Presentation given as part of the Higher Logic Learning Series. Focused on online advertising stats, tips on how to best sell ads online and a case study from the National Apartment Association.
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Take Back Control of Your Content: How to master content marketing operations...Bynder
This document summarizes a presentation about mastering content marketing operations through the use of technology. The presentation discusses:
1) How content marketing has become more complex with many types of content, contributors, and channels that currently exist in silos.
2) The opportunity to take control through a "hub and spoke" model that connects people, processes and technology to streamline content creation and distribution across channels.
3) How a digital asset management system can act as the "hub" to facilitate collaboration, automate workflows, and provide analytics to optimize content marketing efforts.
The document discusses the growing need for digital asset management (DAM) solutions due to the rise of omnichannel marketing and increasing amounts of digital content. DAM systems can optimize content workflows, centralize assets, speed up distribution, and bring consistency across channels. Selecting the right DAM requires considering technical requirements, implementation approach, and roadmap for future needs. DAM solutions promise benefits like accelerated work, optimized processes, cost savings, and facilitated access to assets from anywhere.
Game Day Communications is a sports and entertainment marketing firm that provides content marketing services. Content marketing involves creating and sharing online materials like videos, blogs, and social media posts that stimulate interest in a company's products and services rather than explicitly promoting the brand. An effective content marketing strategy considers social media marketing, search engine optimization (SEO), and public relations. It also involves determining the target audience, creating a content calendar, choosing sharing platforms, staffing or outsourcing content creation, and monitoring engagement metrics like website traffic, social media interactions, and whether content drove sales.
The growing need for truck drivers in the United States continues to surpass the number of incoming applications. This shortage is creating separation between small trucking companies with limited resources and their larger competitors.
This talk outlines some new digital marketing techniques that can be used to increase driver applications. Approaching the shortage as a marketing problem helps identify a bridge between the firm's value proposition and the target user through new digital channels.
Create - Day 2 - 15:30 - "Has There Been a Misunderstanding? Defining Content...PerformanceIN
The word 'content' is usually associated with publishers whose business model revolves around the articles they produce. However, analysis has shown that incentive publishers are also engaging users through very similar methods.
Model categorisation leads people to believe that any sales generated by voucher sites, for example, were due to the discounting model of the site and not content. Advertisers request more ‘content’ publishers but overlook content from other publisher models.
This session will cover the importance and breadth of content and how attribution modelling and the resulting recognition may be overlooked.
Expect plenty of debate from the floor as the perceived meaning of content is brought into question.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Take Back Control of Your Content: How to master content marketing operations...Bynder
This document summarizes a presentation about mastering content marketing operations through the use of technology. The presentation discusses:
1) How content marketing has become more complex with many types of content, contributors, and channels that currently exist in silos.
2) The opportunity to take control through a "hub and spoke" model that connects people, processes and technology to streamline content creation and distribution across channels.
3) How a digital asset management system can act as the "hub" to facilitate collaboration, automate workflows, and provide analytics to optimize content marketing efforts.
The document discusses the growing need for digital asset management (DAM) solutions due to the rise of omnichannel marketing and increasing amounts of digital content. DAM systems can optimize content workflows, centralize assets, speed up distribution, and bring consistency across channels. Selecting the right DAM requires considering technical requirements, implementation approach, and roadmap for future needs. DAM solutions promise benefits like accelerated work, optimized processes, cost savings, and facilitated access to assets from anywhere.
Game Day Communications is a sports and entertainment marketing firm that provides content marketing services. Content marketing involves creating and sharing online materials like videos, blogs, and social media posts that stimulate interest in a company's products and services rather than explicitly promoting the brand. An effective content marketing strategy considers social media marketing, search engine optimization (SEO), and public relations. It also involves determining the target audience, creating a content calendar, choosing sharing platforms, staffing or outsourcing content creation, and monitoring engagement metrics like website traffic, social media interactions, and whether content drove sales.
