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Dizzie rascal

This article provides a behind-the-scenes look at rapper Dizzie Rascal's photo shoot with NME magazine. It describes his arrival with entourage and discusses his successful past year, having won several awards including from GQ and NME. The article aims to give readers insight into his personality through informal descriptions of the shoot atmosphere and his interactions, appealing to its audience through an intimate tone that balances humor with celebrating his music career achievements.

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Analysis of Dizzie Rascal NME Magazine September 2009
NME is a music magazine that specialises in the indie/rock genre. It is originally called the New Musical Express which is still used however NME has become its more common identity. It has been published weekly ever since 7th March 1952 where it started as a music newspaper and then gradually moved towards a magazine format in the 1980‟s, changing form newsprint in 1998. When a newspaper it was alongside other music papers such as „Sounds‟, Melody Maker‟ and „Record Mirror‟. But due to circulation figures and competition from other fast growing rivals who were using the magazine format such as Mojo, Q, and Uncut the New Musical Express changed its format. As the music industry was changing and growing the newspaper seemed old fashioned compared to the glossy magazines next to it on the market at the time so it changed to continue creating a publication to satisfy the music fans out there still with its edgy feel. Unfortunately the other papers alongside NME did not continue like NME did. NME in its achievement was the first British paper to include a singles chart in its 14th November 1952 edition. It also became the best-selling British music newspaper in the 1970‟s. During the period 1972 to 1976 it was particularly associated with Gonzo journalism which is an objective style of journalism, then became closely associated with punk rock and the writing of Tony Parsons and Juile Burchill. Today NME is a hugely established and successful music magazine and also communicates to its audience through NME Online, NME Radio, NME TV and NME Radio. NME.COM was launched in 1996 and has over five million users per month. Currently NME is published by IPC Media which is “the UK‟s leading consumer magazine publisher”. For more information about IPC Media visit http://www.ipcmedia.com/ . The sales made for NME come in the form of circulation figures at 33,875. A typical NME magazine contains over seventy pages packed with content to satisfy its passionate and dedicated music fans. This includes news pages which contain what is happening currently within the specific genres and perhaps what is happening in the whole of the music industry if there is relevance. This helps the reader to catch up on what is happening and therefore stay in tune with the fast paced industry. They also have a section titled “Radar” which is dedicated for new bands on the scene which they feel that their audience may enjoy. Next there are “reviews” of gigs, artists and bands which also help keep the target audience in the know and can entertain the audience through the use of images accompanying the clever writing and also inform the audience of what is going on? Other content includes articles about artists and bands, letters from the readers which can help show they appreciate their audience and want them to use their voice which is appropriate with a music magazine, other features including a contribution from Peter Robinson a journalist and also a cross word and also reference to the other media mediums such as NME Radio and NME TV all which help to satisfy and entertain the reader and introduce them to what is going on! In most magazines there is a lot of images and NME is no exception using images as well as the writing to help keep the audience engaged. Image based magazines in music are relevant perhaps more than other styles of magazines as music fans enjoy seeing their favourite bands/artists and can really absorb what is going on. For more information about NME visit http://en.wikipedia.org/wiki/NME and/or http://www.nme.com/
Analysis of NME Front Cover
Classic red, white and black masthead Even though slang is used with “man”, the word rifling The flasher stands out and once more Sharp and basic fonts that which can show a maturity and creates a balance of formal and informality. helps provide more information about let the artist, sophistication Red has connotations of The formal can show the serious feel the magazine what is in this issue benefitting the mise-en-scene and love and hearts which could link to how has but also the creative and funky background target audience the copy do the talking. people have a passion for music. Black along with the slang makes for a relaxed feel that makes has connotations of seriousness which music fun still with serious elements. The main image is a medium long shot of a could be because the NME desired a famous urban artist. Even if the audience did not serious tone. It could be because the know the artist, which may be the case as NME magazine is written and made by specifies in the indie/rock genres and Dizzie is passionate music devotees who take more urban and rap. But by the graffiti the industry seriously. And white can be background and his costume it is clear to see his seen as a positive and bright colour genre. Having a different kind of artist can which can link to the connotations that perhaps still draw the target audience in as they music has of being positive and similarly trust their magazine through the intimate the facial expression on Dizzie’s face relationship they have (language, letters etc) and links to the happiness white can engage. can also interest the audience as its something Having the same masthead on all of new and when you are devoted to music you their magazines creates a familiarity enjoy exploring new things as well as the classics. with the audience who recognise the magazine in the shops. The black , white The cover lines provide more information