Social Media Monitoring Tools and Services Report Excerpts 2016

w.ideya.eu.com
Analysis and Elaborate Profiles of 200 SMM
Technologies and Services Worldwide
Ideya Market Report, 7th
Edition
November 2016
Contact: Luisa Milic, Director, Ideya Ltd.  tel.: +44 (0)789 1166 897  Email: lmilic@ideya.eu.com
 Company Website: http://ideya.eu.com
Social Media Monitoring Tools and
Services Report Public Excerpts 2016
www.ideya.eu.com
EXTENSIVE COVERAGE OF TOOLS
AND SERVICES FOR SOCIAL MEDIA
MONITORING
―200 TOOLS AND SERVICES
FEATURED
SMM CONCEPTS, PRODUCT
APPLICATIONS, INDUSTRY FOCUS,
AND MARKET TRENDS
PRICING AND CLIENT
INFORMATION FOR MORE THAN
150 TOOLS
DESCRIPTION OF KEY PRODUCT
FEATURES TO AID YOU IN
SELECTON PROCESS
PROVIDERS CONTACT
INFORMATION INCLUDING
ADDRESS, TELEPHONE, EXECUTIVE
NAMES, EMAILS

Social Media Monitoring Tools and Services Report Excerpts, November 2016 Ideya Ltd
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© 2016 Ideya, Ltd. All rights reserved;
Dear Readers,
Ideya Ltd. is pleased to share with you the Seventh Edition of the Social Media Monitoring Tools and
Services Report. We bring you this report with the expectation that it will save you time and guide you
through a myriad of choices that now exist for social media monitoring. We conducted extensive
market research of key features, clients, and current pricing of the tools and services. We hope you will
find it useful and look forward to your feedback.
Yours sincerely,
Luisa Milic, Director, Ideya, Ltd.
Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help
its clients face the challenges of market disruptions and turn them into opportunities. Since 2009, Ideya
has been offering market research and advisory support to companies that are exploring Social Media
Monitoring (SMM) solutions to guide them in the selection of SMM to boost their business performance
and customer engagements. Ideya also provides consulting services to SMM technology providers
interested in exploring partnership, sales, or acquisitions opportunities.
Luisa Milic, M.Sc. is the Founder and Director of Ideya Business and Marketing Consultancy providing
services in the area of market research and analysis, business and strategic planning. She has 22 years
of international experience, working 11 years at KPMG LLP Market Research in the USA and leading the
Ideya consultancy in Europe for 11 years. Luisa works on innovative business and market strategies with
clients across industry sectors including manufacturing, retail and consumer goods, tourism, and
information technology. She also engages with organizations in the education sector and public services,
and collaborates with other consultancies. In Europe, she has developed a network of collaborators from
FP6 and FP7 EU projects and develops business strategies for the commercialization of the resulting
technical solutions.
Her work also includes projects and seminars on usage of various methods for market research/analysis,
facilitation of strategic planning workshops, mentoring, and research/advisory support to companies
exploring IoT Data Analytics and Social Media Monitoring Technologies.
Published on 15th November 2016; Copyright (©) 2016 Ideya, Ltd.
All rights reserved. No part of this report may be reproduced or distributed in any form or by any electronic or mechanical
means, including information storage and retrieval system without permission in writing from Ideya, Ltd. All third party
information or data included in this report are sourced from publicly-accessible source and remain the property of their
respective owners. The data in this report are believed to be accurate at the time of publication but cannot be guaranteed;
therefore Ideya, Ltd. cannot accept liability whatever the actions are taken based on any data in this report that may
consequently prove to be inaccurate.

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Table of Contents
Part 1 – Social Media Monitoring Tools and Services Report - Analysis
1. INTRODUCTION ............................................................................................................................................8
1.1 Who Will Benefit from this Report?....................................................................................................10
1.2 Scope of the Report.............................................................................................................................10
2. FEATURED SMM TOOLS AND SERVICES.....................................................................................................12
2.1 SMM Tools and Services by Availability .............................................................................................12
2.2 HQs Locations of SMM Tool and Service Providers............................................................................14
2.3 Emergence of the SMM Tools and Services over the Past Decade....................................................15
3. SOCIAL MEDIA MONITORING AND APPLICATIONS...................................................................................16
3.1 Definition of Key SMM Concepts ........................................................................................................16
3.2 SMM Product Applications and Benefits............................................................................................24
4. MARKET TRENDS ........................................................................................................................................49
4.1 Market Growth ....................................................................................................................................49
SMM market continues to demonstrate further growth ...................................................................................... ……49
4.2 Market Dynamics.................................................................................................................................50
Big Technology Companies Taking Over the Market ..................................................................................................50
Partnerships on the Rise to Deliver More Strategic Insights for Businesses ...............................................................54
Further Decline in Merger and Acquisition Activity Continues in 2016.......................................................................60
Increasing Number of Vendors Offering Combination of Free and Fee Based SMM Tools and Services to Create
Demand for Paid Services ...........................................................................................................................................72
4.3 Technology Innovation........................................................................................................................72
Continuous Investment and Advancement in SMM Technologies and Features ........................................................72
Continuous Expansion of Media Coverage and Analytics as Social Media Evolves ....................................................79
Social TV Opens New Opportunities for SMM and Analytics ......................................................................................82
Emergence of New Kind of Analytics ..........................................................................................................................85
4.4 Customer Position................................................................................................................................87
Increasing Adoption of Social Media Technologies.....................................................................................................87
Adoption of Employee Advocacy Programs on the Rise and Its Effect on SMM Tools................................................91
Choosing Between Point Solution and Integrated Social Media Suites ......................................................................92

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Businesses Still Struggling with the Tool Selection and SMM.....................................................................................93
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES............................................................96
5.1 PLANNING for Success.........................................................................................................................96
5.2 Consideration of Key Features ............................................................................................................99
5.2.1 Data Management...........................................................................................................................102
5.2.1.1 Coverage: Media, Language, and Industry Coverage...................................................................102
5.2.1.2 Data Latency and Real Time Monitoring......................................................................................142
5.2.1.3 Data Cleaning...............................................................................................................................144
5.2.1.4 Alerts ............................................................................................................................................144
5.2.1.5 Data Export ..................................................................................................................................146
5.2.1.6 API Integration with Third Party Application ...............................................................................146
5.2.1.7 Data Archiving and Historical Data..............................................................................................147
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features....................................155
5.2.2 Data Analysis and Visualization ...................................................................................................163
5.2.2.1 Media Statistics............................................................................................................................163
5.2.2.2 Filtering and Sorting of Results ....................................................................................................172
5.2.2.3 Sentiment Analysis .......................................................................................................................179
5.2.2.4 Influencer Profiling and Analysis..................................................................................................185
5.2.2.5 Viral Content Tracking and Analysis.............................................................................................202
5.2.2.6 Trend Analysis ..............................................................................................................................203
5.2.2.7 Topic and Theme Analysis ............................................................................................................206
5.2.2.8 Word/Tag Cloud...........................................................................................................................211
5.2.2.9 Competitive Monitoring and Analysis ..........................................................................................213
5.2.2.10 Predictive analytics.....................................................................................................................219
5.2.2.11 Campaign Management/Measurement ....................................................................................220
5.2.2.12 SMM Product Comparison based on the Data Analysis and Visualizations Features................222
5.2.3 Process Management and User Interface........................................................................................232
5.2.3.1 Dashboard....................................................................................................................................232
5.2.3.2 Engagement and Publishing Function..........................................................................................234
5.2.3.3 Workflow Management...............................................................................................................236
5.2.3.3 Client Relationship Management (CRM)......................................................................................242
5.2.3.4 Product Comparison Based on the User Interface and Process Management Features...............244
5.3 Pricing and Clients .............................................................................................................................255

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6. REFERENCES..............................................................................................................................................303
Part 2 – Social Media Monitoring Tools and Services Directory
1. INTRODUCTION……………………………………………………………………………………………………………….......................11
1.1 Who Will Benefit from the SMM Tools and Services Directory? ...................................................12
1.2 Scope of the SMM Tools and Services Directory………………………………………………………...................12
1.3 The Directory Listing ..……………………………………………………………………………………………………..…........14
2. PROFILES OF PAID SMM TOOLS AND SERVICES .………………………….………………………………………….……........19
3. PROFILES OF FREE SMM TOOLS AND SERVICES ……………………………….…………………………………………………856

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Contents
LIST OF TABLES:
Table 1. Paid SMM Tools and Services (Total 160) 13
Table 2. SMM Tools with Free and Paid SMM Services (Total 22) 14
Table 3. Free SMM Tools (Total 18) 14
Table 4. Distribution of SMM Tools and Services by Provider’s HQs Location 14
Table 5. Common Social Media Platforms 18
Table 6. SMM Tools - Key Functions and Product Applications 33
Table 7. M&As in SMM Market (Period 2007-2016) 64
Table 8. SMM Product Comparison by Media and Language Coverage 104
Table 9. Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage 130
Table 10. Industry Coverage – List of SMM Tools and Services 136
Table 11. Historical Data Coverage – List of SMM Tools and Services Ranked by Historical Data
Coverage
148
Table 12. SMM Product Comparison Based on the Key Data Management Features:
Alerts, Data Export, API Integration, Data Archiving
155
Table 13. Key Social Metrics By Major Social Media Platforms 164
Table 14. Key Social Metrics by Major Categories 165
Table 15. Filtering by Results Media Type – List of SMM Tools and Services 174
Table 16. Filtering of Results by Keywords or Topic – List of SMM Tools and Services 175
Table 17. Filtering of Results by Geography – List of SMM Tools and Services 176
Table 18. Filtering of Results by Demographics – List of SMM Tools and Services 177
Table 19. Viral Content Tracking and Analysis – List of SMM Tools and Services 202
Table 20. Predictive Analytics – List of SMM Tools and Services 219
Table 21. SMM Product Comparison Based on Key Data Analysis and Visualization Features: Automated
Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling, Trend
Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign
Management and Monitoring
222
Table 22. SMM Product Comparison Based on Process Management and User Interface:
Customized Dashboards, Workflow Management, Engagement, Publishing, CRM
243
Table 23. Pricing and Sample Client List 255
LIST OF FIGURES:
Figure 1. Strategic Approach to Selecting and Employing SMM Tools and Services 9
Figure 2. SMM Tools and Services by Current Status 12
Figure 3. Featured SMM Tools and Services by the Year of Introduction (2000 –2016) 15
Figure 4. Engaging Social Media Monitoring Tools 22
Figure 5. The Ways SMM and Engagement Can Impact Your Business Performance 24
Figure 6. Key Applications of SMM Tools 27
Figure 7. Featured SMM Tools and Services – Number and Growth (%) (2005 – 2016) 50
Figure 8. Timeline – The Year of Tool/Service Introduction 57
Figure 9. M&A Activity in the SMM Market (2007-2016) 61
Figure 10. Cluster Analysis Chart 75
Figure 11. Predictive Analytics 77
Figure 12. Access across Any Device Including Desktop, iPhone/iPad, and Android 78
Figure 13. Social TV Meter Dashboard Showing Trend per Minute, KPI and Hashtag Cloud 84
Figure 14. Social Intelligence Center View, “Command-Style Center” Creation Capabilities 90
Figure 15. The Tool Key Features and Factors Impacting Selection Process 100
Figure 16. SMM Key Product Features - Percentage of SMM Products Offering Specific Feature 101

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Figure 17. Usage and Perceived Effectiveness of Social Media Platforms 102
Figure 18. Alerts 145
Figure 19. Integrations: Market Place - Integration with existing CRM Systems, Analytics, Marketing
Automation, Asset Management, Profile and Message Enrichment Systems
147
Figure 20. Filtering of Results: Filtering Options 173
Figure 21. Segmentation By Demographics: Filtering of Results by Gender 173
Figure 22. Geo-location Live View: Single Geofence with Social Media Post Location Pins 177
Figure 23. Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive
Sentiment Trending by Competitors
180
Figure 24. Sentiment by Conversation Topics 180
Figure 25. Sentiment Analysis: Total Mentions and Sentiment Scores by Industry Category and Trending
Topics by Sentiment
181
Figure 26. Sentiment Trending 181
Figure 27. Sentiment Analysis: Word Classification Bubble Chart, Brand Opinion, and Buzz Trend by
Sentiment
182
Figure 28. Human Sentiment Analysis: Manual Assignment of Sentiment 183
Figure 29. Influencer Analysis - A-List Sorted by Influencer Rank 186
Figure 30. Influencer Network Analysis - Interactive Social Network Analysis Map with Filtering Options
(e.g., Weight, Influencer Score, etc.) Showing Individuals in a Group who are Drivers of Change,
Trend-Setters and Industry Opinion Makers
186
Figure 31. Top Influential Sources and Top 10 Authority Sites 187
Figure 32. Bubble Stream Chart Combining Commenter's Influence and Sentiment 187
Figure 33. Influencers Profiling Table – Overview Influence Score, Tweets, Mentions, Followers, Retweets,
Retweets Sent, Replies, Favorites, Listed, Klout Score, Direct Reach, Echo Reach, Total Reach
188
Figure 34. Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web,
Filtered by Topic and Ranked by Their Potential Impact On the User's Business
188
Figure 35. Author Interests Analysis 189
Figure 36. Influencer Analysis: Competitive Matrix 189
Figure 37. Influence Gap Report Showing Share of Influence versus Topic or Competitors 198
Figure 38. Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout 200
Figure 39. Viral Content Tracking and Analysis: Virality Chart Measuring How Specific Articles Spread
Through Different Media Channels and Identify Those With The Highest Impact
201
Figure 40. Channel Trends: Posts, Comments and Likes Over Time By Competitor 203
Figure 41. Trend Analysis: Key Metrics Over Time 203
Figure 42. Trend Analysis: Sentiment and Emotion Trending 204
Figure 43. Trend Analysis: Trend Analysis by Source 204
Figure 44. Topic Analysis: Clustering Techniques (Word Clouds) to Discover the Words and Phrases Most
Frequently Associated With Company's Brand Or Keyword, Including Discovery of Emerging
Players and Issues
205
Figure 45. Topic Analysis: Word Burst Chart with Keyword Categorization and Sample Mentions 206
Figure 46. Topic Analysis: Trending Topics in Real Time, Sentiment Analysis by Topic, Share of Voice and
Ranking by Topics
206
Figure 47. Topic Analysis – Interactive Topic Maps Showing the Significant Words of the Online
Discussions and their Relationships Amongst Themselves
207
Figure 48. Topic Analysis – Interactive Tree Map Showing the Most Common terms in the Mention Sets 208
Figure 49 Topic Analysis – Bundle Visualization Showing the Most Frequent Correlations between
Keywords or Topics
209
Figure 50. Tag Cloud and Word Cloud Showing Top Themes and Key Themes Over Time 210
Figure 51. Word Cloud with Positive and Negative Hot Topics 211
Figure 52. Cluster Analysis: Interactive Map Showing Major Themes and Their Relationships 211
Figure 53. Tag Creation and Word Tag: Offering Smart Tagging To Self Organize and Share Expert
Opinions, Comments and Sentiment In Real-Time
212
Figure 54. Competitive Analysis: Volume and Share of Voice Chart 213
Figure 55. Competitive Analysis: Competitor Performance Over Time 213
Figure 56. Competitive Analysis: Sentiment and Activity Including Mentions and Smart Tags Comparison 214
Figure 57. Competitive Analysis and Benchmarking – Banking Industry 215
Figure 58. Competitive Analysis Trends 215

