As the third part of the content marketing workshop series from SCORE-Austin, this presentation provides a high level overview of what social media is, what it can do, and how to initiate its use on behalf of your own business.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
1) The document describes a project to use social media, specifically Facebook, to generate business for the e-commerce company Infibeam.
2) The project involves three steps - 1) increasing awareness of Infibeam's Facebook presence, 2) launching an Infibeam store on Facebook, and 3) creating a feedback system for Infibeam across multiple platforms.
3) Step 1 was completed by creating a viral Valentine's Day application to draw attention to Infibeam's Facebook page. Step 2 aims to allow Facebook users to directly purchase products from Infibeam via a "Hot Deals" section on Facebook.
The document provides tips and strategies for optimizing and extending social reach on various social media platforms. It discusses utilizing insights on Facebook, using tools to identify ideal posting times on Twitter, and providing examples of creative social media marketing campaigns on Foursquare, Groupon, Tumblr, and YouTube. It also mentions emerging tools like Storify, Flickr, WordPress, wikis, RSS, social bookmarking, and several other platforms.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
Weishi - An introduction to China's VineChris Baker
This presentation provides an introduction to Weishi ...another of China's up-and-coming social media.
Weishi is China's answer to Vine - an 8-Second video app - which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Another app, Meipai also occupies a similar space as Weishi BUT Weishi has a distinct advantage as part of Tencent's ecosystem. It is connected to QQ, Tencent Weibo and most importantly WeChat.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
1) The document describes a project to use social media, specifically Facebook, to generate business for the e-commerce company Infibeam.
2) The project involves three steps - 1) increasing awareness of Infibeam's Facebook presence, 2) launching an Infibeam store on Facebook, and 3) creating a feedback system for Infibeam across multiple platforms.
3) Step 1 was completed by creating a viral Valentine's Day application to draw attention to Infibeam's Facebook page. Step 2 aims to allow Facebook users to directly purchase products from Infibeam via a "Hot Deals" section on Facebook.
The document provides tips and strategies for optimizing and extending social reach on various social media platforms. It discusses utilizing insights on Facebook, using tools to identify ideal posting times on Twitter, and providing examples of creative social media marketing campaigns on Foursquare, Groupon, Tumblr, and YouTube. It also mentions emerging tools like Storify, Flickr, WordPress, wikis, RSS, social bookmarking, and several other platforms.
This document discusses the importance of using social media strategically through a two-way symmetric model of communication. It provides examples of how Comcast failed to effectively engage with customers online, which led to negative publicity. The key aspects of a successful social media strategy outlined are to monitor, listen to, and genuinely respond to customer feedback. Done well through building relationships and contributing to the community, social media can help raise an organization's "whuffie" or reputation. The example of Southwest Airlines' integrated social media approach that incorporates these principles is highlighted.
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
This document provides information on using social media effectively for business purposes. It begins by explaining the benefits of social media for businesses, such as spending time rather than money, directly connecting with customers, and networking. It then discusses common mistakes marketers make, such as underestimating the time investment required. Specific social media platforms like Twitter, blogs, LinkedIn, Facebook, and YouTube are explained. Steps are provided for developing a social media strategy and allocating time and resources. The document emphasizes developing a plan and monitoring results.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
Why the Medium is the Message: Identifying the Right ChannelsJames Rhodes
The document discusses various social media platforms and provides advice on which platforms are best for different types of brands and content. It analyzes platforms like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Snapchat, and provides pros, cons and recommendations for each. The key advice is to start on 1-2 platforms that best fit your target audience, focus on building a following there, then use that momentum to expand to other platforms to avoid being spread too thin across many platforms.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
This document provides a summary of how media companies can utilize social media to grow their business. It discusses the importance of social media, facts about major social networks like Facebook, YouTube, and Twitter. Recommendations are provided on how media companies can get started with social media by creating accounts, developing content strategies, and measuring engagement. Metrics like views, likes, and comments are highlighted as ways to monitor social media success. The conclusion emphasizes that social media allows cost-effective brand building and customer insights if implemented correctly.