and the way and red also continues in the copy and there is different font sizes draw you in and then the mise-en-scene including his entice you to carry on reading the cover line. Also by costume which helps to create a funky saying “&more” makes the magazine sound cover that catches the readers eye. The extensive and therefore interesting and inviting. graffiti has many different colours which could represent different music The pull quote makes it like Dizzie is speaking cultures coming together in a magazine directly to the reader which creates an intimate and similarly helps to make the three relationship which the reader will take pleasure main colours really stand out and meet from. Also having the pull quote can give an their purpose of drawing attention. insight into what the article/interview is about and once more draw readers in. In the pull quote there is slang used in “man” which can link Rule of thirds creates a smart presentation to the urban scene which is also seen in the and an interesting feel graffiti background and Dizzie’s costume. Also as the cover is not stiff and static, its funky! the way he talks about the world is quite The selline is bold and there is a incredible and the way it looks like he is holding shadowing to it almost which can the world in the photo can emphasise his success really help emphasise the further. It can create impact and make the importance of this artist. reader look twice as the font and his body language can intentionally disorientate us. Dance floor linking to genre of dance/urban music Dizzie The footer can provide more information about the content The header in capitals can also provide more information and really has. and allow the target audience to gain more of an insight shout at you which can link to the loudness and power of indie and rock music but similarly just be used to grab out attention.
Analysis of NME Contents Page
The editorial helps give an overview from the editor about what’s The mode of Address is a mixture of formal and informal There is a splash of yellow for the coming up in the issue and sets a tone for the rest of the magazine. language as “thank god”, “eh” and “proper” are all quite subscription which contrasts hugely to the It welcomes the reader and even provides page numbers to make informal however are relevant as they suit the friendly other colours used throughout the front accessing the content more simple. The way there is no mention of and personable feel the magazine gives its dedicated cover, contents and double page spread the editor could show a modesty which is admirable from the readers. Similarly it can add personality which in music which can show how the magazine really audience who see the editor and staff are all about the music. The overall is what makes artists and music so amazing. want to encourage the target audience to font is different from the others in terms of style and size which can Formal language is also used in twined with the sign up to get more and ‘save’ money.. add variety and clearly mark each section to the contents. It also informal language and helps maintain the serious tone Similarly the images of previous magazines quite a sophisticated font which can link to the serious feel the the magazine wanted. are interesting and encourage the readers magazine aims to achieve. further and having the website address, telephone and text numbers can The masthead is the same from the front make it simple to sign up. colour in terms of font and colours which has created a house style that can keep the target The black boxes makes the name of the sections in audience engaged as there is consistency white stand out as it looks sleek and funky. Similarly the dash of red in the numbers and in the “Plus” section adds again a clever and sophisticated There is a consistent font style used approach that looks smart to the target audience who throughout with use of capital letters being a are impressed by this modern approach especially main element which is impactful and can link when the audience are between 17-30 years old. to the powerful impact indie/rock genres has Each section provides a brief summary of the content upon its audiences. which can interest the audience and make them read on. There are corners which help frame the editorial Drop caps Date of issue which again makes for a clear layout helping the The title for the editorial and the main feature of target audience. These corners are not normal the magazine apart from Dizzie Rascal follows conventions in music magazines which can show NME the house style in terms of font but there is a being original similar to music overall that seeks kind of misty effect which looks cool to the unique songs, artists etc and also could be seen as young audience and makes the copy stand out. offering the audience a magazine that stands out amongst many which the audience are drawn too as The layout uses the rule of thirds to create a they like what's hot not only in the music charts but in smart grid like layout that presents the magazines ones to. These could also be seen as a lure content clearly and easily accessible for the as they are eye-catching and different. audience. The banner at the top of the page contains the masthead and “contents” which The main image links to the “touring special” as it is a helps again create a smart layout. female by a tour bus. Firstly having the female in a core male audience magazine could show an equality within music which is great. Secondly the image is slanted which follows from the front cover where Dizzie looks like he is holding the camera and it makes the image Band Index allows the audience to know where their favourite bands are in the look slanted . The image is a medium long shot and the magazine which shows the magazine go the extra mile which can help the reader white rim edging not only frames the image but makes navigate more easily making them get more from the magazine and again rein force it look like a photograph which provides the intimate how music magazines have a special relationship with their audiences feel the magazine desires.
