Instagram 4 business

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Instagram 4 business

  1. 1. + Instagram 4 Business PR in AG – Missouri State University - 2013
  2. 2. + The Stats  About 100 million users globally  Generating 40 million images each day
  3. 3. + Brand Marketing  90% of internet users “trust” what other online users say about brands.  Instagram allows consumers to capture moments associated w/ your brand & create brand recommendations 24/7  Brands can create relationships with consumers like never before.
  4. 4. + Tips of the Trade  Brand Content on Instagram  Share authentic content - look real, be of real things/people, show unique view of brand.  Content calendar - Some content should be “in the moment” 7 others should be planned. Ex: behind the scene images, events, great angles, close-ups of product.  Share quality content - Interesting, attractive, engaging,emotion emotional & memorable.  Post often - Great content will spread via word of mouth & keep followers following.  Hashtags - Consistently use lots of highly relevant (to your brand)
  5. 5. + Tips of the Trade  Brand to User Engagement On Instagram  Relationship building - Search for, engage with & thank users who share positive images associated w/ your brand.  Positive Content - Ask to share users positive content via your company’s media channels.  Hashtags - In time, users will start to use your brands hashtags in their own images.  Customer Service & Negative Feedback - Don’t be afraid to engage w/ users sharing negative images.

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