The document discusses the concept of controlling in management, defining it as the measurement and correction of subordinates' activities to ensure alignment with plans. It outlines the importance of control in achieving objectives, resource efficiency, decision making, and employee morale, and describes types and levels of control, as well as various control processes and methods. Essential features for effective control include focus on objectives, forward-looking strategies, flexibility, and motivation.

1. S.ESTHER SHILPA
CONTROL

2. CONTROLLING
“Controlling is measuring and correcting
the activities of the subordinates to ensure
that events conform to plans.”
- H.KOONTZ & O’DONNELL

3. Importance
• Helps in achieving the objectives
• Efficient use of resources
• Facilitates decision-making
• Improves employee morale
• Helps in achieving better coordination
• Helps in better planning

4. Types of control
Feed forward / preliminary control
Concurrent control
Feedback / post action control

5. Levels of control
• Strategic Control
(Long term control , corporate level )
• Tactical Control
( Intermediate control , Middle level )
• Operational Control
( Short term control , Lower level control )

6. CONTROL PROCESS

7. Control Process
• A basic control process involves mainly
these steps :
1. Establishment of Standards
2. Measurement of Performance
3. Compare Performances
4. Taking Corrective Actions

8. METHODS OF CONTROL
TRADITIONAL
METHODS
 Personal observation
 Statistical analysis
 Special reports
 Operational audit
 Budgetary control
 Break even analysis
MODERN METHODS
 ROI
 PERT
 CPM
 MIS
 HR Accounting
 TQM

9. Essentials of an effective control
1. Focus on objectives and needs
2. Forward looking
3. Prompt
4. Critical point control
5. Control by exception
6. Flexibility
7. Objectivity
8. Economical
9. Motivating
10.Suggestive

10. THANK YOU