This document discusses data-driven search engine optimization strategies. It begins with an introduction to Haden Interactive, an SEO firm. It then discusses best practices for SEO, including focusing on quality content and user experience over tricks. It emphasizes using data from analytics tools like Google Analytics to understand customers and how visitors are finding and interacting with the website. This data can help identify underperforming content that could be improved for quick SEO wins. Overall, the document provides an overview of how SEO professionals can use data insights to optimize a website's content and strategy.
SEO 101 provides an overview of search engine optimization, including:
- The basics of SEO such as what it is, why it's important, and the difference between SEO and SEM.
- The SEO process including keyword research, on-page optimization of elements like titles and links, and off-page factors like backlinks.
- Tools that can help with SEO like Google Analytics and Google Keyword Planner.
- Technical aspects like URL conventions, architecture, and usability.
- The importance of tracking metrics and keeping up with trends in SEO.
Web analytics workshop from Web KineticsAndrew Atkins
The document discusses a web analytics workshop presented by Andy Atkins. It covers the definitions and purposes of web analytics, important metrics to analyze from both on-site and off-site analytics, different analytics and SEO software packages available and how to use them, as well as common questions and issues around web analytics. The workshop aims to help attendees understand how to use analytics tools to measure and improve their websites and online marketing efforts.
Link Different - Pubcon Pro Las Vegas 2018 - Jesse McDonaldJesse McDonald
This document discusses link building best practices. It provides an overview of Jesse Seogeek's background and experience in search engine optimization. The document then discusses important metrics for evaluating link quality such as relevancy, traffic, and whether a site seems spammy. It also suggests using search operators to more efficiently find quality link prospects and generate links from local events and publications. The document recommends focusing on user impact as an important quality metric and provides additional reading on link building strategies.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
This is the condensed PowerPoint presentation of my short eBook entitled "Content Strategy: Six Steps to Better Content." It's a guide to understanding, developing, and implementing a content strategy that can help organizations more effectively create and manage content for all channels, not just the Web.
This document discusses data-driven search engine optimization strategies. It begins with an introduction to Haden Interactive, an SEO firm. It then discusses best practices for SEO, including focusing on quality content and user experience over tricks. It emphasizes using data from analytics tools like Google Analytics to understand customers and how visitors are finding and interacting with the website. This data can help identify underperforming content that could be improved for quick SEO wins. Overall, the document provides an overview of how SEO professionals can use data insights to optimize a website's content and strategy.
SEO 101 provides an overview of search engine optimization, including:
- The basics of SEO such as what it is, why it's important, and the difference between SEO and SEM.
- The SEO process including keyword research, on-page optimization of elements like titles and links, and off-page factors like backlinks.
- Tools that can help with SEO like Google Analytics and Google Keyword Planner.
- Technical aspects like URL conventions, architecture, and usability.
- The importance of tracking metrics and keeping up with trends in SEO.
Web analytics workshop from Web KineticsAndrew Atkins
The document discusses a web analytics workshop presented by Andy Atkins. It covers the definitions and purposes of web analytics, important metrics to analyze from both on-site and off-site analytics, different analytics and SEO software packages available and how to use them, as well as common questions and issues around web analytics. The workshop aims to help attendees understand how to use analytics tools to measure and improve their websites and online marketing efforts.
Link Different - Pubcon Pro Las Vegas 2018 - Jesse McDonaldJesse McDonald
This document discusses link building best practices. It provides an overview of Jesse Seogeek's background and experience in search engine optimization. The document then discusses important metrics for evaluating link quality such as relevancy, traffic, and whether a site seems spammy. It also suggests using search operators to more efficiently find quality link prospects and generate links from local events and publications. The document recommends focusing on user impact as an important quality metric and provides additional reading on link building strategies.
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step.
As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals?
In this webinar, we reviewed the following points:
-SEO Technology Landscape & Market Trends
-What to Look For
-What to Ask
-What is Important in an SEO platform, as ranked by more than 100 SEO professionals
-Coming Up Next with Our SEO Buying Series
This is the condensed PowerPoint presentation of my short eBook entitled "Content Strategy: Six Steps to Better Content." It's a guide to understanding, developing, and implementing a content strategy that can help organizations more effectively create and manage content for all channels, not just the Web.