The document discusses Facebook Credits, a virtual currency used to purchase virtual goods on Facebook. It provides background on virtual currencies and goods, how Facebook Credits work, who uses them including developers and brands, challenges like privacy concerns, and new potential uses like allowing credits to be used for real purchases or education. It also notes that video is becoming an important format for social media marketing on Facebook.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
The document summarizes various social media case studies of different brands' usage of platforms including Facebook, LinkedIn, Google+, Twitter, Snapchat, YouTube, and Pinterest. It explores how FitBit, Philips Healthcare, H&M, Taco Bell, Sour Patch Kids, Dollar Shave Club, and Wayfair have effectively utilized features and engaged audiences on these respective platforms. Key reasons for success included knowing the target audience and choosing the appropriate platform, using platform features to engage and inspire, and producing creative and entertaining content.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
This document proposes replacing the traditional POEM (Paid, Owned, Earned Media) model with SCOPE (Shared/Social, Collaboration, Owned, Paid, Earned) to better reflect modern media trends. It argues POEM is outdated as it does not account for social/shared content or collaboration. The document outlines several shifts needed, such as moving from alone to together by increasing collaboration. It also discusses moving from commenting to creating by empowering audiences to contribute content. Overall, the document advocates adopting the SCOPE model to maximize brand value across different types of content and connections.
This document provides an overview of social media and how it can be used in the automotive industry. It discusses popular social media platforms like blogs, Facebook, Twitter, YouTube and defines what each one is and how automotive companies can benefit from using them. Key points include sharing information and insights with customers, engaging audiences, providing customer service and driving traffic to websites.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
The document provides examples of how to use the present perfect, present perfect continuous, and simple present tenses in Spanish.
For the present perfect, it shows examples of using the verb haber conjugated in the present tense followed by the past participle of other verbs. For the present perfect continuous, it uses the verb haber conjugated in the present tense followed by the gerund (present participle) of other verbs.
The simple present examples demonstrate regular conjugations for -ar, -er, and -ir verbs in the third person singular and plural, as well as using the verbs ser and estar. Common uses like opinions, schedules, and habits are also outlined.
Bab IV membahas hasil analisis data yang terdiri dari uji normalitas data dan statistika deskriptif. Uji normalitas menunjukkan bahwa nilai sebelum pembelajaran, nilai harian 1, dan nilai raport tidak berdistribusi normal berdasarkan hasil uji K-S dan P-P plot. Statistika deskriptif menganalisis frekuensi variabel asal SD, pendidikan orang tua, jenis kelamin, dan minat siswa.
This document discusses the importance of using social media strategically through a two-way symmetric model of communication. It provides examples of how Comcast failed to effectively engage with customers online, which led to negative publicity. The key aspects of a successful social media strategy outlined are to monitor, listen to, and genuinely respond to customer feedback. Done well through building relationships and contributing to the community, social media can help raise an organization's "whuffie" or reputation. The example of Southwest Airlines' integrated social media approach that incorporates these principles is highlighted.
This document provides an overview of social media basics for businesses. It defines social media, discusses various social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn. It provides best practices and guidelines for using each platform, including creating profiles, posting engaging content and strategies for success. Real-world case studies of how businesses have effectively used social media are also presented.
This document provides information on using social media effectively for business purposes. It begins by explaining the benefits of social media for businesses, such as spending time rather than money, directly connecting with customers, and networking. It then discusses common mistakes marketers make, such as underestimating the time investment required. Specific social media platforms like Twitter, blogs, LinkedIn, Facebook, and YouTube are explained. Steps are provided for developing a social media strategy and allocating time and resources. The document emphasizes developing a plan and monitoring results.
The document discusses the evolution from Web 1.0 to Web 2.0 and the rise of social media. Web 2.0 is a more social and interactive experience where users can connect, share content, and interact with brands. It summarizes some popular social media platforms like Facebook, Twitter, LinkedIn, and discusses how brands can create a presence and engage with customers on these channels. The key message is that people now rely on social media to make purchasing decisions and brands need to listen and engage on these platforms to adapt to changing consumer behaviors.
