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Technological convergence and proliferation film


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Technological convergence and proliferation film

  1. 1. Technological Convergence and Proliferation Institutions and Audiences: Film Industry
  2. 2. Exam Requirement <ul><li>the significance of proliferation in hardware and content for institutions and audiences; </li></ul><ul><li>the importance of technological convergence for institutions and audiences; </li></ul>
  3. 3. Proliferation <ul><li>Proliferation is the increase in the amount of hardware and content available to both audience and institution through emergence of new and old media. </li></ul>
  4. 4. Example <ul><li>Iphone is a big hit- so companies learn that consumers want a touch screen phone that has lots of apps. Suddenly there's LOTS of smart phones with the similar looks and attributes: PROLIFERATION </li></ul>
  5. 5. Proliferation <ul><li>Proliferation could occur from the breakthrough in technology which allows a lot of companies to entre the market. </li></ul><ul><li>For instance technological convergence through the digital age. </li></ul><ul><li>Technological convergence- combining two or more technologies (Hardware) </li></ul>
  6. 6. Technological Convergence <ul><li>Emerged through digital technology </li></ul><ul><li>Trend of technologies to merge into new technologies that bring together a number of different media. </li></ul><ul><li>Interactive/3D TV: 3D technology/Internet/TV </li></ul>
  7. 7. Digital Technology <ul><li>When it comes to distribution the digital age has shaped how we distribute and receive films from downloading, piracy, file sharing to even the promotion of films using online advertising. </li></ul><ul><li>Digital technology has made life better for low budget film makers and distributors because it is cheaper and easier to distribute. </li></ul>
  8. 8. Exhibition <ul><li>Today their is a proliferation in the way we can consume the content through both old and new media, and how these have converged </li></ul><ul><li>i.e TV, Newspapers are now converged online with the use of the internet. Where websites have video news and also people writing on the blogs with their view. </li></ul>
  9. 9. Exchange <ul><li>Due to the proliferation of new media with more options to communicate, more user generated content people can now exchange info about films. </li></ul><ul><li>Think about YouTube clips of films fans have made, reviews on Amazon, Twitter.  </li></ul>
  10. 10. Proliferation (through technology) <ul><li>Downloading – itunes, ipod, apple TV Digital Piracy – DVD’s, filesharing Social Networking Sites – marketing and buzz Accessibility – everywhere??? Control – industry/audiences </li></ul>
  11. 11. Proliferation and negative distribution and exhibition <ul><li>Downloading from unofficial sources i.e. Limewire, Youtube grabber use new technology to do this. </li></ul><ul><li>Piracy – DVD’s recording films in cinemas </li></ul><ul><li>Accessibility – everywhere and anyone has ability to do this because of convergence of technology and affordability of this. </li></ul><ul><li>Control – moves from institution to the audience. But it is the smaller companies that are effected more why? </li></ul><ul><li>In what ways have institutions tried to stop or halt this? Think of ways they have used technology to stop this or initiatives i.e cheap downloads. </li></ul><ul><li>Piracy is major concern for industry see case study Disney and Alice Wonderland : </li></ul>
  12. 12. Homework (900 Words) <ul><li>Discuss technological convergence and proliferation in relation to production/distribution/exhibition for your focus films </li></ul><ul><li>Think about if your focus films are benefitting from new technology and proliferation? </li></ul>