Kat Liendgens presented on agile marketing and content strategy. Some key points include:
- Agile marketing takes an iterative approach to continuously optimize campaigns based on measuring results.
- It is important to have a content strategy that determines goals, types of content, and a publishing plan.
- Content should be shareable and focus on providing value to audiences. Tracking engagement and social media metrics helps improve content.
- Setting measurable campaign goals and inspecting results allows optimizing content and social media strategies over time based on what performs best.
This document discusses implementing SEO as part of a complex marketing strategy. It describes how the author's company initially focused on a link building strategy for SEO but saw negative results from Google. They changed to a strategy focusing on unique, high-quality content and integrating SEO into other marketing channels like PPC. They saw organic traffic and search visibility growth from diversifying their content output and ensuring it was engaging. The conclusion emphasizes identifying potentially detrimental SEO activities, diversifying content, and incorporating SEO into all marketing channels.
This document outlines an SEO package with a 6-stage approach to help clients improve their organic search engine rankings. The stages include an initial consultation, crawl diagnostic of the website, research on keywords and competitors, an action plan, implementation of the plan, and ongoing optimization. The goal is to increase site traffic, lower bounce rates, and improve conversion rates for clients.
Picking The Right Keywords To Attract More Customers Bruce Jones
This document provides an overview of the services offered by a digital marketing agency, including search engine optimization, website design, content creation, A/B testing, social media strategy, logo design, and more. It also covers SEO basics such as keyword research, backlinks, and measurement. Tips are provided on discovering keywords from sources like Google suggestions, influencers, and competitors as well as using keyword tools to analyze search volumes and trends.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
This document provides an overview agenda for an SEO training covering topics such as search engine philosophy, on-page and off-page optimization factors, measurement and analytics, vertical search and local SEO, and content planning. The agenda includes sections on search engine updates, indexation challenges and solutions, major on-page and off-page ranking factors, using analytics tools to measure SEO, techniques for large and small sites, and generating useful content. The training aims to explain modern search engine operations and how to best approach SEO through an understanding of key algorithms and metrics.
Digital24 is one of the few design and innovation centric firms
that uses digital marketing techniques, tailor it to your specific
needs and enable you to reach your perspective customers
Weare always obsessed with the possibilities that future holds
andwork extensively to plan our strategies according to it
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
Content creation has become a huge part of content marketing efforts. But with so much competition, how can you ensure that your content if of the highest possible quality.
SEO has evolved since the first search engine was created as a school project in 1990. SEO aims to help websites rank higher organically in search engines by optimizing content for relevant keywords (1). Key SEO tactics include technical optimization like site crawling and indexing, as well as content optimization (2). Google tools like Analytics, AdWords Keyword Planner, and Webmaster Tools help analyze site and keyword performance (3). Advantages of SEO include free targeted traffic, increased visibility and branding; disadvantages include the time needed to see results.
Why an SEO Audit is Essential to Your Marketing Strategy4Ps Marketing
An SEO audit is essential for building the foundations of an overall marketing strategy. It involves investigating key ranking factors like a website's homepage, navigation, titles, URLs, links, and content to determine opportunities for optimization. Regular audits allow businesses to uncover performance barriers and maximize their SEO activities over the long term by analyzing recommendations for implementation.
This document discusses search engine optimization (SEO). It explains that SEO is the process of affecting the visibility of a website in unpaid search engine results. It notes that over 2 billion people are online and 93% of online activities start on a search engine, with 40,000 searches per second. Proper SEO can increase traffic, leads, sales and reduce advertising costs. SEO works by search engines crawling and indexing websites, then ranking pages based on relevance. The document outlines on-page and off-page optimization techniques like optimizing content, meta tags, headings, titles, URLs, links, social media, and more to improve SEO.
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
This webinar covered SEO strategies of the past, present, and future. In the past, tactical SEO focused on gaming algorithms through keyword stuffing and link building. Google has since updated its algorithms to prioritize user experience through a focus on expertise, authoritativeness, and trustworthiness of content. The future of SEO requires an adaptable methodology focused on delivering high-quality content that matches user intent through branding, defining goals and metrics, and innovation. Upcoming topics will discuss site structure best practices, creating content that nourishes users, and building expertise, authority and trustworthiness.