Digital marketing strategies aim to increase online revenue through various tactics. These include developing consumer personas based on demographic and psychographic research, creating and distributing owned, paid, and earned social media content, and implementing online advertising campaigns across platforms like Facebook, Instagram, and email. The goal is to first attract consumers through inbound marketing techniques before converting them into stronger leads and potential customers through content, surveys, and social engagement within email and CRM workflows. Budgets are allocated to tools like Google ads and various social platforms, with the target audience for one fashion brand being mostly female professionals aged 25-40 interested in trends and style.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and affiliate network and mobile campaigns. The goal is to maximize online branding and exposure through a personalized, tracked cross-media approach.
The document outlines a cross-media marketing plan for a 100-year-old organization that helps Jews worldwide. The plan involves researching target audiences, modifying the website, launching online marketing campaigns, and utilizing various cross-media tactics like personalized emails, viral videos, blog coverage, search engine optimization, affiliate networks, and mobile campaigns to strengthen the organization's online brand and drive traffic to its website and donation pages.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
This document discusses strategies for scaling up small nonprofits. It outlines reasons why nonprofits often don't scale, such as focusing only on their core mission. The document then presents organic and inorganic growth strategies. Organic strategies involve leveraging existing stakeholders, acquiring new stakeholders, utilizing new channels, and modernizing processes. Inorganic strategies include collaboration, joint ventures, mergers, acquisitions, and sales. Finally, the document provides tips for mitigating risk when scaling up, such as testing concepts and engaging advisory boards.
Introduction to Digital marketing by Anuj TanwarAnuj Tanwar
Digital marketing refers to advertising through digital channels like social media, mobile apps, websites and search engines. It helps achieve marketing goals by applying digital technologies. There are various types of digital marketing like content marketing, email marketing, social media marketing, and SEO. Digital marketing offers benefits like better growth options, higher conversion rates, cost effectiveness and potential for higher revenues compared to traditional marketing. Its use and importance has grown significantly in recent years as internet usage has increased. It provides many job opportunities with handsome salary packages for digital marketing experts.
Attracting, Engaging and Converting in the Buyer 2.0 WorldNavigationArts
NavigationArts’ Senior Consultant Mark Davenport shows you how to optimize your website for an effective online marketing and sales funnel. Learn how to attract, engage, and convert prospects.
Acting quickly after a data breach can help you regain security, preserve evidence and protect your brand. Use this checklist as your guide in the first 24 hours after discovering a breach.
The Sysomos Platform - Webcast PresentationSysomos
The Sysomos Platform provides an integrated experience across paid, earned, and owned social media. It offers solutions for listening, content marketing, engagement, publishing, and analytics to help brands and organizations gain faster, more prescriptive insights from social media data in order to achieve digital transformation goals. The platform aims to be a unified solution that shares data across the entire social media process to make marketing and analytics jobs easier for customers.
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Rapleaf is a San Francisco-based startup that collects data on over 1 billion email records and 450 million consumers to help companies better understand their customers and deliver personalized experiences. Rapleaf's platform integrates data from social networks, business networks, and other online and offline sources to provide insights into customers' demographics, interests, behaviors, social connections and influence. This data enables companies to engage customers more meaningfully through targeted advertising, personalized content, and social media marketing strategies.
The Engauge Chief Digital Officer Jeff Hilimire kicked off a Digital Innovation event at Engauge's new Atlanta office. Senior marketers attended to learn about innovative technology companies in the digital space. Several company leaders spoke, including the CEOs of Vitrue and PlacePunch who discussed their social media and location-based marketing platforms, as well as representatives from Facebook, Rapleaf, IZEA, Booyah, Twitpay, and Google. The event provided networking opportunities for guests to discuss successes and challenges in social media.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This document provides guidance on effectively training autonomous media buyers. It discusses that successful media buyers have both logical and creative attributes. It also recommends that media buyers have an EPC that is greater than their CPC. Additionally, it outlines a training process for autonomous media buyers that involves systematized standard operating procedures including pre-launch, launch, and post-launch phases with specific steps like offer selection, traffic source selection, data collection, optimization, and scaling. Finally, it notes that building autonomous media buyers requires addressing compensation, moats, and specialization.