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Figure 59. Competitive Analysis - Facebook Competitor Engagement Map Used For Comparison of Brand
and Competitors’ Facebook Performance by Engagement and Number of Fans
215
Figure 60. Competitive Analysis: Experience Scores Graph 216
Figure 61. Competitive Analysis: Competitive Matrix KPI's 217
Figure 62. Competitive Analysis: Followers Comparison 218
Figure 63. Campaign Monitoring and Measurement: Campaign Monitoring Chart 220
Figure 64. Campaign Monitoring and Measurement: Social Campaign Details 220
Figure 65. Campaign Monitoring and Measurement: Campaign Insights - Engagement (Likes, Comments,
Shares) Over Time, Engagement by Type, Engagement Trending by Media Type, Share of Voice
by Media Type, Message Scorecard
221
Figure 66. Standard Dashboard 232
Figure 67. Customizable Dashboard 232
Figure 68. Publishing: Asset Library 234
Figure 69. Publishing: Message Approval 234
Figure 70. Workflow Management: Priority Inbox and Recommendations 237
Figure 71. Workflow Management: Social Inbox 237
Figure 72. Workflow Management: Setting Up and Customization of Status Levels of Messages to Improve
Tracking, Routing, and Response Time
238
Figure 73. Workflow Management: Bulk Actions to Assist Community Managers and Moderators in
Rapidly Processing Multiple Messages
238
Figure 74. Workflow Management: Calendar Publishing View 239
Figure 75. Workflow Management: Ticket System To Assign Tasks To Other People Within A Hotel/Chain 239
Figure 76. Workflow Management: Workflow Report - Ambassadors' KPIs, team performance 240
Figure 77. Workflow Management: Workflow Report Including Conversations, Sentiment, and Key Metrics 240
Figure 78. Workflow Management: Service Level Agreement (SLA) Response Time Reporting Dashboard
with Compliance Monitoring
241
Figure 79 Social CRM – Integrated Social CRM Allowing Brands to Engage with Customers, Assign Tasks
to Team Members, Track Customer Relations and Archive Results
242

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1. INTRODUCTION
EXCERPTS FROM THE SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT 2016, THE 7TH EDITION
Social media has become an integral part of any business strategy affecting Marketing, Communication,
Customer Care, HR and other business functions across the organization. This has placed a significant
pressure on social programs and executives to efficiently listen, manage, monitor, analyze, and engage
within social media with social principles and practices infusing all companies' business processes and
activities. As social media has become a mainstream business tool, companies continue to invest into social
media programs such as employee advocacy, social selling, social recruiting, etc. and employing Social
Media Monitoring (SMM) technologies and services to monitor and solicit public opinions about their
brand and products, shape their online presence and develop strategies to engage and harness the social
paradigm. If used properly, social intelligence offered by SMM tools can create true business value for
businesses by supporting every area of their business from understanding consumers’ needs and
behaviours, competitive landscape, creating risk management plans, increasing customer experience and
satisfaction, to executing smart product development and campaigns, and building long term and
profitable relationships with their customers.
The number and quality of SMM tools available in the market has changed considerably, with the SMM
technology industry maturing rapidly through innovation and acquisitions by large technology companies
and the emergence of new tools, delivering unique and more sophisticated analytical capabilities and more
personalized engagement. This has created a highly complex and diverse landscape of SMM technologies.
With a vast number of social media monitoring and management tools on the market, making an educated
choice about which social media monitoring and management platform can best address an organization's
needs and justify social media investment, has become a challenging and time consuming task for
organizations – especially as the social media technology business has branched out into a diverse set of
technologies, data types and countless vendors, confusing buyers. New tools and services are emerging
continually, while already established SMM companies are frequently improving their products by
introducing new features and coverage to accommodate their clients’ needs or transforming their point
solutions into a complete social suite to address multiple business needs and functions within one single
platform. Some top vendors are developing features beyond monitoring, listening, or social media
management, and gradually converging their platforms with content management, customer experience
or social relationship platforms. Each SMM tool offers a specific set of functionalities and differs in focus,
coverage, and approach, with some focusing more on engagement, publishing, and workflow
management, while other offering strong analytics and reporting functions. There is still no single superior
SMM tool or service provider, which can effectively and successfully measure and address all aspects of
social media and business functions. For that reason, most organizations still use multiple social media
monitoring tools across different functional areas and geographies, as they require a slightly different
approach and view of the social media space in order to address their specific social analysis and business
needs.

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Existing market reports on SMM providers typically focus on a few, well established tools and services and
at the moment, there are no comprehensive reports with a broad overview of the market and its players.
As almost every business has a unique set of needs in terms of monitoring, measurement, or social media
management, and as not every business uses the same mix of social media channels or language coverage,
the need for a more comprehensive report is needed to meet ever-shifting range of disparate needs of
customers. The purpose of this report is to fill that need and give an up-to-date, comprehensive view of
the social media monitoring market and product offerings. The report provides:
 Elaborate profiles of two hundred (200) SMM tools and services including key product
features, pricing and contact information
 Definitions of important SMM concepts and key product applications
 Pricing and client information on more than one hundred and fifty (150) SMM tools and
services
 Up-to-date information on market trends and M&A activity in the SMM market and
 A guide for selecting and using SMM tools and services.
FIGURE 1. Strategic Approach to Selecting and Employing SMM Tools and Services
We hope to enable companies and individuals to make effective decisions about the use of monitoring
tools and services for their purposes, based on their specific business needs, objectives, and budget, as
the ideal solution for one business may not often be the best choice for another business. For that reason,
we made a concerted effort to explain some of the key features and factors that characterize current
products:
 Data management features such as data coverage, data latency, alerts, data export, Application
Programming Interface (API) integration, data archiving,
 Data analysis and visualization features, including sentiment analysis, influencer profiling and
analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag
cloud, competitive monitoring and analysis, predictive analytics, campaign management and
measurements,
UNDERSTAND KEY
SOCIAL MEDIA
MONITORING
CONCEPTS ,
FUNCTIONS AND
APPLICATIONS
SEE HOW THEY CAN
BE APPLIED WITHIN
YOUR
ORGANIZATION
UNDERSTAND SMM
MARKET AND
MARKET TRENDS
- MARKET
DYNAMICS
- TECHNOLOGY
INNOVATION
- CUSTOMER
POSITION
LEARN ABOUT SMM
TOOL COVERAGE
AND KEY FEATURES
QUESTIONS TO ASK
AND FACTORS TO
CONSIDER WHEN
SELECTING SMM
TOOL AND SERVICES
PRICING AND
PRODUCT AND
SERVICE
AVAILABILITY
LEARN ABOUT
DIFFERENT
PRODUCT AND
SERVICES, PRICING
PLANS AND FREE
OFFERS
VENDOR
EXPERIENCE:
- CLIENTS SERVED
- # OF YEARS IN
SMM BUSINESS
- INDUSTRY FOCUS
- COMPANY SIZE

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 Process management and user interface, including dashboard, workflow management,
engagement function, publishing function, Client Relationship Management (CRM), and
 Factors influencing purchasing decisions, including pricing, key clients that have been
mentioned in online resources, product applications, industry focus, company size and year
when the tool or service was made publicly available, (see FIGURE 8 - Timeline).
This year report provides valuable comparisons of products based on the social media monitoring
functions and product applications, data management features, data analysis and visualizations
features, process management and user interface features, as well as pricing and client listing. The
report also includes a number of enterprise based social media management (SMM) and social media
marketing platforms, which may offer some key social media monitoring features, but may also assist
businesses in managing multiple social media accounts, content creation, publishing and moderation,
workflow and permissions, data analytics, reporting and integration capabilities across enterprise.
Because the landscape of the market changes rapidly and the SMM tool providers are constantly
redesigning features and introducing new technologies, we also provide links to the tool websites and
contact information. Thus, the readers can easily access the latest information and review tool
updates.
1.1 Who Will Benefit from this Report?
Information in this report can be useful to a broad range of organizations and individuals who are
interested in specific SMM tools and services and the overall market trends, in particular:
 Mature businesses that want to broaden their understanding of the SMM tools and decide
whether to develop their own tools or use external solutions
 Start-up, small and midsize companies that want to leverage SMM tools and services to
monitor social media communications and activities and reach their potential customers in an
efficient and effective manner
 Providers of SMM tools and service that are interested in the competitive landscape and
possibilities for partnerships, sales, or acquisitions
 Social media consultants who are looking for information about tools and tool features to
complement their resources and expand their services
 Investors who are looking for investment opportunities and seeking information on
technologies and companies.
1.2 Scope of the Report
Through extensive secondary research and interviews with experts and social media monitoring
technology vendors, we collected information on 200 SMM technologies and services. We carefully
examined tool descriptions on the official company and product Web site and supplemented that
information with product reviews, vendors’ comments, and market reports in order to create a
comprehensive profile for each SMM tool and service.

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The profiles are presented in the second part of the report, which is available as a separate document.
The information in each of the 200 profiles is laid out in a uniform and structured way to provide a
reader with an easy way to browse and learn about each SMM tool:
 Name of the tool or service Official name found at the official Web site
 Name of the provider Name of the company providing the tool or service
 Contact information Tool Website URL
Address, Telephone, E-Mail Address
 Leadership Name of the Founder, CEO, or Director
 Geographical coverage Location of the Company Headquarters (HQs), SMM
technology providers' offices worldwide, language and
market coverage.
 Company status Privately or Publically Owned
 Vendor's company size Number of employees
 Industry focus Company/tool specialization in major industry segments (if
any)
 Key product applications Specific product applications (e.g., Marketing, PR,
Reputation Management, Market Research, Customer
Care, Sales and Lead Generation, HR, Legal and others)
 Product and service availability Software Hosted, On-Premise, Mobile, White Label,
Agency, Consulting, and others
 Monitored social media All, Twitter, Facebook, Google+, LinkedIn, Video and Photo
sharing sites, Social Bookmarking, Forums, Blogs, etc.
 Language coverage List of languages for text detection and sentiment analysis
 Tool functionality Listening, Monitoring, Tracking, Analysing, Engaging,
Publishing, CRM, etc.
 Third party technology Whether a tool is using third party monitoring technology
 Tool and service availability Release products, pilots, free and fee based
 Tool description and product
features
Description of key features, published client list, pricing
information, media and language coverage, historical data
coverage, etc.
 Year of tool or service introduction The year the tool was publicly released.
We want to thank the following companies offering SMM tools and services for taking time to review
their profiles, so our clients can get the most up-to-date information on their products and services:
 AgoraPulse (Agora Pulse), Akio Group (Spotter Pulse), Audiense Limited (Audiense), bc.lab
GmbH (bc.lab), Brand Embassy (Brand Embassy), BoomSonar SA (BoomSonar, BoomSocial),
BrandProtect Inc. (BrandProtect SMART Platform), Buzzcapture B.V. (Buzzcapture), Clipit
News B.V. (Clipit), Codegent (Twilert), Cogia Intelligence (Cogia Web Observer 3.0/ Text
Mining /Web Audit / Report / Alerts & News Clipping / Engagement Tool), Commetric Ltd.
(Commetric Media Analytics, Commetric Influencer Network Analysis), Confirmit Inc.
(Confirmit Horizons: Confirmit Genius Social Analytics), Coosto BV (Coosto), Crimson Hexagon
(Crimson Hexagon ForSight™ platform, Crimson Hexagon HelioSight platform), Curalate Inc.
(Curalate), datenwerk innovationsagentur GmbH (Opinion Tracker), Dow Jones & Co.
(Factiva), Echobot Media Technologies GmbH (Echobot), FirstRain, Inc. (FirstRain Orion),
Genpact International Inc. (Genpact's Social Media Research and Media Monitoring), iContact
(iContact Pro Select), IBM Corporation (IBM® SPSS® Modeler Premium, IBM Watson Analytics
for Social Media, IBM AlchemyAPI), Infegy (Infegy Atlas), Innodata Inc. (Agility PR Solutions),
Intelligence Technologies Ltd. (Netmonita), iSentia (BuzzNumbers), Kantar Media CIC

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(IWOMmaster Platform), Landau Media Monitoring AG & Co. (Landau Media Online
Monitoring), Launchmetrics (Launchmetrics), Linguamatics (Linguamatics I2E Text Mining
Solution for News & Social Media), M-Brain Oy (M-Adaptive), Media Sonar Technologies Inc.
(Media Sonar), Medimix International (Scanbuzz), Mediatoolkit d.o.o. (Mediatoolkit),
Mention.com (Mention), Microsoft Corporation (Microsoft Social Engagement), Mu Sigma
Inc. (muFusion™), Nexalogy (NexaMaster, NexaMe), NUVI, LLC (NUVI™), Open Text Corp.
(OpenText Explore / formerly HP Explore), Oracle Corporation (Oracle Social Cloud and Oracle
Social Relationship Management), quintly GmbH (quintly), Salesforce (Social
Studio/Salesforce Social Media Marketing), SDL Plc (SDL Social Intelligence: SDL Social Media
Monitoring and Customer Journey Analytics), Snaptrends, Inc. (Snaptrends – A Social Insights
solution), Social Media Broadcasts (SMB) Limited (Klarity Analytics), Social Media Research
Foundation (NodeXL), SentiOne (SentiOne), Sprinklr, Inc. (Sprinklr), Sprout Social, Inc. (Sprout
Social), SOCIALEYEZ (SOCIALEYEZ), Traackr, Inc. (Traackr), Tracebuzz (Tracebuzz), TrustYou
(TrustYou), VICO Research & Consulting GmbH (VICO Analytics, VICO PRISY), YouScan Ukraine
Ltd. (YouScan) and others.
2. FEATURED SMM TOOLS AND SERVICES
We collected information about two hundred (200) SMM tools and services. Here we list them based
on their availability, geo-location, and the year of their public release.
2.1 SMM Tools and Services by Availability
Among the featured SMM tools and services:
 One hundred sixty (160) are operated as paid tools and services
 Twenty two (22) are currently offering both free and paid services, and
 Eighteen (18) are free tools.
FIGURE 2. SMM Tools and Services by Status
160
22 18
Paid Paid/Free Free
NumberofToolsandServices
SMM Tools and Services by Current Status

