The document provides 52 social media marketing strategies to help businesses grow their Facebook marketing efforts in 2014. It discusses setting strategic objectives and key performance indicators, engaging audiences through posting engaging content like images and contests, promoting posts, advertising on Facebook, engaging influencers, optimizing for conversion, and crisis management on social media. The overall strategies presented aim to help businesses better understand their audiences and increase engagement, brand awareness, and sales through social media.
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
12 amazing ideas for your annual marketing planTania Mulry
Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
www.trinityp3.com
Earlier this year I was invited to guest lecture at the EMBA course at the Sydney Business Sydney Business School, University of Wollongong. The topic title was marketing today and I was interested to know how this group of business executives and tomorrow’s leaders defined marketing.
As Chair of the Australian Marketing Institute, I was surprised at the range of definitions often raised in discussions with members of the institute and the diversity of opinions even on the board.
A Google search of definitions of marketing lead me to this collection of definitions by Heidi Cohen, http://heidicohen.com/marketing-definition/ that are quite comprehensive and I picked through these to identify particular themes on marketing definitions that I used as stimulus for the participants in the EMBA course.
Please don’t get me wrong, I am not suggesting any of these are wrong, I am more interested in the diversity of views on what is the definition of marketing and one that as a profession we are able to rally around if there is any chance to have marketing recognised as a profession in the same way that we recognise lawyers, architects, doctors, accountants and the like.
Perhaps agreement on defining the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn't an expert in marketing be trained in marketing?”
Here are some of the definitions collated by Heidi Cohen for your consideration. But more importantly I would like to hear your definition by leaving a comment at the bottom. Mine is here too. Right at the end.
This is the 1st cut titled "Strategic Marketing Plan: How to Develop and Use It for Small Business Owners and Entrepreneurs". it is going online for download cheaply. if you have any feedbacks, bring it on! Hope you will find it useful. Cheers!
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
12 amazing ideas for your annual marketing planTania Mulry
Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
www.trinityp3.com
Earlier this year I was invited to guest lecture at the EMBA course at the Sydney Business Sydney Business School, University of Wollongong. The topic title was marketing today and I was interested to know how this group of business executives and tomorrow’s leaders defined marketing.
As Chair of the Australian Marketing Institute, I was surprised at the range of definitions often raised in discussions with members of the institute and the diversity of opinions even on the board.
A Google search of definitions of marketing lead me to this collection of definitions by Heidi Cohen, http://heidicohen.com/marketing-definition/ that are quite comprehensive and I picked through these to identify particular themes on marketing definitions that I used as stimulus for the participants in the EMBA course.
Please don’t get me wrong, I am not suggesting any of these are wrong, I am more interested in the diversity of views on what is the definition of marketing and one that as a profession we are able to rally around if there is any chance to have marketing recognised as a profession in the same way that we recognise lawyers, architects, doctors, accountants and the like.
Perhaps agreement on defining the profession of marketing will be a step in the right direction to answer Mark Ritson’s recent question “Shouldn't an expert in marketing be trained in marketing?”
Here are some of the definitions collated by Heidi Cohen for your consideration. But more importantly I would like to hear your definition by leaving a comment at the bottom. Mine is here too. Right at the end.
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
www.solvay.edu/am-creativity
This is the latest presentation used during the information session about Solvay Brussels School Advanced Master in Creativity & Marketing.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
Solvay Brussels School Advanced Masters have been developed to create a breed of 'out-thinkers'.
The Advanced Masters confer postgraduate university certificates in focused areas for Master students with no or limited professional experience (normally maximum 3 years).
Advanced Masters are designed as full-time programmes for one academic year, and represent 60 ECTS each.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
52 Questions Your Customers Ask Before BuyingChris Conner
Look inside the mind of your buyer along her journey to buying your product. The most basic form of Content Marketing is answering every question your prospect has from the moment she becomes aware of a need until she is a happy customer and advocate for your brand.
This SlideShare will get you thinking about the questions you need to answer.
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
This presentation from the Smart Insights Webcast series explains how to structure a marketing plan using the SOSTAC(R) planning framework created by PR Smith (see www.prsmith.org for more).
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
www.solvay.edu/am-creativity
This is the latest presentation used during the information session about Solvay Brussels School Advanced Master in Creativity & Marketing.
The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes.
Solvay Brussels School Advanced Masters have been developed to create a breed of 'out-thinkers'.
