The website for the film Gone Baby Gone utilizes a minimalist design with few images and a simple color scheme of black, grey, and white. Key information about the film like the poster, title, ratings, and box office stats are prominently displayed to promote the film. A brief plot summary provides an overview of the story without giving too much away. Options to watch the trailer or buy the film are included to encourage views and sales. The language on the site is kept simple to be accessible to a wide audience.

1. Textual Analysis
Gone Baby Gone Website
Storm Adams

2. About the Website
• The official website for ‘Gone Baby Gone’ (2007) is not a dedicated
website, solely focused on promoting that film, but, instead, a page
on the Miramax website.
• The page is incredibly simple, utilizing a minimalistic layout and
using little in the way of images or stylized additions; the colour
scheme is also very simple and uses few colours.
• The colours is does use are, mainly, black/grey and white, and
allow for contrast and also allows for what is included (whether it
be pictures or text) to appear clearly and be viewed easily.
• It also includes clear and easily viewable stats, which serve to
promote the film and show how good it is.

3. Basic Overview
There is a large, bold title denoting
the production company in the top
left-hand corner. This allows the
viewer to see the production
company and, based on potential
loyalty, may attract them to read
on. On the other hand, it may be to
promote their brand and show that
they have produced the movie.
There is an easily viewable image of
the poster of the film, showing
what the general look of the film is
like. It is also a generic picture that
allows for the viewer to see what
the film may be about, without
giving away important aspects of
the plot.

4. Basic Overview
A large title featuring the name of
the film, allowing the viewer to see
clearly what the film is called.
Below this are stats regarding
ratings and box office success – to
show how popular the film was
and to draw in more viewers. It also
shows social media information –
in this case, Facebook.
A large blank space, which, in some
cases, features a screenshot from
the film. This would show the
viewer what the film is about, or
the characters in it; based on the
mise-en-scene, it may also give
more clues as to the plot, beyond a
basic overview. In this case, it
emphasises the poster and stats,
highlighting their importance and
primacy.

5. Basic Overview
A brief overview of the film,
highlighting the plot and the
characters. This serves to entice the
viewer to watch the film, and to
promote the plot. However, it does
not give enough information as to
ruin the film or give too much
away.
Options are given on a sidebar to
watch the trailer and, as this film is
now ten years old, buy it on various
platforms. It also provides a link to
their Facebook page,
complementing and adding to the
Facebook stats below the title – this
is to get more likes on their
Facebook page and further their
product promotion.

6. Basic Overview
The website provides several short
clips which show a small section of
the movie. This allows the viewer
and potential audience member to
analyse the film and see whether or
not they want to watch the film or
not.
They are presented in a uniform
way, and are easily accessible and
viewable.

7. Basic Overview
It also includes a list of those
involved in the film. This includes
the director, the writers, the
producers and those who are starring
in the film.
The inclusion of the names of the
director, the writers and the producer
is there, possibly, to give them the
credit that they deserve. On the other
hand, it may be included because
certain directors and producers may
attract audiences. In this case, Ben
Affleck directed the film, which may
attract certain audiences who like his
acting.
The inclusion of the names of the
actors is, for the same reason, there to
attract audiences, who may watch the
film because they like who is in it.

8. Basic Overview
Because the film is ten years old, it
also makes provision for the
purchasing of the film via Amazon.
This is a way of gaining audiences;
they can ensure it is bought instead
of watched in such a way that they
get no revenue (e.g. illegal
streaming).
It also promotes other films that have
been produced by Miramax, further
generating audiences and promoting
their other films. This forms the basis
for getting more audiences and,
possibly, selling their films.

9. Language and Terminology
• The language used on the website is very simple and easily accessible by
the potential audiences:
• “As the case progresses, Kenzie and Gennaro face drug dealers, gangs and pedophiles.
When they are about to solve the case, they are faced with a moral dilemma that tears them
apart.”
• The inclusion of simple language means that the website is simple and
easy to navigate for people who may not understand long and complex
vocabulary – thus ensuring their inclusion in their audience.
• There is very little language on the website, with the majority being more
visual. This means that it is more accessible as people may be more likely
to look at the website knowing that there are more pictures and less
information to read. However, people with an avid media interest are
also included because they still have stats that can be viewed.