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Native Advertising: Today’s Fashion Tomorrow’s Trend
The document discusses the effectiveness of native advertising, highlighting its ability to engage users through content that blends with the website's design and aesthetics. It outlines the benefits of native ads over traditional banner ads, including improved purchase intent and brand loyalty at lower costs. Additionally, it emphasizes the importance of content strategy and user activity analysis in optimizing native ad performance.
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Native Advertising: Today’s Fashion Tomorrow’s Trend
- 1. TODAY’S FASHION TOMORROW’STREND Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 2. E X AM P L E S O F N AT I V E A D S : Native ads commits an action in form of a click where user’s intended click through intent incited by editorial content feed that matches homepage or website UI & UX aesthetics. Native advertisement formats across some UI designs:- Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 3. Plant Native SeedInfluence on your Content Strategy and boost targeted engagement as it starts to grow! Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 4. Social engagement empowersnative content strategy to bear fruit with brand lift & purchase intent. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 5. I N S P I R E I D E A T E Native content feed is inspired by constant ideation to excel targeted engagement. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 6. C O N T E N T D E S I G N Native Content Feed analyze user activity to deliver matching contextual advertisements. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 7. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ //#Pallab Kakoti // #Pallab_Slides on #Go_Native Be Seen, Be Shared & Be Driven in the ambit of native content storytelling.
- 8. MORE views , MORE relevancy & MORE branding lift intensifies native ads compared to traditional banner ads. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 9. Native State ofAffairs 2014 harnesses widespread adoption for brands & publishers across web. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 10. Content Collaboration MadeEasy Native advertising makes content collaboration easy, efficient & effectual. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 11. Native Advertisers InPlay! Power rich content feed across multiple devices for better engagement Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 12. NATIVE ADVERTISING 20 1 4 V S 2 0 2 5 Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 13. STATE OF NATIVEADVERTISING 2014 Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 14. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ //#Pallab Kakoti // #Pallab_Slides on #Go_Native Native Ad Landscape include many sponsored collaterals like images, posts, videos, listings, playlist, In-App & In-Game.
- 15. Native ads havebeen successful for both brands & consumers….. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native …. driving factor that has boosted its adoption.
- 16. Native Advertising Strategiesincorporate….. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native
- 17. Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ //#Pallab Kakoti // #Pallab_Slides on #Go_Native
- 18. ARE YOU GOINGNATIVE? #GO_NATIVE Stats confirm native ads improve purchase intent, build brand loyalty and generate better click-through Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides on #Go_Native at a much lower cost compared to traditional banner advertisements.
- 19. Hash Dash AGNCoffers digital marketing services for brands, start-ups & companies including UI/UX designs for websites, emails & social campaigns. “ “ Background Image Credits: Sharethrough, Hexagram, Altimeter, Dedicated Media, Huffington Post, Copyblogger & IPG Media Lab Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides Stats & Infographics: Flickr.com and the rightful image owners.
- 20. Pallab Kakoti //#Pallab Hashtag #Pallab on FB, TW, G+ for more. You can also visit: www.hshdsh.com // www.pallab.co.nr Like Us: Facebook.com/blogs4bytes Follow: Twitter.com/blogs4bytes Circle: Google.com/+PallabKakotiBlogs4Bytes Instagram: Instagram.com/blogs4bytes Pinterest: Pinterest.com/pallabkakoti LinkedIn: LinkedIn.com/in/pallabkakoti Slides: Slideshare.com/kingdevil
Editor's Notes
- #2 Sharethrough, Nielsen, eMarketer and Solve Media fashion native advertising formats over traditional banner types to boost engagement & incite user intent for better conversions from click through. We embark on this presentation to discuss dynamics of native advertisements – What are native ads, how to differentiate native & traditional banner ads, how native ads improve visitor engagement by creating scope for higher brand recall value compared to banner advertisement and what does the future of native advertising holds? #Pallab_Slides on #Go_Native
- #3 Native ads commits an action in form of a click where user’s intended click through intent incited by editorial content feed that matches homepage or website UI & UX aesthetics. Native advertisement formats across some UI designs:-
- #4 Plant Native Seed Influence on your Content Strategy and boost targeted engagement as it starts to grow! #Pallab_Slides on #Go_Native
- #5 Social engagement empowers native content strategy to bear fruit with brand lift & purchase intent. #Pallab_Slides on #Go_Native
- #6 Native content feed is inspired by constant ideation to excel targeted engagement. #Pallab_Slides on #Go_Native
- #7 Native Content Feed design is based on analyzing user activity to deliver matching contextual advertisements. #Pallab_Slides on #Go_Native
- #8 Be Seen, Be Shared & Be Driven in the ambit of native content storytelling collaterals. #Pallab_Slides on #Go_Native
- #9 More views, more relevancy & more branding intensifies native advertising formats compared to traditional banner ads. #Pallab_Slides on #Go_Native
- #10 Native State of Affairs for 2014 harnesses widespread adoption for brands & publishers across web. #Pallab_Slides on #Go_Native
- #11 Native advertising makes content collaboration easy, efficient & effectual. #Pallab_Slides on #Go_Native
- #12 Native advertisers power interactive content feed across multiple devices including desktops, laptops, mobiles & smart devices. #Pallab_Slides on #Go_Native
- #13 Native Advertising Pundits estimate widespread adoption that will eventually replace traditional typical banner advertisements. #Pallab_Slides on #Go_Native
- #14 Amazon, Apple, Buzzfeed, Coke, Red Bull, Starbucks are few brands who have successfully deployed native advertising strategies. #Pallab_Slides on #Go_Native
- #15 Native Advertising Landscape range from varying creative collaterals like sponsored images, posts, videos to listings, playlist, In-App & In-Game. #Pallab_Slides on #Go_Native
- #16 Native advertisements has been successful for both brands & consumers and is a driving factor that has boosted its adoption. #Pallab_Slides on #Go_Native
- #17 Native Advertising strategies incorporate 4A’s of User Engagement. Aware, Activated, Addicted & Amplified. #Pallab_Slides on #Go_Native
- #18 Key performance indicators & social analytics integration further assembles comprehensive analysis for native ads. #Pallab_Slides on #Go_Native
- #19 Top it all with crucial stats that confirm native ads improve purchase intent, build brand loyalty and generate better click-through at a much lower cost compared to traditional banner advertisements. #Pallab_Slides on #Go_Native
- #20 Hash Dash AGNC offers digital marketing services for brands, start-ups & companies including UI/UX designs for websites, emails & social campaigns. Background Image Credits: Flickr.com Slides By: Ⓟ⍱⌈⌉⍲Ⓑ 《Å《∅〶⑂ // #Pallab Kakoti // #Pallab_Slides Background Image Credits: Sharethrough, Hexagram, Altimeter, Dedicated Media, Huffington Post, Copyblogger & IPG Media Lab
- #21 Pallab Kakoti // #Pallab Hashtag #plbkkt on FB, TW, G+ for more. You can also visit www.hshdsh.com, www.pallab.co.nr, facebook.com/blogs4bytes, twitter.com/blogs4bytes, google.com/+PallabKakotiBlogs4Bytes, linkedin.com/in/pallabkakoti, pinterest.com/pallabkakoti, slideshare.com/kingdevil