The Advanced Masters confer postgraduate university certificates in focused areas for Master students with no or limited professional experience (normally maximum 3 years).
Advanced Masters are designed as full-time programmes for one academic year, and represent 60 ECTS each.
10 marketing activities to improve your bottom lineSomething Big
It’s crucial to review your marketing efforts at year-end in order to improve productivity and effectiveness. It could have a significant impact on whether you meet your annual targets, as well as what next year has in store for your business.
Read our advice for what you need to think about during the festive period.
If you need any support with your marketing and communications activities, or want to discuss ideas for future campaigns, get in touch via hello@somethingbig.co.uk or 01483 746650.
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
52 Questions Your Customers Ask Before BuyingChris Conner
Look inside the mind of your buyer along her journey to buying your product. The most basic form of Content Marketing is answering every question your prospect has from the moment she becomes aware of a need until she is a happy customer and advocate for your brand.
This SlideShare will get you thinking about the questions you need to answer.
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
Extensive Social Insights on the Retail IndustryBrandwatch
This Retail Report investigates over 10 million online conversations surrounding 43 major retailers, uncovering:
- The Retail Social Index
- Brand-audience relationships
- Retailers' response rates
- Demographic analysis
- Analysis on retail pharmacies
Digital Technology Trends, Changing Customer Behaviour and Competition In Dig...Paula Marttila
Why fans matter? Who's "stealing" your audience and ad revenues? Why news media companies should be part of social engagement and distributed across all platforms? What are the technology trends we're heading towards? How to monitor, curate, filter and report news. Keynote at Svenska Dagbladet Svd.se Developer Conference Dec 2009.
Original Prezi: http://prezi.com/pjzyufqri7d8/trending-topics-in-online-publishing/
Social Media Habits of Converse, Adidas, Victoria's Secret, H&M & Other Top R...Unmetric
Unmetric took a deep dive look at the social media efforts of top US retail brands during Q2 2015. Find out the top performing content on Facebook, Instagram, Twitter and YouTube for these retail brands.
Strategies and tactics for using new and social media specifically as it relates to retail. Includes Facebook, blogging, consumer review sites like Yelp and FourSquare, text messaging and smart phone applications, video/YouTube. Presentation given by Mike McDowell (KPS3 Marketing) at Reno City Hall in May of 2010.
Regulatory Affairs Outsourcing Considerations and ModelsPaul Kuiken
I present a number of issues which are being considered by all organisations in the healthcare, pharmaceutical, biotechnology, and clinical sectors. I presented this to an audience at an outsourcing summit and have tailored this to a more general audience.
I am happy to receive your comments and provide your insights to whether you agree or not with my points or to hear from you regarding your experiences of outsourcing in whatever sector you are interested in.
Asian Retail Social Media - Biggest Malls Social Media StatisticsClement Wong
This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms.
It answers three questions:
1) how many fans?
2) how engaged?
3) how social?
It also touches briefly on how their growth strategy might hinder their social media strategy.
How Not to Be Ignored on the Internet: The Principles of Viral CreativeOur Social Times
Henry Cowling (Creative Director, The Viral Factory) explains how to get noticed and explores viral marketing techniques and terms, such as sendable and receivable content. Presented at Social Media Marketing 2010 (London).
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
Automotive Retail Social Media: Examples & Top 10 TipsJim HAYSOM
Most automotive dealers and car retailers would benefit from further improving their automotive social media marketing strategy. Jim Haysom and Ian Pollard highlight automotive retail social media examples and explain how these particular dealers, quite simply, hit the nail on the head.
Providing dealers with action points which they can take-away and readily implement on their return to their businesses to increase their social media presence, consumer engagement and online community which will ultimately drive more traffic to the showroom.
These slides were presented at the AM Hit for Six Conference on the 19 November 2013 by Jim Haysom, Business Development Director, Trader Media Group and Ian Pollard, Senior Digital Strategy & Solutions Manager, Trader Media Group. RAZSOR is a trading division of Trader Media Group specialising in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Mengembangkan Strategi dan Rencana Pemasarannitalulu
1. Bagaimana pemasaran mempengaruhi nilai pelanggan
2. Bagaimana perencanaan strategis dilaksanakan pada berbagai tingkat organisasi yang berbeda
3. Apa cakupan rencana pemasaran
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Presentation February 18, 2010
Arlington Economic Development and SCORE
Social media buzz is everywhere in the consumer and business press. Are you being left behind or wisely avoiding a time wasting fad? This seminar will help you look at Social Media as any other marketing tactic and its applicability (or not) in your marketing plan.
