everyone with integrity, even if it means tough feedback. Memberships will be $125 per month with intro classes costing an additional $50 each. Their goal is to have 20 members in the first 3 months and 30 members in the first year to cover expenses and make a profit through word-of-mouth without commercial ads or upsells.
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Crossfit ozona pp2
- 2. Crossfit Industry ● Since 2009, the number of Crossfit Affiliates(gyms) has grown world wide from 1,500 to over 5,000. ● The gym industry is over a $20 Billion/ per year business. ● The average person pays over $55 for their regular gym membership and uses it only twice per week. ● Crossfit members pay on average of $150 per month for usage.
- 3. Crossfit Key Performance Indicators ● Customer Satisfaction ● Services Offered/Capabilities ● Staff ● Memberships
- 4. Crossfit Market We're not serving Globo-Gym junkies. We serve the people who want to get fit, and who aren't afraid of the work that's involved!
- 5. Crossfit Market ● There are 4 Crossfit Affiliates in a 15 mile radius of our location in the Palm Harbor/Clearwater area. ● There are two LA Fitness gyms in the same radius. ● There are no Crossfit gyms within 5 miles of our location. ● Results of an internet survey we held via Facebook yielded that 67% of Ozona and Palm Harbor residents that took it were interested in trying Crossfit.
- 6. Crossfit Pain Point Quote “You know what releases endorphins and is addictive? Fun. If you are having fun while exercising, not only will you be less focused on your labored breathing and heavy limbs, but you will come to associate exercise with fun, further increasing the likelihood that you will re-engage in said activity.”
- 7. Top Competition Crossfit Triumph ● Market: North Pinellas County ● Cost: $150 per month ● Advertising: Blog, Facebook, Word of mouth ● Weakness: Lack of clientele in No. Pinellas, Tarpon Area
- 8. Top Competition Crossfit Rebels Market: Clearwater/Dunedin/Largo Cost: $189 per month Advertising: Website, Blog, Word of Mouth Weakness: Location tucked in industrial warehouse park. Hard to find out about.
- 9. Top Competition LA Fitness Market: Palm Harbor, North Pinellas County Cost: Roughly $55 per month Advertising: Viral Fliers, Internet, Radio, Television, Newspaper, Mass Marketing Weakness: Same “large gym” feel. More of a social club than fitness center. No sense of community. Members are more of a number, less of a person. This leads to lack of accountability and use.
- 10. SWOT STRENGTHS ● Educated and passionate owners/trainers ● Team work outs ● Community/family environment ● Developed unique fitness program ● Appeals to serious/dedicated athletes ● Consumer goal oriented ● Short effective workouts leave time for customers daily tasks/priorities
- 11. SWOT WEAKNESSES ● Small business ● Name not well known ● Membership is small ● No traditional promotion/advertising ● Program design may not appeal to all athletes
- 12. SWOT OPPORTUNITIES ● Build brand loyal consumers ● Appeal to all fitness levels ● Provide consumers with the means to better their fitness and life ● Word of mouth advertising and paid advertising to enhance business ● Increase membership and locations
- 13. SWOT THREATS ● Large corporation/24hr/Large Gym Companies in the area ● Pricey membership compared to said Large Gyms ● May be intimidating to the casual fitness consumer ● People prefer own workout routine, fitness alone, or on own time ● Consumers locked into other memberships ● Lack of knowledge of programs has reputation for causing injuries