To win the war of words on the web, you need to know the rules. Or in this case, you need to know the Google algorithms that drive search engine listing positions. These "magical" formulas push down the bad content, yield way to the rich content, and offer the relevant information Google users are seeking.
Join Scott Stouffer, Co-Founder and President, Technology at The SEO Engine, and Byron White, Founder of ideaLaunch, for this month's Content Marketing Webinar to learn how to:
Pinpoint SEO problems on your site
Fix identified SEO problems on your site
Think like a spider bot
Sting like an SEO wizard on steroids
Put advanced SEO technology to work
Decrease time spent on SEO
Increase the impact of your SEO efforts
You'll learn how the SEO Engine—the world's first "transparent" search engine—reveals what Google is seeing when it crawls, scores, and ranks any site. You'll see how each page and link on the web is scored in "real time," and how you can use these insights to drill down and fix the issues that are affecting your rankings.
A topic trend can be inferred by the usage of tags -- we name it as attention. Time-series analysis for tagging prediction can indicate the evolution of attention flow. This side takes political analysis for example, using time-series technique and discover interesting patterns.
MeasureWorks - Velocity Conference Europe - Performance Automation 101MeasureWorks
For optimizing web performance most of you have put to practice the "14 rules for creating high performance websites". But most IT organizations don't have the resources, time or money available to continuously fine-tune their web performance. There’s a need for a different approach, automation of web performance optimization. This presentation will not only cover the business benefits of automation, but also prove that automation works and improves your website by taking multiple automation providers for a test-drive....
info efisiensi pendidikan yad, dan bgmn sinergi antara oecd country dan asia tenggara, perlu di sikapi dan di persiapkan dan di bandingkan antar negara, tapi perlu ke hati2an, krn negara oecd stagnan saat ini dlm bidang ekonomi...
A topic trend can be inferred by the usage of tags -- we name it as attention. Time-series analysis for tagging prediction can indicate the evolution of attention flow. This side takes political analysis for example, using time-series technique and discover interesting patterns.
MeasureWorks - Velocity Conference Europe - Performance Automation 101MeasureWorks
For optimizing web performance most of you have put to practice the "14 rules for creating high performance websites". But most IT organizations don't have the resources, time or money available to continuously fine-tune their web performance. There’s a need for a different approach, automation of web performance optimization. This presentation will not only cover the business benefits of automation, but also prove that automation works and improves your website by taking multiple automation providers for a test-drive....
info efisiensi pendidikan yad, dan bgmn sinergi antara oecd country dan asia tenggara, perlu di sikapi dan di persiapkan dan di bandingkan antar negara, tapi perlu ke hati2an, krn negara oecd stagnan saat ini dlm bidang ekonomi...
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
September 2009 - Using Competitive Intelligence to Drive Content SolutionsWriterAccess
Join us for the monthly ideaLaunch Content Marketing Webinar 4.0 focused this month on how to use competitive intelligence to drive content marketing strategy. You'll discover how to reverse engineer the online marketing strategy of your competition, and how to develop content marketing strategy with that information to win the war of words on the web. Special Guest Mike Roberts, Founder and President of Spyfu, will offer some secret tips and advice for competitive intelligence. And host Byron White review the art and science of content marketing and how to track the ROI you demand. Don't miss this Content Marketing Webinar!
Secret New Tools and Resources - August 2010WriterAccess
To get ahead the competition these days in the content marketing world, you need to expand your resources, tools and methodology for the madness. Join host Byron White and SpyFu's President Mike Roberts for a presentation of new releases that might just change the content marketing world as you know it.
Imagine instant access to thousands of writers that are one click away from creating the content you need to win the war of words on the web. Imagine reports and methodology at your fingertips that tell you how much, how often and how frequently you need to publish content to capture market share and mind share. This is top secret stuff, for your eyes only. So let's hope your competition does not show up to his invitation only Webinar.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
How To Go Viral: Lessons from the Most Shared ContentWriterAccess
What is every marketer dying to know? How to craft content and headlines that generate tons of shares and go completely viral. But even with A/B testing it can seem like a fruitless guessing game.
