Conventions summery
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Holly Fairbairn will create a poster for a print media production. The purpose of a poster is to advertise and persuade an audience to watch a production in theaters or on DVD. Posters contain less text and are less busy than advertisements. Conventional poster elements include the main anchorage, film title, billing block, star appeal, and tagline. Creating a poster will help Holly understand which elements to use to most effectively attract her target audience.
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Media question 3 - distribution and production
Production companies organize all aspects of film production including staffing, budgeting, marketing, and financing. They are responsible for coordinating the many people involved in making a film such as directors, actors, camera crew, and wardrobe/makeup artists. The document discusses why a student film production group chose certain independent production company logos as models and how they created their own logo. It also explains why they selected the distributor Focus Features and how they planned to fund their low-budget student film through sponsorships and public fundraising campaigns.
Question 2 of A2 Evaluation
This document discusses how brand identity was effectively communicated across marketing materials for the horror film "Cloak". The film's unique selling point of the ominous cloak was prominently featured in the teaser trailer, poster, and magazine cover to promote brand recognition. Consistent use of the film title, fonts, and color schemes/effects helped portray the intended horror genre and clearly communicate the brand identity. While color schemes are common across horror films, unique application of blurring effects tied directly to the film's plot helped distinguish the brand identity.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors and minimal props due to its low budget. As founders of the production company, they also served as directors, editors and actors in the film.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors to keep costs down as a new production company. As directors, editors and actors for their own low-budget film, their names will be listed in the titles.
Needforspeedmarketingcampaign 140522080439-phpapp01
The document discusses Aaron Paul's promotion of the film Need for Speed through appearances on Top Gear and WWE Raw to appeal to different audience demographics. It describes how Paul educated viewers about cars on Top Gear and got involved in a wrestling match to promote the film on WWE Raw. The document also discusses the importance of marketing campaigns in the film industry through various media platforms and analyzing audience research to effectively promote films.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to entice viewers. The combination of texts is deemed effective at promoting the film through a conventional, consistent branding strategy.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, studio name, and focus on the main character. These consistent elements create a cohesive promotional package that effectively engages audiences through multiple formats. Maintaining codes, conventions and themes from the film trailer helps make the combination of materials successful at promoting the film.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to represent the film's narrative. The combination of texts is deemed effective at promoting the film through a conventional, recognizable brand.
Recommended
Media question 3 - distribution and production
Production companies organize all aspects of film production including staffing, budgeting, marketing, and financing. They are responsible for coordinating the many people involved in making a film such as directors, actors, camera crew, and wardrobe/makeup artists. The document discusses why a student film production group chose certain independent production company logos as models and how they created their own logo. It also explains why they selected the distributor Focus Features and how they planned to fund their low-budget student film through sponsorships and public fundraising campaigns.
Question 2 of A2 Evaluation
This document discusses how brand identity was effectively communicated across marketing materials for the horror film "Cloak". The film's unique selling point of the ominous cloak was prominently featured in the teaser trailer, poster, and magazine cover to promote brand recognition. Consistent use of the film title, fonts, and color schemes/effects helped portray the intended horror genre and clearly communicate the brand identity. While color schemes are common across horror films, unique application of blurring effects tied directly to the film's plot helped distinguish the brand identity.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors and minimal props due to its low budget. As founders of the production company, they also served as directors, editors and actors in the film.
Question 3 media evaluation
The document discusses a small, independent production company called Funny Monkey Productions and their first low-budget action film. They chose to distribute the film through Optimum Releasing, a smaller distributor, rather than a major studio. While big-budget action films from Universal feature famous actors, their film uses unknown actors to keep costs down as a new production company. As directors, editors and actors for their own low-budget film, their names will be listed in the titles.
Needforspeedmarketingcampaign 140522080439-phpapp01
The document discusses Aaron Paul's promotion of the film Need for Speed through appearances on Top Gear and WWE Raw to appeal to different audience demographics. It describes how Paul educated viewers about cars on Top Gear and got involved in a wrestling match to promote the film on WWE Raw. The document also discusses the importance of marketing campaigns in the film industry through various media platforms and analyzing audience research to effectively promote films.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to entice viewers. The combination of texts is deemed effective at promoting the film through a conventional, consistent branding strategy.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, studio name, and focus on the main character. These consistent elements create a cohesive promotional package that effectively engages audiences through multiple formats. Maintaining codes, conventions and themes from the film trailer helps make the combination of materials successful at promoting the film.
Evaluation q2
The document discusses the effectiveness of combining a film trailer with two ancillary texts (a film magazine cover and poster). Clear connections were made between the texts, including using the same film title font, logo, release date, characters, and themes of demonic possession. These consistent elements create a cohesive promotional package that engages audiences through different formats. Character and themes are featured prominently in both the trailer and poster to represent the film's narrative. The combination of texts is deemed effective at promoting the film through a conventional, recognizable brand.
