This document provides essential tips for designing effective flyers to promote a brand. Key points include having a clear goal, making the message easily understandable, emphasizing important keywords, and considering viewing distance. Additionally, the document advises using quality paper and including a strong call to action.

1. Tips for Perfect
Flyer Design

2. Using flyers to advertise or expand
your brand is an age-old idea. If
you’re looking to create a flyer for the
first time, below are some basic tips
to keep in mind...

3. 1. Have A Clear Goal for the Flyer
•Having a clear goal and strategy will also help
you plan how to get vital content into the
design in a meaningful way.
•The most common mistake when it comes to
flyer design is thinking that you can fit
everything in. You will likely have to make
targeted, strategic decisions about key content.

4. 2. Make the message clear
•A great flyer design conveys a message to the
audience in just a few seconds. If it takes more
than a few seconds to understand what the
flyer is about, the audience will lose interest
and completely miss the CTA.
•Clarify your message by incorporating visual
cues. Bold, underline, highlight, or position
design elements in your flyer to draw attention
to the most important information.

5. 3. Put Emphasis on Key Words
•Certain keywords or phrases can help sell the
information in the flyer design. Make them
bigger, bolder or brighter than other lettering to
create distinct emphasis.
•If you are an independent contractor, some
popular eligible business deductibles are
material and supplies (including equipment),
rent, travel, and continuing education.

6. 4. Contrast, Not Complimentary
•The intent of a flyer is to be eye-catching
enough to draw someone into what you’re
advertising.
•Using contrasting colours across a new flyer
will allow you to highlight the parts that matter
the most — whether that’s the ad or the brand.

7. 5. Think About Viewing Distance
•Where will a potential user be when they see
the flyer design? Is it a flyer or poster hanging
on a window? It is a tri-fold that you will hand
out? A postcard that will be picked up or
mailed?
•Sometimes the best way to judge viewing
distance is to print out a test version, hang it up
and walk by a few times. Does it grab your
attention? Is it easy to read?

8. 6. Use Quality Paper
•The quality of paper is based on the weight on
the thickness. The most standard printing paper
for quality flyers is 100#, while for a higher
quality feel you’d want to go for 80# paper It
may be difficult to get these types of printers at
home so it is suggested to go to a professional
flyer printing company to set this up for you.

9. 7. Include a Call to Action
•Just because you can’t click it, doesn’t mean a
call to action isn’t necessary. Quite the opposite
is true. (Why make a flyer if you don’t want
people to do something?)
•Create a distinct – and easy – actionable item
for everyone who sees the flyer. This can be
anything from visiting a website to calling a
phone number to showing up at a certain place.

10. Thank You!