Analysis of NME Double Page Spread
The headline is slanted which follows The headline is quite dominant across the page which can show its the on from the front cover and contents Stand first providing an introduction to the main article and the importance of the artist. Similarly it contains a pun making for a house style and a funky article. Dizzie’s name is also is bold to make as instead of “from rags to riches” its “from tags to riches” which can tone which can link to the funk of it stand out and show his importance. link to the mise-en-scene of graffiti and gangster clothing which has indie, rock and urban genres. connotations of the urban style of which Dizzie is from. It also indicates its a personal story which the audience will like as they are hearing the truth behind the artist which is interesting for them. In this article the main Medium long shot allows the image is very large which audience to see the costume can emphasise the artists and the crazy background growth within the music meaning the audience can industry, that its the main really experience the artist in article and also can show the image and the text. Even the mise-en-scene which is though there is no direct eye crucial to providing an contact its still a powerful and image for the text and is striking image that looks extreme and links to urban natural and not posed creating music. Also Dizzie looks no barriers between the quite rebellious and like he audience and the artist. has been caught which By-line for article could give the impression and images. he is cheeky which can make the audience smile Drop capitals help create and can link to the idea of visual impact, stylize the crime which is a theme paragraph and start off the expressed in urban music. article. There are four columns which look smart, frame the main image and Dizzie’s costume links to also wrap around the the house style through supplementary images creating this issue in terms of neatness and simplicity and can colours and also the show the importance of the mise- clothes are quite cool en-scene in this particular article. and flash which can be desired by the audience who will be younger or around the same age. There is a darkness in the lighting , also in the graffiti as well as in the dominant headline which creates perhaps an eerie tone especially with this image of Dizzie looking suspicious however the “Have a nice day” on the old fashioned boom box as well as the beer bottles lightens the mood and again can connote a cheeky guy enjoying life. It can present culture and an interesting read for the audience. Similarly it can present him as someone who likes to party which can suit the target audience who are around the age where their social lives are important parts to their life.
Analysis of the written article This article is about the success of Dizzie Rascal in the last year. But its not just about his many awards, including a “GQ award for Solo Artist of the Year”, also “several NME awards” and nominations for the MOBOs just to name a few but also about the backstage antics before the photo shoot for this article. It describes the atmosphere prior to him arriving and the work put in by “NME” to prepare for his shoot and also how he reacts as he “storms into the East End studio” with “several helpers” and a “leggy beauty”. It gives the idea of his personality so the audience can get to know him and also learn about his success in music. Giving the background antics as well as his awards provides the feeling of exclusivity which the audience will like as they feel they are getting something special and can similarly show how the magazine goes the extra mile to satisfy their readers desires. This article is very descriptive and therefore provides the reader with images in their mind which can engage them further in the article. The mode of address for this article is informal as there are words such as “hanging”, “leggy”, “mental” , “slumped” and “kids”. The reason the informal language may have been used and the way it works is because it provides a relaxed and comical feel that introduces the artist and the article well. The use of dialogue by Dizzie where he swears gives an impression of his personality letting us get to know him and can link to the bottles and graffiti which connote urban music where swearing is used for expression. Similarly the way he has helpers carrying his clothes and “trainers” from “Selfridges” can show his importance and status. Also the informality can be supported by his jeans and also the “Have a nice day” sticker. When the article moves on to what Dizzie has won it still remains informal as it is celebrating his amazing success and can give the impression that we are there experiencing all the action once more linking to the intimate feel the reader has as it seems there are no barriers between Dizzie and the audience. This relaxed but serious feel can suit the mature audience of 17-30 years old who will find it comical, interesting and informative. There is a balance that can give a serious tone for the fans dedication but a softer feel to represent the fun side to music. It is written in four short columns of around seventy five to one hundred words which makes for digestible reading benefitting the audience and also allowing the dramatic headline and image to take the stage.