Needforspeedmarketingcampaign 140522080439-phpapp01
This document discusses the marketing campaign for the 2014 film Need for Speed, focusing on star Aaron Paul's promotional appearances. It describes Paul's appearances on Top Gear, a British car show, to promote the film to automotive audiences, and his appearance on WWE Raw to appeal to younger viewers. The document analyzes how Paul promoted the film across different media platforms and age groups to maximize the audience. It also discusses the film's source material as a popular video game and the importance of synergy and unique selling points in marketing films.
Evaluation 3
The document discusses the effectiveness of a movie production and its ancillary promotional materials, including a film poster and radio trailer. The main production aimed to look professional and entertain audiences with an intense crime thriller set in an urban location. The poster clearly conveyed the genre and setting through a stenciled two-color design that included critic opinions. The radio trailer aimed to provide information about the movie through sound effects from the film and a typical male voiceover, without revealing spoilers. Overall, the ancillary materials were deemed conventional and professional enough to not be out of place compared to real advertising products.
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It notes that the target demographic is primarily young and middle-aged males, including fans of the original video game franchise. Television promotions and Aaron Paul's appearances at events like E3 helped generate interest from this audience. As the first major role for Aaron Paul since Breaking Bad, his casting also helped draw in fans and make the film appealing to a wide release.
Luke boyce production
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
Needforspeedmarketingcampaign 140522080439-phpapp01
The document discusses Aaron Paul's promotional appearances for the film Need for Speed, including an interview on Top Gear and a surprise appearance on WWE Raw. It explains how these appearances targeted different audience demographics - Top Gear appeals more to mature audiences interested in cars, while WWE Raw attracts younger viewers. The document also discusses the film studio's overall marketing strategy, which involved promoting the film across multiple media platforms to reach as wide an audience as possible and maximize profits.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also appeared on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document argues that Paul's appearance on The Graham Norton Show was more effective for promotion because the show has a larger audience and allows more time to discuss the film than shows like Top Gear.
Evaluation question 2
The document discusses the effectiveness of advertisements for a short film called "Unforgettable". It analyzes a poster and 30-second radio trailer created to promote the film. Research was conducted on successful film advertisements. The poster features the two main characters prominently and conveys a sense of their relationship without spoiling the film's twist. The radio trailer uses sounds and a quote to hint at the story and intrigue audiences. Overall, the advertisements are deemed effective at teasing the plot and genre while maintaining secrecy around the twist ending.
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It describes identifying the target demographic as primarily males aged 12-30, who are fans of the original video game franchise. It outlines how Aaron Paul was chosen as the lead actor to appeal to his existing fan base from Breaking Bad and attract new audiences. Television promotions including trailers and Aaron Paul's appearances on shows like Top Gear and gaming conventions were effective at reaching the intended target demographic.
Amina q3 powerpoint
The document discusses the production and distribution of the film "The Unknown" by AMP Productions and 500 Distribution Co. AMP Productions took inspiration from other low-budget independent film companies like Big Talk Productions and Blumhouse Productions. While low budgets limit technology and big stars, they allow for more creative freedom and opportunities for new talent. 500 Distribution Co. will have a smaller release for "The Unknown" compared to major studios due to lower marketing/advertising budgets and an online-only distribution model.
Why these companies are suitable for our product
This document analyzes two potential film distribution companies - GJ Productions and Focus Features - for a controversial film called MISJUDGED. Focus Features is identified as the preferred option because it is an experienced, well-known subsidiary of a larger media conglomerate that has successfully distributed similar films in the past, including the terrorist-focused film Closed Circuits. The document proposes exhibiting MISJUDGED at film festivals to secure distribution with Focus Features directly.
Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also went on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document analyzes the film promotion strategies, including the target audience of males aged 15-30, marketing campaigns, and poster designs featuring cars and attractive women to appeal to that audience.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and took on directing, editing, and acting roles themselves to keep costs down for their first production.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and basic props to avoid risking too much money for their first film.
Evaluation question 3
This document discusses various aspects of film production and distribution. It describes the roles of a production company in managing budget, casting, and scheduling during filming. It also explains that a distribution company, such as Universal Pictures, promotes and decides where to release a film. Universal Pictures is seen as a suitable option because of its large fan base and success distributing action films similar to the one being proposed. The document also discusses pitching the film idea and creating merchandise as potential funding methods.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
E Valuation question 2
The combination of the main film and ancillary texts was effective in promoting the goals of the film. The film aimed to be a comedy with a twist, and the radio trailer and poster conveyed this tone through comedic wordplay and bright, lighthearted designs. Both ancillary texts featured the same tagline and synergy between the pieces helped create awareness of the film. Feedback indicated the poster and radio spot were generally successful in portraying the comedic genre and generating interest, though some felt more professional design and more film details could improve the promotion further.