- The document outlines an agenda for a digital marketing training covering attribution modeling, SEO considerations, and advanced paid media strategies.
- Attribution modeling is discussed as understanding the role different touchpoints play in the conversion process to create an effective marketing plan.
- An overview of important on-page and off-page SEO factors is provided, noting that 55-65% of ranking is based on content, links, and RankBrain signals.
- Advanced paid media strategies discussed going beyond keywords to target likely customers using interest, location, and behavioral data while maintaining user privacy.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Social Media Marketing - 2013 Workshop ExtractsTeri Sawers
Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding level
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Online Advertising Ad Type Benchmarks Metrics - PointrollYoli Chisholm
Online Advertising Ad Type Benchmarks Metrics - Pointroll
This content is owned by Pointroll. Shared here as a way to bookmark and inform. Reach out on linkedin to request take down.
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
This document provides an overview of online advertising strategies and tactics for higher education institutions. It discusses using brand awareness ads to build recognition over time versus direct response ads that call users to immediate action. The bulk of the document then details approaches for different online advertising platforms like Facebook, Google AdWords, YouTube, Twitter, LinkedIn, and retargeted display ads. It emphasizes targeting ads towards specific academic programs and having a strong call to action and inquiry form for leads.
Digital marketing strategies aim to increase online revenue through various tactics. These include developing consumer personas based on demographic and psychographic research, creating and distributing owned, paid, and earned social media content, and implementing online advertising campaigns across platforms like Facebook, Instagram, and email. The goal is to first attract consumers through inbound marketing techniques before converting them into stronger leads and potential customers through content, surveys, and social engagement within email and CRM workflows. Budgets are allocated to tools like Google ads and various social platforms, with the target audience for one fashion brand being mostly female professionals aged 25-40 interested in trends and style.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and affiliate network and mobile campaigns. The goal is to maximize online branding and exposure through a personalized, tracked cross-media approach.
The document outlines a cross-media marketing plan for a 100-year-old organization that helps Jews worldwide. The plan involves researching target audiences, modifying the website, launching online marketing campaigns, and utilizing various cross-media tactics like personalized emails, viral videos, blog coverage, search engine optimization, affiliate networks, and mobile campaigns to strengthen the organization's online brand and drive traffic to its website and donation pages.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
Growth Strategies To Scale Up Your Small NonprofitTechSoup Canada
This document discusses strategies for scaling up small nonprofits. It outlines reasons why nonprofits often don't scale, such as focusing only on their core mission. The document then presents organic and inorganic growth strategies. Organic strategies involve leveraging existing stakeholders, acquiring new stakeholders, utilizing new channels, and modernizing processes. Inorganic strategies include collaboration, joint ventures, mergers, acquisitions, and sales. Finally, the document provides tips for mitigating risk when scaling up, such as testing concepts and engaging advisory boards.
Introduction to Digital marketing by Anuj TanwarAnuj Tanwar
Digital marketing refers to advertising through digital channels like social media, mobile apps, websites and search engines. It helps achieve marketing goals by applying digital technologies. There are various types of digital marketing like content marketing, email marketing, social media marketing, and SEO. Digital marketing offers benefits like better growth options, higher conversion rates, cost effectiveness and potential for higher revenues compared to traditional marketing. Its use and importance has grown significantly in recent years as internet usage has increased. It provides many job opportunities with handsome salary packages for digital marketing experts.
Attracting, Engaging and Converting in the Buyer 2.0 WorldNavigationArts
NavigationArts’ Senior Consultant Mark Davenport shows you how to optimize your website for an effective online marketing and sales funnel. Learn how to attract, engage, and convert prospects.
Acting quickly after a data breach can help you regain security, preserve evidence and protect your brand. Use this checklist as your guide in the first 24 hours after discovering a breach.
