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![Trust & [Credibility]
Increase Speed & Lower Cost
Trust = Speed Cost
Trust = Speed Cost
Trust Equation from Stephen Covey - The Speed of Trust](https://image.slidesharecdn.com/credibilityadvantage2-0-110720102602-phpapp01/85/Credibility-Advantage-2-0-3-320.jpg)
![And jargon-free
The more jargon-laden the language, the lower the believability [credibility].
- Pat Thompson, American Institute for Research](https://image.slidesharecdn.com/credibilityadvantage2-0-110720102602-phpapp01/85/Credibility-Advantage-2-0-38-320.jpg)
Uploaded byPam Holloway
Credibility Advantage 2.0
The document discusses the importance of credibility in professional settings, emphasizing that it is a perception formed in the minds of others. It outlines various tools for communicating credibility, including association, expert validation, social proof, and personal presentation. Additionally, it highlights the significance of language and writing in enhancing personal credibility.
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Credibility Advantage 2.0
- 1. (c) About People2011. All rights reserved
- 2. Credibility = 1. Increase sales 2. Shorter sales cycle 3. Higher valuation
- 3. Trust & [Credibility] Increase Speed & Lower Cost Trust = Speed Cost Trust = Speed Cost Trust Equation from Stephen Covey - The Speed of Trust
- 4.
- 5. Rate Yourself 1 5 10 Haven’t Yet Among the Established Most Credible Credibility In My Field
- 6. Credibility is acluster concept • Expertise • Reputation • Knowledge • Experience • Trustworthiness • Relevance • Believability • Confidence • Integrity • Leadership
- 7. It doesn’t matterwhat YOU think. Credibility is Perception. It lives only in the mind of other people.
- 8. It’s not yourmeasure that matters.
- 9. Credibility is... The confidence you inspire in others to trust your ability to deliver results.
- 10. How do you communicate credibility?
- 11. Tools for CommunicatingCredibility 1. Association 2. Expert Validation 3. Social Proof 4. FaceMore (not Faceless) 5. Thought Leadership 6. Get in Print 7. The Network
- 12. 1. Association You gainor lose credibility based on the people, brands and organizations you associate with.
- 13. Inherited Credibility Your Industry You Your Company Personally Your Profession You “inherit” credibility based on your perceptions of your profession (engineer, sales person, graphic artist), the company you work for and the Industry you work in.
- 14. 2. External/Expert Validation • Research • Certifications, Licenses, Awards • Expert Reviews • Credible “Mentions”
- 15. 3. Social Proof • Testimonials • Case Studies • Customer reviews • Social conversations
- 16. Research by Forrester(2008) & Nielsen (2009) shows: Most trusted information source = “people like me”
- 17. “Get someone else Employ to blow your horn Other and the sound will Messengers carry twice as far.” -- Will Rogers
- 18. How can youenlist other people to become advocates for you? 1. INTERNAL: Demonstrate that you’re worth referring 2. EXTERNAL: Make it easy to do and rewarding for them
- 19. Proactive Advocacy • Picka natural advocate. • Provide Meaning/Purpose: “I need your help to.....” • Make it easy. “Here’s something you can pass along” • Appreciate/Reciprocate. “Your help means a lot to me. I’d like to return the favor by...
- 20. 4. Face More(not Faceless) • Show how things are done behind the scenes • Show the real people • Let them speak
- 21. Meet the folksin Peru who grew the banana I ate this morning
- 22. 5. Thought Leadership • Global perspective, local context • Practical applications and specific How-to • The go-to guy for.....
- 23. Example of CredibilityLeveraging
- 24. 6. Get inPrint • Book • White Paper • Article • Blog
- 26. 7. The Network If small or solo, show how you’re part of a larger network of resources and support
- 27. YOU Personally: How tolook, speak and write credibly.
- 28. Your Personal Credibility Yes,looks do matter...but it’s not what you think.
- 29. What does credibility look like?
- 30. Who looks moreCredible?
- 31. Who looks moreCredible?
- 32. Who looks moreCredible?
- 33. What does credibility sound like?
- 34. The Sound ofCredibility • The lower the pitch, the more credible the voice. • Lack of volume equals lack of credibility. • Slower speed and pauses diminish credibility.
- 35. Credibility Language It’s like...you I’m an expert in know....well um... SMO and SEO focused you might want to do on improving CTR and some social media stuff. PPC on integrated Cool, eh? platforms. Take a look at what ABC Company says about how they increased sales by 50%
- 36. Credible Language is... •Simple, visual and relevant • Jargon-free • Questions-based
- 37.
- 38. And jargon-free The morejargon-laden the language, the lower the believability [credibility]. - Pat Thompson, American Institute for Research
- 39.
- 40. “We think thebest way to seem smart is to know all the answers, when in fact the best way to seem smart is to ask the right questions.” Dorothy Leeds, The 7 Powers of Questions
- 41. Example: Let me showyou how much I know about social media marketing. Versus How have you incorporated social media into your marketing strategy?
- 42. What does credibility read like?
- 43. Credible Writing • Accurate • Fact-based • Objective • References • Appropriate level of detail • Relevance
- 44. Distinguish Yourself! 1. Association 2. Expert Validation 3. Social Proof 4. FaceMore 5. Thought Leadership 6. Get in Print 7. The Network 8. Look, sound & write credibly
- 45.