LEVELS OFCONTEXT:The impact of zoom on thecontexts we research,design for & implement                            Janna DeV...
levels ofcontext     ?
POWERS OF TEN                http://www.youtube.com/watch?v=0fKBhvDjuy0
“What are we? Wheredo we live? Who areour neighbors?Children and grown-ups, we all ask thesequestions.”“We begin tounderst...
WHO      &              WHAT  are we designing for?
WHAT ISCONTEXT?the set of circumstances   the interrelatedor facts that surround a   conditions in whichparticular event o...
BRONISLAWMALINOWSKI1884-1942“In the field one has toface a chaos of facts,some of which are sosmall that they seeminsignific...
“He (Malinowski) understood that a text writtenby these people into this language could not beunderstood by any foreigners...
you!
HISTORY OFTHE MICROWAVE                http://en.wikipedia.org/wiki/Microwave_oven
HISTORY OFTHE MICROWAVE   = an accident
TRENDS,POLITICAL,SOCIOECONOMIC                http://www.arpansa.gov.au/regulation/permits/index.cfm
CULTURE          http://www.googlemaps.com
ENVIRONMENT              http://www.flickr.com/photos/dorvak/15907234/
DAILY LIVING               http://www.flickr.com/photos/jwthompson2/139445633               http://www.flickr.com/photos/leo...
IN SITU          http://www.flickr.com/photos/jwthompson2/139445633/          http://www.flickr.com/photos/leonl/5687864551/...
FORM       ovenmicrowawe.tk
INTERFACE            http://www.flickr.com/photos/snarvasa/5598521591/
manufacture   retail     install               dispose    usePRODUCT LIFECYCLE        http://www.flickr.com/photos/chrisand...
UMM, HOW CAN IKNOW ALL OF THAT?WHOʼS JOB IS IT?
IMPACT ONOUR WORK
PROJECT SCOPE                   which aspects of the                   product/service are we                   designing?...
what secondary researchRESEARCH           and data is available to                   the project?                   has ot...
SYNTHESIS& ANALYSIS                   how does zooming in and                   out impact our view of the“At which levels...
CONCEPTING &PROTOTYPING                   will the product work“What contexts     within the knownshould we use as   conte...
BUILDING &IMPLEMENTING                    how can we show those                    further down the path“How can the      ...
The details are notthe details. Theymake the design.Charles Eames                  http://manhattan-nest.com/blog/wp-conte...
Thank you!Janna DeVylderjanna@meldstudios.com.au@jdevylder
Levels of context: The impact of zoom on the contexts we research, design for & implement within
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Levels of context: The impact of zoom on the contexts we research, design for & implement within

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Presented at UX Australia in August, 2011.

To design the most appropriate products or services, designers need to understand the contexts in which the product or service will sit. With product and service design, there are levels of context to consider, creating an important framework for our research, design and implementation processes.

The 1977 Powers of Ten documentary by Charles and Ray Eames inspires and illustrates levels of context well, showing a frame of focus and then zooming out by a power of ten to show that the initial frame is sitting within an even larger context, with new variables to consider at each level. Applying this zoom construct to design, each level focuses us in on different factors, and this focus impacts the type of research, design and implementation approach we need to take. For example, imagine you are asked to design a mobile application. The levels of context for consideration could be:

Screen elements (ie. space constraint; screen real estate; legibility; colour)
Entire application within a phone (ie. purpose of app within world of other mobile apps; phone form factor; operating system; updates; support teams)
Phone within a hand (ie. computing versus talking; haptics; keyed entry versus touch)
Person with phone on a bus using the application (ie. screen glare; one-handed entry and use; privacy; situations of use)
Janna will demonstrate practical ways for designers to consider these levels of context from the beginning of a project and how to integrate this thinking into every facet of the project. By zooming in to different levels of context we can appropriately understand the people, organisations, settings and situations surrounding the products or services we’re designing. Understanding these levels will impact project focus, research scope, clarify design dependencies, and illustrate what is and isn’t in our control as designers.