The Sysomos Platform - Webcast PresentationSysomos
The Sysomos Platform provides an integrated experience across paid, earned, and owned social media. It offers solutions for listening, content marketing, engagement, publishing, and analytics to help brands and organizations gain faster, more prescriptive insights from social media data in order to achieve digital transformation goals. The platform aims to be a unified solution that shares data across the entire social media process to make marketing and analytics jobs easier for customers.
This is from the Business Accelerator Marketing Academy. This cover what factors to consider when assessing your website presence and creating a digital marketing plan.
Rapleaf is a San Francisco-based startup that collects data on over 1 billion email records and 450 million consumers to help companies better understand their customers and deliver personalized experiences. Rapleaf's platform integrates data from social networks, business networks, and other online and offline sources to provide insights into customers' demographics, interests, behaviors, social connections and influence. This data enables companies to engage customers more meaningfully through targeted advertising, personalized content, and social media marketing strategies.
The Engauge Chief Digital Officer Jeff Hilimire kicked off a Digital Innovation event at Engauge's new Atlanta office. Senior marketers attended to learn about innovative technology companies in the digital space. Several company leaders spoke, including the CEOs of Vitrue and PlacePunch who discussed their social media and location-based marketing platforms, as well as representatives from Facebook, Rapleaf, IZEA, Booyah, Twitpay, and Google. The event provided networking opportunities for guests to discuss successes and challenges in social media.
How To Effectively Train Autonomous Media BuyersAffiliate Summit
This document provides guidance on effectively training autonomous media buyers. It discusses that successful media buyers have both logical and creative attributes. It also recommends that media buyers have an EPC that is greater than their CPC. Additionally, it outlines a training process for autonomous media buyers that involves systematized standard operating procedures including pre-launch, launch, and post-launch phases with specific steps like offer selection, traffic source selection, data collection, optimization, and scaling. Finally, it notes that building autonomous media buyers requires addressing compensation, moats, and specialization.
- The document outlines an agenda for a digital marketing training covering attribution modeling, SEO considerations, and advanced paid media strategies.
- Attribution modeling is discussed as understanding the role different touchpoints play in the conversion process to create an effective marketing plan.
- An overview of important on-page and off-page SEO factors is provided, noting that 55-65% of ranking is based on content, links, and RankBrain signals.
- Advanced paid media strategies discussed going beyond keywords to target likely customers using interest, location, and behavioral data while maintaining user privacy.
This business to business content marketing case study looks at how STR Software engages their prospects using content offers and marketing automation.
Social Media Marketing - 2013 Workshop ExtractsTeri Sawers
Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding level
Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.
In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics.
Online Advertising Ad Type Benchmarks Metrics - PointrollYoli Chisholm
Online Advertising Ad Type Benchmarks Metrics - Pointroll
This content is owned by Pointroll. Shared here as a way to bookmark and inform. Reach out on linkedin to request take down.
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
This document provides an overview of online advertising strategies and tactics for higher education institutions. It discusses using brand awareness ads to build recognition over time versus direct response ads that call users to immediate action. The bulk of the document then details approaches for different online advertising platforms like Facebook, Google AdWords, YouTube, Twitter, LinkedIn, and retargeted display ads. It emphasizes targeting ads towards specific academic programs and having a strong call to action and inquiry form for leads.
This document outlines digital marketing best practices for higher education institutions in 2013, with a focus on lead generation and recruitment. It discusses optimizing websites for mobile use, search engine optimization, social media strategies, analytics, and testing approaches. The goal is to provide continuous improvement of digital marketing efforts through data-driven optimization across channels.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online: Competing departments cannibalizing efforts and budget, disparate content management systems threatening accurate tracking and integration… the list goes on.
In these webinar slides we will focus on:
- What makes the EDU market so competitive when it comes to online advertising.
- How your SEO campaigns can help alleviate some of the competition through management of content sources, segmentation of users and a variety of other specific methods.
- How you can optimize your PPC efforts through cost per enrollment tracking, remarketing, and multi-channel marketing/attribution strategies and improve market share while maintaining campaign goals.
