This document contains 4 draft postcard designs for a film called "Floating Mongoose". Each design includes elements like the film title, production company logo, synopsis, social media links, and awards. The main image and background are meant to represent the crime genre and provide hints about the story and characters. Placement of elements considers eye flow and branding opportunities. The goal is to attract the target audience and encourage digital engagement through social media and a QR code linking to the film website.

2. ‘Go Film Yourself’
logo to represent
the film
production
company.
Postcard background uses colours only,
possible gradient of blue and red to
present police lights. Shows the police
element which relates to the crime
genre.
A brief synopsis
of the film
written here to
present the
foundation of the
story to the
audience. The
insight of the
narrative may
attract the
readers.
Film festival
awards presented
to show the film’s
achievements to
the target
audience.
1
A QR code is
included to
redirect the
reader to the
website of the
film as well as
included
Facebook,
Youtube and
Twitter links.
This encourages
digital
convergence.The main image is a close up of the protagonist
(Soap) and the reflection of the other characters
(Kapkan/ Chief) in his glasses shows the opposing
roles and foreshadows what happens in the
narrative.
Film title ‘Floating Mongoose’ will be placed as police tape on
the character, revealing another element of the crime genre.

3. The skyline in the background
presents the location/ setting of
the film. The city can give hints
about the genre of the film.
2
‘Go Film Yourself’ logo to
represent the film production
company.
The main image is a close up of
the energy drink falling. This
presents the iconography of the
film however does not give any
hints towards the characters of
the film. The genre may also be
hard to distinguish, creating
difficulty to reach the target
audience.
A brief synopsis of the film
written here to present the
foundation of the story to the
audience. The insight of the
narrative may attract the
readers.
Film festival awards presented to
show the film’s achievements to
the target audience.
Social media link are
included such as Facebook,
Youtube and Twitter. This
encourages digital
convergence.
Film title ‘Floating Mongoose’ will
be placed on the bottom third of
the screen, below the main image.
This is done to consideration of the
reader’s eye flow as their eyes will
be caught by the main image first.

4. 3
‘Go Film Yourself’
logo forgotten to
be put on. This is
a missed
opportunity for
company
branding.
A QR code is
included to
redirect the
reader to the
website of the
film. This
encourages
digital
convergence and
Film festival
awards presented
to show the film’s
achievements to
the target
audience.
Film title ‘Floating
Mongoose’ will be
placed on the top
left of the postcard.
This is done to as
it is the first thing
seen by the reader
in terms of eye
flow.
A brief synopsis of the film written here to present the
foundation of the story to the audience. The insight of the
narrative may attract the readers.
The postcard background is undecided
however the background of the drink
can may be used here as well to
enforce branding.
The main image consists of a collage of the characters as well as
the props. The props help present the crime genre. Our protagonist
(Soap) is much larger giving the target audience the hint that he is
the hero. This was inspired by the Star Wars layout.

5. 4
A brief synopsis
of the film
written here to
present the
foundation of the
story to the
audience. The
insight of the
narrative may
attract the
readers.
A QR code is included to redirect the reader to
the website of the film. This encourages digital
convergence and
Film festival
awards
presented to
show the film’s
achievements to
the target
audience.
‘Go Film Yourself’ logo to represent the film production
company.
Film title ‘Floating Mongoose’ will be placed on the bottom
left of the postcard. I believe this is the only suitable spot
on the postcard and contributes to a comfortable eye flow.
The background shows
the characters set in a
gun firing range. This
presents the element
of the crime genre to
the audience as it is a
recurring convention
of police films.
The main image shows
a wide shot of all the
main characters.
Based on their
costume and posture,
the audience can
interpret things such
as their job, age and
personality. The props
(gun, police mug)
helps hint at the crime
genre.