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CMS Myths in Higher Education


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The content management vendor landscape is like a subway on game day: crowded, noisy, and confusing. Lots of people seem to be getting to their destination, but it's also easy to get lost. Platform vendors and implementors promise ease of use, low cost of ownership, and the opportunity to provide ROI to stakeholders while engaging audiences from prospective students (and their parents) to alumni, from undergraduates to research lab directors and development offices.

The reality, of course, is far more complex. While technical platforms certainly form a key part of any content management strategy—and every organization will find some platforms a better fit than others—the real challenges are far more human. Choosing an adequate or suitable platform is necessary but by no means sufficient for long-term success. We'll explore some of the key myths of content management as they apply to higher education and uncover the realities those myths obscure.

Published in: Education, Technology

CMS Myths in Higher Education

  1. 1. #confabEDU @jeckman CMS Myths in Higher Education Confab Higher Education November 11-12, 2013
  2. 2. #confabEDU h"p://   @jeckman
  3. 3. #confabEDU h"p://   @jeckman What is the myth? The concept behind The CMS Myth is simple, really. Many organizations are rushing to adopt web content management systems. These systems are often viewed as a silver bullet that will solve all kinds of problems. But . . . front-line web pros speak of a fundamental disconnect in the promise of CMS vs. reality. . . 50% or more CMS projects “fail” in some way . . . Therein lays the central tenet of The CMS Myth: When it comes to web content management success, it’s not just about the technology. In reality, CMS success hinges on your plan, your people, and your process behind your web content management initiative.
  4. 4. #confabEDU h"p://­‐real-­‐ reasons-­‐people-­‐hate-­‐their-­‐cms/   @jeckman
  5. 5. #confabEDU @jeckman The Platform Selection Myth
  6. 6. #confabEDU @jeckman The Myth of Responsive Web Design
  7. 7. #confabEDU @jeckman The Mobile Context Myth
  8. 8. #confabEDU @jeckman The Mobile Context Myth
  9. 9. #confabEDU @jeckman The CMS Demo Myth
  10. 10. #confabEDU @jeckman The Ease of Use Myth
  11. 11. #confabEDU @jeckman The Myth of the Feature-Rich CMS
  12. 12. #confabEDU @jeckman The Myth of the Feature-Rich CMS
  13. 13. #confabEDU @jeckman The Student Labor Myth
  14. 14. #confabEDU @jeckman
  15. 15. #confabEDU @jeckman
  16. 16. #confabEDU @jeckman
  17. 17. #confabEDU @jeckman The Myth of Content Expertise
  18. 18. #confabEDU @jeckman The Myth of Content Expertise
  19. 19. #confabEDU @jeckman The  One  True  Pla?orm  Myth  
  20. 20. #confabEDU @jeckman The  One  True  Pla?orm  Myth  
  21. 21. #confabEDU @jeckman The Site Factory Myth
  22. 22. #confabEDU @jeckman Eckman’s Law Over time, the number of web sites produced by any institution of higher learning will exceed the number of: current students, faculty, staff, departments, research labs, student groups, cross-discipline initiatives, schools, colleges, alumni organizations, campuses, buildings, libraries, institutes, publications, etc. . . .
  23. 23. #confabEDU @jeckman Eckman’s Law Audiences   Sites  
  24. 24. #confabEDU @jeckman “Myths are public dreams, dreams are private myths.” - Joseph Cambell
  25. 25. #confabEDU @jeckman
  26. 26. #confabEDU @jeckman “The stories we tell ourselves . . . define the potentialities of our existence. We are the stories we tell ourselves. ” - Shekhar Kapur
  27. 27. #confabEDU @jeckman “I appreciate the input from my diverse and enthusiastic family” - Linn Ostberg (my mom)
  28. 28. #confabEDU @jeckman Let’s Make New Myths
  29. 29. #confabEDU #CMSMyth @jeckman Contribute Your Own Myths
  30. 30. #confabEDU h"p://   @jeckman The Beautiful Homepage Sans Carousels
  31. 31. #confabEDU h"p://   @jeckman The Beautiful Homepage Sans Carousels
  32. 32. #confabEDU @jeckman The  Reasonable  Governance  Plan  
  33. 33. #confabEDU @jeckman The Rational, Coordinated Digital Student Experience
  34. 34. #confabEDU @jeckman The Skillful Balance Between Centralization and Decentralization
  35. 35. #confabEDU @jeckman The Powerful Toolset
  36. 36. #confabEDU @jeckman The Empowered Team
  37. 37. #confabEDU @jeckman CMS Wisdom Wanted
  38. 38. #confabEDU h"p://   @jeckman
  39. 39. #confabEDU h"p://   @jeckman
  40. 40. #confabEDU @jeckman Thank You! @jeckman
  41. 41. #confabEDU @jeckman Credits 01:  Image:  h"p://­‐e.html?/html/h/halle/    Story:  h"p://     02:  h"p://     03:  h"p://­‐is-­‐the-­‐myth/     04  h"p://­‐real-­‐reasons-­‐people-­‐hate-­‐their-­‐cms/     05:  Pla?orm  9  ¾s  at  King’s  Cross  StaSon-­‐  I  can  no  longer  find  the  specific  credit  for  this  specific  photo   06:  h"p://     07:  h"p://  ,  h"p://     08:  h"p://­‐fi-­‐tn-­‐smartphone-­‐nearby-­‐1-­‐in-­‐10-­‐use-­‐during-­‐sex-­‐20130711     09:  CMS  Demo  Myth:  h"p://­‐cms-­‐demo-­‐myth/     10:  h"p://­‐every-­‐complex-­‐problem-­‐there-­‐is-­‐an-­‐answer-­‐that-­‐is-­‐clear-­‐simple-­‐and-­‐wrong-­‐h-­‐l-­‐mencken     11:  h"p://   12:  h"p://   13:  h"p://     14  &  15:  h"p://­‐early-­‐year-­‐storrow-­‐pool-­‐now-­‐closed     17  &  18:  h"p://,   h"p://,   h"p://­‐being-­‐a-­‐generalist-­‐librarian-­‐not-­‐having-­‐a-­‐2nd-­‐masters/     19:  h"p://   20:  h"p://­‐can-­‐be-­‐only-­‐one/   21:  h"p://­‐electric-­‐company-­‐river-­‐works-­‐lynn-­‐massachuse"s/   24:  h"p://     h"p://­‐content/uploads/2009/03/picture-­‐360.png   25  &  26:  h"p://   28:  h"p://­‐new_marvel_now_qa_ms_marvel   30  &  31:  h"p://   32:  h"p://     33:  h"ps://­‐learning_insStuSons     34:  h"p://­‐sa-­‐i5565721/payne-­‐scylla-­‐a"acking-­‐olysseuss-­‐ship.htm   35:  h"p://­‐of-­‐batcave-­‐batman-­‐wallpaper.html   36:  h"p://"-­‐fracSon-­‐says-­‐iron-­‐man-­‐3-­‐is-­‐as-­‐big-­‐as-­‐the-­‐avengers/