14 | P a g e
TABLE 1. Paid SMM Tools and Services (Total 160)
 Adobe® Social
 Agility PR Solutions
 Appreciation Engine
 Astute Social™
 Audiense
 bc.lab
 BIG Engagement, Publishing
and Monitoring
 BirdSong
 Blogmeter Social Listening,
Blogmeter Social Analytics,
Blogmeter Social TV
Listening
 blueReport (Cognita AG)
 BoomSonar
 Brand24
 BrandChats
 Brand Embassy
 BrandMetric Sonar BM
 BrandProtect SMART
Platform
 BrandsEye
 BrandSpotter
 Brandwatch
 BurrellesLuce iMonitor
 Buzzcapture
 BuzzForce™ and Social
Media Dashboard /Oceanus
 BuzzNumbers
 ChatterGuard
 Cogia Web Observer 3.0/
Text Mining /Web Audit /
Report / Alerts & News
Clipping / Engagement Tool
 Cisco® SocialMiner
 Cision PR Edition
 Cision Social Software
 Clipit
 Cogito
 Commetric Media Analytics
 Commetric Influencer
Network Analysis
 complexium MATRIX,
GALAXY, KYEPLEX
 Converseon
 Confirmit Horizons:
Confirmit Genius Social
Analytics
 Coosto
 Crimson Hexagon ForSight™
 Crimson Hexagon HelioSight
 Curalate
 CustomScoop Media
Monitoring / CARMA
 CyberAlert Social Media
Monitoring
 CX Social/ formerly Engagor
(Clarabridge)
 DataChamp24
 Daumsoft Mining Minds
 Dialogix
 Digimind Intelligence
 Digimind Social
 Ditto Analytics
 Ebiquity Sonar
 eCairn Conversation™
 Echobot
 Engage121
 evolve24 Evolution
Platform
 Factiva (Dow Jones)
 Falcon.io
 FirstRain Orion
 ForeSee Customer
Experience Analytics for
Social Media
 Genpact's Social Media
Research and Media
Monitoring
 Gorkana Social Media Pro/
Cision
 Hearsay Social
 HottoLink
 HubSpot
 Iconosquare
 IBM Watson Analytics for
Social Media
 IBM® SPSS® Modeler
Premium
 iContact Pro Select
 Infegy Atlas
 IQBuzz
 Isentia Brandtology
 IWOMmaster Platform
 J.D. Power Social Media
Insights
 Kantar Media Social Media
Intelligence
 Klarity Analytics
 Landau Media Online
Monitoring
 Launchmetrics
 Lexalytics Salience
 LexisNexis® Newsdesk
 Linguamatics I2E Text
Mining Solution for News &
Social Media
 Linkfluence Radarly
 Lithium Response,
Lithium Reach and
Lithium Social Media
Analytics
 ListenLogic Unstructured
Big Data Analytics &
Insights
 LRWMotiveQuest
 M-Adaptive
 Media Sonar
 Meltwater Media
Intelligence Platform
 Mention
 Microsoft Social
Engagement
 mPACT, mPACT Connect
 muFusion™
 MutualMind
 Nasdaq OMX Media
Intelligence (formerly
Thomson One PR)
 NetBase™
 Netmonita
 Nexalogy
 Next Analytics Social
Media Dashboard
 Nielsen Social
 NUVI™
 Onalytica
 OpenText Explore
 Opinion Tracker
 Oracle RightNow Social
Experience
 Oracle Social Cloud and
Oracle Social Relationship
Management
 Polecat
 Pulsar TRAC
 Raven Social
 ReplyOne
 Reputation Control
 Reputation.com
 RepuTrace /RepuTrack
 Revinate
 ReviewPro
 Semantria
 Sendible
 SAS® Social Media
Analytics
 Scanbuzz
 ScribbleLive Insights and
Engagement
 SemanticForce
 SentiMetrix
 Sentiment (Sentiment
Metrics)
 SentiOne
 Silverbakk
 Simplify360
 SDL Social Intelligence:
SDL Social Media
Monitoring and Customer
Journey Analytics
 SmartFocus Social Insights
 Snaptrends - A Social
Insights Solution
 Social360
 Socialbakers
 Social Figures BrandCare
 SocialFlow
 Social Local Platform/Rio
SEO
 SocialEye™
 SOCIALEYEZ™
 Socialmetrix Echo
 Social Studio / Salesforce
Social Media Marketing
 SoDash
 Spotter Pulse
 Spredfast Social Media
Management System
 Sprinklr
 Sprout Social
 Symscio
 Synthesio
 Sysomos Expion
 Sysomos Heartbeat
 Sysomos Media Analysis
Platform (MAP)
 Tailwind
 Traackr
 Tracebuzz
 Trackur
 Tracx
 TrustYou
 Twilert
 uberMetrics Delta
 VendAsta's Reputation
Management Platform
 Verint Text Analytics
 VICO Analytics
 VICO PRISY
 WaveMetrix
 Webtrends Social
Analytics
 Wobot
 YouScan
 Zignal Labs

15 | P a g e
TABLE 2. SMM Tools with Free and Paid SMM Services (Total 22)
 AgoraPulse
 Cyfe
 Buzzmonitor / E.Life
 Hashtags
 Hootsuite
 HowSociable
 IBM AlchemyLanguage
 Klout
 Kred (PeopleBrowsr)
 Mediatoolkit
 NetBase LIVE Pulse™
 Netvibes
 NodeXL
 quintly
 Simply Measured
 Social Searcher
 Tagboard
 Talkwalker
 TO THE NEW Social
Analytics/ThoughtBuzz
 Twingly
 Zuum Social
TABLE 3. Free SMM Tools (Total 18)
 Board Reader
 BoomSocial
 Facebook Insights
 Followerwonk
 LinkedIn Analytics
 Meltwater IceRocket
 Mentionmap
 NexaMe (Nexalogy)
 Omgili
 Search (Facebook)
 Social Mention
 Talkwalker Alerts
 Talkwalker Social Search
 Tweetchup
 TweetDeck
 Twitter Search
 Unruly Analytics
 Viralwoot
2.2 HQs Locations of SMM Tool and Service Providers
The majority of SMM providers featured in this report have their headquarters (HQs) in the USA.
Indeed, out of 200 SMM tools and services, 92 (46%) are offered by companies in the USA. From the
remaining ones, 24 (12%) are in the UK, 14 (7%) are in Canada, 13 (7%) in Germany, 9 (5%) in France,
4 (2%) in Russia and Netherlands, 3 (2%) in each China, Australia, and Luxembourg. In TABLE 4 we
provide the breakdown of the SMM tools and services based on the location of their companies’ HQs.
TABLE 4. Distribution of SMM Tools and Services by Provider’s HQs Location
HQs Location
Number of Tools/Service
Providers
HQs Location
Providers
United States 92 United Arab Emirate 2
United Kingdom 24 Spain 2
Canada 14 Italy 2
Germany 13 Argentina 1
France 9 Austria 1
Russia 4 Brazil 1
Netherlands 4 Chile 1
China 3 Croatia 1
Australia 3 Denmark 1
Luxembourg 3 Finland 1
India 2 Israel 1
Poland 2 Japan 1

16 | P a g e
HQs Location
Providers
HQs Location
Providers
Singapore 2 Norway 1
Sweden 2 South Africa 1
Turkey 2 South Korea 1
Ukraine 2 Switzerland 1
Many SMM technology providers featured in this report have pronounced local and international
presence delivering services from multiple locations across the world. Indeed, out of 92 vendors with
HQs in the United States, 51 (53%) have also offices in the EMEA region and 39 (39%) in the ASPAC
region. Similarly, out of 79 SMM technology providers with HQs in the EMEA Region, 41 (49%) also
have offices in Americas Region and 22 (28%) in the Asia Pacific Region. Out of 12 featured companies
from the ASPAC Region, 4 have also presence in the Americas Region and 1 in the EMEA Region.
2.3 Emergence of the SMM Tools and Services over the Past Decade
The majority of the SMM tools and services featured in this report were introduced in the period from
2009 to 2010. The years 2012 and 2013, with eighteen (18) and thirteen (13) new tools respectively,
show that the market growth has slowed down from the previous years.
FIGURE 3. Featured Social Media Monitoring Tools/Services by the Year of Introduction
(Period 2000-2016)
4 4 1 3
6
12
7
21 21
29
27
20
18
13
6
7
1
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
3rd Q
NumberofToolsandServices
The Year of Tool Introduction
Featured Monitoring Tools/Services by The Year of Introduction
(Period 2000-2016)

17 | P a g e
3. SOCIAL MEDIA MONITORING AND APPLICATIONS
3.1 Definition of Key SMM Concepts
SMM concepts refer to the elements that define a SMM process and technologies it employs.
Definition of SMM Tools
The concept of social media monitoring (SMM) is simple. Organizations use SMM technologies to tap
into the vast ocean of social media data to reveal mentions of their brand, topic of interest, companies,
and products to gain real time actionable insights and respond appropriately.
SMM tools are software applications, which enable companies to gather, categorize, analyze, monitor,
and possibly engage in online conversations about companies, brands, products, competitors, industry
and other topics across different social media platforms. They help businesses analyze data and
identify business insights, understand their customers, prospects, key industry influencers and opinion
leaders, and discover in real time what they are saying about their brand, products, reputation, and
their competitors across the social Web. Such social data intelligence is gathered through the process
of collecting, filtering, and analyzing social information empowering organizations to make better,
more informed decisions. Significant number of tools offers engagement function, which allows
organizations to participate in these conversations in real time, as well as workflow management
support to assist with the dissemination of social media data within the organization and coordination
of the analysis and responses.
Social media monitoring is a real time social listening that moves beyond historical listening for
keywords and hashtags, for the purposes of research and insight, to the active monitoring of
conversations across the social media platforms and identifying real-time brand buzz with the goal of
engagement and participation. This also includes the abilities to tag conversations for further analysis
and prioritization and routing of important posts to other stakeholders and departments across the
organization for review, processing, and resolution.
Social media monitoring (SMM), listening, intelligence, analytics, and/or social media management are
frequently used as the same term; however, each term represents something quite different.
 Social Media Monitoring tools comprise monitoring, listening, analytics, and/or intelligence
capabilities (to verify tool’s function, see TABLE 6 - SMM Tools: Key Functions and Product
Applications or under field “key functions” in each of the tool profiles in the Part2: SMM Tools
Directory).
 Social Listening platforms provides the basic capability of collecting online conversations
based on user specific ...
Excerpts only - to read more, please order the Part1 of the SMM Tool Report or visit our publication
page http://ideya.eu.com/reports.html for more information.

18 | P a g e
3.2 SMM Product Applications and Benefits
Understanding the benefits and possible applications of social media monitoring is of the utmost
importance. Relevant social data collected and analyzed by SMM tools has to be available in the
context of everyday business processes in order to be useful and actionable. Nevertheless, many
companies often use the wrong metrics to measure their performance, particularly when it comes to
social media. Metrics generated by SMM tools, such as number of tweets, Facebook likes, unique
visitors, page views are only useful if they can be tied to the company's sales as a result of customer
liking or tweeting to company's purchasing path.
To measure the value of their social media activities, companies should look at the overall results they
are generating, and carefully examine how social media was engaged in increasing their bottom lines
through growing revenue and increasing efficiency. For that reason, before we get into more detailed
discussion about SMM product applications, it is important to understand the ways the social media
can affect your business performance (see FIGURE 5).
FIGURE 5: The Ways Social Media Monitoring and Engagements Can Impact Your Business
Performance
Increase Sales,
Market Share,
Customer Retention,
Operating Margin,
ROI
Generate More Qualified Leads
Shorten the Sales Cycle
Create Thought Leadership
Improve Visibility, Awareness, Advance Brand Advocacy
and Increase Brand Value
Improve Brand Reputation and Counter Negative
Perception
Identify and Create New Partnerships
Reduce Marketing, Market Research, Research &
Development, IT, Recruitment, and other Operating Costs
Test Ideas and Launch Product
Increase Operational Efficiency
Improve Customer Services, Engagement, Experience,
Satisfaction and Customer Retention

19 | P a g e
Social media can help companies increase sales, market share, and ROI by fulfilling the following
business goals:
 Generate more qualified leads through social media marketing by building strong
relationships, visibility, and awareness across social media channels that may in a long run,
convert to recurring sales in their core business. For instance, companies can use social media
to point to a company website, sell directly within social networks, or use social media to
gather registrations via offers. They can increase sales to new customers through word of
mouth or gain viral spread by urging their fans and followers to share …
Excerpts only - for information on other product applications please order Part 2 of the Social Media
Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more
information.
SMM Product Applications
Based on the analysis of 200 SMM tools, we have identified a number of applications of SMM
technologies across all aspects of businesses including Marketing and Corporate Communications,
Event Management, Public Relations (PR), Search Engine Marketing, Social Media Marketing, Business
Development, Sales and Leads Generation, Investor Relations (IR), Advertising, Market Research,
Product R&D and Innovation Management, Operations, Customer Services, Human Resources, Legal,
and Open Source Intelligence (see FIGURE 6).
FIGURE 6: Key Applications of SMM Tools
It is evident that the social data intelligence is scalable across all departments and can be systematically
spread throughout the entire enterprise in cost-effective way, increasing the potential of cross-
departmental collaboration and accountability. The intelligence derived from social data is
measurable, so KPIs (Key Performance Indicators) can be created based on the needs and goals of each
Marketing &
Corporate
Communication
Event
Management
Public Relations
(PR)
Search Engine
Marketing
Advertising
Investor
Relations (IR)
Business
Development,
Sales and Lead
Generation
Social Media
Marketing
Market Research
Product R&D and
Innovation
Management
Operations
Customer
Services
Human Resources
Legal
Open Source
Intelligence

20 | P a g e
department and organization as a whole. Social Media Monitoring has delivered clear benefits in
business areas such as:
Marketing & Corporate Communications
Social media monitoring tools typically assist organizations in:
1) Acquiring real time social marketing insights to inform their social marketing and communication plans,
monitor trends that impact their marketing efforts, and improve the effectiveness of marketing programs
by optimizing design of marketing and advertising campaigns …
Excerpts only - for information on other product applications please order Part 2 of the Social Media
Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more
information.
4. MARKET TRENDS
In this section, we discuss and elaborate on the key market trends in social media monitoring market
and present the findings by focusing on four key areas: market growth, market dynamics, technology
innovation, and customer position:
Market Growth
 SMM market continues to demonstrate further growth
Market Dynamics
 Big technology companies taking over the market
 Partnerships on the rise to deliver more strategic insights for businesses
 Further decline in merger and acquisition activity continues in 2016
 Increasing number of vendors offering combination of free and fee based SMM tools and
services to create demand for paid services
Technology Innovation
 Continuous advancement in SMM technologies and features
 Continuous expansion of media coverage and analytics as social media evolves
 Social TV has opened new opportunities for SMM and analytics
 Emergence of new kind of analytics
Customer Position
 Increasing adoption and investment in social media technologies
 Increasing adoption of Employee Advocacy Programs on the rise
 Choosing between point solutions and integrated social media suites
 Businesses still struggling with the tool selection and social media monitoring
Excerpts only - for more detailed information on Market Trends please order Part 2 of the Social
Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more
information.