Beyond The Website: Using Online Tools To Grow Your Offline Businessgraysoncarter
This document discusses how online tools can help grow an offline business. It covers getting started by claiming a domain name and free directory listings. Google Places and Google AdWords are discussed for free and paid marketing. Email marketing best practices like frequency and content are covered. Finally, the presenter discusses how Google Analytics can provide insights into website traffic and customer questions to improve business decisions. The overall message is that these online tools can provide valuable data to better market, decide, and grow an offline business when used properly.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
Everything You Always Wanted to Know About Content StrategyEthan Machado
The document provides an overview of content strategy from multiple perspectives:
- It discusses content strategy as understanding user and brand needs, and taking a clinical approach to organizing content.
- Content strategists are described as masters of organization, empathy, and rhetoric who use user research and testing.
- An audit process is outlined as inventorying a site, reviewing against standards, and providing recommendations.
- The relationship between content strategy and other disciplines like design, development and marketing is explored.
This document provides tips for small businesses to effectively implement search engine optimization (SEO) strategies to increase their online visibility and attract more customers. It recommends using inbound marketing tactics like organic search, social media, and web referrals. It also stresses the importance of optimizing on-page elements like titles, descriptions and keywords according to search engine algorithms and user intent. Off-page SEO like link building, blogging and social media sharing is also encouraged to boost rankings and drive relevant traffic. Regular measurement and analysis allows businesses to monitor progress and improve their SEO over time.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
Kat Liendgens presented on agile marketing and content strategy. Some key points include:
- Agile marketing takes an iterative approach to continuously optimize campaigns based on measuring results.
- It is important to have a content strategy that determines goals, types of content, and a publishing plan.
- Content should be shareable and focus on providing value to audiences. Tracking engagement and social media metrics helps improve content.
- Setting measurable campaign goals and inspecting results allows optimizing content and social media strategies over time based on what performs best.
This document discusses implementing SEO as part of a complex marketing strategy. It describes how the author's company initially focused on a link building strategy for SEO but saw negative results from Google. They changed to a strategy focusing on unique, high-quality content and integrating SEO into other marketing channels like PPC. They saw organic traffic and search visibility growth from diversifying their content output and ensuring it was engaging. The conclusion emphasizes identifying potentially detrimental SEO activities, diversifying content, and incorporating SEO into all marketing channels.
This document outlines an SEO package with a 6-stage approach to help clients improve their organic search engine rankings. The stages include an initial consultation, crawl diagnostic of the website, research on keywords and competitors, an action plan, implementation of the plan, and ongoing optimization. The goal is to increase site traffic, lower bounce rates, and improve conversion rates for clients.
Picking The Right Keywords To Attract More Customers Bruce Jones
This document provides an overview of the services offered by a digital marketing agency, including search engine optimization, website design, content creation, A/B testing, social media strategy, logo design, and more. It also covers SEO basics such as keyword research, backlinks, and measurement. Tips are provided on discovering keywords from sources like Google suggestions, influencers, and competitors as well as using keyword tools to analyze search volumes and trends.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
This document provides an overview agenda for an SEO training covering topics such as search engine philosophy, on-page and off-page optimization factors, measurement and analytics, vertical search and local SEO, and content planning. The agenda includes sections on search engine updates, indexation challenges and solutions, major on-page and off-page ranking factors, using analytics tools to measure SEO, techniques for large and small sites, and generating useful content. The training aims to explain modern search engine operations and how to best approach SEO through an understanding of key algorithms and metrics.
Digital24 is one of the few design and innovation centric firms
that uses digital marketing techniques, tailor it to your specific
needs and enable you to reach your perspective customers
Weare always obsessed with the possibilities that future holds
andwork extensively to plan our strategies according to it
How Web Research Can Quickly Clean Up Your Data Anish Raivadera
A quick overview on how to use the internet to clean up your data with missing information or updating old data. Find out the real power of the internet research when it comes to data hygiene.