Evalation question 3
The document discusses the importance of gathering audience feedback through market research screenings. It describes targeting 13-18 year olds for a teen drama film. Feedback was gathered from college students on a poster, magazine, and teaser trailer. Feedback noted strengths like character portrayal but also areas for improvement like inconsistent fonts. The materials were revised based on this feedback, such as changing the poster background color and removing unfocused shots from the trailer. The final versions received only positive feedback, showing the value of incorporating audience input.
Draft layouts completed
The document discusses four ideas for a movie poster. The first idea features a black and white group polaroid photo with two people in color to symbolize someone's spirit. The second places scattered photos behind a prominent bucket list. The third centers a color photo surrounded by smaller black and white or faded photos, with the tagline incorporated. The fourth shows two people on the left and three faded photos on the right, with the tagline and title placed accordingly.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
History of internet
The document provides a brief history of the development of the Internet from its origins in the 1960s with ARPANET to modern technologies and websites. It traces major developments like the creation of email in 1971, the world wide web in 1991, popularization of web browsing in the 1990s, and the rise of social media sites from the 2000s like Facebook, YouTube, and Twitter. The document also includes definitions of Web 2.0 that emphasize user interactivity, collaboration, and sharing of user-generated content online.
Hey, hayley test shots
The document provides evaluations of various camera shots for a student film production. Shots 11-17 and 15-17 were found suitable as they show the characters and context clearly. Shot 12 would work if shortened and shot 19 frames the scene well. Shot 21 shows the filming context while shots 23 and 23(II) may work if adjusted or paired with others. Shot 24 could work with angle changes and shot 27 likely won't work due to lighting issues. In general, most shots were deemed suitable if shortened or combined with others.
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This document discusses the marketing campaign for the 2014 film Need for Speed, focusing on star Aaron Paul's promotional appearances. It describes Paul's appearances on Top Gear, a British car show, to promote the film to automotive audiences, and his appearance on WWE Raw to appeal to younger viewers. The document analyzes how Paul promoted the film across different media platforms and age groups to maximize the audience. It also discusses the film's source material as a popular video game and the importance of synergy and unique selling points in marketing films.
Evaluation 3
The document discusses the effectiveness of a movie production and its ancillary promotional materials, including a film poster and radio trailer. The main production aimed to look professional and entertain audiences with an intense crime thriller set in an urban location. The poster clearly conveyed the genre and setting through a stenciled two-color design that included critic opinions. The radio trailer aimed to provide information about the movie through sound effects from the film and a typical male voiceover, without revealing spoilers. Overall, the ancillary materials were deemed conventional and professional enough to not be out of place compared to real advertising products.
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It notes that the target demographic is primarily young and middle-aged males, including fans of the original video game franchise. Television promotions and Aaron Paul's appearances at events like E3 helped generate interest from this audience. As the first major role for Aaron Paul since Breaking Bad, his casting also helped draw in fans and make the film appealing to a wide release.
Luke boyce production
A production company is responsible for the entire film production process including supplying directors, cast, and equipment. They also handle the financial aspects such as budgeting and marketing. Our production company, Smiley Inc., chose this name because it is short and memorable. The logo features an urban graffiti-style smiley face to tie in with the name. Distributors promote and market films by getting feedback, negotiating prices with cinemas, and promoting sales. We chose the distributor Momentum because they have experience with low-budget films and successfully distributed larger films like The King's Speech. We funded our film through a grant from the British Film Institute.
Needforspeedmarketingcampaign 140522080439-phpapp01
The document discusses Aaron Paul's promotional appearances for the film Need for Speed, including an interview on Top Gear and a surprise appearance on WWE Raw. It explains how these appearances targeted different audience demographics - Top Gear appeals more to mature audiences interested in cars, while WWE Raw attracts younger viewers. The document also discusses the film studio's overall marketing strategy, which involved promoting the film across multiple media platforms to reach as wide an audience as possible and maximize profits.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also appeared on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document argues that Paul's appearance on The Graham Norton Show was more effective for promotion because the show has a larger audience and allows more time to discuss the film than shows like Top Gear.
Evaluation question 2
The document discusses the effectiveness of advertisements for a short film called "Unforgettable". It analyzes a poster and 30-second radio trailer created to promote the film. Research was conducted on successful film advertisements. The poster features the two main characters prominently and conveys a sense of their relationship without spoiling the film's twist. The radio trailer uses sounds and a quote to hint at the story and intrigue audiences. Overall, the advertisements are deemed effective at teasing the plot and genre while maintaining secrecy around the twist ending.
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It describes identifying the target demographic as primarily males aged 12-30, who are fans of the original video game franchise. It outlines how Aaron Paul was chosen as the lead actor to appeal to his existing fan base from Breaking Bad and attract new audiences. Television promotions including trailers and Aaron Paul's appearances on shows like Top Gear and gaming conventions were effective at reaching the intended target demographic.
