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Social media analysis lindsey castrodale

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Social media analysis lindsey castrodale

  1. 1. Social Media Analysis<br />Orlando’s Personal Fitness<br />Little Rock, AR<br />By: Lindsey Castrodale<br />
  2. 2. Background<br />Small, private gym<br />About 130 clients/members in well developed suburbs of West Little Rock, AR<br />Services<br />Personal training, group exercise, pilates, nutrition planning, memberships, supplement sales<br />Branding<br />Personal, intimate workout setting. <br />Customers greeted by name.<br />
  3. 3. Analysis: SWOT<br />
  4. 4. Analysis: Target Market & Goals<br />Target Market<br />Business or retired men and women ages 30-60.<br /> Older clients over 60 who are looking to stay healthy and in shape. <br />Young professionals ages 25 to 35, working nearby. <br />Middle school and high school athletes looking to take their training to the next level.<br />Organization's online goals<br />Orlando’s Personal Fitness has two main online goals.<br />To increase number of corporate memberships and business accounts at the gym.<br />To increase number of middle school and high school athletes looking to take their training to the next level. <br />
  5. 5. Analysis: Existing Website and Existing Social Media<br />Website<br />Design is hard on the eyes<br />Does not fit with Orlando’s brand<br />Does not depict actual clients or gym<br />Menu links are inaccessible <br />YouTube<br />Currently using YouTube to show client/trainer relations<br />Videos are not linked to an account<br />Videos are not tagged<br />Videos are not audible with music and noise in background<br />
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  8. 8. Strategy: Existing Website and Existing Social Media<br />Website<br />Improve website design<br />Ad images and logo to represent Orlando’s Personal Fitness<br />Ad widgets to other social mediums<br />Blog<br />Post fitness, nutritional, workout, and supplement information<br />Orlando has fitness writing experience<br />Existing Social Media<br />YouTube<br />Use videos that better show client/trainer relationship<br />Create an Orlando’s Personal Fitness YouTube channel<br />Show videos of young athletes being trained to appeal to new target market<br />Use tags in YouTube Videos<br />
  9. 9. Strategy: New Social Mediums<br />Facebook - Start an optimized Page<br />Twitter - Use for promotions or as RSS Feed<br />Delicious - Bookmark useful information about fitness and nutrition<br />Hootsuite: - Manage social mediums from one Dashboard – Orlando’s has limited resources to manage social media<br />YouTube - optimize<br />Groupon - Excellent tool for reaching a new professional and educated market, great promotion with proven results.<br />Idea for the future - Mobile Apps<br />
  10. 10. Analytics and Metrics<br />Facebook Insights<br />Blog <br />If intention is to generate leads then inquiries, amount of time spend on the website, and the number of repeat visitors are important metrics<br />Google Analytics<br />How people find your website, how they navigate through it, and how they become customers and clients. <br />
  11. 11. Conclusion<br />Time and commitment<br />Constant engagement and interacting with clients<br />Updated information<br />Improvements MUST be made to existing website FIRST<br />Update content<br />Improve design<br />Promote Orlando’s brand name<br />

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