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Media convergence


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Media convergence

  1. 1. Media Convergence “The twenty-first century is when everything changes…”
  2. 2. Convergence <ul><li>The occurrence of two or more things coming together. </li></ul><ul><li>The exam board requires that you be familiar with… </li></ul><ul><li>Issues raised by media ownership in contemporary media practice; </li></ul><ul><li>The importance of cross-media convergence and synergy, in production, distribution and marketing; </li></ul><ul><li>The importance of technological convergence for institutions and audiences; </li></ul>
  3. 3. Cross-media convergence <ul><li>Refers to two distinct concepts </li></ul>Convergence of text and narrative across multiple media platforms to create Intermedial texts. Convergence of industries. Businesses that once concentrated on only one media platform now concentrate on several.
  4. 4. Cross-media convergence <ul><li>Intermedial texts </li></ul>
  5. 5. Cross-media convergence <ul><li>Intermedial texts </li></ul><ul><li>HOMEWORK PROJECT Research and create a one-page collage or mind-map that shows how many different media Star Trek exists in. How many are owned or controlled by Paramount? </li></ul>
  6. 6. Cross-media convergence <ul><li>Industrial convergence </li></ul><ul><li>Through merger and acquisition </li></ul>
  7. 7. Cross-media convergence <ul><li>Industrial convergence </li></ul><ul><li>Through diversification </li></ul>
  8. 8. Cross-media convergence <ul><li>Industrial convergence </li></ul><ul><li>Through diversification </li></ul><ul><li>The digital provision of the BBC has created many more outlets, but has it marginalised niche programming? </li></ul>
  9. 9. Cross-media convergence <ul><li>Industrial convergence </li></ul>
  10. 10. Cross-media convergence <ul><li>Industrial convergence </li></ul>
  11. 11. Synergy <ul><li>Where different entities cooperate advantageously for a final outcome. </li></ul><ul><li>The cooperative action of two or more activities, resulting in a different or greater outcome than that of the individual activities. </li></ul><ul><li>Synergies between institutions are a long-established pattern in the media. </li></ul><ul><li>Now, thanks to convergence, synergy within institutions is also commonplace. </li></ul>
  12. 12. Synergy <ul><li>The integration of products or institutions for mutual benefit. </li></ul>Disney DVD Bethesda Softworks Disney records
  13. 13. Technological convergence <ul><li>Once there were only Newspapers. </li></ul><ul><li>Advertising </li></ul><ul><li>Wax cylinders (then records, then CDs, then MP3s) </li></ul><ul><li>Magazines </li></ul><ul><li>Radio </li></ul><ul><li>Cinema </li></ul><ul><li>Television </li></ul><ul><li>Videogames </li></ul><ul><li>The Internet </li></ul><ul><li>EACH CONSUMED ON A SEPARATE DEVICE. </li></ul>
  14. 14. Technological convergence <ul><li>NOW… </li></ul><ul><li>Your computer is also a DVD player, you can take photographs and browse the web with your mobile phone etc. </li></ul><ul><li>In groups, create a mind-map that connects all the different ways in which these technologies overlap/converge. </li></ul><ul><li>What are the implications? </li></ul>