Amina q3 powerpoint
The document discusses the production and distribution of the film "The Unknown" by AMP Productions and 500 Distribution Co. AMP Productions took inspiration from other low-budget independent film companies like Big Talk Productions and Blumhouse Productions. While low budgets limit technology and big stars, they allow for more creative freedom and opportunities for new talent. 500 Distribution Co. will have a smaller release for "The Unknown" compared to major studios due to lower marketing/advertising budgets and an online-only distribution model.
Why these companies are suitable for our product
This document analyzes two potential film distribution companies - GJ Productions and Focus Features - for a controversial film called MISJUDGED. Focus Features is identified as the preferred option because it is an experienced, well-known subsidiary of a larger media conglomerate that has successfully distributed similar films in the past, including the terrorist-focused film Closed Circuits. The document proposes exhibiting MISJUDGED at film festivals to secure distribution with Focus Features directly.
Question 2 Media Presentation
Our documentary, print advert and radio advert all shared the same title of "Emergency Stop" and used consistent branding elements to clearly link the products together as a package. A main image of L plates was featured throughout to represent the theme of learner drivers and symbolize progression. The same voiceover was used across all texts to provide familiarity. Color schemes and other graphics were tailored based on audience research and channel branding guidelines to effectively promote the documentary airing on Channel 4 at 7pm Thursday.
Hollywood blcokbuster
Arron Paul, the star of the film Need for Speed, made appearances on several television shows to promote the film. He appeared on Top Gear because both the show and film appeal to audiences interested in cars. He also went on The Graham Norton Show to reach a wider audience, including fans of his previous hit TV series Breaking Bad. The document analyzes the film promotion strategies, including the target audience of males aged 15-30, marketing campaigns, and poster designs featuring cars and attractive women to appeal to that audience.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and took on directing, editing, and acting roles themselves to keep costs down for their first production.
Question 3 media evaluation
This production company represents a small, independent, low-budget production company that is new to the industry. Their first film, "The Espionage," is an action/thriller targeting teenagers and adults with a budget of £2 million. They chose the small distributor Optimum Releasing due to its size being a good fit and genre suiting the film. As an inexperienced low-budget company, they used unknown actors and basic props to avoid risking too much money for their first film.
Evaluation question 3
This document discusses various aspects of film production and distribution. It describes the roles of a production company in managing budget, casting, and scheduling during filming. It also explains that a distribution company, such as Universal Pictures, promotes and decides where to release a film. Universal Pictures is seen as a suitable option because of its large fan base and success distributing action films similar to the one being proposed. The document also discusses pitching the film idea and creating merchandise as potential funding methods.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
E Valuation question 2
The combination of the main film and ancillary texts was effective in promoting the goals of the film. The film aimed to be a comedy with a twist, and the radio trailer and poster conveyed this tone through comedic wordplay and bright, lighthearted designs. Both ancillary texts featured the same tagline and synergy between the pieces helped create awareness of the film. Feedback indicated the poster and radio spot were generally successful in portraying the comedic genre and generating interest, though some felt more professional design and more film details could improve the promotion further.
Evalation question 3
The document discusses the importance of gathering audience feedback through market research screenings. It describes targeting 13-18 year olds for a teen drama film. Feedback was gathered from college students on a poster, magazine, and teaser trailer. Feedback noted strengths like character portrayal but also areas for improvement like inconsistent fonts. The materials were revised based on this feedback, such as changing the poster background color and removing unfocused shots from the trailer. The final versions received only positive feedback, showing the value of incorporating audience input.
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Draft layouts completed
The document discusses four ideas for a movie poster. The first idea features a black and white group polaroid photo with two people in color to symbolize someone's spirit. The second places scattered photos behind a prominent bucket list. The third centers a color photo surrounded by smaller black and white or faded photos, with the tagline incorporated. The fourth shows two people on the left and three faded photos on the right, with the tagline and title placed accordingly.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
History of internet
The document provides a brief history of the development of the Internet from its origins in the 1960s with ARPANET to modern technologies and websites. It traces major developments like the creation of email in 1971, the world wide web in 1991, popularization of web browsing in the 1990s, and the rise of social media sites from the 2000s like Facebook, YouTube, and Twitter. The document also includes definitions of Web 2.0 that emphasize user interactivity, collaboration, and sharing of user-generated content online.
Hey, hayley test shots
The document provides evaluations of various camera shots for a student film production. Shots 11-17 and 15-17 were found suitable as they show the characters and context clearly. Shot 12 would work if shortened and shot 19 frames the scene well. Shot 21 shows the filming context while shots 23 and 23(II) may work if adjusted or paired with others. Shot 24 could work with angle changes and shot 27 likely won't work due to lighting issues. In general, most shots were deemed suitable if shortened or combined with others.
Task 1
This document defines key terms used in magazine design and layout. The masthead contains the magazine title and is the most eye-catching element. Cover lines draw audience attention and inform them of magazine contents. The main cover line anchors the meaning of the main image, usually featuring the lead article. Additional design elements include thumbnail images to generate interest, buzzwords to attract attention, and information bars with issue details. Header and footer bars highlight magazine content.