It's time we stop guessing. In this on-demand webinar, content sharability expert BuzzSumo Director Steve Rayson dives into how to 10x shares with proven examples from the most shared content in 2015. We reviewed the top content and headlines from a range of industries and will reveal the strategies, content and headlines that went viral in 2015.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Think Like A Search Engine and Win - September 2011
1. Think like a Search Engine and Sting like a Bee
Byron White Monthly Webinar Scott Stouffer
Chief Idea Officer V. 26 Co-Founder
ideaLaunch September 28th, 2011 seoengine™
2. Think like a Search Engine and Sting like a Bee
The Content #10 Tips to Think Jump on the
Marketing Revolution Like a Search Engine seoengine
4. It’s the art of listening to your customers’ wants and needs
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
5. And the science of delivering it to them in a compelling way
Articles
Blogs
Books
eBooks
RSS Feeds
Printed Books
Newsletters
Videos
Web
Widgets
6. It’s catching readers orbiting at high speeds
Applet
Desktop
Events
Information Portals
Mobile
Podcasts
RSS Feeds
Social Networks
News
7. With information they want and need
Help
Advice
Insight
Innovation
Rationalization
Love
Happiness
8. It’s testing campaigns to learn what works best
A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
Content Testing
9. And finding the most efficient path to engagement and sales
Score Engagement
Qualify Lead
Evaluate Intent
Induce Trial
Motivate Purchase
Get the Sale
Correlate Assets to Sale
10. It’s a Six Step Workflow, and you need all six steps
11. Think like a search
engine and
Sting like a bee!
12. # 1 Content Asset
Articles
Books
Courseware
eBooks
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
Workbooks
Video
13. # 1 Content Assets: How do you stack up?
Total Content Assets
You vs Competitors
6000 5482
5000
4000
3000 2488
2000 1422
1079 883 813
1000
137
0
14. # 1 Content Asset Portfolio: How diverse?
Your Content Assets
Content Assets
2223
Web Page 888 250
429 220
XML Feed 416
229
Scroller 211 200
179 166
White Paper 114 158
107
Customer Testimonials 106 150
101
Use Case 54
52
Success Story 47 100
47 77
News 38 66
38 52
Course Catalog 30 50 42
27 24 24
Slides 26 12 11 10 7
25 4 4 2 2 1 1
FAQ 22 0
20
Webcast
Case Study
Bug Tracker
Blog
Video
Data Sheet
FAQ
XML Feed
Forum
Pricing Page
Web Page
White Paper
News
Application Guide
Login Page
Audio Recording
Slides
Release Notes
Press Release
Tips 12
11
Study Guide 8
6
Form 5
4
Calculator 3
2
Implementation Guide 2
0 500 1000 1500 2000 2500
15. # 2 Social Publishing Frequency: How social are you?
Social Media Publishing Volume
Customer Relationship Management
9000
8093
8000
7000
6000
5000
4000
2945
3000 2461
2000 1751
1166 1045
1000
0
16. # 2 Social Fan Base: How connected are you?
Social Media Fan Base
You vs Competitors
300000
257898
250000
200000
150286
150000
123369
100000
50000
21582
14665
4530
0
17. # 3 Organic Market Share: What’s your keyword silo share?
Keyword Silo Salesforce Market Share
Contact Management 31%
Sales Cloud 28%
Jigsaw 26%
Cloud Computing 25%
RemedyForce 22%
Service Cloud 22%
CRM 21%
IT Help Desk 20%
Force.com 13%
Application Development 11%
Enterprise Collaboration 10%
Chatter 8%
Radian6 7%
Social Media Management 5%
18. # 3 Market Share: What’s your PPC dollar value share?
Top Keyword Dollar Value
email customer service software $40.99
contact center applications $37.32
contact data management $36.10
crm management software $34.68
enterprise crm software $34.03
customer contact management $34.02
web customer service software $33.59
online customer support software $33.38
help desk software solution $29.86
help desk software $29.58
software sales leads $27.91
it help desk software $27.46
enterprise crm solutions $27.04
contact relationship management $26.89
small business crm software $26.82
contact manager email $26.30
free crm software $25.55
help desk software solutions $25.11
$0.00 $5.00 $10.00$15.00$20.00$25.00$30.00$35.00$40.00$45.00
PPC
19. # 4 Link Popularity: How many and how good?
Inbound Links
30,982,286
4,989,204
2,785,574
2,588,883
1,249,959
795,935
777,954
726,165
443,521
430,345
128,046
114,643
111,575
65,048
53
1 100 10000 1000000 100000000
25. # 8 Content Quality
“Writing is easy: All you do is sit staring at a blank piece of
paper (screen) until the drops of blood form on your
forehead.”
—Gene Fowler
“There’s nothing to writing. All you do is sit down at a
keyboard and open a vein.”
—Red Smith
26. # 8 Great editors turn complexity into simplicity
27. # 8 Great editors turn complexity into simplicity
28. # 8 Great editors Turn Complexity into Simplicity
35. Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com “The only marketing
Phone: 617-227-8800 x 201
left is content
marketing.”
Seth Godin
Free 101 Content Marketing Tips Book Download
Visit ideaLaunch.com