Digital numbers E commerce (SMSC: Social Media Strategist Club) kopdar mini

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This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know

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Digital numbers E commerce (SMSC: Social Media Strategist Club) kopdar mini

  1. 1. Seno Pramuadji Digital & Social Media Strategist E-Commerce
  2. 2. INTERNET USER*in millions 59,6 72,7 83,6 93,4 Source: eMarketer, 2013 2012 2013 2014 2015 DID YOU KNOW?
  3. 3. DEMOGRAPHIC by AGE DID YOU KNOW? 9,9 % 11,6 % 10,9 % 9,1 % 14,2 % 11,8 % 10,9 % 10,1 % 6% 3,1 % Source: : APJII, Profil Internet Indonesia, Des 2012 INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %)
  4. 4. EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo Source: Comscore Media Metrix, 2013 Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology
  5. 5. INDONESIANS SPENT +3 HOURS ON INTERNET/DAY Source: Nielsen, eMarketer, 2012
  6. 6. 23 77SMARTPHONE FEATURE PHONE Source: Nielsen, Sept 2013
  7. 7. Source: We Are Social SG JAN 2014
  8. 8. SMARTPHONE USERS SEARCH FOR LOCAL INFO BY PHONE 14 Source: We Are Social SG JAN 2014
  9. 9. 14SMARTPHONEUSERSRESEARCH FORPRODUCT Source: We Are Social SG JAN 2014
  10. 10. SMARTPHONE USERS PURCHASE ONLINE by PHONE 57 Source: We Are Social SG JAN 2014
  11. 11. DIGITAL BUYERS
  12. 12. 3,1 4,6 5,9 7,4* 2012 2013 2014 2015 6,7% 8% 9% 10% digital buyers in Indonesia percentage of Internet user * In millions HIGHLIGHT on ONLINE PURCHASE Source: eMarketer Jan 2013
  13. 13. $1.04 $1.79 $2.60 $3.56 2012 2013 2014 2015 13.3% 9.8% 7% 6.7% B2C E-COMMERCE SALES percentage of CHANGE * In millions B2C SALES Source: eMarketer Jan 2013
  14. 14. MOST USED E-COMMERCE SITES 50 49,2 19,5 13,6 8,9 8,5 FACEBOOK KASKUS GROUPON OLX LIVINGSOCIAL AMAZON Source: Veritrans & Dailysocial, 2012 EBAY TOKOPEDIA BHINNEKA BLIBLI 11.9 5.5 4.7 3.8
  15. 15. REASONS NOT TO BUY ONLINE 34.6 21.5 13.8 12.7 9.3 6.0 FEAR OF FRAUD ITEM CAN’T BE SEEN DIRECTLY HIGH PRICES NOT INTERESTED ITEM’S QUALITY NOT GURANTEED DONT KNOW HOW Source: Veritrans & Dailysocial, 2012 NOT PRACTICAL ITEMS DONT MATCH THE OFFER ITEMS DONT MATCH THE PICTURE PROCESS IS TOO LONG ITEMS ARE NOT IN ACCORDANCE TO ANYONE’S LIKING 5.2 4.7 4.1 4.0 2.4
  16. 16. ONLINE CONSUMER IS GROWING INDONESIA 11 Source: Survei Index E-Commerce, Rakuten 2013
  17. 17. THE AVERAGE MONEY SPENT in INDONESIA USD239 or IDR 2,3M Source: Survei Index E-Commerce, Rakuten 2013
  18. 18. 54,1 USE SMARTPHONES TO SHOP ONLINE(in past 3 months)
  19. 19. 78SHARE PRODUCT VIA SOCIAL MEDIA 14ONLINE SHOPPING BY HP/TABLET/GADGET INDONESIAN LIKES TO.. 28SHOPPERS STILL BUY ON STORE/OFFLINE Source: Survei Index E-Commerce, Rakuten 2013
  20. 20. CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS female male MOST BOUGHT PRODUCT IN PERCENT 71,1 39,1 39,1 39,1 39,1 11 9,0 8,8 39,1 2,1 8,7 3,8 11,1 5,2 2,2 0,8 5,0 0,3 4,8 4,7 0,3 4,6 Source: APJII2012
  21. 21. PAYMENT ONLINE 70 41 30 24 15 BANK TRANSFER KLIK BCA CREDIT CARD CASH on DELIVERY MANDIRI INTERNET Source: Veritrans & Dailysocial
  22. 22. https://econsultancy.com/blog/65285-10-ways-to-increase-customer- engagement-in-ecommerce
  23. 23. QUESTIONS?
  24. 24. THANK YOU Seno Pramuadji Digital & Social Media Stategist ;) Twitter: @seno_pramuadji www.about.me/senopramuadji

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