+ Instagram 4 Business PR in AG – Missouri State University - 2013
+ The Stats About 100 million users globally Generating 40 million images each day
+ Brand Marketing 90% of internet users “trust” what other online users say about brands. Instagram allows consumers to capture moments associated w/ your brand & create brand recommendations 24/7 Brands can create relationships with consumers like never before.
+ Tips of the Trade Brand Content on Instagram Share authentic content - look real, be of real things/people, show unique view of brand. Content calendar - Some content should be “in the moment” 7 others should be planned. Ex: behind the scene images, events, great angles, close-ups of product. Share quality content - Interesting, attractive, engaging,emotion emotional & memorable. Post often - Great content will spread via word of mouth & keep followers following. Hashtags - Consistently use lots of highly relevant (to your brand)
+ Tips of the Trade Brand to User Engagement On Instagram Relationship building - Search for, engage with & thank users who share positive images associated w/ your brand. Positive Content - Ask to share users positive content via your company’s media channels. Hashtags - In time, users will start to use your brands hashtags in their own images. Customer Service & Negative Feedback - Don’t be afraid to engage w/ users sharing negative images.