Why the Medium is the Message: Identifying the Right ChannelsJames Rhodes
The document discusses various social media platforms and provides advice on which platforms are best for different types of brands and content. It analyzes platforms like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Snapchat, and provides pros, cons and recommendations for each. The key advice is to start on 1-2 platforms that best fit your target audience, focus on building a following there, then use that momentum to expand to other platforms to avoid being spread too thin across many platforms.
China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi ...among others are leading the way.
Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).
A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.
With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users ...and is growing quickly, especially among early adopters.
With this presentation we look at how the application works, who uses it ...and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
This document provides a summary of how media companies can utilize social media to grow their business. It discusses the importance of social media, facts about major social networks like Facebook, YouTube, and Twitter. Recommendations are provided on how media companies can get started with social media by creating accounts, developing content strategies, and measuring engagement. Metrics like views, likes, and comments are highlighted as ways to monitor social media success. The conclusion emphasizes that social media allows cost-effective brand building and customer insights if implemented correctly.
The document discusses Facebook Credits, a virtual currency used to purchase virtual goods on Facebook. It provides background on virtual currencies and goods, how Facebook Credits work, who uses them including developers and brands, challenges like privacy concerns, and new potential uses like allowing credits to be used for real purchases or education. It also notes that video is becoming an important format for social media marketing on Facebook.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
The document summarizes various social media case studies of different brands' usage of platforms including Facebook, LinkedIn, Google+, Twitter, Snapchat, YouTube, and Pinterest. It explores how FitBit, Philips Healthcare, H&M, Taco Bell, Sour Patch Kids, Dollar Shave Club, and Wayfair have effectively utilized features and engaged audiences on these respective platforms. Key reasons for success included knowing the target audience and choosing the appropriate platform, using platform features to engage and inspire, and producing creative and entertaining content.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
SCOPE is the new POEM. Making Sense of the Emerging Digital Media Landscape. Nick Kellet
This document proposes replacing the traditional POEM (Paid, Owned, Earned Media) model with SCOPE (Shared/Social, Collaboration, Owned, Paid, Earned) to better reflect modern media trends. It argues POEM is outdated as it does not account for social/shared content or collaboration. The document outlines several shifts needed, such as moving from alone to together by increasing collaboration. It also discusses moving from commenting to creating by empowering audiences to contribute content. Overall, the document advocates adopting the SCOPE model to maximize brand value across different types of content and connections.
This document provides an overview of social media and how it can be used in the automotive industry. It discusses popular social media platforms like blogs, Facebook, Twitter, YouTube and defines what each one is and how automotive companies can benefit from using them. Key points include sharing information and insights with customers, engaging audiences, providing customer service and driving traffic to websites.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
The document provides examples of how to use the present perfect, present perfect continuous, and simple present tenses in Spanish.
For the present perfect, it shows examples of using the verb haber conjugated in the present tense followed by the past participle of other verbs. For the present perfect continuous, it uses the verb haber conjugated in the present tense followed by the gerund (present participle) of other verbs.
The simple present examples demonstrate regular conjugations for -ar, -er, and -ir verbs in the third person singular and plural, as well as using the verbs ser and estar. Common uses like opinions, schedules, and habits are also outlined.
Bab IV membahas hasil analisis data yang terdiri dari uji normalitas data dan statistika deskriptif. Uji normalitas menunjukkan bahwa nilai sebelum pembelajaran, nilai harian 1, dan nilai raport tidak berdistribusi normal berdasarkan hasil uji K-S dan P-P plot. Statistika deskriptif menganalisis frekuensi variabel asal SD, pendidikan orang tua, jenis kelamin, dan minat siswa.
Bringing up a child can be a nightmare in a not so hygienic world, but at what point does cleanliness and safety consciousness transcend the boundaries of sanity?
Struts is a MVC framework that uses design patterns like MVC, Command, Adapter and Template Method. It handles exceptions through configuration files and passes control to error pages. It has tag libraries for beans, HTML, logic and nesting tags. Struts controllers act as front controllers and exceptions are defined in configuration files to redirect to error pages.
