Content with Feeling - Keren Lerner, Top Left Design
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Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate key messages and open doors – and create a feeling of being connected. Keren will share how your awareness of the feelings, worries and emotions of your audience can inspire content that really resonates with them.
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LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
Putting the WOW into your School's WOM, ADVIS Presentation
Putting the WOW into your School's WOM, ADVIS Presentation
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Putting the wow into your school's wom, NYSAIS Presentation
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Personalisation in Practice - Support for young adults
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1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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- 1. Keren Lerner CEO AND FOUNDER, TOP LEFT DESIGN LONDON, UK ~ SEPTEMBER 5 - 6, 2018 DIGIMARCONEUROPE.COM | #DigiMarConEurope DIGIMARCONUK.CO.UK | #DigiMarConUK Content with Feeling KEYNOTE
- 4. “Unique Greatness” – it takes 2 • Ask your clients: Talk to your favourites, those that know you! They have the words for the feelings you give them. • Identify your ideal client: Describe what makes them the best for you – how they make you feel (satisfied, appreciated, excited?). You can market to folks like them! • Craft your key messages – it will be adjusted according to the channel it goes on. What makes you different from others? How do you make people feel? What do people get annoyed with about others in your field that you do differently? What do your customers/clients love about you? • Choose your mediums (implementation): How will you communicate and prove your “unique greatness” on your website, social media, and in real life? In what order and how will you spread it out?
- 5. Getting people who you want to think about you, to think about you
- 6. Content Marketing Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric) All sorts of companies can use it 42% of B2B marketers report that they’re effective in their content marketing efforts. “Unlike other lead generation strategies, content marketing gives to prospects, instead of asking them for something.” Neil Patel In a survey of marketing decision makers ……………………
- 12. • Why do people choose us? • What problems do we solve? • What are they worried about? • What are they feeling? Looking inwards
- 14. “That’s me!”
- 19. A4 PDF: Content aimed to appeal to her audience Showing Patty’s understanding, expertise and generosity.
- 25. “Aww..”
- 29. You’re with us!!
- 35. Made me think!
- 45. “You read my mind!”
- 48. You let me in….
- 54. Excellent business Lacked marketing confidence Lacked marketing strategy Lacked budget
- 55. What do we want people to believe? Every child is treated as an individual We always aim for each child to have a memorable holiday, no matter what their level of skills/confidence is like A great holiday for ALL the family – parents are given support to ensure they have all they need to enjoy their holiday too: The family and the team We have a dedicated team who are all handpicked to give you the best experience, from start to finish. We have a unique background story of how we developed our ski school. We formed the ski school 20 years ago to meet a need that was missing – good instruction – and it’s now like going to the best school.
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- 57. Every child is treated as an individual We always aim for each child to have a memorable holiday, with lots of fun experiences - no matter what their level of skills/confidence. • 6 ways to make sure your child has a memorable ski holiday (in a good way) • Children tell us “why I loved my ski holiday” • Our one secret to making sure your child has a great ski holiday • We are so proud! Want to know why our ski school is the best? Meet George (12) – former ski schooler, now a pro racer! • Parents interview children – before and after the holiday • 5 things we learnt that children love to do on ski holidays • 12 things the kids do at our ski school – besides skiing • Julie, Carrie and Jemima – 3 girls who met at ski school and found they had more in common than they thought!
- 68. Making them feel something “That’s me” “Aww!” You’re with us! “Made me think” “You read my mind” We’re letting you in