- The potential future of the EDU marketplace for both SEO & PPC, and how you can proactively be prepared for what’s next.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
The document discusses building a career portfolio rather than focusing on a single career pipeline. It notes external factors driving this approach, including an aging population, skills gaps, and increased value placed on talent. It recommends individuals curate a "collected works" portfolio over time through a range of experiences that provide pay, purpose and play. Cross-training, rotations, special projects, and supporting others' interests are suggested ways for individuals to help themselves and others build well-rounded portfolios.
This document contains quotes and thoughts from Ralph Waldo Emerson. It discusses ideas around imagination, enthusiasm, heroes, and the mind expanding through ideas. The quotes are not attributed to specific works and are presented without context or analysis.
Presentation at "Cutting Edge Topics in Visitor Services" workshop, US Fish and Wildlife Service, September 12, 2012. Download for best experience and read the notes for sources and links. There are three embedded YouTube videos, which may not play in the downloaded version (if not, follow the provided links).
This document discusses the requirements for implementing a Lean process successfully. It states that Lean requires patience to test changes, sufficient resources, different thinking, integration into daily work, courage to change, customized applications based on situations, accountability at all levels of the organization, understanding problems and fixing them, repeating the Plan-Do-Check-Act cycle, and significant cultural change. The document was created in 2013 by Tom Curtis and provides contact information.
The document provides information on NASCAR ratings and demographics of NASCAR fans. It summarizes that the local Richmond station, WRLH, averaged an 8.1 household rating for NASCAR races, 58% higher than the national Fox rating of 5.1. It also provides details on the demographic profile of the average NASCAR fan, such as their age, gender, income level, and education. The final section lists the 2011 NASCAR Sprint Cup Series schedule from February to June, including the dates, times, locations, and race titles or sponsors.
BTO - Buy Tourism Online 2011 - Numeri e primatiBTO Educational
I più di BTO – Buy Tourism Online 2011
A big big special thanks to Roberta Milano
A big special thanks to Laura Valerio, Cristina Ambrosini e Max Ventimiglia.
La più ammirata Mafe de Baggis, quello con la barba più lunga Funky Professor, i più fastidiosi i bloggers, la più freddolosa Rossella Ceccatini, le più cinesi Xiaoling Niu e Li Jing, la più antipatica Telecom Italia, il più sold out Giorgio Tave[rniti], il più gentile Edoardo Colombo, la più brava la Basilicata, quello che il futuro è nelle sue mani Ivano Fucci, il più indiano Manish Kalra, la più gradita sorpresa Syusy Blady, il più soddisfatto Paolo Chiappini, quello con il cappello più nero Mirko Pallera, il più in là Dominique Guinard, il più key speaker Daniel Edward Craig, i più professionisti quelli di H-FARM, i capelli più rossi quelli di Miriam Bertoli e quelli di Rita Salvatore, il più senza peli sulla lingua Paolo Bongini, quelli che abbiamo [forse] alla fine perdonato gli amici di Google, quello che sembra non c’entri niente Cisco, la più Monica Fabris, il più creativo Paolo Iabichino aka IABicus, la più fabbrica di matrimoni The Knot, il più buono il cioccolato svizzero, il più innamorato gallizio, la più ricca Elisa Valguarnera, la più paziente Cecilia Gennai, il più personal branding Alberto Castelvecchi, il più pavido Groupon, la più attesa la ricerca PhoCusWright, la più Pixar Maria Grazia Mattei, il più bravo tappabuchi Marino Togni, i più pigri EV1_BTO e EV2_BTO, chi c’è mancato di più Stefano Quintarelli, i più venuti in massa gli amici dell’Umbria, i più tecnici Expomeeting, i più felici alla fine del tutto i Crews, il più appetitoso Lo Scalco…..
BTO - Buy Tourism Online
Day ONE 3 dicembre 2013
Sistemi di pagamento
http://www.buytourismonline.com/eventi/sistemi-di-pagamento/
Introduzione all’ePayments/mPayments.
Travel industry: una industry in evoluzione con un unico denominatore comune.