Target audience Audience Profile Price £2.40 Frequency weekly Circulation 33, 875 Readership 411,000 Launch date 7TH March 1952 Average age 25 Male readers 73% Female readers 27% Target Market Men 17-30 Source http://www.nme.com/mediapack/pdf/nme_media_infor mation_full.pdf Demographic ABC1
Facts about NME readers NME readers love „entertainment‟ Having these statistics and facts can help NME •80% of NME readers feel that music is a crucial part to the lives look at their successes and also look at what they •79% of NME readers enjoy listening to new bands might need to include to satisfy their readers •63% specifically choose to listen to indie/guitar bands further such as about „technology‟ and also the •49% specifically choose to listen to live bands in the studio referred music styles. Looking at what the target •52% are interested in musical courses/qualifications audience enjoy is crucial in the success of a •36% are thinking of buying a musical instrument in the next year magazine as the readers are who use and benefit NME readers love technology from the product. Similarly looking at the demographic of the target audience such as class •72% have a broadband connection to the internet at home and job type can help NME provide the right •67% have brought online goods in the last 12 months content, advertisements/promotions and price for •59% agree they keep up with the latest gadgets the target audience. NME readers enjoy „festivals and concerts‟ •77% of NME readers have been to at least one pop/rock concert in 2007 •67% will be attending at least one festival this year •Average expenditure on-site: £402 •Average expenditure off-site £368 NME readers „love the atmosphere of live events‟ •Over half of all adults say that you “can‟t beat the atmosphere of a live performance” •41% believe a live performance is more exciting and entertaining than watching it on TV •70$ of those who go to gigs went for the atmosphere as much as music •55% of those who went to gigs went after buying recorded music of the artist •54% of those who went to the gigs went because of the location •53% of those who went to the gigs went because they had a positive past experience. More about the reader •34% are full time workers •18% are part time workers •26% are full time students •62% read at least 3 out of 4 issues •Almost half (49%) have been reading NME for at least 3 years •84% think that the magazine provides them satisfaction spending an average of 46 minutes reading each issue
Target audience The majority of readers are male which could be because overall in society its mostly males who enjoy reading about and listening to music and go to the concerts and also buy the music. The demographic of the core audience fits between the A ( Upper middle class), B (Middle class) and C1 (Lower Middle class). These demographics are quite high within society which can show that even though the magazine is a reasonable price at £2.20 when you add up buying all the music and the gig tickets it can become expensive so those who are doctors, teachers and office workers will likely have disposable income through having a high paid job. Similarly to purchase a magazine shows passion so it is likely that the target audience will buy other music magazines once more showing a higher end demographic. Also a core audience of males aged 17-30 are the right working age and can link to the demographic as men these ages will likely be in employment or have disposable income through other means.
Methods used to attract the audience The lists of names in the cover lines and in The background is striking and the footer help create excitement for the clashing but still complements with audience who are impressed by the the red, white and black colours amazing array of artists and are drawn in used throughout the front cover. It by the variety. Similarly the words catches the readers eye and brings “&more” draw readers in as they will gain them in as they are intrigued. more Formal language such as “special” The capital letters used in the and “rifling” can attract the font helps to shout at the audience as firstly they feel they are audience in a good way and getting something exclusive which grab their attention. Similarly makes them feel special. And the variety of fonts secondly “rifling” creates the sizes, shadowing and slanting serious tone NME want to achieve also grab the audiences as the creators are extremely attention passionate about music. On the A pull quote can attract the other hand the slang with “man” audience as they are keen to can similarly attract the audience as read on as the quote is catchy and they are intrigued by this and the largely placed on the page. artist who may be new to them and statistics have revealed that NME readers enjoy “new” music so they The flasher is a different shape and are consequently attracted. stands out upon the main image Bright, striking and bold colours in the cover lines, sellines, masthead The body language of the artist and the mise-en-scene that the is also quite eye-catching as its audience will be drawn too and will like he has hold of us which is recognise as the red, white and black funky and original. is a consistent house style continued through the majority of the issues.