Ancillary 1 – movie poster production diary
The document describes the process of creating poster designs for a film project. Photos were taken of the film cast and manipulated in Photoshop. Effects like changing colors, adjusting brightness and contrast, and removing backgrounds were used. Photos were placed in polaroid frames which were combined and edited. Text will be added to complete the poster designs.
Conventions summery
Holly Fairbairn will create a poster for a print media production. The purpose of a poster is to advertise and persuade an audience to watch a production in theaters or on DVD. Posters contain less text and are less busy than advertisements. Conventional poster elements include the main anchorage, film title, billing block, star appeal, and tagline. Creating a poster will help Holly understand which elements to use to most effectively attract her target audience.
Hey, Hayley test shots
The document provides evaluations of various camera shots for a student film production. Shots 11-17 and 15-17 were found suitable as they allow the audience to see both characters and provide a close-up of their emotions. Shot 12 also provides character details. Shots 19, 21, and 23(II) effectively frame the characters' activities but may need adjusting for length. Shot 24 shows the characters' activity but could improve camera angle. Shot 27 is unsuitable due to poor lighting. In general, most shots were found suitable with some requiring pairing with others or adjustments to length or camerawork.
Similar texts new
The teaser trailer provides context about the plot of If I Stay, which follows a teenage girl named Mia who gets into a car accident and ends up in a coma. During an out-of-body experience, she must decide whether to wake up and live a life different than she imagined or let go. Scenes from the film show Mia's life before the accident, including playing cello, bonding with friends at a bonfire, and falling in love. The trailer uses narration and dialogue to set up Mia's backstory and hint at the choice she faces without revealing too many details.
Production diary
The document describes the steps taken to design a magazine cover in Adobe InDesign. These steps include:
1) Creating a silver border and pale blue background rectangle.
2) Inserting a masthead created using Dafont and placing it on the background.
3) Adding a barcode and information box created from an online generator.
4) Adding a tagline above the masthead using alternating colors.
5) Using a bucket list image to create a gradient effect on the masthead.
6) Adjusting and placing the main text block.
Bfi southbank london
The BFI Southbank Cinema is an independent charity cinema located in London. It has 4 screens and additional facilities like a library, exhibitions, shop, and food/drink. The cinema shows a mix of films from major studios and independent distributors, with most being classics. However, with only 4 screens, showing classic films could decrease profits. As an independent cinema, it cannot rely on other theaters. However, as a charity, the goal is not profit but supporting their charitable cause. Additional amenities like a bar and shop can also generate revenue to supplement smaller audiences due to limited screenings.
Draft layouts
The document lists various photo options including grey scale, full colour, and black and white photos in blue, pink or purple with subjects Cara and Wesley either together or separately for a group picture or polaroid.
Distribution process
The document discusses the process of distributing a film production. It explains that distribution companies first establish a budget based on factors like the cast/crew, release timing, certification, audience research, and estimated rental fees from theaters. They then account for the cost of prints to determine how widely to release the film. Taking all factors into consideration, the distribution company sets a final budget and develops a marketing plan to promote the film to its target audience and convince them to see it opening weekend, when box office revenues will be highest.
Audience and industries
This document discusses UK cinema admissions and audiences from 2001-2013. It finds that cinema admissions were generally steady over this period, declining slightly in recent years. London has the highest rate of cinema attendance. The gender of audiences depends on the genre, with action films tending to attract more male viewers. Television remains the most common way for people to watch films, though online viewing is growing in popularity, especially among teenagers. Technology like pirating poses challenges to the film industry's profits by providing alternatives to cinema viewing or paid streaming/downloading services. The most lucrative cinema audiences are males aged 15-24 who enjoy action films.
The british film industry
To be classified as a British film, a film must demonstrate significant British creative involvement according to BAFTA rules. The British Film Institute also classifies films as British if they pass the cultural test. The cultural test awards points based on four categories: cultural content, cultural contribution, cultural hubs, and cultural practitioners. To pass the test, a film must receive at least 18 points. Example British films that passed the test include Monty Python: Life of Brian and Harry Potter and the Philosopher's Stone. In contrast, major Hollywood studios like Disney benefit from owning multiple media brands that allow them to reach large audiences across movies and television.
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Conventions summary
This document analyzes several movie posters in the action genre in order to understand common conventions. It finds that action movie posters usually feature the main character prominently and display the film title very visibly. They also include the lead actor's name and may reference an upcoming release date. Weapons are commonly seen in the main character's hands. The purpose is to advertise the film through eye-catching imagery and key information.
Covnentions
The document defines posters and advertisements, noting that posters use still images to give audiences a sense of a product, while advertisements use clips from films. Posters typically include the title, images of celebrities and characters, and credits for the film studio to promote the movie. Successful posters follow conventions like featuring the main title, some advertising text, and a central image that conveys the theme or setting of the film.
