This document discusses the importance of developing a content strategy for social media and provides tips for doing so effectively. It recommends understanding your audience, building your brand by discussing your industry and connecting with followers, and posting frequently on different social media channels to ensure loyalty and engage audiences in multiple geographies. The overall strategy should help organizations better utilize social media.

1. Content Strategy for Social Media

2. Need for Social Media

3. Social Media Channels Blog Twitter Facebook Google+ and more… Blog is not Twitter is not Facebook is not Google+ Different Channel, different Content

4. Content Lost in the woods

5. Importance of Content Strategy

6. Know your audience Who is following you Age Group Subject, Background

7. Build your Brand Talk about your industry Talk about your brand Connect with followers

8. Post Frequently Schedule Posts Ensures Loyalty Caters to multiple geographies Repeat Post

9. These simple strategies should hold you good in the world of social media. About Me Have been writing and speaking on various topics on Social Media with focus on building content strategies for enterprises & educational institutes, drawing market strategies. I can be reached on: My Blog at http://malharbarai.blogspot.com My Tweets at http://twitter.com/#!/MalharBarai Google+ Me at https://plus.google.com/117622256636395350069/ Photos Courtesy: www.sxc.hu, http://www.freedigitalphotos.net – annankkml