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Dizzie rascal

  • 1.
    Analysis of Dizzie Rascal NME Magazine September 2009
  • 2.
    NME is amusic magazine that specialises in the indie/rock genre. It is originally called the New Musical Express which is still used however NME has become its more common identity. It has been published weekly ever since 7th March 1952 where it started as a music newspaper and then gradually moved towards a magazine format in the 1980‟s, changing form newsprint in 1998. When a newspaper it was alongside other music papers such as „Sounds‟, Melody Maker‟ and „Record Mirror‟. But due to circulation figures and competition from other fast growing rivals who were using the magazine format such as Mojo, Q, and Uncut the New Musical Express changed its format. As the music industry was changing and growing the newspaper seemed old fashioned compared to the glossy magazines next to it on the market at the time so it changed to continue creating a publication to satisfy the music fans out there still with its edgy feel. Unfortunately the other papers alongside NME did not continue like NME did. NME in its achievement was the first British paper to include a singles chart in its 14th November 1952 edition. It also became the best-selling British music newspaper in the 1970‟s. During the period 1972 to 1976 it was particularly associated with Gonzo journalism which is an objective style of journalism, then became closely associated with punk rock and the writing of Tony Parsons and Juile Burchill. Today NME is a hugely established and successful music magazine and also communicates to its audience through NME Online, NME Radio, NME TV and NME Radio. NME.COM was launched in 1996 and has over five million users per month. Currently NME is published by IPC Media which is “the UK‟s leading consumer magazine publisher”. For more information about IPC Media visit http://www.ipcmedia.com/ . The sales made for NME come in the form of circulation figures at 33,875. A typical NME magazine contains over seventy pages packed with content to satisfy its passionate and dedicated music fans. This includes news pages which contain what is happening currently within the specific genres and perhaps what is happening in the whole of the music industry if there is relevance. This helps the reader to catch up on what is happening and therefore stay in tune with the fast paced industry. They also have a section titled “Radar” which is dedicated for new bands on the scene which they feel that their audience may enjoy. Next there are “reviews” of gigs, artists and bands which also help keep the target audience in the know and can entertain the audience through the use of images accompanying the clever writing and also inform the audience of what is going on? Other content includes articles about artists and bands, letters from the readers which can help show they appreciate their audience and want them to use their voice which is appropriate with a music magazine, other features including a contribution from Peter Robinson a journalist and also a cross word and also reference to the other media mediums such as NME Radio and NME TV all which help to satisfy and entertain the reader and introduce them to what is going on! In most magazines there is a lot of images and NME is no exception using images as well as the writing to help keep the audience engaged. Image based magazines in music are relevant perhaps more than other styles of magazines as music fans enjoy seeing their favourite bands/artists and can really absorb what is going on. For more information about NME visit http://en.wikipedia.org/wiki/NME and/or http://www.nme.com/
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    Classic red, whiteand black masthead Even though slang is used with “man”, the word rifling The flasher stands out and once more Sharp and basic fonts that which can show a maturity and creates a balance of formal and informality. helps provide more information about let the artist, sophistication Red has connotations of The formal can show the serious feel the magazine what is in this issue benefitting the mise-en-scene and love and hearts which could link to how has but also the creative and funky background target audience the copy do the talking. people have a passion for music. Black along with the slang makes for a relaxed feel that makes has connotations of seriousness which music fun still with serious elements. The main image is a medium long shot of a could be because the NME desired a famous urban artist. Even if the audience did not serious tone. It could be because the know the artist, which may be the case as NME magazine is written and made by specifies in the indie/rock genres and Dizzie is passionate music devotees who take more urban and rap. But by the graffiti the industry seriously. And white can be background and his costume it is clear to see his seen as a positive and bright colour genre. Having a different kind of artist can which can link to the connotations that perhaps still draw the target audience in as they music has of being positive and similarly trust their magazine through the intimate the facial expression on Dizzie’s face relationship they have (language, letters etc) and links to the happiness white can engage. can also interest the audience as its something Having the same masthead on all of new and when you are devoted to music you their magazines creates a familiarity enjoy exploring new things as well as the classics. with the audience who recognise the magazine in the shops. The black , white The cover lines provide more information and the way and red also continues in the copy and there is different font sizes draw you in and then the mise-en-scene including his entice you to carry on reading the cover line. Also by costume which helps to create a funky saying “&more” makes the magazine sound cover that catches the readers