21 | P a g e
=+
5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES
Over the past several years, the use of social media tools has shifted from experimentation phase to a
more mission critical activity, however many businesses are still using SMM tools and services
tactically. They are analyzing daily activities across specific social media to track online conversations
around their brand, respond to negative comments, or evaluate their marketing campaigns - however,
SMM provides opportunities for a more strategic approach.
5.1 Planning for Success
Investment in SMM requires careful consideration. In order to realize a long-term value from SMM
one needs to integrate SMM with other business processes. This may include measuring the strategic
business impact of social media marketing, strengthening initiatives for social customer engagement,
expanding strategies for increasing retention and revenue from current customers, implementing
social media campaigns to acquire new customers, and so forth. By having a clear understanding of
how SMM supports business, one can make a transition …
Excerpts only - for more information on this Section, please order the full Report - Part 1; or visit our
publication page http://ideya.eu.com/reports.html for more information.
5.2 Consideration of Key Features
SMM technology providers aim at delivering unique SMM solutions in terms of technologies they
apply, key features and pricing they offer. This often presents challenges to organizations that are just
embarking on SMM or upgrading their existing SMM activities and it is difficult to make an informed
decision without having an overview of the current options and new trends. For that reason, we
compiled information about key features of 200 tools and services in our sample:
 Data management features such as data coverage, data latency, alerts, data export, integration
capabilities, and data archiving,
 Data analysis and visualization features, including sentiment analysis, influencer profiling and
analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag
cloud, competitive monitoring and analysis, predictive analytics, campaign management and
measurements,
 Process management and user interface, including dashboard, workflow management, Client
Relationship Management (CRM), engagement, and
 Factors influencing purchasing decisions, including industry pricing, key clients that have been
mentioned in online resources, product applications, industry focus, company size and year
when the tool or service was made publicly available, (see FIGURE 8 - Timeline).
We expect that these aspects will be important for outlining the SMM strategy and selecting specific
providers.

22 | P a g e
The Tool Key Features and Factors Impacting Selection Process
FIGURE 15. The Tool Key Features and Factors Impacting Selection Process
Data
Management
Data Acquisition Coverage Media Coverage
Language Coverage
Geographic Coverage
Industry Specific
Coverage
Data Latency
Data Cleaning
For Spam
Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Data Analysis
and
Visualization
Media Statistics
Filtering and Sorting of Results
Sentiment Analysis Automated
Human
Influencer Profiling and Analysis
Viral Content Tracking and Analysis
Trend Analysis
Topic and Theme Analysis
Word/Tag Cloud
Competitive Monitoring and Analysis
Predictive Analytics
Campaign Monitoring and
Measurements
Process
Management
and User
Interface
Dashboard Standard/ Pre-defined
CustomizableWorkflow Management
Engagement Function / Publishing
Customer Relationship Management
(CRM)
Factors
Pricing
Clients
Year of Product Release
Product Applications
Industry Focus
Company Size

23 | P a g e
5.2.1 Data Management
5.2.1.1 Coverage
The coverage of SMM tools and services typically refers to four key aspects: media coverage, language
coverage, geographic coverage and industry coverage.
 Social Media Coverage - Each tool tracks different social media platforms such as blogs, micro-
blogs (e.g., Twitter), social networks (e.g., Facebook, LinkedIn), forums, and others. When
deciding which SMM tools and services to use, it is important to consider those that provide
adequate coverage and the social media that are of interest. In addition, companies should
verify if SMM providers have their own crawlers and data centers or they simply buy their data
in.
TABLE. 8 SMM Product Comparisons by Media and Language Coverage
Product Name Media Coverage Language Coverage
 BoomSonar
Monitoring: All types of web sites, Facebook, Twitter,
Google+, LinkedIn, YouTube, Vine, WordPress,
VKontakte, Dailymotion, Vimeo, Tumblr, blogs,
forums, comments, review sites, sharing and
bookmarking sites. Monitoring of Instagram and
Foursquare available with BoomExtra subscription.
Facebook Topic Data: Available as an optional extra.
Firehose Access to Major Sources: BoomSonar has
firehose access to multiple sources, including Twitter,
WordPress, Tumblr, IntenseDebate and Disqus data
for real time monitoring,
Management and Publishing: Facebook, Twitter,
Instagram, Google+, LinkedIn, and YouTube.
Languages: BoomSonar covers all languages.
Automated sentiment and topic analysis is available
for English, German, French, Spanish, Italian and
Turkish. Geographic Coverage: Global
 Snaptrends – A Social
Insights Solution
Supports monitoring of Facebook, Twitter, Instagram,
YouTube, Flickr, Google+ and Vk for social media
posts. For person discovery, Snaptrends hits dozens of
other social services to gather a complete Social
Footprint on individuals. Some of these services
include LinkedIn, Pinterest, Kik, Ask.fm, Snapchat,
Tumblr, WordPress, Vine, and many more.
The service is architected to connect to additional
future social media data feeds. Under its agreement
with Twitter, Snaptrends has direct access to the
Twitter fire hose and therefore can provide custom
solutions to its clients.
Languages: Multi-Language Support: Snaptrends
location-based social media intelligence is language
agnostic. The software can search and translate in
over 103 different languages simply by using the
phrase the analyst is searching. The enterprise
version is available in multiple languages.
Snaptrends is architected and developed in English.
However, it is a Unicode solution with the capability
to display and store in any standard available
character sets. Sentiment analysis currently
performed for English. Google Translate is the
standard translation service of the application;
however, other translation services can be
integrated based on user requirements.
Geographic Coverage: Worldwide Availability With
the Exception of Embargoed Countries
Excerpts only - for more detailed description of each of the key product features accompanied with a
sample list of companies offering a particular feature, please order the full Report - Part 1; or visit
our publication page http://ideya.eu.com/reports.html for more information.

24 | P a g e
5.2.1.8 SMM Product Comparison Based on the Key Data Management Features
In TABLE 12, we compare the SMM products based on the key data management features: Alerts, Data Export,
API Integration with 3rd Party Technologies, and Data Archiving.
TABLE 12. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API
Integration, and Data Archiving – List of SMM Tools and Services
Product/Company Information Alerts Data Export API Integration Data Archiving
 Buzzcapture Yes Yes Yes Yes
 YouScan Yes Yes Yes Yes
sample list of companies offering a particular feature, please order the full Report - Part 1 or visit our
publication page http://ideya.eu.com/reports.html for more information.
5.2.2.12 SMM Product Comparison based on the Data Analysis and Visualizations Features
In TABLE 21, we compare the SMM products based on the key data analysis and visualization features:
sentiment analysis, influencer analysis and profiling, trend analysis, topic/theme analysis, word/tag cloud,
competitive analysis, campaign management and monitoring based on the vendor's profiles.
TABLE 21. SMM Product Comparison Based on the Key Data Analysis and Visualization Features:
Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling, Trend
Analysis, Topic/Theme Analysis, Word/Tag Cloud or Clusters, Competitive Analysis, Campaign
Management and Monitoring
Product/Company
Information
Automated
Sentiment
Analysis
Human
Sentiment
Analysis
Influencer
Analysis
&
Profiling
Trend
Analysis
Topic
/Theme
Analysis
Word /
Tag
Cloud or
Clusters
Competitive
Analysis
Campaign
Mgmt. &
Monitoring
 BoomSonar Yes Yes Yes Yes Yes Yes Yes Yes
 Coosto Yes Yes Yes Yes Yes Yes Yes Yes

25 | P a g e
5.2.3.5 Product Comparison Based on the User Interface and Process Management Features
In TABLE 22, we compare the SMM products based on the process management and user interface product
features: customizable dashboard, workflow management, engagement function, and CRM System.
TABLE 22. SMM Product Comparison Based on Process Management and User Interface:
Customized Dashboards, Workflow Management, Engagement, CRM
Product/Company Information
Customizable
Dashboard
Workflow
Management
Engagement
Function
Publishing
CRM System or Integration
with 3rd party CRM
systems
 BoomSonar Yes Yes Yes Yes Social CRM and integration options
 Buzzcapture Yes Yes Yes
Integration with their own Social
CRM system
5.3 Pricing and Clients
As more organizations are adopting social media monitoring platforms to inform their marketing and business
strategy, cost issues and the vendor’s experience are becoming quite important.
Social media monitoring budgets might vary based on the level and complexity of organization’s business and
social media goals, and will include not only the fee and the cost of tools they plan to employ to power their
initiatives, but also project and reporting fees and internal expenses for budgeting time and resources to the
social media monitoring goals. SMM tool and service providers offer various pricing models such as:
 Free (pilot/trial, introductory offer)
 Free Commercial Open Source: the customer can acquire software free without having to pay an
upfront license fee, but they are responsible for the ongoing maintenance, upgrade, customization,
and troubleshooting of the applications.
 Subscription/Software as a Service: the payment is made …
Excerpts only - for more detailed information on pricing, please order the full Report - Part 1; or visit

26 | P a g e
Here we provide a partial list of past and current clients, as well as pricing information for more than 150 SMM
tool and service providers obtained from the publicly available sources or directly from SMM technology
vendors.
TABLE 23. Pricing and Sample Client List (as of October 2016)
SMM Tools & Services
(Alphabetical Order)
Pricing Information Key Clients
Snaptrends - A Social
Insights Solution
Snaptrends is priced either as an annual subscription or as an
enterprise license on a per user/seat basis. The SaaS seat license
also includes a data storage component for saving search results.
Each Snaptrends annual subscription seat license includes:
 One-year access to the Web browser based application
 Complete suite of Snaptrends analytics & reports
 Access to Snaptrends training video library
 Unlimited user account, location-based, and topic searches
 Set number of stored results
 Toll free phone support
Pricing starts between $5,000 and $50,000. Volume discounts
for multi-year and multi-seat packages are also available.
Customers purchasing more than one seat license can also
designate an administrative account, which provides account
administration, account access and audit capability for all
standard accounts (e.g. reset user-passwords, etc.)
Snaptrends has customized pricing for professional services and
custom development based on non-standard customer
requirements. Short-term, event-based licenses can also be
customized and priced based on customer requirements.
Snaptrends has established a Reseller/Partner program and can
also be sold as a white-label solution.
The Snaptrends user base includes Fortune 500
companies, Global 1000 companies, advertising
agencies, news and media networks, movie studios,
telecommunications companies, energy companies,
school districts, fire departments, first responders
and non-profit agencies worldwide.
YouScan
The company currently offers 4 plans:
 Professional plan for $399 per month: The plan covers 10
topics, automatic sentiment detection, mentions tagging and
reports, direct Twitter posting.
 Corporate plan for $999 per month: The plan covers 25
topics, all features of Professional plan plus user access rights,
CRM Integration, dedicated account manager;
 Agency plan for $1,999 per month: The plan covers 50 topics,
all features of Enterprise plan plus API access, dedicated
account manager 24/7;
Each pricing plan includes: Social media and online news
monitoring and reporting, Sales Leads discovery, Multi-
dimensional data filtering and reporting, Unlimited users,
Unlimited results, Trending words clustering, Spam filtering,
Teamwork features, Data export, Free account set-up and
training.
YouScan clients include leading brands and digital
agencies:
 Corporate clients: Nestle, Coca-Cola, McDonalds,
Danone, Michelin, Vodafone, Dyson and others,
 Agencies: Action Global Communications, Grape
(WPP), Mindshare, Mediacom, MEC, OMD Digital,
Traffic Isobar, PRP (Weber Shandwick), Starcom
(Vivaki) and many others.

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2. PROFILES OF PAID SMM TOOLS AND SERVICES
In this section we provide information on paid SMM tool and service providers that we compiled from
September-November 2016. We carefully examined tool descriptions on the official company and
product Web site and supplemented that information with product reviews, market reports and
vendors’ comments in order to create a comprehensive profile for each SMM tool and services.
Information in the profiles is laid out in a uniform and structured way to support easy browsing and
learning about the SMM tools. In addition, significant number of the product profiles includes one or
several screenshots of the product user interfaces that further illustrate the product functionality and
increase the reader familiarity with the SMM solution. We also include links to the tool Websites and
contact information so that readers can easily access the latest information and obtain the most recent
tool updates.
As a part of the report excerpts, we have included several sample profiles out of 200 from the Social
Media Monitoring Tools and Service Directory 2016:
 BoomSonar, BoomSonar SA (Turkey)
 Buzzcapture, Buzzcapture BV (The Netherlands)
 Coosto, Coosto BV (The Netherlands)
 Snaptrends, Snap Trends, Inc. (United States)
 YouScan, YouScan Ukraine Ltd. (Ukraine)
Excerpts only – To access all 200 SMM Product profiles, please order the full Report - Part 2
Directory; or visit our publication page http://ideya.eu.com/reports.html for more information.
Social Media Monitoring Tools and Services Report 2016
Part 1: SMM Tools and Services - Analysis
Part 2: SMM Tools and Services Directory
Content: Profiles of 200 Social Media Monitoring Technologies
and Services

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BoomSonar
Company Name: BoomSonar SA
HQs/Country: Turkey
Website: http://www.boomsonar.com
Company Type: Private
Number of Employees: 98
Introduction of the Tool: 2009
Types of Media Tracked: Monitoring: Websites, Twitter, Facebook, Instagram, Google+, YouTube, Vimeo,
WordPress, Tumblr, Foursquare, VKontakte, Dailymotion, Vine, news sites, blogs,
forums, comments, review sites, sharing and bookmarking sites, discussions
Management and Publishing: Facebook, Twitter, Instagram, Google+, LinkedIn, and
YouTube.
Key Functions: Business Intelligence, Monitoring, Measurement, Analysis, Reporting, Publishing,
Engagement, Social CRM
Languages All Languages; Sentiment Analysis in 6 languages;
Key Executives: Tevfik Bulent Ongun, Co-founder & CEO at Tick Tock Boom
Cuneyt Karakaya, Co-founder
Contact: HQ: BoomSonar SA, Harmanci Giz Plaza, Esentepe Harman 1 Sokak No:5/2 34394 Sisli,
Istanbul, Turkey
Tel: (+90) 532 133 23 42
Swiss Office: BoomSonar SA, Route de Boudry 16, CH-2016 Cortaillod, Neuchatel,
Switzerland
Social Media: Facebook.com/BoomSonarSuite; Twitter.com/BoomSonarSuite
Offices: Neuchatel (Switzerland), Istanbul (Turkey)
Email: General Email: sonar@boomsonar.com;
Direct Email: Yuce Aksoy, Business Development Manager, email:
yuceaksoy@ttboom.com
Product Overview
BoomSonar Suite is an integrated business intelligence platform that combines web and social media monitoring, social
media analytics, social media management, social CRM and online reputation management in one platform and
empowers organizations to monitor, measure, manage, analyze and respond across social media channels and web.
BoomSonar Suite offers a real time web and social media platform that helps organizations gain a complete understanding
of the online conversations about their company, products, topics or competitors, gather data for social CRM, and engage
directly from within the BoomSonar’s platform.
BoomSonar Suite monitors over 300 million web sites, blogs, forums, review sites, news sites, image and video sites all
over the world, combined with major social media channels (e.g., Twitter, Instagram, YouTube, Facebook, Google+, Vine,
VKontakte, Dailymotion, Disqus, Vimeo and others) and aggregates the results in a single, easy to use interface in near
real time. The platform has firehose access to different data sources, including Twitter, WordPress, IntenseDebate and
Disqus to reach all the possible results.

