The website will have 4 pages: a Home page displaying the short film and information about the production company; an On Set page with behind-the-scenes images and video; an Equipment page showing the technologies used to create the film; and an Origin/Idea page detailing the development of the narrative and influences. Consistent branding will be achieved through a single typeface, vibrant colors against a black background, and social media links in the footer to encourage viral marketing.

1. Floating Mongoose Website – Content Planning
Software to create the website: https://www.wix.com/
Number of Pages Intended: 4 Pages (Home Page, On Set, Equipment and Origin/Idea)
Page 1 – Home Page
o The short film will be displayed on the home page of the website, this should be one
of the first things that is seen by the target audience in order to achieve synergy.
Encouraging the website to be the main platform to view the film.
o Information about the production company should be included as well. This would
include cast, crew in order to satisfy any further questions the audience has. Giving
some sort of background of the team behind all the work created, this is done to
credit everyone’s efforts.
o A brief synopsis should also be included on the front page in order to give some
information. This can perhaps hint at the genre, narrative or what the film
surrounds. The audience receives a teaser of the film if they have no knowledge
prior to visiting the website.
o Film awards and nominations should also be shown in order to present the
accomplishments. This is done to show the potential of the film to the target
audience in the hopes of raising awareness and possibly to create buzz.
Page 2 – On Set
o This page will mainly consist of images and clips from behind the scenes. Working
with the actors, filmmakers and the construction of the scene should be the main
focus of this page.
o Captions will go along with the images and video clips to help provide more context
to the viewer. This will primarily include production work and disregard pre and post
production.
Page 3 – Equipment
o Software, hardware and online technologies that helped create the filmshould be
shown here alongside the work that it helped create. From the postcard creation on
photoshop to the film’s creation using the DSLR and Final Cut Pro.
o This page is mainly for upcoming film makers who are interested in the development
of films and look for inspiration. It should be informative so that it may provide
useful information for them.

2. Page 4 – Origin/ Idea
o The narrative of the filmwill be shown in great detail here. This page will present all
the stages of development (focusing on pre-production) in order to show how we
got from our initial idea to the full construction of the narrative.
o This page should also include our influences. Films or TV series that inspired us on
creating the overall concept and it should state how we have further developed
upon those influences.
o Mainly for viewers who are curious on how the narrative and plot was created.
Possibly also to provide inspiration from ourselves to those exploring creativity,
mostly film makers.
Other Plans:
o The same typeface should be consistent throughout the website, this will also be
done for the other media texts (filmand postcard). This is done to create a sense of
brand identity and provide no confusion to the target audience. By creating a theme,
the audience will come to understand and be more familiar with our overall brand
o The same ideology should be used when planning the colour scheme. We aimto use
vibrant colours against a black background. This consists of orange as well as red and
blue to help symbolise police lights, this can help hint at the genre for the target
audience. The black background will help the text stand out and be more eye
catching opposed to using a white background.
o A footer will also be used in order to promote digital convergence by adding social
media links (Facebook, Twitter and YouTube). This encourages viral marketing and is
done in the hopes of raising awareness as the social media is a platform that can
reach vast amounts of people quickly.