Electricity - physical world - unit plan for 5-7 year oldsRuth Lemon
This document outlines a unit plan for teaching electricity concepts to students in levels 1 and 2. Over the course of 8-9 weeks, students will learn about what electricity is, how it produces light, heat, sound and movement, and that everyday appliances use and are connected to electricity from the mains. Students will explore open and closed circuits, and learn that some materials conduct electricity while others do not. They will learn how to use electricity safely and how to apply their new knowledge to solve problems, such as creating motorized toys. A variety of activities using online simulations, experiments, and discussions are provided to help students achieve the learning goals.
Peningkatan profesionalisme guru melalui reflektif teachingVivi Vey
Tulisan ini membahas pentingnya peningkatan profesionalisme guru melalui pendekatan reflective teaching. Reflective teaching memungkinkan guru untuk terus mengevaluasi dan meningkatkan praktik mengajarnya agar lebih efektif. Guru perlu meningkatkan kemampuan merencanakan, melaksanakan, menilai, dan memanfaatkan hasil evaluasi proses pembelajaran untuk terus menyempurnakan pengajarannya. Hal ini penting karena peran guru sang
Learning to Serve - NAFSA Conference June 2011Daniela Papi
The document discusses best practices for responsible volunteer travel, noting that many programs focus more on short-term benefits for volunteers rather than meaningful, sustainable impacts, and that building long-term community relationships, investing in local capacity, and ensuring financial transparency are important to creating positive change.
The document discusses the Communication Major program at Salisbury University which includes four tracks: Human Communication, Journalism/Public Relations, Media Production, and Media Studies. Each track is described in terms of what it involves and possible career opportunities. The document also provides advice on skills and experiences that are important for a Communication Major such as being tech-savvy, completing internships, and notes that the field is broad which allows one to start from entry-level positions. Resources for learning more about the Communication Major and career planning are provided.
Este documento describe características físicas y de personalidad de personas. Incluye descripciones de apariencia como cabello, piel, altura, peso y rasgos faciales. También incluye características de personalidad como introvertido, extrovertido, amable, arrogante y bromista. El documento proporciona ejemplos breves de descripciones como "Ella es una mujer alta con cabello castaño y ojos café claro" y "Mi hermana es una mujer muy atractiva".
The document summarizes events from a library's summer reading club during the week of July 9-13, 2012. Children participated in activities like a raffle on Monday, a visit from the local fire chief on Tuesday who read stories, comedy and music on Wednesday, and a magic show on Thursday. The "Dream Studio" was used to create projects and the week's chapter in the book encouraged children to imagine what their community might be like in 1,000 years.
This document provides an overview of Equatorial's operating and financial results for 1Q09. Key highlights include:
- Consolidated net operating revenues increased 11.1% to R$622.6 million driven by growth at CEMAR and Light.
- EBITDA grew 15.7% to R$191.7 million with increases at both CEMAR and Light.
- Net income totaled R$63 million, an increase of 1.6% adjusted for non-recurring items.
- Investments grew 13.3% to R$106.9 million with increases at CEMAR and a decrease at Light.
- Key operating metrics like energy losses and reliability improved compared to
The document provides an overview of the history of fashion from the Medieval period to modern times. It discusses what different social classes wore during the Medieval period and introduces some influential fashion pioneers like Charles Worth, Levi Strauss, and Coco Chanel. The document also explores the relationship between fashion and art movements as well as how fashion has influenced music and politics. It concludes by listing several works cited on topics within the history of fashion.
Venice is located in Italy and is the capital of Veneto region. Some of the top sights to visit in Venice include traveling through the canals by gondola, seeing Piazza San Marco which is considered the drawing room of Europe, visiting the Ponte dei Sospiri bridge and its legend of sighs, and relaxing in the beautiful Giardinetti Reali and Giardini Pubblici gardens. Venice is known for its seafood cuisine and celebrates various festivals throughout the year, with Carnival in February and the Biennale d'Arte exhibition in June being two of the most famous events.