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BoomSonar Suite provides categorization of both websites and social media users as default, which can be further
customized based on the needs of users and their target audience. The website categorization includes over 3.000
different subcategories, arranged in a comprehensive category tree with up to eight levels. This in-depth structure helps
users to understand the trends in different website categories, explore the perception of the brand in similar content
sources, and find unique points to improve marketing and communication efforts.
An important component of the Suite is the social media account management system. BoomManager provides all
necessary tools to manage Facebook, Twitter, Instagram and YouTube accounts in a single platform. Management system
includes a unified inbox to easily manage social media assets, real time account monitoring, a publishing module to
prepare and schedule content with 1-to-1 previews, a competition module to monitor the activities of competitors and
analyze their engagements, and an analysis module to report all activities in a customizable and interactive dashboard
with well-designed Excel and PowerPoint exports.
The Social CRM system is an integral part to every aspect of BoomSonar Suite. The advanced listening capabilities of
BoomSonar Suite can be enhanced with Social CRM to employ social media as a customer service channel, reply and
connect with customers, better understand the customers and build deeper relationships by integrating into the
operational capacity of the clients’ CRM systems.
A distinguishing advantage of BoomSonar Suite over other monitoring tools is its capable machine learning system, the
Smart Algorithm. Smart Algorithm is an advanced Business Intelligence solution that provides instant classification, data
processing, smart suggestions and business insights. Smart Algorithm provides actionable insights, creates notifications
for the most important results, suggests the best courses of action for each and every result, takes action and helps to
make the best use of monitoring. BoomSonar’s unique Smart Algorithm has numerous functions for each department and
activity of your company.
BoomSonar’s all-in-one social media business platform offers:
 BoomSonar: a real time web and social media monitoring platform. BoomSonar Suite offers all the necessary data
for analyzing the marketing campaigns, online perception of brands, products and leaders, crisis management,
integrated Social CRM and more, in real time. It covers analysis for all major social networks including Twitter,
Google+, YouTube and Facebook and comes with a comprehensive set of features for in-depth analysis from web and
social media including fast processing options, real time dashboards, spam filters, alerting system, sentiment and
competitive analysis, as well as campaign monitoring.
 BoomExtra: offers monitoring of additional social channels such as Instagram, Vine and Foursquare that require a
different analysis approach,
 BoomManager: a social media account management suite specifically designed to help users create, schedule and
publish their content, engage wıth users via posts, comments and direct messages, monitor engagement levels,
monitor comments on their posts and of competitors and create exportable reports for sharing or further analysis.
 BoomReputation: offers necessary tools for monitoring online reputation including monitoring of fake Twitter
accounts, Facebook groups, pages, users and events, analyzing Google Search engine ranking to uncover potential
threats and develop actionable strategy to guard online reputation.
 BoomTools: a real time social media toolbox for marketing and corporate communications with 24/7 automated
alerts based on user defined keywords, rules, result volumes, BoomRank, user lists, trending topics and more;
delivered via e-mail and SMS.
 Social CRM: an integrated social customer relationship management system, designed for brands. The system helps
users to assign social CRM duties from every module of BoomSonar Suite, and helps brands to manage their customer
relations on web and social media. Social CRM module can also be connected to various external CRM systems.
 BoomSocial: BoomSonar also offers a free platform – BoomSocial, a free social media analytics tool for analyzing,
measuring, and comparing social media performance of brands and its competitors. BoomSocial leverages tool’s
infrastructure and provides social media accounts analysis, brand and competitive analysis, analyses the fan and
follower growth and the best content. Users can compare up to 7 different social accounts, review social media
performance, and access comprehensive PowerPoint reports. For more detailed information on the BoomSocial
platform, please see the BoomSocial product profile.
 Newshub: real time command center in a single screen compatible with Smart TV browsers, focusing on the real time
delivery of summarized data to provide all the necessary information for analyzing the web and social media,
following marketing campaigns, monitoring competitors’ activity, detecting and managing crises, Social CRM
activities and more in real time.

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Key Product Applications:
Business Intelligence, Marketing & Communications, Social Customer Relationship Management (Social CRM), Public
Relations (PR), Marketing Campaigns Monitoring, Online Reputation and Crises Management, Market Research
(Customer Insights, Competitive Analysis, Perception Analysis), Human Resources
Industry Focus
BoomSonar caters for companies and brands across all industry segments including Automotive, Banking & Finance,
FMCG, Construction, Energy, Fashion, Healthcare, Insurance, Media, Pharma, Retail, Technology, Telecommunication,
and Tourism
Product and Service Availability
Software Hosted, Value Added Data Services, Research, Digital PR and Marketing Agency (Social Media Management,
Digital PR, Online Reputation Management, Digital Marketing), Digital Consulting (Digital Strategy)
Key Product Features:
 SaaS
o Software as a Service,
 Real Time Search and Monitoring:
o Real time web and social media monitoring and measurement platform with crawlers operating in real
time,
 Data Latency:
o Searches millions of results in near real time and has direct access to real time data firehoses,
 Smart Algorithm:
o A fully autonomous learning system to provide instant classification and processing of your results.
SmartAlgorithm can analyze all your results, find the sentiment of the content, analyze its category,
allocate the result to relevant tags, and assign Social CRM duties as soon as your result arrives,
 Social CRM:
o Social CRM is integrated to web and social media monitoring, reputation, account management and
publishing modules, allowing all results to be assigned for action. The system keeps track of every
interaction, provides workflow options and detailed reports, and easily integrates with third party
system via API.
 Extensive Media Coverage:
o Monitoring: All types of web sites, Facebook, Twitter, Google+, LinkedIn, YouTube, Vine, WordPress,
VKontakte, Dailymotion, Vimeo, Tumblr, blogs, forums, comments, review sites, sharing and
bookmarking sites. Monitoring of Instagram and Foursquare available with BoomExtra subscription.
o Facebook Topic Data: Available as an optional extra.
o Firehose Access to Major Sources: BoomSonar has firehose access to multiple sources, including Twitter,
WordPress, Tumblr, IntenseDebate and Disqus data for real time monitoring,
o Management and Publishing: Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube.
 Firehose Access to Major Sources:
o BoomSonar has firehose access to Twitter, WordPress, IntenseDebate, Disqus and other data sources
for real time monitoring,
 Search:
o Offers standard keyword searches and flexible Boolean searches with logical operators for more
relevant results,
 Website Categorization:
o Detailed categorization tree of the websites by site content, with over 3,000 sub categories,
 Actionable Insights:
o Real time notifications on business opportunities, lead generation, customer relationship management,
crisis detection and crisis prevention for brands.
 Automated and Human Sentiment Analysis:
o Automatically assigns sentiment (positive, negative, neutral) to each posts and offers sentiment analysis
by media type, competitors, and sentiment trends for English, German, French, Spanish, Italian and
Turkish languages.
 Influencers Analysis and Profiling:
o Identifies the most influential individuals and provides access to influencer data such as name, number
of tweets, followers, following, post rank, and others.

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o Influencers’ accounts on different channels can be unified in a single influencer profile
 Trend Analysis:
o Offers key metrics over time including volume of post over time, sentiment trends, and others,
 Topic Analysis:
o Automatically determines key topics related to user query via machine learning models and semantic
analysis,
 Campaign Monitoring:
o Monitoring the performance of marketing campaigns and performance comparison of current and prior
marketing campaigns,
 Competitive Analysis:
o Facilitates competitor analysis by monitoring brand and competitors’ social activity, sentiment,
engagement and campaigns,
 Data Filtering:
o Filtering of results by media type, topic/keywords, category type, channel, domain, user name, time
period (today, past 7 days, etc.), Boolean text search, sentiment, and others,
 Data Visualizations:
o More than 70 customizable interactive charts and graphs including bar charts, line charts, doughnut,
barometer, radar charts, area charts, geo maps, timelines and others.
 Customizable Dashboard:
o System offers fully customizable dashboards,
 Management and Publishing:
o Publishing functions are available through BoomManager for Facebook, Twitter and Instagram.
Management tools helps users to manage all activities in multiple accounts, see and interact with direct
messages and mentions, post or schedule content with exact previews and engage in Social CRM
activities.
 Engagement Function:
o A feature that allows users to reply, post and share directly from within BoomSonar platform,
 Real Time Alerts:
o Real time 24/7 automated alerts based on user’s keywords, queries, rules, automated sentiment, result
volume, BoomRank; Influencer, Celebrity, Journalist and other user lists, thresholds, trending topics and
etc. delivered via email and SMS,
o Alerts sounds for every activity on user’s social media accounts.
 Key Metrics:
o Offers a wide range of metrics including
 BoomRank: All data sources are ranked with regard to popularity, backlinks and SEO ranking,
 Influencer score,
 Sentiment,
 Share of voice,
 Volume of post/tweets/retweets today, last hour,
 Average number of posts/tweets per minute,
 Most shared hashtags and links,
 Most mentioned users,
 Most used applications to tweet,
 Tweet/retweet ratio, and others.
 Tag Cloud:
o Tag Cloud for all channels, where customized tags are scaled in size depending on frequency of mentions
within specific user query,
 Workflow Management:
o Supports multiple users' accounts and dashboard settings and offers workflow management with admin
tools including account management, task assignment, prioritization, and routing options.
 Geo Filtering:
o Automatic filtering of spam with BoomSonar SmartAlgorithm that blocks all spam content.
 Geo Maps:
o Geographical result maps are available for both social media and local news sources,
 Reporting:
o Unlimited reporting, dashboard reporting, exportable reports and automated reports,

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 Data Export:
o Users can download results and report in PDF, Microsoft Excel and Microsoft PowerPoint formats,
 Data Archiving:
o Unlimited archiving of user data and content,
 Filtering for Spam:
o Automatic filtering of spam with BoomSonar SmartAlgorithm that blocks all spam content.
 Historical Data:
o Historical data for all channels is available on request. BoomSonar offers historical data down to the
first tweet on request. It also offers historical data down to 2009 for other sources from its own data
archives,
 API Integration:
o Easy API integration with third party clients,
 Support:
o Ongoing email and telephone client support available.
Screen Capture 1: BoomSonar Monitoring Dashboard with Extensive Filtering Options
BoomSonar Results Can Be Filtered for Time Ranges, Language, Specific Keywords, Site Categories, Influencers,
Domains and more

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Screen Capture 2: BoomSonar Newshub -
A Real Time Command Center, Designed to Provide a Real Time Summary of Brands' Online Assets.
Screen Capture 3: BoomSonar Filters and Categories -
The platform provides over 3000 categories and numerous filtering options for data analysis.

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Screen Capture 4: BoomSonar Monitoring Dashboard
Offering Customizable and Interactive Graphs and
Charts for Analyzing Web and Social Media Results in
Real Time

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Screen Capture 5: BoomExtra
- Offers Monitoring of Additional Social Channels that Require a Different Analysis Approach
Screen Capture 6: BoomSonar Management Page
- Allowing Users to Post on Multiple Twitter and Facebook Accounts, Check Messages and Mentions, Reply to Users
and Process Result

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Screen Capture 7: BoomSonar Reply to Tweet Pop-Up
- Users Can Reply, Retweet and Direct Messages to Twitter Users within BoomSonar and Easily Create Social CRM
Records
Screen Capture 8: BoomSonar Social CRM
- Integrated Social CRM Allows Brands to Engage with Customers, Assign Duties to Team Members, Track Customer
Relations and Archive Results

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Clients:
Over 400 brands operating in Energy, Retail, Banking & Finance, Telecommunication, Food, Automotive, Fashion,
Pharmaceuticals, Tourism, Insurance, Shopping, Construction, Press & Publishing, Cinema, Cosmetics, e-commerce and
other mainstream sectors and to assist digitalization of communication processes.
Clients include Alfa Romeo, American Hospital, Avon, Bayer, Beko, Beymen, Body Shop, Boehringer Ingerheim, Bosch,
Citibank, CMC, Dogan Media Group, Eti, Ferrari, Fiat, Ford, Grand Hyatt, HTC, Hyatt Regency, Jeep, Koc Holding, Koc
University, Lancia, Le Pain Quotidien, Lenovo, L’Oréal, Maserati, McDonalds, Novartis, Opet, Pegasus Airlines, Pinkberry,
Setur, Shake Shack, Tarkan, TEB BNP Paribas, Turk Telekom, Yves Rocher, Victoria's Secret and others
Pricing:
Optional keyword, volume or account based pricing starting from $100/month.
Languages:
BoomSonar covers all languages. Automated sentiment and topic analysis is available for English, German, French,
Spanish, Italian and Turkish.
Geographic Coverage:
Global
______________________________________________________________________________________________

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Buzzcapture
Company Name: Buzzcapture B.V.
Number of Employees: 11-50
HQs/Country: Netherlands
Website: http://www.buzzcapture.com
Types of Media Tracked: Social media (Blogs, Forums, Twitter, Facebook, LinkedIn, Instagram, Review Sites),
WhatsApp, Print Media (Newspapers, Journals) TV and Radio Monitoring
Key Functions: Monitoring, Analysis, Engagement, Social CRM
Languages: 38
Key Executives: Alex van Leeuwen, Principal
Contact: Buzzcapture b.v., Overtoom 197 Amsterdam, Nederland 1054 HT, Netherlands
Mobile: +31 652 666 478; Tel: +31 (0)20 320 0377
Offices: Europe: Amsterdam (Netherlands)
Email: Alex van Leeuwen, email: alex@buzzcapture.com
Product Overview
Buzzcapture specializes in (social) media monitoring and social CRM. It offers a reputation management dashboard
allowing organizations to monitor, analyse and engage in social media, online news, and offline channels (RTV, print
media). Focus of the company is to help brands manage their daily information flow and gain actionable, structural
insights in their online and offline reputation.
The company combines Buzzcapture’s proprietary technology that retrieves data from millions of on- and offline sources,
filters and visualizes data offering advanced reporting and information distribution options to clients.
Buzzcapture has an international team of social media experts and media analysts, who optionally can create
comprehensible reports and recommendations.
Its product portfolio includes:
 Brand Monitor: online reputation management dashboard for advanced media analysis providing insights into
online and offline reputation across the entire organization.
 Social Inbox: a web-based all-in-one solution for all social media, WhatsApp, internal social media and email that
collects all relevant communications from multiple channels and provides customer care teams the opportunity
to address questions and complaints from customers and prevent any reputation issues,
 Reputation Management Research & Reports: offers structural or real time insights in media discussions by
creating customized reports based on clients’ needs.
The Brand Monitor is personalized online dashboard that provides a real time analysis on buzz volume, sentiment,
influencers, trends, competitors, topics, and places where discussions take place, and gives users the opportunity to
engage in conversations with their customers and prospects and manage and track their online activities. It provides real-
time reports and enables users to instantly receive alerts or text informing them of important events (threats or

