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Workshop - Convert Event Guests into Paying Members with Wild Apricot

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Events are a great way to attract non-member guests to your organization, but do you have a full strategy in place to convert them into paying members?

If not, you're missing a huge opportunity!

We’ve come up with a novel strategy that uses the existing functionality of Wild Apricot, to pursue nonmembers who register themselves as guests at your events.

Interested in how Wild Apricot's event features can help your organization? Sign up for a demo here: http://www.wildapricot.com/wild-apricot-demo-registration

Published in: Education
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Workshop - Convert Event Guests into Paying Members with Wild Apricot

  1. 1. Instructor Farhad Chikhliwala Thursday, Oct 15, 2015 3:00 – 4:00 PM (ET) Build. Connect. Grow. Membership & more. US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot
  2. 2. Terry Ibele Apricot-in-training Digital Coordinator Have a Question? Just Ask! Ask them here! I’ll answer your questions! US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot
  3. 3. We are recording this webinar Yes! We will be sharing the recording of this webinar with you in a follow up email. US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  4. 4. Our Workshop Presenter Farhad Chikhliwala Marketing Project Manager “How can I help you increase your membership?” ● Since joining Wild Apricot in early 2015, he’s been integral to many initiatives including our blog, podcasts, and expert webinars. US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  5. 5. Poll Do you follow up with Guests after events? US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  6. 6. Why do Events matter? ● Events are usually a USP (Unique Selling Point) ● Just holding a fun event is not enough ● Think of your events as strategic growth opportunities. US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  7. 7. Strategy of Converting Guests to Members Hold an AMAZING event! Separate Members & Guests through the signup form Identify Guests after your event and convince them to join! Publicise your event & attract new guests US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  8. 8. How to... ● Use Wild Apricot features to automatically add guests into your database ● Write post-event follow-up emails ● Search for Guests and send them the emails What We’ll be Covering Today US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  9. 9. Part 1: Pre-event ● Change the settings in the event module ● Write follow-up emails Q&A period Part 2: Post-event ● Search for Guests in your database ● Send them emails 2 Parts of the Workshop US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  10. 10. Let’s Get Started! US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  11. 11. Workshop Summary Guests are non-members who register for events Guests are ideal candidates to become paying members When creating an event, change event settings to add guests into your database Write two emails: a. Thank-you email b. Pitch email After the event, find guests in your database Send out the two emails to guests US Call in #: +1 (312) 878-0511 CANADA Call in #: +1 (647) 497-9429 Access Code: 174-924-524 @wildapricot #webinarchat
  12. 12. Questions!
  13. 13. Step-by-step instructions in the mini-course
  14. 14. Join a live demo with Wild Apricot! In this demo, you will learn how to: ● add and/or import contacts to your membership database ● create and modify membership levels, fees and renewal policies ● manage events using the events module ● compose and send out email blasts to different member groups ● manage your finances ● ...plus get all your questions answered on the spot. A Live Demo with Alain Lo Tech Support Register here: wildapricot.com/wild-apricot-demo- registration
  15. 15. Build. Connect. Grow. Membership & more. Thank you for participating in our workshop! www.wildapricot.com Try our free 30- day trial – risk free! Rated #1 in Capterra’s Top Membership Management Software 3 years in a row.
  16. 16. We have recorded this webinar and will be sharing it with you. Build. Connect. Grow. Membership & more. THANK YOU!

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