eye. The extensive and therefore interesting and inviting. graffiti has many different colours which could represent different music The pull quote makes it like Dizzie is speaking cultures coming together in a magazine directly to the reader which creates an intimate and similarly helps to make the three relationship which the reader will take pleasure main colours really stand out and meet from. Also having the pull quote can give an their purpose of drawing attention. insight into what the article/interview is about and once more draw readers in. In the pull quote there is slang used in “man” which can link Rule of thirds creates a smart presentation to the urban scene which is also seen in the and an interesting feel graffiti background and Dizzie’s costume. Also as the cover is not stiff and static, its funky! the way he talks about the world is quite The selline is bold and there is a incredible and the way it looks like he is holding shadowing to it almost which can the world in the photo can emphasise his success really help emphasise the further. It can create impact and make the importance of this artist. reader look twice as the font and his body language can intentionally disorientate us. Dance floor linking to genre of dance/urban music Dizzie The footer can provide more information about the content The header in capitals can also provide more information and really has. and allow the target audience to gain more of an insight shout at you which can link to the loudness and power of indie and rock music but similarly just be used to grab out attention.
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    Analysis of NME Contents Page
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    The editorial helpsgive an overview from the editor about what’s The mode of Address is a mixture of formal and informal There is a splash of yellow for the coming up in the issue and sets a tone for the rest of the magazine. language as “thank god”, “eh” and “proper” are all quite subscription which contrasts hugely to the It welcomes the reader and even provides page numbers to make informal however are relevant as they suit the friendly other colours used throughout the front accessing the content more simple. The way there is no mention of and personable feel the magazine gives its dedicated cover, contents and double page spread the editor could show a modesty which is admirable from the readers. Similarly it can add personality which in music which can show how the magazine really audience who see the editor and staff are all about the music. The overall is what makes artists and music so amazing. want to encourage the target audience to font is different from the others in terms of style and size which can Formal language is also used in twined with the sign up to get more and ‘save’ money.. add variety and clearly mark each section to the contents. It also informal language and helps maintain the serious tone Similarly the images of previous magazines quite a sophisticated font which can link to the serious feel the the magazine wanted. are interesting and encourage the readers magazine aims to achieve. further and having the website address, telephone and text numbers can The masthead is the same from the front make it simple to sign up. colour in terms of font and colours which has created a house style that can keep the target The black boxes makes the name of the sections in audience engaged as there is consistency white stand out as it looks sleek and funky. Similarly the dash of red in the numbers and in the “Plus” section adds again a clever and sophisticated There is a consistent font style used approach that looks smart to the target audience who throughout with use of capital letters being a are impressed by this modern approach especially main element which is impactful and can link when the audience are between 17-30 years old. to the powerful impact indie/rock genres has Each section provides a brief summary of the content upon its audiences. which can interest the audience and make them read on. There are corners which help frame the editorial Drop caps Date of issue which again makes for a clear layout helping the The title for the editorial and the main feature of target audience. These corners are not normal the magazine apart from Dizzie Rascal follows conventions in music magazines which can show NME the house style in terms of font but there is a being original similar to music overall that seeks kind of misty effect which looks cool to the unique songs, artists etc and also could be seen as young audience and makes the copy stand out. offering the audience a magazine that stands out amongst many which the audience are drawn too as The layout uses the rule of thirds to create a they like what's hot not only in the music charts but in smart grid like layout that presents the magazines ones to. These could also be seen as a lure content clearly and easily accessible for the as they are eye-catching and different. audience. The banner at the top of the page contains the masthead and “contents” which The main image links to the “touring special” as it is a helps again create a smart layout. female by a tour bus. Firstly having the female in a core male audience magazine could show an equality within music which is great. Secondly the image is slanted which follows from the front cover where Dizzie looks like he is holding the camera and it makes the image Band Index allows the audience to know where their favourite bands are in the look slanted . The image is a medium long shot and the magazine which shows the magazine go the extra mile which can help the reader white rim edging not only frames the image but makes navigate more easily making them get more from the magazine and again rein force it look like a photograph which provides the intimate how music magazines have a special relationship with their audiences feel the magazine desires.