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opportunities) and it allows seamless integration with third party client systems and applications such as Yammer,
Sharepoint, or Slack.
Industry Focus:
Buzzcapture caters to clients across all industry segments with special focus on Financial Services, Government,
HealthCare Insurance, Retail, Pharmaceutical Industry, and Non-Profit Organizations
Marketing, Corporate Communications, PR/Online Reputation Management, Customer Service and Business Intelligence
(e.g., Customer Insights, Trends, Competitive Analysis)
Product and Service Availability:
Software Hosted, Mobile, Consulting (Market Research, Strategy and Training)
 Real Time Monitoring and Reporting Services,
o Real time monitoring of relevant online and offline media,
o Data Latency: real time,
o Customizable Dashboards with 24/7 access to the Brand Monitor displaying sentiments, trends, volume,
influential, opportunities and threats that are important for online and offline reputation.
o Social narrowcasts – enables users to create an unlimited number of narrowcasts,
 Technology:
o Buzzcapture relies on up and coming BigData/NoSql technologies like ElasticSearch and on state of the
art frontend tooling like RaphaelJS and Ember.js. On the other hand, Buzzcapture has custom code to
extract structured data from HTML, analyze sentiment, its own crawler and JavaScript chart rendering
engine.
 Media Coverage:
o All-in-one solution for all online and offline media, internal social media, print and RTV,
o Extensive media monitoring including social media (blogs, forums, Twitter, Facebook, Instagram, review
sites), WhatsApp, TV and radio monitoring, and print media such as newspapers and magazines.
 Search:
o Supports tracking for unlimited number of keywords; it tracks brands, companies, products, and people
and analyzes campaigns and events.
 Filtering for spam,
o Filtering out spam by creating personalized data sets per client and noise / spam reduction by hand
through analysts
 Data Filtering:
o Filtering of results by media type, topic/keyword, impact per expression, country, lists of stakeholders,
topics, impact per source, impact per sender etc.
 Data Sorting:
o Sorting of results by date and relevancy,
 Key Metrics:
o Volume of discussions, expected volume today, daily average, share of voice, impact of discussions,
sentiment, ROI calculations including estimation of the brand value of social media that takes into
account parameters such as buzz volume, sentiment impact, CPM rates and editorial value,
 Trend Analysis:
o Includes volume over time, volume by media type over time, share of voice by media type over time,
sentiment over time, ROI over time, etc.
o Historical Data: 1 year prior to the start of the account up to 2007
o Sentiment can be tracked for current and historical data, thus providing sentiment trending data
through automated and human analysis
 Influencer Profiling and Analysis:
o Provides insights on the influence of people and websites that may affect their client reputation,
 Topic Analysis and Word/Tag Cloud,
o Identification of relevant topics that are being discussed displayed in the Word Cloud,

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o Monitors company’s competitors’ coverage in media to see how their clients’ brands compare against
competition; provides metrics on share of voice by media source, by media type, and others,
 Campaign Monitoring and Measurement:
o Tracks and analyzes campaigns in nearly real time from local or international events, product launches,
and others, provides ROI for campaign.
 Reports:
o Dynamic Real Time Reports and Analysts Reports in PDF and PPT format, or dynamic report if preferred
 Alerts:
o Standard and threshold alerts delivered via email and SMS,
 Data Export:
o Data export in Microsoft Excel format (xls), csv, and Adobe (pdf),
 Data Archiving:
o Allows users to archive their data and content,
 Engagement/Publishing Function:
o Enabling users to engage directly from the Buzzcapture’s platform and schedule postings and receive
results from those posts (automatically) such as shares, likes, retweets etc.
 Social Inbox/Social CRM and Content Planning:
o All-in-one solution for all social media, WhatsApp, internal social media and email that collects all
relevant communications from multiple channels so that the online customer care team can take
appropriate action and address customer questions and complains and prevent any reputation issues.
o Continuously collects and categorizes all social media discussions and allows 24/7 access to all
discussions through a company own social media archive. It shows discussions and questions, the
volume and media source.
o Allows users to instantly access the conversations, publish or reply to posts, apply labs, lock cases or
posts, assign posts to colleagues, leave notes, and much more.
 Workflow Management Tools:
o Supports multiple users (on average 8 users per client, charges for additional users apply),
o Offers a flexible and adjustable workflow management system, continuous workload forecasting,
advanced security options, and enables users to answer customers' questions directly from within the
platform, and integrate it with their own CRM system and Brand Monitor account,
o API integration with third party client systems including Yammer, Sharepoint, Slack and others.
 Client Support:
o Email and telephone technical support available.
The process includes: Setting research objectives, defining terminology, setting up the campaign, data collection,
automated analysis, human analysis, reporting containing qualitative and quantitative analyses, recommendation and
consultancy services (optional). For additional information on the Buzzcapture product, please see the following videos:
 General Introduction:
http://www.youtube.com/watch?v=QZMmQ2EbLvs&list=PL2ED39DDC3F16810B&index=1
 Create Reports: http://www.youtube.com/watch?v=yPtxJpnsGvY&list=PL2ED39DDC3F16810B&index=3
Clients:
Abbvie, Aegon, Albron, Astellas, Bam, Biogen, Connexxion, Corendon, Danone, DHL, Dirk, EY, GVB, Haag Wonen,
Hartstichting, H&M, ING Bank, KNVB, Lotto, Maastricht UMC, McDonalds, MOOI, Novartis, Nuon, OLVG, PostNL, Procter
& Gamble, Rabobank, SNS Reaal, Sony Music, Strukton, Tele2, Tennet, Vice, uwv, Ziggo, and others.
Pricing:
Users can get an insight into their online and offline reputation starting at €450 per month

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Screen Capture 1: Buzzcapture Narrowcast:
Sentiment Analysis and Benchmark vs. Industry and Competitors
Screen Capture 2: Buzzcapture Dashboard Overview
- Volume, Sentiment, Sentiment Trending, Share of Buzz, ROI, Comparison Issues, Individual Posts, Trending Topics,
Sentiment Comparison by Competitors, and others

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Languages:
38 languages including English, Danish, Dutch, Finnish, Flemish, French, German, Italian, Norwegian, Portuguese, Spanish,
Swedish, Catalan, Czech, and others
Global
_______________________________________________________________________________________________
Coosto
Company Name: Coosto BV
HQs/Country: The Netherlands
Website: https://www.coosto.com/
Types of Media Tracked: Monitoring: Twitter, Facebook, Google+, LinkedIn, Vkontakte, YouTube, Foursquare,
Tumblr, Pinterest, Instagram, Sina Weibo, LiveJournal, 4chan, Reddit, blogs, news
sites, forums, review sites, print media (LexisNexis), radio and TV (Media Distillery)
Engagement: Instagram, Twitter, LinkedIn, Facebook, Facebook Messenger,
WhatsApp, YouTube and forums
Publishing: Facebook, Twitter, LinkedIn and YouTube
Key Functions: Monitoring, Analysis, Engagement, Publishing, Reporting, Listening, Measuring
Languages: 150 languages
Key Executives: Toine Verheul, CEO
Contact: Coosto BV, Kennedyplein 101, 5611 ZS Eindhoven, The Netherlands
Tel: +31 40 249 27 00
Offices: Europe: Amsterdam (The Netherlands), Eindhoven (The Netherlands), Alicante
(Spain)
Email: For General Inquiries: info@coosto.com
Direct Email: Aarti Benie, Manager Business Development International, email:
aarti@coosto.co.uk
Product Overview
Coosto is the leading Dutch company in social media analysis and engagement software. It empowers organizations to
monitor, analyse, publish and respond to online conversations in 150 languages and from 195 countries from one single
platform. Coosto makes day-to-day business operations easier and enables its users to make better business decisions.
Coosto provides an all-in-one solution to:
 Monitor of company’ brand and reputation by indexing, storing, analyzing and visualizing online data in 150
languages and 195 countries.

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 Get real-time and historical insights into brand evaluation, company reputation, product purchase intent, service
processes and competitors.
 Respond in real-time to online messages from stakeholders. Big and small customer service teams can efficiently
engage and service customers in buying and using their companies’ products and services.
 Plan, publish and measure their social media content.
 Analyse and research (trends in) opinions and behaviors of consumers and target groups
Our solution is currently targeted at four key company departments:
 Customer Service: Coosto enables companies to quickly respond to relevant messages from social media,
WhatsApp, blogs, fora and news sites in one central dashboard. Engagement feeds automatically divide client
cases per topic, platform, priority, sentiment, or author type. With client case settings, agents can never
accidently handle the same case and there will be no clutter in your inbox. Conversation history is always
immediately at hand. Agents easily work together by claiming messages, reassigning messages, adding memos,
asking for approval or emailing messages with just one click. Realtime KPI dashboards and detailed reports
enable managers to monitor performance of customer service agents and support teams based on e.g. average
response time, number of open client cases, and customer sentiment.
 PR & Communications: Companies can measure brand image or corporate reputation via online sentiment and
analyse the underlying feelings, problems and needs. They can monitor their reputation through real-time alerts,
push notifications and automatic analyses and prevent or solve any crisis easily. Brand campaigns can be
monitored and measured with link analysis, engagement and reach statistics and PR Value (AVE) across earned
and owned online and offline media messages. With topic analysis, profile search and author scores they can
find their influencers and analyse their target groups.
 Digital Marketing: empowers users to plan, schedule and publish compelling content across global social
channels in one single content calendar by evaluating post effectiveness on reach and engagement, monitor
their target groups and competitors, and measure and compare their online and offline campaigns by measuring
all KPIs such as clicks, shares, reach and conversions with Bitly and UTM.
 Data Research: analyses data from social networking sites, blogs forums, news sites, radio and TV, providing
insights on specific themes or topics and combines extensive filtering options, search results and advanced
statistics for more relevant analysis and insights.
Industry Focus:
Retail, Automotive, Marketing/Communication/PR/Media Agencies, Telecommunication, Travel, IT, Financial,
Government, Charity, Security Intel, Health, Higher Education.
Marketing, PR and Communications (Brand Monitoring, Campaign Monitoring, Reputation Management, Crisis
Monitoring, Engagement, Publishing), Customer Care (Monitoring, Publishing, Engagement), Market Research
(Competitor Monitoring, Data Research)
Software as a Service, Mobile, Services (Consulting, Customer Service, Training)
 Real Time Monitoring:
o 24/7 real time monitoring,
 Data Latency:
o All online messages in real-time
o Every 15 minutes, we retrieve print media messages from Lexis Nexis. Most of the time this is several
days before actual publishing
o All Within a few minutes depending on the source,
 Media Coverage:
o Monitoring: Twitter, Facebook, Google+, LinkedIn, Vkontakte, YouTube, Foursquare, Tumblr, Pinterest,
Instagram, Sina Weibo, LiveJournal, 4chan, Reddit, blogs, news sites, forums, review sites, print media
(LexisNexis), radio and TV (Media Distillery)
o Engagement: Instagram, Twitter, LinkedIn, Facebook, Facebook Messenger, WhatsApp, YouTube and
forums

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o Publishing: Facebook, Twitter, LinkedIn and YouTube
 Comprehensive API:
o Coosto Application Programming Interface, which works via JSON, can be integrated with all 3rd party
client applications and systems, such as CRM software or narrowcasting systems.
o There are additional costs for API use, based on the number of API requests per time frame.
 Extensive Search and Data Filtering:
o Unlimited and flexible search options including standard keyword search, Boolean search and data
filtering by media type/source, time period (month, week, day, hour minute), author, sentiment,
post/reply, demographics including author gender, geographic region, etcetera. Coosto facilitates
orthogonal search, so you can combine filters and visualizations to dive deeper into the data and
research a specific topic, situation, target group or person.
o Geolocation is offered as part of the Enterprise plan or can be purchased separately. It is based upon
GPS coordinates and can be used as filter for the social media posts and the Coosto statistics or can
visualize the data on a map.
o Real time performance dashboards, easily configurable based on customer needs.
o In addition, Coosto offers narrowcasting via a customizable real-time dashboard of messages, images,
metrics and visualizations. Besides custom dashboards, we offer standard dashboards for campaign
monitoring, crisis monitoring, reputation management, monitoring online engagement and customer
service KPIs.
Screen Capture 1. Coosto: Customizable Dashboards
Customizable Narrowcasting Dashboard for PR Communication and Marketing
o A range of interactive charts and graphs which lets users zoom in on a specific time period, author, topic,
links, PR Value and others including activity graph, sentiment graph, trending topic cloud, author
statistics and details, geographic maps, heat maps, and others.
o Heatmap: offers a time/volume heat map, a graphical representation of data where the individual
values contained in a matrix are represented as colors.

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 Data Sorting:
o Sorting of results by time, relevance, number of replies, influence, reach or randomly.
 Key Metrics:
o Volume of mentions, followers and fans, engagement, reach, volume of shares, clicks, impressions,
sentiment total, average sentiment, share of voice by media types and sentiment, influence score, PR
value, buy intent and much more.
o Demographic and geographic statistics,
o Team Performance Metrics: monitors team’s performance with real-time dashboards including number
of uncompleted messages, completed messages uncompleted cases, completed cases, agents logged
in, available agents, number of cases, average duration, average response time,
 Trend Analysis:
o Volume of key metrics over time, sentiment overview and graph, trending topics (topics specifically
mentioned a significant amount of times in a chosen period in comparison to the previous period),
trending hashtags, and all the other statistics and graphs that will give insight into trends. The software
tool offers detailed analysis by filtering and zooming in, and time coverage between 01/01/2009 and
present.
o Messages are indexed and stored since January 2009. Historical data is available in the research module.
o Automated multilingual sentiment analysis with an accuracy of 85%. Our sentiment identifier is
significant enough that the sentiment of our total data highly correlates with the consumer confidence
index according to CBS.
o Manual sentiment tuning
 Topic Analysis and Word/Tag Cloud:
o Trending topic cloud shows topics specifically mentioned a significant amount of times in a chosen
period in comparison to the previous period. It allows for zooming in and out and combination with
other metrics and filters to get detailed insights.
o Trending hashtag cloud
 Campaign Monitoring and Management:
o Allows users to measure all relevant social media statistics of their campaign in one view and monitor,
analyse and compare company’s online and offline campaigns.
o Organizations can monitor their campaigns from the start, measure the ROI and outreach of their online
campaigns and optimize the results. For instance, organizations can observe the campaign impact by
activity chart, sentiment trending, number of authors (reach), trending topics (insights into the detailed
opinions of the target group), and even compare the campaign performance with campaigns in the past.
They can also receive alerts when campaign mentions or sentiment gets above a certain threshold.
 Influencer Analysis and Profiling:
o Allows users to search for authors that match a specific profile and get detailed consumer intelligence.
o Identification of key influencers based on how much dialogue (comments, shares, etc.) people stimulate
relative to the size of their network. , identification of share of voice via author list sorted by activity
o Identification of top posts or top websites via lists sorted by reach.
o Allows users to measure influencers’ contribution via activity, sentiment, reach, engagement and PR
Value (AVE) metrics.
 Targeting:
o Messages to be published can be targeted in the same way the social platform allows for targeting in
the Publishing module.
o Companies can sharpen and widen their targeting by analyzing their target groups’ opinions, interests,
behaviors, needs and wishes in the Monitoring module.
o Monitors the social web for competitor news in real time, compares brand awareness, brand image and
brand evaluation through sentiment, compares PR Value, media impressions and buy intent, querying
for strong and weak spots and multiple activity monitoring for continuous insights into popularity and
behaviour.
o Enables organizations to monitor, analyse and adapt to competitor news from different sources
allowing them to take advantage of the situation or avoid any negative consequences for their brand.
Users can analyse what people like or dislike about a competitor’s brand and use this information to
their advantage.