Q1
The document discusses how the creator of a horror film poster and trailer has incorporated various generic conventions from real horror media products to make their work feel authentic. For the poster, they included elements like the title, slogan, date, color scheme, credits, production companies, and social media links. For the website, they added a menu, title, social media links, video section, and reviews. And for the trailer, they incorporated a disclaimer, establishing shot, film company advertisement, variety of shot types, violence, a consistent mask for the antagonist, and captions. The goal was to meet audience expectations by following conventions and increase exposure/attention for the film.
Q1
The document discusses how the creator of a horror film poster and trailer has incorporated various generic conventions from real horror media products to make their work feel authentic. For the poster, they included elements like the title, slogan, date, color scheme, credits, production companies, and social media links. For the website, they added a menu, title, social media links, video section, and reviews. And for the trailer, they incorporated a disclaimer, establishing shot, film company advertisement, variety of shot types, violence, a consistent mask for the antagonist, and captions. The creator aimed to meet audience expectations by using these standard horror media conventions.
Media evaluation 1 take 2
The media products created used conventions from real products to fit within expected codes. The trailer followed conventions like focusing on the main character, being 30-60 seconds, starting slow and building pace, including text/voiceover, and suspenseful music. The poster included the main characters, release date, actors' names, film name/font, and tagline. The website featured the trailer, navigation, production company name, large film name, and main actor. Some conventions were developed, like adding a rewind to the trailer and unique poster layout. Conventions were also challenged, such as switching expected gender roles in the trailer and adding certification to the poster.
Media evaluation 1 take 2
The media products created used conventions from real products to fit within expected codes. The trailer followed conventions like focusing on the main character, being 30-60 seconds, starting slow and building pace, including text/voiceover, and suspenseful music. The poster included the main characters, release date, actors' names, film name/font, and tagline. The website featured the trailer, navigation, production company name, large film name, and main actor. Some conventions were developed, like adding a rewind to the trailer and unique poster layout. Conventions were also challenged, such as switching expected gender roles in the trailer and adding certification to the poster.
media evaluation 3
The production company logo represents the genre of horror through its black and white color scheme and sinister eye image. The name "Dark Vision Productions" conveys the theme of an evil entity watching in the dark. The blood-colored font further hints at the horror genre. The logo is meant to frighten audiences and prepare them for a dark film.
Codes and conventions of a film poster
This document discusses the codes and conventions of film posters. It identifies the main purposes of film posters as persuading, promoting, and informing potential audiences about a film. Common elements found in film posters are identified as the film title, tagline, credits, central image, and release date. Examples of posters from three horror films are examined to identify these elements. The document concludes that learning the conventions will help the author effectively design their own film poster for their project "Eve" by incorporating these typical traits.
Film poster review comparison
This document provides an analysis of the conventions used in film teaser posters and compares them to the poster created by the author to advertise their short film. The author began with A4 dimensions but enlarged to A3 for better visibility. Imagery of a UFO and protagonist were used to generate intrigue about the sci-fi genre and narrative. A subtle title and release date replaced additional text. Credits were included to add professionalism despite breaking teaser poster conventions. Overall, the poster conformed well to industry standards while utilizing mystery and enigma to attract audiences.
Media studies a2 evaluation
Jacob Smith created 5 advertisements for a fictional hair product called "Peak Hair" to demonstrate his understanding of advertisement conventions and codes. He researched existing men's hair product ads to inform his work. Jacob aimed to challenge conventions by using a sports star endorser rather than humor. Though limited by equipment and locations, feedback on his ads was mostly positive and showed he effectively targeted young men. Some improvements like removing background noise in one ad were needed. Learning from limitations and feedback will help Jacob's future work.
Media evaluation question 1
The document discusses how the media products use, develop, and challenge conventions of real media. It summarizes that the trailer, poster, and website use many typical conventions like including the main character, film title/names, and institutional information. However, some conventions were developed, like adding a rewind to the trailer and changing the poster layout. Some conventions were also challenged, such as switching typical gender roles in the trailer and adding an interactive element to the website homepage. The response analyzes each product individually and concludes that the products fit conventions while also having individualized developments and challenges.
Chris Pass Evaluation
The document discusses the evaluation of a student's advanced media portfolio. It summarizes the ways the student's trailer, DVD cover, and poster use and challenge conventions of real media products. The student aims to make the products conventional by taking inspiration from real examples, but also includes some unconventional elements. Audience feedback helped the student improve their poster. The student used various media technologies like a video camera, editing software, and websites to construct, research, plan, and evaluate their media portfolio.
Task 1
This document discusses conventions for movie posters in the drama genre. It analyzes several drama posters, finding that they commonly feature the main actors' faces, taglines, movie titles, and logos of the associated production companies. These elements prominently display the stars and convey the serious tone of drama through the actors' expressions, while attracting audience attention through minimal text. Following genre conventions like these can help make a successful poster that promotes a drama film effectively.