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    Analysis of NME Double Page Spread
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    The headline isslanted which follows The headline is quite dominant across the page which can show its the on from the front cover and contents Stand first providing an introduction to the main article and the importance of the artist. Similarly it contains a pun making for a house style and a funky article. Dizzie’s name is also is bold to make as instead of “from rags to riches” its “from tags to riches” which can tone which can link to the funk of it stand out and show his importance. link to the mise-en-scene of graffiti and gangster clothing which has indie, rock and urban genres. connotations of the urban style of which Dizzie is from. It also indicates its a personal story which the audience will like as they are hearing the truth behind the artist which is interesting for them. In this article the main Medium long shot allows the image is very large which audience to see the costume can emphasise the artists and the crazy background growth within the music meaning the audience can industry, that its the main really experience the artist in article and also can show the image and the text. Even the mise-en-scene which is though there is no direct eye crucial to providing an contact its still a powerful and image for the text and is striking image that looks extreme and links to urban natural and not posed creating music. Also Dizzie looks no barriers between the quite rebellious and like he audience and the artist. has been caught which By-line for article could give the impression and images. he is cheeky which can make the audience smile Drop capitals help create and can link to the idea of visual impact, stylize the crime which is a theme paragraph and start off the expressed in urban music. article. There are four columns which look smart, frame the main image and Dizzie’s costume links to also wrap around the the house style through supplementary images creating this issue in terms of neatness and simplicity and can colours and also the show the importance of the mise- clothes are quite cool en-scene in this particular article. and flash which can be desired by the audience who will be younger or around the same age. There is a darkness in the lighting , also in the graffiti as well as in the dominant headline which creates perhaps an eerie tone especially with this image of Dizzie looking suspicious however the “Have a nice day” on the old fashioned boom box as well as the beer bottles lightens the mood and again can connote a cheeky guy enjoying life. It can present culture and an interesting read for the audience. Similarly it can present him as someone who likes to party which can suit the target audience who are around the age where their social lives are important parts to their life.
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    Analysis of thewritten article This article is about the success of Dizzie Rascal in the last year. But its not just about his many awards, including a “GQ award for Solo Artist of the Year”, also “several NME awards” and nominations for the MOBOs just to name a few but also about the backstage antics before the photo shoot for this article. It describes the atmosphere prior to him arriving and the work put in by “NME” to prepare for his shoot and also how he reacts as he “storms into the East End studio” with “several helpers” and a “leggy beauty”. It gives the idea of his personality so the audience can get to know him and also learn about his success in music. Giving the background antics as well as his awards provides the feeling of exclusivity which the audience will like as they feel they are getting something special and can similarly show how the magazine goes the extra mile to satisfy their readers desires. This article is very descriptive and therefore provides the reader with images in their mind which can engage them further in the article. The mode of address for this article is informal as there are words such as “hanging”, “leggy”, “mental” , “slumped” and “kids”. The reason the informal language may have been used and the way it works is because it provides a relaxed and comical feel that introduces the artist and the article well. The use of dialogue by Dizzie where he swears gives an impression of his personality letting us get to know him and can link to the bottles and graffiti which connote urban music where swearing is used for expression. Similarly the way he has helpers carrying his clothes and “trainers” from “Selfridges” can show his importance and status. Also the informality can be supported by his jeans and also the “Have a nice day” sticker. When the article moves on to what Dizzie has won it still remains informal as it is celebrating his amazing success and can give the impression that we are there experiencing all the action once more linking to the intimate feel the reader has as it seems there are no barriers between Dizzie and the audience. This relaxed but serious feel can suit the mature audience of 17-30 years old who will find it comical, interesting and informative. There is a balance that can give a serious tone for the fans dedication but a softer feel to represent the fun side to music. It is written in four short columns of around seventy five to one hundred words which makes for digestible reading benefitting the audience and also allowing the dramatic headline and image to take the stage.
