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From Buzzwords To Business Eucom 12.7.09


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My presentation at the 2010 U.S. European Command Public Affairs Conference

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From Buzzwords To Business Eucom 12.7.09

  1. 1. From Buzzwords to Business - Social Media’s Impact on a Traditional Government Consulting Firm Steve Radick, Associate Booz Allen Hamilton This document is confidential and is intended solely for the use and information of the client to whom it is addressed.
  2. 2. So who am I? <ul><li>Steve Radick, Associate with Booz Allen Hamilton </li></ul><ul><li>Lead of Social Media/Government 2.0 Practice </li></ul><ul><li>Comment on my external blog – Social Media Strategery </li></ul><ul><li>Connect with me on LinkedIn </li></ul><ul><li>Find me on Twitter </li></ul><ul><li>Download my photos </li></ul><ul><li>Watch my videos </li></ul><ul><li>See what I'm bookmarking </li></ul><ul><li>Connect with me on GovLoop </li></ul><ul><li>Check out “ State of the Union: Government 2.0 and Onwards ” </li></ul>
  3. 3. Booz Allen (circa 2006) did a good job of connecting people to information… … but wasn’t so good at connecting people to people
  4. 4. The Intelligence Community’s wiki, Intellipedia, was our first realization of social media’s potential
  5. 5. Moving from a buzzword to a business… <ul><li>Reading voraciously </li></ul><ul><li>Doing research </li></ul><ul><li>Playing with everything </li></ul><ul><li>Committing to making something happen </li></ul><ul><li>Becoming a champion </li></ul><ul><li>Getting leadership buy-in </li></ul><ul><li>Taking risks </li></ul><ul><li>Integrating it into the business </li></ul><ul><li>Getting others involved </li></ul>
  6. 6. <ul><li>Reading voraciously </li></ul>
  7. 7. <ul><li>Doing research </li></ul>
  8. 8. <ul><li>Playing with everything </li></ul>
  9. 9. <ul><li>Committing to making something happen </li></ul>
  10. 10. <ul><li>Becoming a champion </li></ul>
  11. 11. <ul><li>Getting leadership buy-in </li></ul>
  12. 12. <ul><li>Taking risks </li></ul>
  13. 13. <ul><li>Integrating it into the business </li></ul>Communications Outreach Knowledge Management Customer Service Social Media
  14. 14. <ul><li>Getting others involved </li></ul>
  15. 15. Fast forward to today – social media is more than just a service offering, it’s a fundamental part of doing business <ul><li>There is a diverse team of consultants working with clients across federal and state governments </li></ul><ul><li>My blog, “Social Media Strategery,” is still going strong </li></ul><ul><li>There is an active community on, our award-winning suite of blogs, wikis, forums, and social networking available on our Intranet </li></ul><ul><li>More than 150 Booz Allen employees ( ) are openly engaged on Twitter and in the blogosphere </li></ul><ul><li>Our external communications policy is being revised </li></ul><ul><li>Official Booz Allen Facebook page/YouTube channel </li></ul><ul><li>Active and consistent presence in the Gov 2.0 community – both online and off </li></ul>
  16. 16. Social media is helping to change the way we engage with current and existing clients
  17. 17. The business impact of social media goes beyond just dollars and cents though
  18. 18. While our missions may differ, our successes and struggles with social media aren’t all that different <ul><li>Leadership support </li></ul><ul><li>Social media champions </li></ul><ul><li>Scaling social media across the organization </li></ul><ul><li>Educating all staff about the WIIFM (What’s in it for me?) </li></ul><ul><li>Demonstrating ROI </li></ul><ul><li>Making it part of the mission </li></ul>
  19. 19. Where do we (you) go from here? <ul><li>Social media isn’t just another nail that can be hammered down </li></ul><ul><li>Don’t forget about the people, processes, and policies </li></ul><ul><li>Social media isn’t special – integrate it with communications/public affairs </li></ul><ul><li>Understand technology, but love people </li></ul><ul><li>Focus not on the technology, but what the technology enables </li></ul>
  20. 20. Questions?