Content creation has become a huge part of content marketing efforts. But with so much competition, how can you ensure that your content if of the highest possible quality.
SEO has evolved since the first search engine was created as a school project in 1990. SEO aims to help websites rank higher organically in search engines by optimizing content for relevant keywords (1). Key SEO tactics include technical optimization like site crawling and indexing, as well as content optimization (2). Google tools like Analytics, AdWords Keyword Planner, and Webmaster Tools help analyze site and keyword performance (3). Advantages of SEO include free targeted traffic, increased visibility and branding; disadvantages include the time needed to see results.
Why an SEO Audit is Essential to Your Marketing Strategy4Ps Marketing
An SEO audit is essential for building the foundations of an overall marketing strategy. It involves investigating key ranking factors like a website's homepage, navigation, titles, URLs, links, and content to determine opportunities for optimization. Regular audits allow businesses to uncover performance barriers and maximize their SEO activities over the long term by analyzing recommendations for implementation.
This document discusses search engine optimization (SEO). It explains that SEO is the process of affecting the visibility of a website in unpaid search engine results. It notes that over 2 billion people are online and 93% of online activities start on a search engine, with 40,000 searches per second. Proper SEO can increase traffic, leads, sales and reduce advertising costs. SEO works by search engines crawling and indexing websites, then ranking pages based on relevance. The document outlines on-page and off-page optimization techniques like optimizing content, meta tags, headings, titles, URLs, links, social media, and more to improve SEO.
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
This webinar covered SEO strategies of the past, present, and future. In the past, tactical SEO focused on gaming algorithms through keyword stuffing and link building. Google has since updated its algorithms to prioritize user experience through a focus on expertise, authoritativeness, and trustworthiness of content. The future of SEO requires an adaptable methodology focused on delivering high-quality content that matches user intent through branding, defining goals and metrics, and innovation. Upcoming topics will discuss site structure best practices, creating content that nourishes users, and building expertise, authority and trustworthiness.
Beyond The Website: Using Online Tools To Grow Your Offline Businessgraysoncarter
This document discusses how online tools can help grow an offline business. It covers getting started by claiming a domain name and free directory listings. Google Places and Google AdWords are discussed for free and paid marketing. Email marketing best practices like frequency and content are covered. Finally, the presenter discusses how Google Analytics can provide insights into website traffic and customer questions to improve business decisions. The overall message is that these online tools can provide valuable data to better market, decide, and grow an offline business when used properly.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
Everything You Always Wanted to Know About Content StrategyEthan Machado
The document provides an overview of content strategy from multiple perspectives:
- It discusses content strategy as understanding user and brand needs, and taking a clinical approach to organizing content.
- Content strategists are described as masters of organization, empathy, and rhetoric who use user research and testing.
- An audit process is outlined as inventorying a site, reviewing against standards, and providing recommendations.
- The relationship between content strategy and other disciplines like design, development and marketing is explored.
This document provides tips for small businesses to effectively implement search engine optimization (SEO) strategies to increase their online visibility and attract more customers. It recommends using inbound marketing tactics like organic search, social media, and web referrals. It also stresses the importance of optimizing on-page elements like titles, descriptions and keywords according to search engine algorithms and user intent. Off-page SEO like link building, blogging and social media sharing is also encouraged to boost rankings and drive relevant traffic. Regular measurement and analysis allows businesses to monitor progress and improve their SEO over time.
In the second installment of this series, DigitalSherpa Content Marketing Director Chris Vaughn digs deeper in to contrasting content marketing versus SEM and traditional advertising strategies, and explains how content marketing will help you get found on the Web.
See Part 1 here: http://www.youtube.com/watch?v=OIzocGBwZ4E
The document provides 10 tips for content optimization and conversion. It discusses using free research tools to develop content plans, making content informative without sales pitches, finding your brand's distinction, researching customer needs, examining the sales funnel, developing testing methodology, creating customer profiles for testing, and using industry-specific language to connect with customers. The overall goal is to use content marketing to build trust and engage customers through high-quality, useful information.
