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Generating content marketing ideas that earn shares

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An illustrated guide with 11 principles of share worthy content. Learn what type of content you need to create in order to dominate your industry.

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Generating content marketing ideas that earn shares

  1. 1. Generating contentmarketing ideas that earnsharesTrevin Shirey
  2. 2. A little bit about me…• Background in Journalism• Blogging since 2002• Featured on ESPN Radio 1050, Pittsburgh Magazine, Pittsburgh Tribune-Review• Specialize in off-page optimization + blogger outreach
  3. 3. We are all chasing success online
  4. 4. More trafficMore traffic
  5. 5. More leads
  6. 6. More revenue
  7. 7. You want to bethe leader inyour industry
  8. 8. How do we get there?
  9. 9. Just start doing it
  10. 10. Create content to position yourself as best in your industry
  11. 11. Become the leadingauthority in yourindustry
  12. 12. Earn tons of social shares and links
  13. 13. My boss doesn’tMy industry is think it’s boringI don’t like to write BUT! important Nobody reads our blogI’m not creative Our video enough camera sucksI don’t have time I’m hungryMy head hurts Twitter isI’m tired confusingI have too many We use the things to do Yellow Pages
  14. 14. There is no excuse!
  15. 15. “Do or do not. There is no try” 11 tips for creatingshare worthy content
  16. 16. 1. Be personalhttp://www.courtneykatherinephotography.com/
  17. 17. 1. Be personal
  18. 18. 2. Be an expert http://vimeo.com/8709313
  19. 19. 2. Be an expert
  20. 20. 2. Be an experthttp://www.youtube.com/watch?v=NG8GNnCtEeI
  21. 21. 3. Be generous
  22. 22. 3. Be generous
  23. 23. 4. Be socialhttp://www.johntibbsmusic.com
  24. 24. 5. Be ‘exclusive’ http://www.hockeybuzz.com
  25. 25. 5. Be ‘exclusive’http://www.topsecretrecipes.com/home.php
  26. 26. 6. Be controversialhttp://www.koozai.com/blog/search-marketing/how-seo-killed-online-reviews/
  27. 27. 6. Be controversialhttp://www.slate.com/articles/business/small_business/2012/07/amazon_same_day_delivery_how_the_e_commerce_giant_will_destroy_local_retail_.html
  28. 28. 7. Be informative
  29. 29. 7. Be informative
  30. 30. 7. Be informative
  31. 31. 8. Be a jerk* Charles Carreonhttp://techcrunch.com/2012/07/01/funnyjunks-lawyer-charles- *not recommendedcarreon-is-charging-the-oatmeal-with-impersonating-a-charity/
  32. 32. 8. Be a jerk*http://techcrunch.com/2012/07/01/funnyjunks-lawyer-charles- *not recommendedcarreon-is-charging-the-oatmeal-with-impersonating-a-charity/
  33. 33. 9. Be engaginghttp://www.thepensblog.com/
  34. 34. 9. Be engaging
  35. 35. 10. Be the first…
  36. 36. 10. Be the first…
  37. 37. 11. Be transparent
  38. 38. 11. Be transparenthttp://www.patrickambron.me/2012/07/12/we-unexpectedly-got-60k-users-in-60-hours-what-we-learned/
  39. 39. 11. Be transparenthttp://37signals.com/svn/posts/3186-workplace-experiments-a-month-to-yourself
  40. 40. Be exceptional
  41. 41. You have to earnyour way online
  42. 42. Questions?• Slides: bit.ly/• Email: trevin@webpagefx.com

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