A2 media studies coursework
This document discusses the marketing campaign for the film Inception, including teasers, trailers, websites, posters and magazine features promoting the film. It also provides analysis of the teaser trailers for Inception and Fast Five, discussing conventions such as logos, images and taglines used. Examples of posters and magazine covers are presented and evaluated for their effectiveness.
Question 1 a2
The document summarizes how the media product uses, develops, and challenges conventions of real media products. It discusses developing conventions like including a preview board, title at the beginning, and credits at the end of the movie. It also challenges conventions such as focusing on a phone screen to read a text rather than displaying it in the full shot. For the movie poster and magazine review page, it develops conventions such as including badges, ratings, and credits but also challenges conventions like having the badge take up a large space in the background of the poster.
Evaluation post 3
This document discusses the logo and branding of a production company called Perspective Productions. It explains that the logo was chosen to look professional and fit with the genre of psychological thrillers. The name Perspective Productions incorporates the theme of perspective which is important in such thrillers. The font used looks handwritten to add an air of mystery. The production company is responsible for fundraising, budgeting, scheduling, casting, and marketing for films. Film distributors decide release dates and formats to exhibit films. Dynamo is proposed as the distributor since it allows global online release. Funding options discussed include applying for funds, raising money, or getting another company to produce the film. Titles are important for representing the company or film.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
What kind of media institution might distribute your
The document discusses film production and distribution. It describes what a production company does, including financing production and organizing aspects like scheduling, scripting, casting, and marketing. It also discusses the role of a film distributor in marketing and releasing a film. The response chooses Vertigo Films as the preferred distributor due to their experience distributing similar horror films. Funding would come from the BFI, which provides funding and support for filmmaking across genres.
Evaluation 2 slideshare
The document discusses the house styles used for various ancillary tasks created to promote a short film called "Note to Self". It describes how each group member established a consistent style across their poster and double-page spread. Key elements included color schemes, fonts, images and layouts that tied the pieces together and connected them to the film's themes of memory and time. Maintaining professional conventions like ratings, quotes and production logos helped the pieces appear polished and appealing to their target young adult audience.
Evaluation Question 2
The poster for the film was effective at generating audience interest through its use of special editing effects that created mystery around the events in the film. Audience feedback on the poster was positive. The trailer also successfully promoted the film by including the title, release date, and other details at the end to ensure viewers remembered this information. The magazine spread further promoted the film through its font and imagery choices, associating the lead actor with Liam Neeson and appealing to the film's target teenage audience. Overall, the evaluator felt that the poster, trailer, and magazine spread worked well together as an integrated promotional campaign that successfully generated buzz and branding around the film.
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What kind of media institution might distribute your
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Mark scheme
This document provides a grading grid for assessing student work on three criteria:
1) Explanation, analysis, and argument - It outlines four levels of achievement from basic to excellent in discussing concepts and relating creative outcomes to media theory.
2) Use of examples - It describes expectations for the range and relevance of examples from the student's own production used to illustrate theoretical ideas.
3) Use of terminology - It establishes standards for using conceptual language from minimal to excellent usage of relevant terms.
Applying audience theories (q1b)
The document discusses several audience theories and how they apply to a media production project. The Hypodermic Needle Theory is deemed least useful because the target audience is active online and able to choose their own media. The Uses and Gratification Theory is considered most useful because the production can have different meanings and audiences would watch for different needs like entertainment and personal identity. Audience Reception Theory shows the key messages conveyed about genre, storyline and audience were understood due to conventions used, though there was some negotiated reading of a character's fate due to an enigma code.
Question 1bTheories
This document discusses several theories related to narrative, genre, representation, audience, and media language that could be applied to analyzing movie trailers. It summarizes each theory and provides an example of how the theory could partly or fully apply to teaser trailers. Some of the main theories discussed include Barthes' narrative theory, Todorov's stages of narrative, Propp's character types, Neale's genre theory, Mulvey's male gaze, and Saussure's semiotics.
Preparing for q1a r&p
- Research is important before making a media production to understand the product and industry conventions as well as how the production fits in the market.
- Different types of research include primary, secondary, qualitative, and quantitative research. Forms of research include internet research, focus groups, interviews, and book research.
- Internet research and focus groups were the most useful forms of research for understanding genre conventions and getting audience feedback to develop plans.
G325 scetion b mark scheme
This document outlines a mark scheme for assessing responses to a question about media theory. It divides responses into four levels based on explanation/analysis/argument, use of examples, and use of terminology. Level 1 answers lack clarity or relevance and make minimal use of theory. Level 2 answers show basic understanding but limited relevance, examples, history, or future discussion. Level 3 answers are clearly relevant and develop a proficient argument using examples, history and the future. Level 4 answers offer a clear and fluent discussion integrating theory, examples, history and the future throughout the response.