This document summarizes a presentation about common mistakes in internet marketing and how to avoid them. It discusses the importance of internet marketing now and provides an overview of key components like website design, SEO, social media, PPC, and email marketing. It then details common mistakes in each of these areas and provides recommendations on how to take an integrated approach and work with an outsourced firm for internet marketing.
The document discusses tracking content performance and return on investment through metrics. It provides 10 tips for content planning, including researching keywords and competitors. It also outlines 5 essentials for quality content, such as connecting with readers and listening to customers. Finally, it lists 7 methods for measuring performance, like tracking improved search listings and increased traffic from keyword silos.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
How to develop, create and distribute killer content that engages and convertsStickyeyes
In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise.
Not only is time required to develop, create and distribute content from already overstretched teams but, there are also the logistical challenges of ensuring integration across all marketing channels. It’s easy to understand why so many brands fail to maximise their investment and generate irrelevant content ‘just because everyone else is’.
But, with increasing evidence that your content marketing strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?
For your free whitepaper, templates and checklists to support this presentation visit www.stickyeyes.com/contenttoolkit
Summary slides from Carpe Diem Consulting's Sydney November 2015 seminar. Sales people need "something to say" online - a content strategy is essential, as is a strong personal online brand.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Making digital marketing work and measuring the resultsRaphael O'Donoghue
The document discusses best practices for digital marketing measurement and strategy. It provides tips for setting goals and key performance indicators (KPIs) such as increasing leads by 10% and growing social media followers. Personas, keyword research, content optimization, and website analytics are presented as important areas to focus on. Competitive analysis tools like Moz and analytics dashboards are referenced for tracking metrics like traffic and lead generation over time. Overall the document offers guidance on developing an integrated digital marketing plan with defined objectives and measurement.
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
On Friday, August 24th, Sam Hirbod presented at the 4th Annual Utah Digital Marketing Collective Conference:
Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018
Sam Hirbod, Principal Agency Strategist at HubSpot, is an expert in inbound marketing, business strategy, and account management. He’s coached 1 000+ organizations within the public and private sector, helping them grow better by translating business cases into sustainable action plans.
Session Description
The Future of Content - What does the future of content look like and how do you prepare for it? In this session, ongoing and future content trends are turned into easily actionable insights which prepare you and your organization for the future of content. You will learn how to make the most out of your content by: targeting your ideal customer, working with influencers, learning the latest and future content trends, how you can easily get started and more.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
1. The document discusses inbound marketing targeting and the buyer's journey. It describes how consumer behavior has changed with the rise of mobile, and that content is important for moving buyers through different stages.
2. It then summarizes how Hubspot does marketing by focusing on different types of content and how certain long-form posts continue generating leads years later.
3. The document concludes by covering how Hubspot hires for inbound roles, focusing on digital skills, analytics abilities, and experience creating content.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Similar to Content Audits: how we use search intent to identify a goldmine of content opportunities (20)
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Content Audits: how we use search intent to identify a goldmine of content opportunities
1. Content audits
How we use search intent to identify a goldmine
of content opportunities
2. Contents
1 Who am I?
2 What is a content audit?
3 Why is it important?
4 When should you do
a content audit?
5 What does a Seeker content
audit look like?
6 How is it different from the
norm?
3.
4. Paul Wilkinson: Background
Works at
Seeker Digital
Job title
Senior client manager
Specialisms
Content marketing, SEO,
Commercials, relationship
management, operations
5. Paul Wilkinson: Background
Likes
Search intent, ROI-based
marketing, data, film, Spurs, the
environment, carpentry, dogs
Dislikes
Wooly marketing jargon, black-
hat SEO, selfishness
Proud of
Helping Seeker Digital more
than triple in size in two years
21. Seeker’s content audit
Cost
Prices start from £4,000
Tailored to the size of your
site
Discovery call
You can book in a free
discovery call to see if a
content audit will benefit you
Seeker
seeker.digital
07939596172
paul@seeker.digital
Free template
Download our free content
audit template from
seeker.digital/content-audit
Writing degree
Why did you do that? That seems pointless? Well, I clearly knew one day I’d be applying the creative thinking of writing for audiences to tell a story, to help identify search intent within SERPs and apply that to a content audit of course, silly!
