Game Day Communications is a sports and entertainment marketing firm that provides content marketing services. Content marketing involves creating and sharing online materials like videos, blogs, and social media posts that stimulate interest in a company's products and services rather than explicitly promoting the brand. An effective content marketing strategy considers social media marketing, search engine optimization (SEO), and public relations. It also involves determining the target audience, creating a content calendar, choosing sharing platforms, staffing or outsourcing content creation, and monitoring engagement metrics like website traffic, social media interactions, and whether content drove sales.

1. Content Marketing for Business Development
By Jackie Reau, Game Day Communications

2. Game Day Communications, a sports and
entertainment communications & marketing firm
founded in 2002 by Betsy Ross and Jackie Reau.

4. Content Marketing:
A type of marketing that involves the creation
and sharing of online material (such as videos,
blogs, and social media posts) that does not
explicitly promote a brand but is intended to
stimulate interest in its products or services.
Sharing the content to your social media
platforms and website is integral to success.

5. Content Marketing Concepts:
• Social media marketing: Content marketing
strategy comes before your social media strategy.
• SEO: Search engines like Google reward
businesses that publish quality,
consistent content.
• PR: Successful PR strategies address issues
readers care about, not their business.
• Content strategy: Content strategy is part of most
content marketing strategies.

7. Getting Started:
• Determine your audience: customers,
influencers (less is more)
• Create a content strategy: how will you be a
resource for your audience
• Develop an editorial schedule for content:
regular content that is timely to your business,
industry and/or sales cycle

9. Sharing Content:
• Determine your sharing platforms: website,
social media (LinkedIn, Facebook, Twitter,
Instagram, YouTube, Snapchat)
– You don’t need to pick all, just those where your
customer is

11. Create a Process:
• Determine how you will staff the content
marketing plan: internal staff or external
resources such as an agency for consistency in
messaging and timing
• Create a process to monitor engagement: This
includes comments, questions and concerns
that need to be addressed as traditional
customer service channels would be

12. Develop a Monthly Matrix to Monitor:
• Determine Key Performance Indicators (KPIs):
– Sales related to content (how did you hear about
us)
– Unique website views
– Social media engagement (likes, views, shares,
comments)
• All with increase/decrease from month over month

14. As newspaper readership and revenue continues
to decline with digital readership and revenue
holding a modest growth pattern, Cincinnati
People will fill a current void for feature news
that tells the stories of locals—people, events
and triumphs.
Led by a leadership team that knows Cincinnati
and its people, Cincinnati People will provide an
engaging platform to tell these stories that are
now going untold.

15. People Magazine has a readership of 46.6 million
adults, the largest audience of any American
magazine.

16. Cincinnati People, a multi-media digital company, is
designed to celebrate and showcase the creative and
curious side of Cincinnati and its people with great story
telling and impactful visuals.

20. CincyPeople.com, updated every Thursday with
new content (free to read)

21. email to 900 local influencers, media and
elected officials sent Thursdays at noon (free).

22. Weekly video features

23. Social media platforms updated regularly to
drive traffic to website.

24. Paid social media campaign each week to boost
readership to those interested in the topics with
$50-100 weekly budget.

25. Results and Insights
Website Unique Visits 10,000+/monthly
Email Open Rate 38-43%
Facebook Insights 2K followers
Facebook Reach 5,000+/weekly

26. Measurement from Cincinnati People Profile

27. Measurement

28. Measurement

29. Measurement

30. Jackie Reau
Game Day Communications
jreau@gamedaypr.com
(513) 929-4263