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o Allows users to compare their performance with competitors on engagement level, campaign level and
brand level.
Screen Capture 2. Coosto: Competitive Analysis
Brand Comparison in Media Monitoring Module
 Publishing module:
o Allows users to plan, schedule, publish and measure their social media content,
o Offers content calendar that lists all published posts in one place, message preview, message targeting,
metrics overview based on engagement and reach, top content view, UTM builder, URL shorthener that
allow users to create compelling social media content by evaluating post effectiveness on reach and
engagement.
o Coosto enables companies to quickly respond to relevant messages from social media, WhatsApp,
blogs, fora and news sites in one central dashboard.
o Engagement feeds automatically divide client cases per topic, platform, priority, sentiment, or author
type.
o With client case settings, agents can never accidently handle the same case and there will be no
clutter in your inbox.
o Conversation history and other author information is always immediately at hand.
o Agents easily work together by claiming messages, reassigning messages, adding memos, asking for
approval or emailing messages with just one click.
o Real-time KPI dashboards and detailed reports enable managers to monitor performance of customer
service agents and support teams based on e.g. average response time, number of open client cases,
and customer sentiment.
 Reporting:
o Advanced customizable and automatic periodical reports, which can be send to users and non-users.
o Access to reports such as customer service KPI reports can be restricted by the administrator.

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 Data Alerts:
o Alert system to identify mentions of a specific topic or to a specific author. Adjustable activity and
sentiment thresholds make companies able to identify reputation threats in real-time and take action
to solve any potential crisis situation.
o Alerts are delivered via automatic emails and mobile notifications.
o Besides real-time alerts, there is a daily summary email available which is sent on a custom, specific
time at day that gives insight into daily media mentions.
 Data Export:
o Data export is available in CSV, XLS, jpeg, tiff, gif images and Adobe PDF formats for further analysis.
Data can also be exported in JSON via our API.
 Data Archiving:
o We store a million social media messages per day since January 2009. They are stored on our servers in
a Dutch, Tier V certified data centre, which guarantees the highest availability and best security possible.
o Companies can use automatic engagement feeds to assign messages to teams or team members per
topic, platform, priority, sentiment and author type and/or divide or reassign client cases with just one
click.
o Companies can use client case management. This setting allows at default just one agent per client case
and launches an automatic workflow to manage your inbox.
o They can also have the messages appear in different inbox columns filtered by subject, priority, product,
client group or social media platform.
o They can set in the system who can use which social media account to respond, who needs approval for
his or her messages and how the automatic signature of your agents looks like.
o To semi-automate social customer service, companies can save a strings of actions as one action. That
can be e.g. a standard reply, assigning a label or assigning the message to a person or a combination of
these, for instance to add a standard memo and label to a message when reassigning it to another
person.
 Social CRM:
o Social CRM is integrated in our Engagement module.
o Information such as conversation history, colleague memos, author biography, general sentiment,
number of followers and following, timeline and CRM available automatically available in a side view
with every message
o Users can store general client information under author's details, which are directly shown next to the
author’s messages. Users can also store situational or specific information directly in the related
discussion, which is shown directly to all viewers of the specific discussion.
o The API can be used for integrating Coosto data into existing CRM systems or integrate CRM data into
Coosto. There is a ready-to-use API integration available for Oracle RightNow.
 Mobile:
o Full application is mobile responsive
o Native Coosto app for iPhone and Android
o Coosto API integration, which works via JSON, can be integrated with all 3rd party client applications
and systems, such as CRM software or narrowcasting systems.
 Customer Support:
o Technical support can be contacted in the tool itself or through email and telephone.
o Coosto Support helps the user within the hour in a fast and personal way.
o Online Support Centre with help search, FAQ and videos
o We offer everyone a standard beginner course. Extensive training courses based on the job role of the
user and consultancy available.
o Every client has a dedicated account manager who gives advice about which parts of our software tool
are relevant to your company and who coordinates setup of logins.
Clients:
More than 750 enterprises currently use Coosto including TUI, Canon, Microsoft, Samsung, Walt Disney, Greenpeace, Red
Cross, Capgemini, Deloitte, T-Mobile, Isobar, Havas Boondoggle, Saatchi & Saatchi, PSV, Hardwell, Northern Ireland Office,
Evento Curacao, City of Eindhoven, Nutricia, Douwe Egberts, Domino’s Pizza, and Dutch Railways.

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Screen Capture 3. Coosto: Publishing
Message Preview in Coosto Publishing Module
Screen Capture 4. Coosto:
Customer Engagement Application on Different Devices

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Pricing:
Coosto offers standard and custom packages for different types of users. Our standard plans:
 Basic Plan: especially designed for small brands. The plan covers 1 user, 5 topics, 5 social accounts, unlimited
search and publishing.
 Professional Plan: designed for medium brands. The plan covers 5 users, 10 topics, 10 social accounts, unlimited
search, publishing and engagement.
 Enterprise Plan: covers unlimited number of users, topics and accounts, unlimited search publishing module,
engagement module, WhatsApp, offline media, access to API, own account manager, training and support.
Languages:
Text detection in 150 languages. Sentiment analysis provided in 47 languages.
Worldwide
_______________________________________________________________________________________________
Snaptrends – A Social Insights Solution
Company Name: Snap Trends, Inc.
HQs/Country: United States
Website: http://www.snaptrends.com
Company Type: Private, C-Corporation
Types of Media Tracked: Twitter, Instagram, Facebook, YouTube, Google+, VK, Flickr, and others
Key Functions: Location Based Insights and Predictive Analytics
Languages: Over 103 supported languages; Sentiment Analysis: (1) English;
Key Executives: Eric Klasson, Co-Founder, Chief Executive Officer
Todd Berry, Chief Technology Officer
Brian Prokaski, Chief Revenue Officer
Contact: Snaptrends, 7300 FM 2222 Building III, Suite 250, Austin, TX 78730
Tel.: 512.716.8410
Offices: Americas Region: Austin (TX)
General Contact: For General Inquiries: info@snaptrends.com
Direct Contact: Jessica Sellers, Marketing & Communication Manager, email:
jsellers@snaptrends.com
Product Overview
Snaptrends technology empowers organizations to instantly discover location-based social media insights and predictive
analytics that are easy-to-use and actionable. Snaptrends helps organizations save valuable time with proactive insights, real-
time conversation tracking and worldwide or geo-specific searches through location-based social media intelligence. Its

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advanced, patented technology captures, analyses, and organizes social media content in any specified geographic
location automatically, so users can easily and quickly find the conversations that matter most to them.
Furthermore, Snaptrends is proud to have a robust integration with Esri, the world's most advanced mapping and spatial
analysis platform as well as the maker of ArcGIS. The combination of the world's best social media insights platform and
the best mapping platform allows users to harness the information gained from social media and integrate that
information into interactive, location-based maps to be shared with co-workers, corporations and the public.
Industry Focus:
Snaptrends offers services and solutions for enterprises and organizations across all industry sectors including: Insurance,
Financial Services, Manufacturing, Real Estate, Life Sciences, Bio-Technology, Consumer Products,
Media/Entertainment, Professional Services, Events (Sports, Concerts, Trade Shows, etc.), Multi-location Corporate
(Retail/Restaurant/Hotels), Politics (Elections/Candidates/Parties/Issues), Healthcare, Resilient Communities, Education
(Schools, Administrations, Districts), Energy & Utilities (Petrochemical, Manufacturing, Utilities), Security (Small
Business/Corporate), Professional Consulting/PR firms.
Retail & Shopping Customer Experience, Hotel & Hospitality Guest Response & Customer Satisfaction, Restaurant & Food
Service Monitoring, Market Research & Analysis (local opinion polling, social awareness/insights), Media &
Entertainment, Event Operations (sports arenas, concerts, trade shows), Banking & Financial Monitoring, Worldwide
Multi-Location Facility Monitoring, Smart Cities, Natural Disaster Response, Corporate Security, Risk Management, Crisis
Mitigation, Executive Protection, Emergency Management, Safe Schools and Universities, Brand/Reputation
Management, Corporate Communications, Sales & Marketing Engagement, Customer Service, and Product Launches.
SaaS and Enterprise (On Premise)
Snaptrends is delivered as either a cloud-based SaaS solution or an Enterprise solution allowing users to safely and
securely access, collect, and visualize social media insights and predictive analytics. Snaptrends is hosted by the largest
global cloud platform enabling Snaptrends the ability to provide clients with a faster, safer experience as well as a stable
environment to scale the system as more social media networks and features are added.
Enterprise features include single-click remote installation with administration and user interface available in multiple
languages
The SaaS software solution supports major industry Web browsers on Windows, Mac, and Linux platforms and provides
a dashboard with tailored applications to manage multiple attribution parameters, including:
✓ Access to Social Media Networks: Simultaneously access meaningful conversations from all of the major social media
networks and locate related data from alternate networks for a comprehensive view. The service is architected to
connect to additional social media data feeds in the future, in order to embrace an ever-growing social media
universe.
✓ Insights by Location: Identify the location of historical and new social media posts inside a user-defined geofence
over any address or area in the world. Our algorithms and processes ensure you hear the full spectrum of the social
conversation. Snaptrends is the only tool of its kind that proactively searches and alerts when people post in multiple
locations of interest.
✓ Inclusive Information: Incorporate a variety of mapping overlays to get the most comprehensive, graphical
representation of the area under surveillance. Choose your view to zero in on exactly what and where you want to
focus.
✓ Brand Influencer: Users can quickly identify the top influencers across searches, topics, and locations.
✓ Refined Results: Dynamically search and filter your results to quickly find content of interest. Search and filter using
keywords, locations, user handles and social media network types, or keep it general. You decide the level of detail.
✓ Streaming: When monitoring a topic or location in a time critical manner, streaming allows for the posts to
automatically ‘stream’ in, keeping you and your team informed on the latest posts being made.
✓ Automated Sentiment: Use our natural language engine to understand the tone of the conversations you’re watching
so you can respond appropriately. Decipher intent and sentiment automatically to save time and reduce risk.

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✓ Trend Analysis: Assimilate big social data efficiently and graphically using our automated analytical and visualization
tools. Identify influencers and their circles of influence, topics and the sentiment around them, and other unique
perspectives.
✓ Conversation Tracker: Easily follow the influencers and thought leaders through our ability to connect posts and
related threads on a global or location-specific basis across multiple social media networks. Never miss a
conversation, blog or post again.
✓ Audience Engagement Insight: Create tailored audience segmentation and group social communities by network,
geographic locations, common events, or keywords.
✓ Data Visualization Representations: Understand your user needs and sentiment using our suite of data visualization
tools like word clouds/bubbles, charts and graphs. Identify links, trends, keywords and influencers inside a geographic
location.
✓ Multi-language Support: Search and find data in your language of choice. Our software is language independent and
can translate in more than 103 languages so you can instantly translate language-specific posts with ease.
Key Products Features:
Data Management Features
 Specific Social Media Users:
o Snaptrends allows for specific, publicly available social media users to be easily searched for, monitored and
analyzed.
 Social Media Monitoring and Streaming:
o Snaptrends allows users to view social media posts and conversations as they happen
o As events unfold, users have the ability to see posts in the Snaptrends Live View and access a set of analytic
and filtering features such as keyword filters, Word Cloud, Mood and Sentiment.
 Data Latency:
o Provides both new and historical monitoring and visualization.
o Snaptrends consumes data from many different sources. Data latency may range from a few seconds up to
just minutes depending on the source of the data.
 Social Media Coverage:
o Snaptrends supports monitoring of Facebook, Twitter, Instagram, YouTube, Flickr, Google+ and Vk for social
media posts. For person discovery, Snaptrends hits dozens of other social services to gather a complete
Social Footprint on individuals. Some of these services include LinkedIn, Pinterest, Kik, Ask.fm, Snapchat,
Tumblr, WordPress, Vine, and many more.
o The service is architected to connect to additional future social media data feeds.
o Under its agreement with Twitter, Snaptrends has direct access to the Twitter fire hose and therefore can
provide custom solutions to its clients.
 Unified Search:
o In the live mapping view, Snaptrends can search on all supported social media networks simultaneously or
can filter out certain networks as set up by the user. Boolean search operators in the search string (AND,
OR, exclusions, etc.) and location shape search tools (point-radius, line and polygon geofences) are also
supported, resulting in more specific, relevant results.
o There are four primary types of searches: a user-based search, a keyword-based search, a location-based
search and a combination of all three. Once a search has been performed, the resulting set of data can be
saved into a new or existing search to automatically collect the search data going forward.
 Snaptrends Cache:
o Snaptrends posts, which are collected by our users, are made available as a rolling cache of social media
posts. This allows users to do analysis of the cached posts along with non-geo-tagged social media posts to
provide an enriched data solution.
 Geo-location:
o Snaptrends provides advanced geofencing capabilities using a number of shapes such as a lens (circle/point-
radius), polygon (multipoint), or a line (multipoint/fixed width). Each geofence allows for users to do
searches on the locations they are interested in, bringing relevant results and conversations to the forefront.
o The locations of all results are provided by being displayed on a map.

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Screen Capture 1: Live View: Single Geofence with Social Media Post Location Pins
 Mapping Overlays:
o Snaptrends supports a variety of mapping overlays including weather radar, emergency watches, and traffic.
Users can view the location of specific posts in a standard map, satellite & street view (Google Maps) or Esri
maps in addition to directly integrating with the ArcGIS interactive mapping system.
 Influencer Identification:
o Users can quickly identify the top brand influencers across searches, topics, and locations.
 Data Filtering:
o Users can filter and search results by location, keywords, users, social media networks, date and time, and
using Boolean search operators.
 Custom Reports:
o Snaptrends has intuitive tools giving users the ability to create custom reports as needed. The Snaptrends
data can be saved in searches and has reporting tools that automatically package up the data with the
specific search details.
o All reporting functions can be accomplished at the individual account level or across searches.
o Mobile friendly reports are also available.
 Data Export/Archival:
o Snaptrends allows for users to save and export results and a variety of other social media information using
various forms and formats from a shareable URL reports to CSV, Excel, and JSON files.
 Alerts/User Notifications:
o Snaptrends provides a customizable threshold auto-alert notification capability to remotely notify the users
of search activity.
 Supported Mapping Platforms:
o Snaptrends supports the Google Maps and the Esri ArcGIS mapping products.
 API Integration with third party client applications:
o Integration and a partnership with Esri offering proactive insight gathering, social media conversation
monitoring and global and geo-specific searches overlaid on Esri ArcGIS maps.

