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ICONIC INDUSTRY BRINGING
ONLINE ADVERTISING TO THE
FOREFRONT OF THE SAN DIEGO
TECH SCENE
LEADING BY EXAMPLE
• Chern Lee
• Developer / Internet companies
• Search Optimization Expert
• Strategic Web Development
• Valentino Vaschetto
• Coding Expert
• Tactical Web Engineer
FOCUS/ STRATEGY
• Marketing
• Web Leveraging
• Data Analysis
• Product Development
• Pre-Screening
• Business Analytics
• Marketability
• Testing
• Conceptualization
• Application of Product/ Service
• Market Environment
• Competitive Advantage
WHY ONLINE ADVERTISING?
• Ability to Track Ideal Customer
• Realize motivation of demographic
• Meet market where they are
• Increase awareness
• Ability to Track Marketing Data
• Customize client-specific coding technologies
• Full marketing adaptation
• Connect marketing metrics with behavioral evidence
• Maintain nimble footprint for easy adaptation
MARKETING STRATEGY + TECHNOLOGY =
RESULTS
• Data-Driven Marketing Strategy
• Data Analysis
• Boutique Approach to Every Project
• New Angles and Innovative Approaches to Online
Behavior
• Provide Clients with Personal, Creative Solutions
CHERN LEE - EARLY GROWTH
• Young Development
• Early familiarity with computer engineering
• Self-taught computer coding
• Work as Engineer focused on coding disciplines
• Earning degree in Cognitive Sciences
• Interest in converging technological manipulation and
behavioral sciences
CHERN LEE – CAREER GROWTH
• Early Success
• Began career as VP of Production at age 20, for Ad Authority
• 2 years after was CEO of Pinnacle Dream Media
• Bootstrapped own online marketing company generating millions
• Founded several subsequent companies, specializing in:
• Lead Generation
• Affiliate Marketing
• eCommerce Markets
CHERN LEE VISION - ICONIC INDUSTRY
• Bringing Marketing & Technology in Most Dynamic Way
• Creating seamless tech/ marketing environments
• Approach business growth and relationships thru global
perspective
• Corporate Citizenry
• Nurturing love for community and environment responsibility
• Focus on Strategy & Function

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Iconic industry at Forefront of San Diego Tech

  • 1. ICONIC INDUSTRY BRINGING ONLINE ADVERTISING TO THE FOREFRONT OF THE SAN DIEGO TECH SCENE
  • 2. LEADING BY EXAMPLE • Chern Lee • Developer / Internet companies • Search Optimization Expert • Strategic Web Development • Valentino Vaschetto • Coding Expert • Tactical Web Engineer
  • 3. FOCUS/ STRATEGY • Marketing • Web Leveraging • Data Analysis • Product Development • Pre-Screening • Business Analytics • Marketability • Testing • Conceptualization • Application of Product/ Service • Market Environment • Competitive Advantage
  • 4. WHY ONLINE ADVERTISING? • Ability to Track Ideal Customer • Realize motivation of demographic • Meet market where they are • Increase awareness • Ability to Track Marketing Data • Customize client-specific coding technologies • Full marketing adaptation • Connect marketing metrics with behavioral evidence • Maintain nimble footprint for easy adaptation
  • 5. MARKETING STRATEGY + TECHNOLOGY = RESULTS • Data-Driven Marketing Strategy • Data Analysis • Boutique Approach to Every Project • New Angles and Innovative Approaches to Online Behavior • Provide Clients with Personal, Creative Solutions
  • 6. CHERN LEE - EARLY GROWTH • Young Development • Early familiarity with computer engineering • Self-taught computer coding • Work as Engineer focused on coding disciplines • Earning degree in Cognitive Sciences • Interest in converging technological manipulation and behavioral sciences
  • 7. CHERN LEE – CAREER GROWTH • Early Success • Began career as VP of Production at age 20, for Ad Authority • 2 years after was CEO of Pinnacle Dream Media • Bootstrapped own online marketing company generating millions • Founded several subsequent companies, specializing in: • Lead Generation • Affiliate Marketing • eCommerce Markets
  • 8. CHERN LEE VISION - ICONIC INDUSTRY • Bringing Marketing & Technology in Most Dynamic Way • Creating seamless tech/ marketing environments • Approach business growth and relationships thru global perspective • Corporate Citizenry • Nurturing love for community and environment responsibility • Focus on Strategy & Function