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Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Social media marketing (SMM) is a sub-set of e-marketing and it involves the use of social media sites for the purpose of marketing a product/service. As many businesses have discovered, SMM is on the rise and it has many unlimited benefits, some of which include helping a company to: innovate, build closer relationships with customers/stakeholders, reduce marketing costs, increase brand reach and simplify market research.
Social Media Marketing is more generally called by its acronym SMM, which designates the use of social networks and the different actions (free or paid) carried out on them. Nowadays, there are more and more social networks, and some of them are now giants of communication as well as marketing. This is particularly the case with Facebook, Instagram, and Twitter, which now allow companies to sell via their platforms.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Beginner's Guide to Making Money Online. Become a Successful Influencer Through YouTube, Twitter, Facebook, Instagram and LinkedIn Algorithms. Start Your Passive Income
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Similar to 52 Social Media Strategies To Explode Your 2014 (20)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Set Your
Strategic
Objective
Do You Want Brand
Awareness, Sales, or
Consumer Loyalty?
What is your business
objective for 2014?
Conversation
Learn More From McKinsey on how to Demystify Social Media:
http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media
4. Set Your
Strategic
Objective
It’s not just about fans,
how does social media
help your business
objective Increase sales, decrease
marketing expense?
Conversation
Learn How Brands Like 3M, Qatar Airways, Dassault Systemes generate sales from social media:
http://www.socialmetric.com/learn-the-system/
5. Set Your
Strategic
Objective
Are you headed in the
SMART direction?
Having a set of clear
and realistic goals is half
the battle won.
Conversation
Learn More Here:
http://www.wildapricot.com/membership-articles/bgsm-establish-goals-build-presence
6. Set Your
Strategic
Objective
Have you decided on
which social media
platform is best suited
for you? Check out
these surprising
statistics first.
Conversation
Learn More Here:
http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-yourethink-your-social-stra
7. Set Social
Media KPIs
Conversation
Learn More Here:
https://socialmetric.wistia.com/medias/z7rvanvlva
How Are You
Manifesting Your
Business Objective?
Number of fans, PTAT,
Number of Private
Messages?
8. Set Social
Media Metrics
Need more information?
Google Evangelist breaks
down his method of
measuring social media
results.
Conversation
Learn More Here from Avinesh, Google Chief Evaangelist:
http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/
9. How to Analyze
Your Facebook
Metrics to Improve
Your Marketing
Are you sure you’re
measuring your social
media success with the
right metrics? Here’s 5
you should start looking at
Conversation
Learn More from Jon Loomer here:
http://www.socialmediaexaminer.com/analyze-facebook-metrics/
10. Pick the
right KPIs!
You look at your fan
count, your boss cares
about how much more
revenue can social
bring. What do you do
next?
Conversation
Discover what Jeremy Owyang has to say about it here
http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
11. The 5 Metrics
Your CEO
Cares About
If you’ve not
generated new
business through
social media, you’re
not doing it right!
Conversation
Learn More Here from the CEO of HubSpot himself:
http://blog.hubspot.com/marketing/social-media-metrics-ceos-cares-about
12. Social
Media
Listening
What do people talk
about your brand or
product? How do they
feel about your brand or
product?
Conversation
Learn More Here:
http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
13. Social
Media
Listening
Are you communicating
the right message on
social media? How can
you make more people
to talk about you?
Conversation
Learn More Here:
http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-followersatisfaction
15. Social
Media
Listening
What are the tools that
you can use to monitor
social media
conversations?
Conversation
Learn More Here:
http://socialmediatoday.com/peter-trapasso/1799311/social-media-monitoring-tools-infographic
16. Never Block
Comments.
Never Ever
What happens when you block
comments because it’s your
organization’s rules. Its bad
communication practice. Please
stop. It’s gonna backfire in the
long run. Stop being a social
media ostrich and help your
consumers (:
Conversation
Don’t Be Scared. Deal With Social Media The Humane Way With Jay Bear:
http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-asocial-media-crisis/
18. Best
Posting
Time
When is the best time to
post content on your
Facebook Page? Use
Tools To Track.
Agorapulse or other
software will work.