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Data Analysis and Visualization Features
 Filter and Analyze:
o Snaptrends allows users to filter social media results and content using attributes such as date range, results
of interest, media, specific text and more.
o This filtering allows for focused analysis of the data, improving the ability of the analyst to quickly narrow
down social media content to what they are truly interested in.
 Topic/Trend Analysis:
o Snaptrends provides automated analytical and data visualization tools to help analysts digest and take action
on social media information.
o The visualization tools allow for historical insights, pattern analysis, community link analysis, and volumetric
analysis.
o The tools also provides information on volume of mentions over time, sentiment and mood trending, word
centrality, lexical diversity over time, collocation analysis and can display the location of an individual user’s
post over time.
o Historical data capture varies by social network and entity. YouTube can search year's worth of data and
there is no limit on past Instagram activity access. Twitter global keyword text searches goes back
approximately 7 days, and person searches retrieve up to approximately 3200 tweets.
 Automated Sentiment Analysis:
o This allows users to see degrees of positive and negative sentiment based on an established, highly
performant classifier.
o The Snaptrends sentiment classifier is trained via data originated from social media, providing a higher
degree of confidence in the automated results provided to the user.
 Influencer Analysis/Conversation Builder:
o Snaptrends provides the ability to identify brand influencers across geographic areas, keywords, and
searches.
 Social Network Analysis:
o Snaptrends provides complex individual mapping of extended social networks of connected
friends/followers, and multi-level communication channel mapping and identifications of the most active
relationships within a user’s social media network.
 Data Visualization Representations:
o Snaptrends provides the most relevant data visualization tools such as word clouds/bubbles, time analysis,
charts, graphs, etc. to meet user mission needs.
o Word bubble charting provides direct links to individual terms, identification of the most-used hashtags,
user handle mentions, and words across searches.
o Geofences, link-diagrams, and graphs and charts are just a few of the visualization tools Snaptrends can
provide.
o Media Mosaic displays social media in a visually engaging way that scales to fit devices of any size, allowing
users to easily browse through photos and videos posted across social media platforms.
o With Snaptrends, it is possible to perform competitive analysis by including brands and competitor’s
names in the search to identify and monitor conversations worldwide or within a specific geographic
area.
 Campaign Monitoring:
o Monitoring the success and effectiveness of marketing and political campaigns using keywords
worldwide or within a specific location is also possible.

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Screen Capture 2: Social Data Visualization: Sentiment Over Time Tool
Screen Capture 3: Trend Analysis: Activity by User Tool

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Screen Capture 4: Data Visualization: Time Analysis Chart
Process Management and User Interface
 Trends Dashboard:
o Snaptrends provides a dashboard that includes an informative overview of recent social media activity of
interest, brand trends and more.
 Standard Web Browser Access with Login Credentials:
o Snaptrends supports all modern web browsers and requires that all users authenticate via username and
password prior to gaining access to the application.
 User Level Permissions:
o Snaptrends supports user level permissions at the account level, delineating users as either administrative
or standard users. This role based permission model allows for administrators to provide oversight and
management for all users within their respective group.
 Shareable Reporting:
o Snaptrends provides shareable, read-only reports that allow for distribution of critical information without
requiring full access to the application
 System Messages/Notification:
o Snaptrends allows account administrators to send notifications and messages to user groups within their
circle. Additionally, the entire user community will be notified with system notifications when new releases
or features are added.
 Customizable Keyword Search Features:
o Snaptrends keyword search capability allows for users to quickly and easily perform searches. These
searches can be as simple as a single keyword, or supplemented using standard Boolean operators. The
application allows for previously created searches to be readily available should they be needed again for
both keywords and geofences.
 Training and Technical Support:
o While Snaptrends is intuitive and easy-to-use, the Snaptrends team provides technical product support in
the form of written user documentation, training videos, and also offers an online help desk.
o On site analysts are available in addition to end user support through our global channel partners.
 Professional Services:
o In order to help optimize the platform for business or department objectives, Snaptrends’ analysts will

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create customized searches in order to reduce time spent collecting data and serve as a model for future
efforts.
o Additional services are available to expedite platform usage and enable users to spend more time analyzing
and acting on social media insights that provide the most return.
Clients:
The Snaptrends user base includes Fortune 500 companies, Global 1000 companies, advertising agencies, news and media
networks, movie studios, telecommunications companies, energy companies, school districts, fire departments, first
responders and non-profit agencies worldwide.
Pricing:
Snaptrends is priced either as an annual subscription or as an enterprise license on a per user/seat basis. The SaaS seat
license also includes a data storage component for saving search results. Each Snaptrends annual subscription seat license
includes:
 One-year access to the Web browser based application
 Complete suite of Snaptrends analytics & reports
 Access to Snaptrends training video library
 Unlimited user account, location-based, and topic searches
 Set number of stored results
 Toll free phone support
Pricing starts between $5,000 and $50,000. Volume discounts for multi-year and multi-seat packages are also available.
Customers purchasing more than one seat license can also designate an administrative account, which provides account
administration, account access and audit capability for all standard accounts (e.g. reset user-passwords, etc.)
Snaptrends has customized pricing for professional services and custom development based on non-standard customer
requirements. Short-term, event-based licenses can also be customized and priced based on customer requirements.
Snaptrends has established a Reseller/Partner program and can also be sold as a white-label solution.
Languages:
Multi-Language Support: Snaptrends location-based social media intelligence is language agnostic. The software can
search and translate in over 103 different languages simply by using the phrase the analyst is searching. The enterprise
version is available in multiple languages.
Snaptrends is architected and developed in English. However, it is a Unicode solution with the capability to display and
store in any standard available character sets. Sentiment analysis currently performed for English. Google Translate is the
standard translation service of the application; however, other translation services can be integrated based on user
requirements.
Worldwide Availability With the Exception of Embargoed Countries: The U.S. holds strict trade embargoes against the
following countries: Burma, Cuba, Iran, North Korea, Sudan, and Syria. The exportation, re-exportation, sale or supply,
both directly and indirectly, from the United States, or by a U.S. person wherever located, of any Snaptrends service or
technology, including technical data, to any of these countries is strictly prohibited.
Export Credentials: Snaptrends is exported under jurisdiction from the Department of Commerce, Export Credential
5D992-B and is not subject to the U.S. State Department ITAR licensing requirements. The purchase and use of the
Snaptrends software is subject to the laws and export restrictions of the United States.
Certifications: Snaptrends is certified under TRUSTe and is the only geosocial monitoring solution to receive the EU-US
Privacy Shield certification issued through the US Department of Commerce’s International Trade Association.
_______________________________________________________________________________________________

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YouScan
Company Name: YouScan
HQs/Country: Kiev, Ukraine
Website: https://youscan.io/
Types of Media Tracked: Facebook, Twitter, Instagram, VK.com, OK.ru, My.Mail.ru, YouTube, Google+, Blogs,
Forums, Reviews and Community Sites, Q&A sites, Online news
Key Functions: Monitoring, Analysis, Engagement, Sales Lead Discovery
Languages: 2
Key Executives: Alexey Orap, CEO
Contact: YouScan Ukraine Ltd., 20 Velyka Zhytomirska str., 01025 Kiev, Ukraine
Tel.: +38 (044) 206-4884 (Ukraine); Tel.: +7 (495) 644-3268 (Russia)
Offices: Europe: Moscow (Russia), Kiev (Ukraine)
Email: General Email: info@youscan.io
Direct Email: Alexey Orap, CEO, email: ao@youscan.io;
Alexander Sirach, CMO, email: as@youscan.io
Product Overview
YouScan is one of the leading social media monitoring and analytics companies on CIS markets (Russia, Ukraine, Belarus,
and Kazakhstan). YouScan's clients include major consumer brands such as Nestle, Coca-Cola, McDonalds, Danone,
Michelin, Vodafone and others, as well as local and international marketing agencies.
YouScan offers real time monitoring of mentions of brands, products and personas across a wide range of social media
channels, including market-specific ones as VK.com and OK.ru, and offers a range of features including automatic
sentiment analysis for Russian and Ukrainian languages, influencer identification and analysis, alerts, workflow
management and much more.
YouScan provides flexible multi-dimensional data filtering capabilities. For example, a user may want to choose a data
layer “Women from St. Petersburg who expressed a positive sentiment towards Tesla brand during last 10 days on
Twitter”, analyse their mentions and build interactive charts for that data layer with the volume of mentions, most
frequent words etc.
One of the key features of YouScan is its Intent Intelligence Technology (IIT), which allows customers to integrate discovery
of sales leads on social media and brand monitoring in one unified tool. IIT is based on an advanced NLP (Natural Language
Processing) stack with an added layer of artificial intelligence utilizing Machine Learning. It can be customized to uncover
leads practically for any vertical and identifies all stages of consumer purchasing intent on social media.

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In addition to the self-service online monitoring dashboard YouScan offers professional services, such as regular analytical
reports or ad-hoc social media research, identification of brand advocates and detractors, discovery of customer
segments and actionable consumer insights for brands.
YouScan was founded in 2009 by a team of experienced marketing and technical professionals, and has a wide client base
and offices in Russia (Moscow) and Ukraine (Kiev).
Industry Focus:
YouScan caters to businesses across all B2C industry sectors
Marketing, PR, Customer Support, Lead Generation, Market Research, Competitive Analysis
SaaS and Professional Services
 Real Time Monitoring:
o Real time monitoring of brand mentions,
 Sales Leads Discovery:
o YouScan’s Intent Intelligence Technology helps uncover sales leads on social media,
 SaaS:
o Service as a Software with monthly or annual subscription,
 Customizable Dashboard,
 Extensive Media Coverage:
o Unlike most international social media monitoring tools, which provide only partial coverage of social
media platforms in CIS region, YouScan provides high fidelity and complete coverage of market-specific
sources, including popular local social networks such as VK.com, OK.ru; review sites; message boards,
blogs and forums; online news.
 Technology:
o Natural Language Processing (NLP); Intent Intelligence technology; Machine Learning.
 Data Filtering Options:
o Multi-dimensional filtering of results by media type, source, keyword, topic, specific author, date range,
sentiment, post type, gender, age, location.
 Drill Down Capability:
o Allows users to access specific comment/post,
o Interactive charts and visualizations including line charts, pie charts, bar charts, word cloud and
histograms, tags cloud and histograms, sparklines, geo-maps, with drill-down capabilities.
 Key Metrics:
o Extensive range of metrics including volume of mentions over time (down to an hour), average number
of mentions per selected period, maximum number of mentions, growth over specified period, share of
voice, conversation dynamics, number of duplicates and similar posts, influencers, sentiment,
engagement metrics (likes, shares etc.) and others,
 Trend Analysis:
o Volume of mentions over time for any dimension of data (e.g. by sentiment, tag, specific keyword,
location etc., or combination of any filters).
 Topic/Theme Analysis:
o The most mentioned topics ranked by frequency,
o Trending Word Cloud,
o Tagging: mentions tagging for categorization - Tag cloud,
o Proprietary algorithms for automatic detection of sentiment, which are based on the effective
techniques of morphological, syntactical and semantic analysis of the Russian language and human
sentiment analysis.

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 Influencer Profiling and Analysis:
o Identification of the most active/influential authors, top sources and online communities; number of
posts by each influencer and number of positive and negative sentiments assigned to their posts,
 Campaign Monitoring and Measurement:
o Monitoring the volume and sentiment for pre and post campaign phase and presenting the data on the
chart with specific timeframes markings,
 Competitive Analysis and Monitoring,
o Competing brands comparative analysis, monitoring and reports,
 Reporting:
o Automatic reports in SaaS dashboard,
o Social media listening reports provided as presentations or infographics (supplemented with raw data
if required), provided by in-house social media analytics team.
 Data Alerts:
o Automated alerts delivered via email,
 Data Export:
o Data export available in MS Excel (xls), Adobe PDF, PNG (graphs/charts), and CSV formats,
o Allows engagement via Twitter from within YouScan platform,
 Data Archiving:
o Unlimited data storage from the start of the account,
o Support for multiple user accounts with different access rights; offers a range of admin and collaborative
tools such as task assignment, notes posting, sharing of documents and insights with other team
members, categorization of references (tags), direct answers to Twitter, and others,
 API integration with third party applications:
o Optional integration with CRM solutions (e.g. Salesforce, Zendesk, Microsoft Dynamics CRM, Brand
Embassy, BPMOnline, Naumen, and others).
 Client Support:
o Dedicated account manager 24X7 and free account set-up and training.
Screen Capture 1: YouScan Report – Demographic Analysis
Displaying Demographic Analysis by Gender Type and Age, and Volume of Posts by Gender Type

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Screen Capture 2: YouScan - Mentions Flow Screen with Multi-dimensional Data Filtering
Filtering by Positive Sentiment, Specific Source (Instagram) and Country to Identify Brand’s Advocates
Partnership:
YouScan is seeking new partnerships with reputable agencies and SMM vendors around the world to expand its client
base and gain access to new markets and opportunities across geographies and verticals. Partners can benefit from
YouScan’s extensive coverage of market-specific sources in CIS, advanced technology platform for social media data
analysis, customer base that include world’s leading consumer brands, as well as YouScan professional and analytic
services.
Clients:
YouScan clients include leading brands and digital agencies:
 Corporate clients: Nestle, Coca-Cola, McDonalds, Danone, Michelin, Vodafone, Dyson and others,
 Agencies: Action Global Communications, Grape (WPP), Mindshare, Mediacom, MEC, OMD Digital, Traffic Isobar,
PRP (Weber Shandwick), Starcom (Vivaki) and many others.
Pricing:
The company currently offers 3 plans:
 Professional plan for $399 per month: The plan covers 10 monitored topics and all key product features.
 Corporate plan for $999 per month: The plan covers 25 topics, all features of Professional plan plus user access
rights, CRM Integration, dedicated account manager;
 Agency plan for $1,999 per month: The plan covers 50 topics, all features of Enterprise plan plus API access,
dedicated account manager 24/7.
Each pricing plan includes: Social media and online news monitoring and reporting, sales leads discovery, multi-
dimensional data filtering and reporting, unlimited users, unlimited results, trending words clustering, spam filtering,
teamwork features, data export, free account set-up and training.

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Languages:
Russian, Ukrainian
Russia, Ukraine, Belarus, and Kazakhstan
_______________________________________________________________________________________________
Excerpts only - To obtain a full access to all 200 SMM Technology Profiles, please order SMM Tools and
Services Report/Part 2 or visit our publication page at http://ideya.eu.com/reports.html for more
information.

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Title: Social Media Monitoring
Tools and Services 2016
Published: November, 2016
Content: 200 Tool and Service Providers Profiles
Format: PDF; Pages: 1,191, Part 1 and Part2
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