Content Marketing in Travel Industry

1. Content Marketing in Travel
Industry
Assignment 5

2. Content marketing is a type of marketing that involves the
creation and sharing of online material (such as videos,
blogs, and social media posts) that does not explicitly
promote a brand but is intended to stimulate interest in its
products or services.

3. Content marketing includes things like educational articles,
e-books, white papers, videos, entertainment, webinars,
blogs, user-generated content, social media posts, podcasts,
infographics, how-to guides, apps, newsletters et al.

4. Long read content: blog,
articles.
Momondo Discover is a
collection of travel articles
such as tips and tricks,
inspiration and unique
stays.

5. Ebooks, magazines
Finnair BlueWings
Magazine contains a
number of
travel-related topics.

6. Research
Explain all of the research you’ve done about this
issue/challenge.
What was the goal of your research? Be sure to explain how
you found it and anyone who might have helped you!
AirBnB Magazine

7. User-generated content
TripAdvisor
encouraged user
content and has been
known for helpful
posts by real
travellers ever since.
What methods did you use in your
experiment?
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8. Video content
dataToday videos is ruling the digital
marketing world. There are plenty
of useful types of video content
that viewers love:
● Vlog.
● Interview.
● Webinar.
● Presentation.
● How-to -video.
● Product Review.
Include a table or graph to display what you see

9. Social Media posts
Social media platforms like
Facebook, Twitter, and
Instagram helps businesses
reach new audiences and
nurture relationships with
customers.

10. Email marketing
Newsletter subscription is the right way to
promote other content: ebooks,
guidebooks, white paper, and so on.

11. Infographics
Its an innovative method
to convert an ordinary
text information in a
presentable and more
visually appealing way.

12. Podcast
dataTraveller is a resource for
Australians who love to travel.
Flight of Fancy Podcast.
www.traveller.com.au
If people are driving, they can’t
watch or read your video. Which
makes podcasts the perform
delivery method for your content.
Include a table or graph to display what you see

13. National Geographic includes plenty of various type
of content on the website.