Community
Learn More Here:
http://socialmediatoday.com/index.php?q=danielle-cormier/1510911/when-best-time-post-facebook
19. Content
Quantity
How often should you
post content on
Facebook?
Community
Learn More Here:
http://socialmediatoday.com/mattc1323/853601/why-you-shouldnt-over-post-facebook
20. Say it
With Images
Communicate your
message with images.
Why make posts with
images?
Community
Learn More Here:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-theAverage-Post-NEW-DATA.aspx
21. Timeline
Contest
Ideas
Timeline contest ideas
to boost fan
engagement
Community
Learn More Here:http://www.slideshare.net/HeyoHub/final4-tccwebinar
http://www.socialmediaexaminer.com/facebook-fan-engagement-tips/
http://www.socialmediaexaminer.com/tag/facebook-contest/
22. Visual
Posts
How to generate more
engagement through
visual posts
Community
Learn More Here:
http://www.ignitesocialmedia.com/facebook-marketing/examples-visual-engagement-likes-shares-facebookupdates/
http://www.work4labs.com/blog/the-value-of-visual-content-on-facebook-a-cover-photo-is-worth-a-thousandlikes/
http://visual.ly/what-you-should-post-facebook-get-more-likes-shares
23. Keep
Fans
Engaged
How to keep fans
following you
Community
Learn More Here:http://allfacebook.com/facebook-fans-following_b73168
http://cdn1.hubspot.com/hub/53/How-to-Engage-Fans-on-Facebook-04.pdf
http://blog.ineedhits.com/tips-advice/7-tips-to-keep-your-facebook-fans-from-disappearing-281910181.html
http://www.makeuseof.com/tag/5-great-ideas-facebook-fan-page-interesting/
26. Psst, Use
Power
Editor
Community
Learn More Here:
https://www.facebook.com/help/569494776443033
Please, please, please,
please, use Facebook
Power Editor. It has
many *secret* features
that will SKYROCKET
your results
27. Media
Buys FB Ads
Are You Using Dark
Pages? Why use Dark
Page Posts?
Community
Learn More Here:
http://www.jonloomer.com/2013/04/29/facebook-unpublished-post-dark/
29. Why Promoting Posts
Works?
Promote
Post, Over and
When to Promote a
Over Again
Post?
Community
Learn More Here:
http://www.jonloomer.com/2013/08/26/facebook-promoted-posts-strategy/
30. Media
Buys FB Ads
Community
Learn More Here:
https://www.facebook.com/ad_guidelines.php
What are the do’s and
don’ts in Facebook
advertising?
31. Media
Buys FB Ads
What is facebook offer?
How can you benefit
from it?
Community
Learn More Here:http://www.jonloomer.com/2012/05/09/facebook-offers-businesses/
http://marketingtwentyone.co.uk/facebook-offers-for-smaller-pages-the-new-what-why-and-how/
32. Engaging
Influencers
Are you reaching out to
key people in your niche?
Are you creating content
that is valuable and will
be shared?
Community
Learn More Here:http://www.socialmetric.com/inbound-marketing-actionsteps/
http://cdn2.hubspot.net/hub/230431/file-251994575-pdf/docs/tracx_5_Influencer_Insights.pdf?t=1376014022000
33. Engaging
Influencers
Are you targeting
the RIGHT
influencers?
Community
Learn More Here:
http://socialmediatoday.com/bradfriedman/1456981/how-find-key-online-influencers
http://mashable.com/2011/05/09/leverage-online-influencers/
34. Engaging
Influencers
What are the tools
that you can use to
identify and engage
your influencers?
Community
Learn More Here:http://www.toprankblog.com/2013/04/social-tools-for-marketers/
35. Engaging
Influencers
How do you
connect with your
influencers?
Community
Learn More Here:
http://www.salesforcemarketingcloud.com/blog/2012/02/30-ways-to-engage-your-social-media-influencers/
http://www.verticalresponse.com/blog/blogworld-expo-10-steps-to-engaging-online-influencers/
36. Engaging
Influencers
Engaging
influencers is a is a
long process, do
you really need to
do it?
Community
Learn More Here:
http://thesocialmediamonthly.com/why-influencer-marketing-is-important-to-your-brand/
38. Go Analog.
Start Meeting
People.
Beyond meeting
influencers, start to
meet people and help
them. Educate your
community, help them
grow. They will give
back to you in many
folds
Community
Learn More Here:
http://keithferrazzi.com/
http://www.forbes.com/sites/danschawbel/2013/10/11/13-memorable-quotes-from-jab-jab-jab-right-hook/
41. Content is
(still) King!