Published in: Design, Technology, Business

Levels of context: The impact of zoom on the contexts we research, design for & implement within

  1. 1. LEVELS OFCONTEXT:The impact of zoom on thecontexts we research,design for & implement Janna DeVylder Meld Studios @jdevylder
  2. 2. levels ofcontext ?
  3. 3. POWERS OF TEN http://www.youtube.com/watch?v=0fKBhvDjuy0
  4. 4. “What are we? Wheredo we live? Who areour neighbors?Children and grown-ups, we all ask thesequestions.”“We begin tounderstand how bigthings are and howwe are related tothem.” Cosmic View: The Universe in 40 Jumps. Kees Boeke, 1957.
  5. 5. WHO & WHAT are we designing for?
  6. 6. WHAT ISCONTEXT?the set of circumstances the interrelatedor facts that surround a conditions in whichparticular event or something exists orsituation occurs http://www.merriam-webster.com/ | http://dictionary.reference.com/
  7. 7. BRONISLAWMALINOWSKI1884-1942“In the field one has toface a chaos of facts,some of which are sosmall that they seeminsignificant; others loomso large that they arehard to encompass withone synthetic glance.” http://www.finestquotes.com/author_quotes-author-Bronislaw%20Malinowski-page-0.htm#ixzz1VzPYV120
  8. 8. “He (Malinowski) understood that a text writtenby these people into this language could not beunderstood by any foreigners or by people livingoutside this society even if translated into theirown languages because each message broughtmore meanings than those expressed through thewords, meanings that could only beunderstood if accompanied by the situation.Thus, Malinowski introduced the notion ofcontext of situation, meaning by this the"environment of the text" .” [Halliday;1989;6]
  9. 9. you!
  10. 10. HISTORY OFTHE MICROWAVE http://en.wikipedia.org/wiki/Microwave_oven
  11. 11. HISTORY OFTHE MICROWAVE = an accident
  12. 12. TRENDS,POLITICAL,SOCIOECONOMIC http://www.arpansa.gov.au/regulation/permits/index.cfm
  13. 13. CULTURE http://www.googlemaps.com
  14. 14. ENVIRONMENT http://www.flickr.com/photos/dorvak/15907234/
  15. 15. DAILY LIVING http://www.flickr.com/photos/jwthompson2/139445633 http://www.flickr.com/photos/leonl/5687864551/
  16. 16. IN SITU http://www.flickr.com/photos/jwthompson2/139445633/ http://www.flickr.com/photos/leonl/5687864551/ http://www.flickr.com/photos/unlistedsightings/5054085676/
  17. 17. FORM ovenmicrowawe.tk
  18. 18. INTERFACE http://www.flickr.com/photos/snarvasa/5598521591/
  19. 19. manufacture retail install dispose usePRODUCT LIFECYCLE http://www.flickr.com/photos/chrisandbabs/305742754/ http://www.imosllc.com/about.html http://www.flickr.com/photos/cpchannel/145260712/ http://www.flickr.com/photos/orinrobertjohn/500200103/ http://www.flickr.com/photos/ralphunden/253180223/
  20. 20. UMM, HOW CAN IKNOW ALL OF THAT?WHOʼS JOB IS IT?
  21. 21. IMPACT ONOUR WORK
  22. 22. PROJECT SCOPE which aspects of the product/service are we designing?“What scale of where does that fit in toimpact could our the larger picture?work take on?” what is your direct client’s scale of responsibility?
  23. 23. what secondary researchRESEARCH and data is available to the project? has other primary“What data do I research been conducted?need to collect,from whom, in can this research inform other parts of thewhat situations, organisation or team?and to what what parts can I observe,detail?” what must I infer, and what should I provoke?
  24. 24. SYNTHESIS& ANALYSIS how does zooming in and out impact our view of the“At which levels data?of context arethe insights with so much data, what should we focus on?emerging?”
  25. 25. CONCEPTING &PROTOTYPING will the product work“What contexts within the knownshould we use as contexts?texture around are there now alternatethe product/ contexts that will help us see the product in aservice?” di erent light?
  26. 26. BUILDING &IMPLEMENTING how can we show those further down the path“How can the what they’re building for?detail be true to how can we ensure thethe larger implementation isproduct/service context-sensitive?context?” how do we choose materials & systems for the right context?
  27. 27. The details are notthe details. Theymake the design.Charles Eames http://manhattan-nest.com/blog/wp-content/uploads/2010/12/Eames.jpg
  28. 28. Thank you!Janna DeVylderjanna@meldstudios.com.au@jdevylder

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