Theorist fact files
Web 2.0 has had a huge impact by enabling user generated content, wisdom of crowds, vast data, participation architecture, network effects and openness. It has shifted culture and economy away from mainstream products towards niche markets in the "long tail". Examples include niche games online rather than console games, and niche films on sites like Kickstarter rather than mainstream films in stores. More people can now participate in and contribute to culture online through collaboration and sharing. Examples include music streaming sites like iTunes where people can publish, buy and comment on music.
Web 2.0 six big ideas
Web 2.0 has led to an ever-increasing amount of data online from both professional producers and consumers. This data is highly valuable to many web applications but some fear we may drown in data. Web 2.0 also utilizes the "wisdom of crowds" where large groups of internet users can collaboratively create accurate information like on Wikipedia. Many web 2.0 sites also use open collaboration models like wikis and blogs that allow open participation. As more people use networks, their value increases through network effects and users are more likely to find useful information due to power laws and the long tail effect.
Image manipulation 2
These images are suitable for magazine covers and thumbnails as they were taken with natural or film noir lighting fitting the realistic or thriller tones. The costumes, props, and expressions fit the genres portrayed. When editing the images, techniques used included removing backgrounds, airbrushing faces, removing red-eye, adding blurs to make certain elements stand out, adjusting saturation, and shaping thumbnails into circles. Stickers were also edited by rotating, selecting parts to peel up, adding shadows and warps to make them appear folded.
Image manipulation
These images are suitable for magazine covers and thumbnails based on their lighting and composition. The first three images taken in natural lighting would work well as main covers, while the fourth noir-style image could be used as a thumbnail. The costumes, props, and expressions capture the tone of the portrayed film well.
Test shot 9
This shot was taken for camera set-up and evaluation purposes. The lighting in the shot was deemed to be bad, and the content cannot be seen clearly. The lighting of the scene will need to be reconsidered for the actual production.
test shot 8
This shot shows characters on a sofa near a computer by a window and is an interesting angle, but the camera may need adjusting to be properly framed. Pairing this shot with another could make the activity clearer, and a similar shot will likely be used in the production.
Test shot 7
This scene shows characters running towards the camera near a lake and provides some context for their actions, but it may need to be paired with another shot of them jumping in the lake to make their purpose clear. The shot is also a bit long so it would need to be shortened if used. Overall, it is likely this shot will be used in the production.
Test shot 6
This shot shows characters completing an activity by a lake but the zoom is not successful and the clip is too long for a teaser trailer where clips should be short. While the shot will likely be used in the production, the distance will need adjustment and the zoom will need more care.
Test shot 5
This shot is suitable for their video blog because it shows both the person participating in the activity of skateboarding and the other person filming, clearly establishing that they are making a video blog. It also has good framing that captures both the skateboarder and the skateboard in the shot. They will likely use similar scenes in their own production.
Test shot 4
This shot is suitable for the production as the camera angle shows another character recording the event. There is good framing and focus on the main character Bethany. The shot length is also suitable for a teaser trailer as it isn't too long. This shot will likely be used in the production.
Test shot 3
This shot is suitable for the production as a close-up that fits with the video blog style of the trailer. The angle focuses on the character's emotions, important for the genre. The length is also good for a teaser trailer by not being too long. This shot will likely be used in the production.
Test shot 2
This shot shows the character's bedroom and gives insights into their lives and relationship. While the shot is interesting and suitable, it may be shortened for a teaser trailer as long clips are not appropriate. Overall, this shot will likely be used in the production.
Test shot 1
Shots 11-17 show a bedroom setting from the camera's perspective and capture both the characters and the object they are focusing on. While suitable for the production, this individual shot is quite long for a teaser trailer and should be paired with close-ups or shortened by combining it with other shots to make the scene more interesting. Overall, the shot type will likely be used since it allows the audience to view both the subjects and object.
key
The document provides a key for setting up camera positions for filming. It lists Jack's position, Bethany's position, location details, and the camera's position to ensure the proper filming set up is achieved. The key aims to efficiently convey the necessary information for capturing video in the designated locations and roles.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Conventions summery
- 2. For the first ancillary task I will be creating a poster to go with my production which is a print media. The purpose of a poster is to both advertise the production and persuade the target audience to watch it either at the cinema or on DVD. The difference between a poster and an advert is that a poster contains less text and is less busy.
- 3. Main anchorage Actor/ Actress Appeal Film Name Tagline Website Synergy Billing Block
- 4. Actor/ Actress Appeal Main Anchorage Tagline Film Name Coming soon Website Film company Billing Block
- 5. Main Anchorage Tagline Film Name ActressAppeal Synergy Release dateSocial Media Billing Block
- 6. The conventional elements in the posters for the three films I chose are: Anchorage FilmTitle Billing Block Star Appeal Tagline This task has enabled me to understand which elements I should plan to use on my poster when creating it so it will be the most effective when attracting my target audience.