Content marketing is a form of marketing that involves creating and sharing relevant and useful content to attract and engage customers. It is becoming more important as traditional interruptive marketing declines and consumers seek out useful information online. The document provides advice on creating content like blog posts, case studies, and tips that help others rather than directly promoting products or services. It also discusses trends showing people are less influenced by ads and more interested in useful information they can control.

1. Content Marketing What is it? Why use it?

2. Traditional marketing (by interruption) is dying

3. Consumer is in Control

4. 90% of B2B Buyers First Turn to the Internet

5. Content Marketing: Offer your clients useful and relevant information that will facilitate their purchasing process and work, and make their lives easier.

6. “ Content Marketing is the only marketing left.” Seth Godin “ The real secret to great marketing is creating compelling and useful content.” Rohit Bhargava

7. “ Write blog posts that others can use. The more you can help others, the more they’ll come back.” Chris Brogan “ Getting customers used to mean interrupting people. Today it’s all about compelling content.” David Meerman Scott

12. Advice Explanation Solutions Comparisons Tests Statistics Case Studies Tips Opinions Forecast Visits

13. 56% of Companies Will Increase Their Content Production Budget in 2009 4% 9% 31% 25% 31% Slight Decrease No Change Slight Increase Major Increase Major Decrease Source: Junta42 (Dec. 2008)

17. Yes, you. You control the info. age.

18. 5 Favourable Trends People are less influenced by promotional messages 1

19. 5 Favourable Trends Traditional media are dying and offer less information 2

20. 5 Favourable Trends People are in control and seek useful information 3

21. 5 Favourable Trends Companies are more aware of their clients’ needs 4

22. 5 Favourable Trends The technology allows businesses to reach their clients directly 5

23. Widespread Delivery

24. Web Content: from Production to Delivery Simon Hénault B.Comm, MBA [email_address] www.podmedia.ca www.podmedia.ca/blog