Make Money Online: What Makes A Good Business Model?Tommy Landry
We've all been lured by the Siren of making money in our sleep. We are bombarded with offerings of “blueprints” that will help us get rich quick. Now let’s talk about reality…
There’s no magic wand, but there are business concepts that scale easier than others. You can make money while you’re awake and while you sleep, if your model is right and you market it properly.
This material was originally presented to the Austin Online Marketing Club on April 9, 2014.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
52 Social Media Strategies To Explode Your 2014Clement Wong
The document provides 52 social media marketing strategies to help businesses grow their Facebook marketing efforts in 2014. It discusses setting strategic objectives and key performance indicators, engaging audiences through posting engaging content like images and contests, promoting posts, advertising on Facebook, engaging influencers, optimizing for conversion, and crisis management on social media. The overall strategies presented aim to help businesses better understand their audiences and increase engagement, brand awareness, and sales through social media.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
The document discusses social media and provides strategies for businesses to engage with customers through various social media platforms. It outlines popular platforms like YouTube, Twitter, Facebook and LinkedIn and provides tips on setting up pages and engaging audiences. The document emphasizes listening to customers, adding value to conversations, and being authentic and consistent in order to build social media networks.
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
This document summarizes Network Solutions' social media strategy and implementation from 2008-2010. The strategy had 4 points: brand/reputation management, connecting with customers, community outreach, and getting new business. Some key accomplishments were enjoying positive sentiment online compared to previous negative mentions, being seen as a thought leader for small businesses, and effectively leveraging social media for customer satisfaction. The implementation involved listening, contributing content like blogs and events, crisis management support, and training advocates.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
2012 02 ecomTIM: Inbound Marketing- SEO is more than SEOGillian Muessig
The document discusses inbound marketing and how it has become more important than search engine optimization (SEO). It explains that inbound marketing focuses on earning people's interest through great content rather than interrupting them with ads. The document provides examples of top inbound marketing tactics like creating shareable content, mining social media for engagement, and building online communities around a brand. It emphasizes that inbound channels like content, search, social media, email, and conversions work best when integrated together into a comprehensive strategy.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
We live in a world where our decisions are impacted by the results Google displays to us. When we need a second opinion we turn to our favorite Social Media outlet. You might not think that the world being described impacts the Skilled Nursing Facilities you run; but it does. Learn how the Best-In-Class Skilled Nursing Facilities are using Google and Social Media to position themselves for success in the age of digital marketing.
This document discusses ADP Dealer Services and their approach to social media reputation management. It provides an overview of ADP Dealer Services, their breadth of solutions for automotive dealerships, and their Total Digital Solution approach. It then discusses some of the challenges of social media for businesses and outlines ADP's comprehensive social media strategy and services, including dedicated social media representatives, content creation, and brand monitoring. The document concludes with a case study of positive results for Ancira Auto Group from ADP's social media approach, including a large increase in leads submitted.
Auto avenuessymposiumsocialmedia pagliaRalph Paglia
This document discusses ADP Dealer Services and their approach to social media reputation management. It provides an overview of ADP Dealer Services, their breadth of solutions for automotive dealerships, and their Total Digital Solution approach. It then discusses some of the challenges of social media for businesses and outlines ADP's comprehensive social media strategy and services, including dedicated social media representatives, content creation, and brand monitoring. The document concludes with a case study of positive results for Ancira Auto Group from ADP's social media approach, including a large increase in leads submitted.
Intro to Social Media - for Accounts parte the secondeJustin Souter
This document provides an introduction to social media. It discusses common social media tools like blogs, social networks, Twitter, forums and photo/video sharing. It outlines statistics on social media usage and explains why social media matters for businesses. Some key points covered include using social media for marketing, customer support, PR and collaborating with other businesses. The document also addresses when, how and where businesses should engage with social media, and how to measure social media success.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
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10 Online Marketing Mistakes That Can Kill Your BusinessTommy Landry
You never want to find yourself having to manage a situation caused by one of these errors. Start building plans today for how you will adjust if needed.