Commercial writing, death of print, emergence of digital, content marketing and SEO
Onto the RAC to launch their content hub RAC Drive
Two and a half years working on that where we managed to generate these results:
Insert graph
And of course content - including auditing then planning - played a huge part in that
Then on to Seeker to help more clients where we have developed a templated approach (that can still be made bespoke based on the size and purpose of the website) to how we can help our clients with one of the fundamental parts of on-site SEO
An audit of solely all of the content on your site
In SEO of course we have full technical audits that will check everything on your site from missing meta descriptions, to crawlability, hreflang site speed and everything in between.
A content audit, however, looks at all of the content (effectively all of the pages) on your site and evaluates how well they are performing to determine what more should be done to improve your content, or if some of it is even needed anymore at all.
Typically auditing your content will result in a clear path of action against each URL to either:
Improve its performance
Or
Stop it having a detrimental impact on your site
Typical actions will look like the following:
Optimise
Re-optimise
Redirect
Link build
No index
N/A
A lot of people refer to content audits as ‘pruning’ and I’d agree with this phrase.
Just like a growing plant needs pruning to cut dead leaves that are holding back from growing
A site needs pruning to remove the underperforming content that is restricting the site from improving and gaining either more traffic or revenue
It’s important because you need to always make sure your content is working hard for your site
Content is the most important part of your site, because ultimately that’s what people come to your site for
(as it’s the most important element of your site (In Google’s eyes anyway (well, so they say)))
you need to make sure your content is delivering genuine value and ultimately you need every content piece to have a purpose
It’s also important because if your site has lots of low quality content on it then it could be damaging your site from an organic perspective
Causing cannibalisation
Wasting crawl budget
Or simply damaging your site’s authority in Google’s eyes
Over time most sites tend to amass huge quantities of content
Meaning your valuable content or content with high-potential can become buried
A content audit will help you separate the wheat from the chaff and identify how your underperforming content can be repurposed into something that actually performs better or removed to support your existing high-performing content
I know first-hand from working in a larger corporate you will always be against many different stakeholders each with their own reasons and motives for wanting content on the site.
The problem with this is every time I faced a request for content to be put on the site almost never was there any thought given to how this content would help/be useful to the user, it was often self-serving and meaning you’re not going to be able to actually generate any traffic to this content
Which in turn makes Google perceive it as lower quality
Viewing your site more poorly as a consequence
And making it more difficult to rank for the high-value keywords you do care about.
Our audits are encouraging webmasterfs to question the purpose of every piece of content before they publish it
Top tip, before commissioning any piece of content to go on a site, always push back to that stakeholder and ask them - how are you going to traffic this content?
They may have an idea, but more often than not they will push back to you as the content marketer/SEO and say that’s your job, isn’t it?
While i can think of many other responses to this question, the most constructive is to then show them the marketing channels we have available to us to get people reading this content, then set the criteria needed to justify pushing a piece of content out using one of those channels, for the purposes of getting visits.
This is an important consideration - really if you’re watching and asking this question I’d say the answer for you is right now!
If you have never done a content audit on your site before do it now
If you are considering a site migration (it’s a great excuse to prune your existing content and see what should be carried over to the new site)
If you are merging content from multiple sources. So if you have recently made the decision to create a content hub or new blog section of your site that involves identifying existing content on your site and moving it over to a new subfolder/subdomain.
An often overlooked step is identifying the purpose of the site, how is a content audit going to help the site perform better, rather than just make your SEO team look good
So the first thing Seeker does is works with you to not only understand what your goals are and what purpose you want your content to serve and how is it conducive to your overall marketing/revenue/lead gen goals
Then we tailor the audit to your sites needs
An ecommerce content audit won’t be the same as one for a content hub, affiliate site or SAAS site, for instance.
There are many existing audit templates accessible out there but audits are not one size fits all, so by using a template it might not actually be the best approach to take to your website.
We then identify the priority content within your audit
So rather than saying your site is this big therefore it needs this much time to audit, we will look at it pragmatically to see where you’re going to see the biggest improvements, rather than just reviewing every URL for the sake of it.
Once we have done the initial sweep of URLs to identify their priority orders we can then break that down to tackle the priority 1s first