Social media may be
much more casual;
but people continue
to appreciate content
that adds value.
Conversion
Learn More Here:
http://www.prescientdigital.com/articles/web-2.0/social-media-still-needs-good-web-writing
42. End with After getting fans excited,
don’t blow it by not telling
a Call to them what to do next. Your
CTA is “the” critical half of
Action
your post.
Conversion
Learn More Here:
http://boagworld.com/design/10-techniques-for-an-effective-call-to-action/
43. Decide on
the Metrics
Know which metric
you want to measure:
Fans? Sign-ups?
PTAT? Downloads?
Conversion
Learn More Here:
http://www.forbes.com/sites/capitalonespark/2013/04/25/how-to-measure-your-social-media-return-on-investment/
44. Have Clear
Conversion
Goals
Conversion
Learn More Here:
http://www.slideshare.net/socialogilvy/measuring-the-roi
With the metrics you
want to measure,
where are you now?
Then where do you
want to be?
47. Conversio
n is NOT
everything!
Know your
conversion rates but
do not lose sight of
the big picture.
Conversion
Learn More Here:
http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/why-conversion-rate-is-a-horrible-metric-tofocus-on/
http://www.jonloomer.com/2013/09/16/facebook-app-conversion-rates/
48. 21 Ways to
Optimize Your
Landing page
If you are able to
increase your
conversion from 1% to
2%, you have basically
doubled your sales
Conversion
Learn More Here:http://visualwebsiteoptimizer.com/split-testing-blog/conversion-optimization-best-practices/
49. Set Up An
Engagement
Framework
“Thank You” should not
be the standard reply.
How are you engaging
your audience in a way
where the conversation
carries on?
Conversion
Learn More Here On Our Framework That Increased Conversation Rate:
http://blog.socialmediahub.com.sg/how-to-soft-sell-through-conversations-on-social-media/
50. Stop Being
“That Sales
Guy” In The
Party
We all know that guy. That “Sales
Guy” that keeps talking about
himself, about his products, about
his new MLM. Stop. Now. Seriously.
Just stop. See Facebook like a
cocktail party and just enjoy. Be in
the conversation. Listen, then
respond.
Conversion
Learn how to find topics that people are talking about immediately:
http://socialmediatoday.com/samuel-chan/1086751/how-use-google-trends-complement-your-keyword-researchexamples-screenshots
51. AIDA
formula
Attention - Interest - Desire Action.
The classic copywriting formula
is still useful in the social media
age. Write content that is
exciting, engaging, and (of
course) entertaining.
Conversion
Learn How To Write So Well That Even Eskimos Will Buy The Ice You Sell:
http://www.thegaryhalbertletter.com/Newsletters/zfkj_hands_on_experience.htm
http://www.davidjenyns.com/internet-marketing/copywriting-secrets/
52. Don’t Just
Write To Sell,
Write To Lead
Conversion
Learn How To Lead Tribes From The Man With The Plan, Seth Godin:
http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead.html
Write copy that appeals to the identity of
your audience. Write stories that people
will tag their friends so others can read.
Write copy that creates a tribe and you
are the leader. In this modern day, we
are lacking a cause that we recognize,
a struggle that we fight for, and a
community we belong.
Create that.
55. Get Google To
Watch Your
(Online) Back
BONUS
Learn How To Get Google To Watch Your Back Here:
https://support.google.com/alerts/answer/175926?hl=en
Are You Using
Google Alerts Yet
to get instant
feedback on your
brand? Do it, it’s
free.
56. Measuring
Social Media
Influence
Conversation
Learn More Here:
http://blog.crazyegg.com/2013/06/04/dont-like-klout/
Tools that you can use
to measure your level of
influence on social
media and track down
your top influencers.
57. Facebook
Edgerank
Knowing how facebook
ranks your posting to
your audience newsfeed
can help you increase
engagement.
Conversation
Learn More Here:http://socialmediatoday.com/doktorspinn/1431856/facebook-edgerank-infographics-x4
58. 6 Step Roadmap Does your
organization
to Engaging
implement
Customers with effective social
media programs?
Social Media
Conversation
Learn More Here:
http://www.antoniosavarese.it/wordpress/2013/12/6step-roadmap-engaging-customers-social-media/