Anteprima della Soluzione Virtual Payments: un esempio innovativo di collaborazione tra tecnologie per la distribuzione e per la gestione dei pagamenti
Introduzione e conclusioni:
Robert Piattelli
Co-founder BTO Educational
Roberto Garavaglia
Consulente Sistemi di Pagamento Elettronico e Monetica
Introduzione all’ePayments/mPayments.
Andrea Pacchioni
AirPlus International
Travel industry: una industry in evoluzione con un unico denominatore comune.
Tommaso Vincenzetti
Amadeus Italia
AirPlus International & Amadeus Italia
Anteprima della Soluzione Virtual Payments: un esempio innovativo di collaborazione tra tecnologie per la distribuzione e per la gestione dei pagamenti
TOURISM News
Toscana Promozione
Regione Toscana
Aprile 2011
Redazione curata da Marco Nieddu
per ECONSTAT Strategie per l’Industria Turistica
http://www.toscanapromozione.it
BTWIC 2014 - Sergio Cagol - L'esperienza del TDLABBTO Educational
www.btwic.it
Verso EXPO 2015 [e oltre]
Coordina Roberta Milano
Sergio Cagol
Business and Innovation
Trento RISE
Web, Innovazione e CulturE: l’esperienza del TDLAB – Laboratorio Turismo Digitale – l’iniziativa del Ministero dei Beni e delle Attività Culturali e del Turismo che ha prodotto una serie di indicazioni per attuare una strategia digitale per il turismo
BTWIC 2014, il 22 ottobre
Web, Innovazione e CulturE
Mediateca MeTe
Palazzo dell’Annunziata – Piazza Vittorio Veneto
a Matera, in Basilicata
BTWIC, giunto alla terza edizione consecutiva, vuole essere un appuntamento per approfondire, in Basilicata e più in generale nel Sud Italia, i temi del turismo e dell’innovazione.
Mentre rimangono invariate le prime parole che compongono l’acronimo – Basilicata Turistica: Web e Innovazione – l’ultima lettera, la ‘C’, quest’anno verrà declinata sul tema Culture [Cultura al “plurale”].
Abbiamo iniziato [BTWIC 2012] un percorso partendo dalla creatività, il solo vero asset strategico che può dare risposte alla crescita del turismo meridionale e lucano.
In BTWIC 2013 la cultura è stata al al centro di tutto:
Perchè BTWIC 2013
Perché esiste un grande progetto che riguarda e coinvolge tutta la regione, la candidatura di Matera a Capitale Europea della Cultura nel 2019
Perché esiste una più generale spinta di carattere nazionale a considerare Cultura e Turismo come asset fondamentali per lo sviluppo economico del nostro paese
Perché la Basilicata ha da tempo scelto di puntare sulla cultura come driver per turismo. Attraverso il cinema, la letteratura, le tradizioni antichissime, la storia, il sacro
BTWIC è un appuntamento per approfondire, grazie alla presenza di importanti ospiti, trend internazionali e nazionali che riguardano web e turismo.
BTWIC 2013 è stato anche un momento per raccontare le attività che l’Agenzia Promozione Territoriale della Basilicata ha realizzato e sta realizzando nel percorso Ne[x]t Tourism e raccogliere eventuali stimoli per altri progetti da realizzare insieme.
In sintesi:
uno sguardo attento sul futuro con grande attenzione alle novità, alle nuove piattaforme tecnologiche, ai nuovi luoghi social, alle nuove grammatiche digitali e alle modifiche dei comportamenti del viaggiatore
la convinzione che internet e i social network costituiscano, per il travel, non solo un fondamentale momento di promozione ma anche un eccezionale strumento per fare sistema all’interno di un territorio, valorizzando risorse, competenze e idee già presenti
The document summarizes the Women's Affinity Alliance, an organization that brings together women executives interested in developing women's affinity networks. It provides examples of several companies' affinity groups, including Brady Corporation, Direct Supply, MillerCoors, and Foley & Lardner LLP. The Alliance aims to provide networking, educational, and research opportunities to advance and retain women professionals through member companies' affinity groups.