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    Target audience Audience Profile Price £2.40 Frequency weekly Circulation 33, 875 Readership 411,000 Launch date 7TH March 1952 Average age 25 Male readers 73% Female readers 27% Target Market Men 17-30 Source http://www.nme.com/mediapack/pdf/nme_media_infor mation_full.pdf Demographic ABC1
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    Facts about NMEreaders NME readers love „entertainment‟ Having these statistics and facts can help NME •80% of NME readers feel that music is a crucial part to the lives look at their successes and also look at what they •79% of NME readers enjoy listening to new bands might need to include to satisfy their readers •63% specifically choose to listen to indie/guitar bands further such as about „technology‟ and also the •49% specifically choose to listen to live bands in the studio referred music styles. Looking at what the target •52% are interested in musical courses/qualifications audience enjoy is crucial in the success of a •36% are thinking of buying a musical instrument in the next year magazine as the readers are who use and benefit NME readers love technology from the product. Similarly looking at the demographic of the target audience such as class •72% have a broadband connection to the internet at home and job type can help NME provide the right •67% have brought online goods in the last 12 months content, advertisements/promotions and price for •59% agree they keep up with the latest gadgets the target audience. NME readers enjoy „festivals and concerts‟ •77% of NME readers have been to at least one pop/rock concert in 2007 •67% will be attending at least one festival this year •Average expenditure on-site: £402 •Average expenditure off-site £368 NME readers „love the atmosphere of live events‟ •Over half of all adults say that you “can‟t beat the atmosphere of a live performance” •41% believe a live performance is more exciting and entertaining than watching it on TV •70$ of those who go to gigs went for the atmosphere as much as music •55% of those who went to gigs went after buying recorded music of the artist •54% of those who went to the gigs went because of the location •53% of those who went to the gigs went because they had a positive past experience. More about the reader •34% are full time workers •18% are part time workers •26% are full time students •62% read at least 3 out of 4 issues •Almost half (49%) have been reading NME for at least 3 years •84% think that the magazine provides them satisfaction spending an average of 46 minutes reading each issue
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    Target audience The majorityof readers are male which could be because overall in society its mostly males who enjoy reading about and listening to music and go to the concerts and also buy the music. The demographic of the core audience fits between the A ( Upper middle class), B (Middle class) and C1 (Lower Middle class). These demographics are quite high within society which can show that even though the magazine is a reasonable price at £2.20 when you add up buying all the music and the gig tickets it can become expensive so those who are doctors, teachers and office workers will likely have disposable income through having a high paid job. Similarly to purchase a magazine shows passion so it is likely that the target audience will buy other music magazines once more showing a higher end demographic. Also a core audience of males aged 17-30 are the right working age and can link to the demographic as men these ages will likely be in employment or have disposable income through other means.
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    Methods used toattract the audience The lists of names in the cover lines and in The background is striking and the footer help create excitement for the clashing but still complements with audience who are impressed by the the red, white and black colours amazing array of artists and are drawn in used throughout the front cover. It by the variety. Similarly the words catches the readers eye and brings “&more” draw readers in as they will gain them in as they are intrigued. more Formal language such as “special” The capital letters used in the and “rifling” can attract the font helps to shout at the audience as firstly they feel they are audience in a good way and getting something exclusive which grab their attention. Similarly makes them feel special. And the variety of fonts secondly “rifling” creates the sizes, shadowing and slanting serious tone NME want to achieve also grab the audiences as the creators are extremely attention passionate about music. On the A pull quote can attract the other hand the slang with “man” audience as they are keen to can similarly attract the audience as read on as the quote is catchy and they are intrigued by this and the largely placed on the page. artist who may be new to them and statistics have revealed that NME readers enjoy “new” music so they The flasher is a different shape and are consequently attracted. stands out upon the main image Bright, striking and bold colours in the cover lines, sellines, masthead The body language of the artist and the mise-en-scene that the is also quite eye-catching as its audience will be drawn too and will like he has hold of us which is recognise as the red, white and black funky and original. is a consistent house style continued through the majority of the issues.