A career in digital marketing involves utilizing online platforms, tools, and strategies to promote products, services, or brands. Digital marketers leverage various digital channels such as websites, search engines, social media, email, and mobile apps to connect with target audiences, drive engagement, and ultimately achieve business objectives.
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2. What is Digital Marketing ?
Digital marketing is also known as online marketing. Where people
promote their brands through online platforms like social media :
Instagram, Facebook, twitters, YouTube etc. The goal of digital
marketing is to connect with potential customers by using the Internet
and other forms of digital communication
3. Why is digital marketing Imoprtant ?
Digital Marketing has become increasingly important because it makes
our work easy and as you know billions of people spend their time
on the Internets , we can do many things like online shoppings , tickets
booking , online payment through internet . Due to this business are
adopting Digital marketing. Focusing on digital marketing can be
worthwhile
4. WHAT IS SOCIAL MEDIA?
Overall, social media is a versatile tool that can enrich your life, facilitate
connections, and offer a window into the broader world. It's a platform
where you can learn, share, and engage in meaningful ways, enhancing
both your online and offline experiences. Here you have some purposes of
social media:
● Personal connections: Connect with others, share moments, and
express yourself
● Information and entertainment: Stay informed, discover diverse
content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes, and
engage in diverse communities
5. •SEO
Search engine optimisations or Seo is a set of
methods aimed at improving the ranking of a website in
search engines listings. Which in turn creates a large
target audience.
Type of digital marketing
6. Content Marketing
Content marketing is a marketing strategy used to attract.
Audiences creating and sharing relevant articles like :
videos, podcasts, social media post , newsletters
etc. focus of content marketing is to creating and
distributing relevant content to your target audience .
7. Affiliate Marketing
Affiliate marketing is a process in which an affiliate earns
commission for marketing another person’s or company products .
They promote the product and earns small piece from profits they
sell .
8. Email Marketing
E-mails marketing is a type of direct digital marketing that used
emails to engage with business audiences. You can give your
customers what they want and you can send targeted emails .
Which can also build customer loyalty.