BTO Educational goes to
Internet Better [ Sustainable ] Tourism
Inside ToscanaLab
Lunedì 28 Marzo 2K11
Palazzo dell’Abbondanza
Massa Marittima, in Maremma
Ingresso free, iscrizione obbligatoria su
www.toscanalab.it
www.btoeducational.it
You are Creative even if you were told you are notTom Curtis
This document encourages the reader by arguing that they are creative despite what others may have told them. It notes that creativity comes in many forms beyond just painting or drawing, and that truly creative work involves practice, failure, and refinement before achieving perfection. The key aspects of creativity are creating, effort, and willingness to try again after setbacks. Overall the message is that the reader has a creative spark within them and should find the courage to start creating again.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Creative effectiveness. Took kit for Marketing and Advertising agenciesRodd SL
The document discusses data-driven creative and how it utilizes audience, media, and environmental data signals to dynamically serve targeted ads. It outlines a 5-phase process for creative agencies to utilize data-driven creative, which includes gathering insights from available data sources to help spark new creative ideas. The benefits to agencies include closer collaboration, access to audience data for inspiration, and better understanding of campaign performance.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
This document provides information on social media marketing strategies and planning. It discusses how to coordinate marketing, PR, and social media plans. It also outlines how to create an effective social networking plan, including defining objectives, profiling the target audience, setting a timeline, outlining topics of interest, building awareness, and tracking metrics. Finally, it discusses the "6C's of Social Media" - Conversation, Contribution, Collaboration, Connection, Community, and Commerce.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
The document discusses integrating online marketing into local marketing strategies. It provides an overview of digital marketing opportunities for local businesses, including search, display ads, mobile, and social media. It emphasizes the importance of analytics, testing, and optimizing campaigns based on data. Local case studies demonstrate how businesses can build awareness, generate leads, and increase retention through integrated online and offline efforts.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Real Opinions Middle East Internet Users DH090821Dan Healy
This document summarizes key findings from an online survey of business people in the Middle East. It shows that smartphones and laptops are the most regularly used devices to access the internet. Respondents are likely to use the internet in the future for activities like social networking, getting news and information, online shopping, and internet banking. Brand websites and word-of-mouth are highly influential on purchase decisions. The document also provides details on internet usage patterns and preferences for different media throughout the day.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
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XWEBSEO provides internet marketing services such as SEO, SEM, and PPC to help businesses tap into online marketing channels. Their mission is to connect clients globally through harnessing the power of the internet. They offer various plans priced from $750 to $10,000 per month that include keywords, articles, press releases, and social bookmarking. Contact information is provided for clients to get started on an effective internet marketing campaign.
Atlas Webinar: How websites and social media can work togetherguestf9ce6e8
The document discusses how social media and economic development websites can work together in seven ways: 1) Treat content development as an organization-wide priority, 2) Recruit site selectors and prospects to online meetings and tours, 3) Develop links between websites and LinkedIn profiles, 4) Create a LinkedIn group for the organization, 5) Share news on social media to drive traffic to the website, 6) Integrate social sharing into the website, and 7) Future integration of place-based social media into GIS systems.
Similar to Online advertising -a new source of non-dues revenue--higher logic (20)
Marketers are always looking to find the perfect day, time and frequency for their emails to maximize open rates. This presentation goes through the results of a few recent studies in these areas and also includes a case study on how the American Counseling Association optimized their email program. It was presented at the Association Media & Publishing Annual Meeting on June 26, 2018.
Watch this presentation which will walk you through a case study with membership consultant, Scott Oser. Scott worked with the Hearth, Patio and Barbecue Association (HPBA) to develop a collaborative membership campaign that aimed at growing a specific membership type at both the affiliate and National level.
Topics to be covered include challenges that arose throughout the process, the way responsibilities were distributed, how the campaign was implemented and ways to overcome barriers that often divide affiliates and Nationals.
Presented at ASAE's Membership and Marketing Conference 2017 this focuses on how and why it is important to create in-person communities in almost any organization.