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
Website Optimization Basics for Local Targeted Websites (from #LocalU #Austin)Tommy Landry
Originally shared at LocalU in Austin, TX on November 4, 2014, this presentation from Tommy Landry of Return On Now highlights the basics of how to optimize your website for local ranking.
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2. 6/19/2014
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Marketing LLC. All Rights Reserved.
2
About Tommy Landry
President, Return On Now
Specialty: Internet Marketing
SEO, SEM, Content, Social, Websites, Online Advertising, Web
Analytics, Metrics
20+ Years Marketing
14 Years SEO
10 Years SEM
Lifetime of Content & Social
3. 6/19/2014
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Marketing LLC. All Rights Reserved.
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Where to Find Me
Twitter
Me: @tommy_landry
Business: @ReturnOnNow
LinkedIn: www.linkedin.com/in/tommylandry/
Google+: Return On Now
Email: tommy@returnonnow.com
Website: http://ReturnOnNow.com
4. 6/19/2014
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Marketing LLC. All Rights Reserved.
4
What Is Social Media?
Social Media is any platform or
technology that allows real
people to interact, exchange
ideas, have conversations, or
otherwise be “social” in a virtual
environment.
Image Source: Brian Solis on Flickr Under Creative
Commons Attribution License
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Marketing LLC. All Rights Reserved.
5
Types of Social Media
Social Networking (Facebook)
Social Bookmarking (StumbleUpon)
Blogging
Micro Blogging (Twitter)
Media Sharing (YouTube, SlideShare)
Gamification / Social Gaming
Content Curation Sites (Scoop.it)
Any Online Community
6. 6/19/2014
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Marketing LLC. All Rights Reserved.
6
Why Social Media for Marketing?
• 92% of Marketers Say Social Media Is Important for Business
• Increases Awareness Among Target Communities / Audiences
• Builds Expertise Before Clients Are Ready to Buy
• Drives Demand, and in Turn, Leads
• Helps Increase Overall Website Traffic and Revenue Over Time
Serves a CRITICAL Role In Content Promotion
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Marketing LLC. All Rights Reserved.
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The Roles of Social Media
Build a Network of Fans and Followers
Stimulate Word of Mouth
Provide a Vehicle to Promote Content
Marketing Efforts / Assets
Amplify Messages to a Wider Audience
Build Awareness and Brand
Preference
Drive Engagement In Your Community
or Segment
Image Source: Wikipedia.org Under Creative Commons Attribution License
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Marketing LLC. All Rights Reserved.
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Refresher: The Customer Lifecycle
Awareness Familiarity Consideration Purchase
Awareness Response Evaluation Commitment
Psychological Model
“Buyer’s Journey” in web circles
Simple version:
Dated version:
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Customer Lifecycle: No Longer Linear
SOURCE: http://blogs.forrester.com/lori_wizdo/12-10-04-
buyer_behavior_helps_b2b_marketers_guide_the_buyers_
journey
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Demand Gen vs. Lead Gen
Demand Gen
Awareness
Familiarity
Consideration
Purchase
Lead Gen
Social Media primarily plays
in the Demand Gen areas.
It sets up interest for Lead
Gen to be successful once
a need for your product or
service is clear.
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How to Know Where To Be
What Content Or Conversation Will You Be Starting?
Where To Find Your Target Audience?
Where Is Your Focal Topic Relevant?
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Social + Content = Inseparable
Social Requires Content to
Truly Succeed
Content Provides Social With
Something To Promote
The Conversation Is Not Just
About Talking…
• Creating New Ideas!
• Stimulating Conversation
• Driving Knowledge
Image Source: TopRankBlog on Flickr Under
Creative Commons Attribution License
13. 6/19/2014
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Marketing LLC. All Rights Reserved.
13
Setting Goals for Social Campaigns
By Content Item (Whitepaper, Blog Post)
By Tactic (Tweet, Share, Pin)
By Program
By Topic
By Source (Twitter, LinkedIn, reddit – separate free vs. Paid placements)
By Audience
By Leads
By Revenue
14. 6/19/2014
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How to Set a Social Marketing Strategy
Start with SMART Goals
Specific
Measurable
Actionable
Realistic
Time-Bound
Objectives → Strategies → Tactics
Image Source: Wikimedia.org Under
Creative Commons Attribution License
15. 6/19/2014
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Marketing LLC. All Rights Reserved.
