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10 th  Annual Organics  Recycling Summit ,[object Object],[object Object],[object Object]
COMPANY OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agriculture Fertilizer Food Waste Market Lawns  CONVERTED ORGANICS BUSINESS MODEL Lawn Care Food waste represents 20% of U.S. solid waste stream and is land-filled, where it decomposes to produce methane gas  (20X more destructive than CO 2  as a greenhouse gas). Food Waste Expired/spoiled food from Supermarkets: Cereals and Grains Fruits and Vegetables Meat and Fish Fertilizer Sold  Retail lawn & garden, turf, and agriculture markets  Market  Supermarket sells produce  Fertilizer Produced  Converted Organics  processes waste into fertilizer Crop Production Agriculture Produces Crops
BUSINESS MODEL HIGHLIGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPANY TIMELINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHY WHAT WE DO MATTERS?
MARKETS AND PRODUCTS Product Type Products Retail Agriculture Golf Courses Professional Lawn Care  Dry 8-1-4 4-1-8 Liquid 1-1-1 6-0-0
AGRICULTURE REPRESENTS 98% OF U.S. FERTILIZER DEMAND - 23M TONS, OR 40%, IS LIQUID FERTILIZER Millions of Tons Source:   U.S. Fertilizer Institute and Scott’s Miracle-Gro Presentation Converted Organics  target markets Market Product Type 1 58 Dry Bulk Liquid  (includes anhydrous ammonia) 57 29 23 6 58 Dry Bagged Agriculture Non-Agriculture (Lawn & Garden, Professional Turf, Other)
THERE ARE SEVEN MILLION CERTIFIED ORGANIC FARM ACRES IN U.S., GROWING AT 12% CAGR  Source:  Organic Farming Research Foundation
THERE ARE 18,700 GOLF COURSES IN THE U.S. WITH INCREASING DEMAND FOR NATURALLY-BASED LIQUID FERTILIZERS DUE TO ENVIRONMENTAL CONCENRS  Public 10,870 Private 4,850 Municipal 2,980 Source: Freedonia Golf Course Consumables to 2009
GOLF COURSES CAN REDUCE CHEMICAL INPUTS BY 50% AND CAN SWITCH FROM SYNTHETIC TO ORGANIC FERTILIZERS WITHOUT SACRIFICING TURF QUALITY Cornell Univ. U. Illinois
U.S. HOME LAWNCARE MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],50% Do Nothing We sell to consumer market via major retailers (30M U.S. homes) 80 million home lawns in U.S. covering 30 million acres Source:  Scotts Miracle-Gro (April 2008) ,[object Object],[object Object],We sell bulk fertilizer to Professional Lawn Care Companies (10M homes)
PRODUCT POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object]
KEY SELLING POINTS – CONVERTED ORGANICS LAWN FERTILIZER 1 2 3 4 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By diverting food waste from landfills where it decomposes to produce methane gas, we help to reduce greenhouse gases Use of our product results in green, lush lawn because it is made from recycled plant matter, which contains all of the key nutrients  Our product is SAFE!  It is made from recycled food waste and does not contain synthetic chemicals Home Depot SKU# 353-343 Available at Home Depot in MA, CT, RI and Long Island, NY
WAL-MART (FEBRUARY 2010)
SAM’S CLUB (FEBRUARY, 2010)
MassOrganics I LLC – SUTTON, MA PLANT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTACTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Converting Food Waste into Fertilizer - Flannery

  • 1.
  • 2.
  • 3. Agriculture Fertilizer Food Waste Market Lawns CONVERTED ORGANICS BUSINESS MODEL Lawn Care Food waste represents 20% of U.S. solid waste stream and is land-filled, where it decomposes to produce methane gas (20X more destructive than CO 2 as a greenhouse gas). Food Waste Expired/spoiled food from Supermarkets: Cereals and Grains Fruits and Vegetables Meat and Fish Fertilizer Sold Retail lawn & garden, turf, and agriculture markets Market Supermarket sells produce Fertilizer Produced Converted Organics processes waste into fertilizer Crop Production Agriculture Produces Crops
  • 4.
  • 5.
  • 6.
  • 7. MARKETS AND PRODUCTS Product Type Products Retail Agriculture Golf Courses Professional Lawn Care Dry 8-1-4 4-1-8 Liquid 1-1-1 6-0-0
  • 8. AGRICULTURE REPRESENTS 98% OF U.S. FERTILIZER DEMAND - 23M TONS, OR 40%, IS LIQUID FERTILIZER Millions of Tons Source: U.S. Fertilizer Institute and Scott’s Miracle-Gro Presentation Converted Organics target markets Market Product Type 1 58 Dry Bulk Liquid (includes anhydrous ammonia) 57 29 23 6 58 Dry Bagged Agriculture Non-Agriculture (Lawn & Garden, Professional Turf, Other)
  • 9. THERE ARE SEVEN MILLION CERTIFIED ORGANIC FARM ACRES IN U.S., GROWING AT 12% CAGR Source: Organic Farming Research Foundation
  • 10. THERE ARE 18,700 GOLF COURSES IN THE U.S. WITH INCREASING DEMAND FOR NATURALLY-BASED LIQUID FERTILIZERS DUE TO ENVIRONMENTAL CONCENRS Public 10,870 Private 4,850 Municipal 2,980 Source: Freedonia Golf Course Consumables to 2009
  • 11. GOLF COURSES CAN REDUCE CHEMICAL INPUTS BY 50% AND CAN SWITCH FROM SYNTHETIC TO ORGANIC FERTILIZERS WITHOUT SACRIFICING TURF QUALITY Cornell Univ. U. Illinois
  • 12.
  • 13.
  • 14.
  • 17.
  • 18.

Editor's Notes

  1. BOS-HAJ003-20050927-KUMAHR1
  2. BOS-HAJ003-20050927-KUMAHR1