With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.
This presentation focuses on how you determine if your audience(s) want face to face interaction and when you determine there is a need the steps you can take to develop and market those events.
This document provides tips for membership recruitment, engagement, and retention. It suggests targeting specific segments and creating urgency in recruitment efforts. For engagement, it recommends setting clear goals, determining delivery methods, and creating volunteer opportunities. Retention tips include promoting long-term members, using data to understand why members join and lapse, and reaching out to lapsed members. The overall document aims to help organizations effectively recruit, engage, and retain membership through strategic targeting and communication.
This session was presented at the 2015 ASAE Annual Meeting with KiKi L'Italien. All of us are bombarded with things to do every day. Getting those things under control to reduce stress and help provide work-life balance is important for everyone. We provide tips and tricks and tools to help increase your productivity.
This presentation was given at VSAE's Annual Meeting. It covers strategies and concepts for maximizing sponsorship, advertising and exhibit revenue in associations and non-profits.
This 10-point guide provides tips for successful sales of exhibits, sponsorships, and advertising at associations. The tips include knowing your products, audiences, and prospects inside and out; targeting low hanging fruit opportunities first; creating a strong media kit; developing partners rather than just purchasers; thinking creatively and creating a sense of urgency; marketing aggressively but respectfully; making it easy for prospects to say yes; trusting salespeople; and keeping the sales process simple.
Lauren Hefner, CAE and I gave this presentation at the 2015 ASAE MMCC Conference. The idea was to provide as many tips as possible on membership recruitment, engagement and retention, content marketing, social media and your website in 60 minutes. Tips range from strategic to tactical. It is packed with information from start to finish.
Membership is the lifeblood of any association. Chapter leaders are a key asset in the retention and engagement of members and this is very true with the BMW Car Club of America. This presentation includes a number of interactive activities as well as a case study on how one association changed their organization to better communicate with members on a consistent basis.
This document summarizes a presentation on content marketing strategies. It defines content marketing and discusses how to develop an effective content strategy, including defining goals, identifying audiences, creating buyer personas, developing a content mission statement and topic areas. It also discusses channels, content planning, and re-purposing content. The last section provides an example of how the Electronic Retailing Association developed their content strategy and increased engagement through blogging and re-purposing content.
This tip heavy presentation was given at AENC"s (Association Executives of North Carolina) Marketing and Communications Day to a packed room full of association executives. The focus of the presentation is how to drive more attendees to your meetings and conferences. Real life examples are given throughout the presentation.
In this 20 minute presentation, speaker Scott Oser, President of Scott Oser Associates, covers 10 basic tips that your organization can utilize to grow your membership, while also retaining your current member base.
We'll discuss the importance of content segmenting and targeting strategies, using a multi-media approach and mixing up your content delivery methods
and utilizing past results to improve your overall outreach efforts.
Presentation given at ASAE 2014 in Nashville, TN with Matt Ott and Lauren Hefner. There is an assumption that trade organizations and individual membership organizations/professional societies are completely different. These slides focus on three areas where this myth is held as true and the realities of the situation. The three areas are membership, advocacy and non-dues revenue.
This presentation, given at 2014 ASAE MMCC, provides questions that an Executive Director can ask their Marketing Director to start a conversation that will allow the ED and the Marketing Director to better understand each other and to get on the same page both strategically and tactically.
This presentation was recently given at ASAE MMCC 2013. Dave Martin and Scott Oser collaborated to share details on how you can use your members to talk about the benefits of the products, services and other items you market and offer to your audiences. Case studies and examples are included.
Associations need to use multi-media, personalized, targeted, communication through various channels to retain members in today's tough environment. This presentation suggests a number of ways to do that as well as a case study of an association that had success doing so.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
23. Questions and Answers Contact Information: Scott D. Oser Mary Scott President Online Resource Manager Scott Oser Associates National Apartment Association 301-279-0468 703-797-0645 [email_address] [email_address] www.scottoserassociates.com www.naahq.org