15
How Deep is too Deep?
Spend 80% of Time On Strategy and Direction
Get It Right Up Front Before Execution Starts
Do Not Micromanage: Trust Tactical Managers to Deliver
Schedule Regular Check-ins
Know When To Say When Based On Results
16. 6/19/2014
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Social Media Rollout Tips
Establish Social Media Presence (claim accounts)
Understand Your Business In and Out; Have a Purpose
Understand Why Your Audience Shares / Engages
Listen More Than You Talk (especially at first)
Provide Value – No Chest Beating!
Content Is the Key to Success – Build Into Your Plan
Test, Iterate, Evolve, and Test Again
Remember: It’s All About People
Hat Tip to Referral Candy (source of expert research cited above)
17. Tips For Leading Platforms
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Tips by Platform: Twitter
Mix Up Content Shared
Post 10 Others’ Content For One of Your Own
Good for Getting Foot in Door
Very Short Attention Spans
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Tips by Platform: Facebook
Pictures and Videos Perform Best
Much Better for B2C than B2B
Reach Is Dwindling – Intentional
Don’t Overinvest Too Fast
Careful With Fake Like’s – Especially On Paid
Clicks
20. 6/19/2014
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20
Tips by Platform: Google+
More Useful for Author Markup Than Social
Everyone Should Be On It for SEO Purposes
Find Good Communities
Get Familiar With Advanced Features
Be Smart About Time Spent on G+
21. 6/19/2014
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Tips by Platform: Pinterest
Always Include Images on Blog Posts / Web Pages
Pin Every One of Them
Build Assortment of Related Boards and Curate
Like Other Boards, Give Back
Especially Useful for Visual Products, eCommerce,
Designers, and Bloggers
22. 6/19/2014
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22
Tips by Platform: LinkedIn
Best B2B Social Platform Available
Keep The Conversation Professional and On Point
Claim Your Company Page
Participate in Groups – Key Feature
Optimize Your Personal Profile – People Will Look
Post Periodic Status Updates For Targets
23. 6/19/2014
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Marketing LLC. All Rights Reserved.
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Tips by Platform: Social Bookmarking
Select a Manageable Number And Focus On Them
Ignore Fads – Use Established Sites
Participate In The Community
Bookmark All Content You Create
24. Let’s Look At The Top
Platforms
Time Permitting…
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25. 6/19/2014
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A Note On Paid Placement
Can Boost Likes / Followers Quickly
Can Also Blow Money Quickly
Test Small, Adjust, Then Expand
Patience is a Virtue
Expect this to Take Time – no
shortcuts to true engagement
Caveat - Can Drive Quick Exposure
For Premium Content Assets
Image Source: Business2Community Under Creative Commons Attribution License
26. Pulling It All Together
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Productivity: Prioritizing Your Time
Pick Your Battles: Avoid Social Media Overload
Make Intelligent Tradeoffs
You Don’t Have to Be Everywhere All The Time
Build Into Overall Priorities From the Start
Only Dedicate What It Deserves – Adjust As You Learn More
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When To Back Off of Social
Audience Ignores You
You Start Getting Unfollowed /
Defriended
You Start to Get Stressed Out
You Lose the Motivation To Keep
Doing It
Metrics Tell You To Go Another
Direction
Image Source: Wikimedia Under Creative
Commons Attribution License
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Adapting to Results / Feedback
Use Social Results to Inform Content Decisions
Use Content Decisions to Better Manage Social
Use Both To Drive Social SEO Strategies
Remember: Nothing Is Set In Stone; Adaptation is Expected
Image Source: Wikipedia Under Creative
Commons Attribution License
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Thank you!
Questions?
Connect with me:
Tommy P. Landry, President
Return On Now
http://ReturnOnNow.com
tommy@returnonnow.com
Twitter: @tommy_landry