SlideShare a Scribd company logo
Online Advertising: A New Source of Non-Dues Revenue
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Stats and Facts
Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Stats and Facts ,[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 16.9 21.4 27.5 32.5 37.5 42
Interesting Stats and Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006 2007 2008 2009 2010 2011 350 920 1,560 2,020 2,400 2,700
Interesting Stats and Facts ,[object Object],[object Object],2007 2007 2008 2009 2010 2011 .77% 1.07% 1.3% 1.48% 1.60% 1.62%
Tips for a Successful  Online Ad Sales Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for a Successful  Online Ad Sales Program Home Page
Tips for a Successful  Online Ad Sales Program Interior Page
Tips for a Successful  Online Ad Sales Program Discussion Groups
Survey question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Question #3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: National Apartment Association ,[object Object],[object Object],[object Object]
NAA Case Study: Creating a Sales Plan ,[object Object],[object Object],[object Object],[object Object]
NAA Case Study: Ad Information Sheet
NAA Case Study: Sample Home Page
NAA Case Study: Sample Interior Page
NAA Case Studies: Identifying Advertisers ,[object Object],[object Object]
NAA Case Study: How We’re Doing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and Answers Contact Information: Scott D. Oser Mary Scott President Online Resource Manager Scott Oser Associates National Apartment Association 301-279-0468 703-797-0645 [email_address] [email_address] www.scottoserassociates.com www.naahq.org

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