The document discusses using social media to build an employer brand. It notes that 92% of employers use or plan to use social media for recruiting. Key strategies include creating careers presences on social platforms like LinkedIn, Facebook, and Twitter to highlight opportunities and engage with potential candidates. The document provides tips on auditing online conversations about a company, choosing appropriate networks, creating content calendars, and measuring results to improve employer branding through social media.
Who must lead employer branding, HR, marketing or communications? This article by four times author Brett Minchington provides insights based on research findings and the employer brand leader hiring intentions of companies around the world. This topic is also addressed in the Certificate in Employer Brand Leadership, the global standard for employer brand leadership certification. Full details at www.employerbrandingcollege.com
Who must lead employer branding, HR, marketing or communications? This article by four times author Brett Minchington provides insights based on research findings and the employer brand leader hiring intentions of companies around the world. This topic is also addressed in the Certificate in Employer Brand Leadership, the global standard for employer brand leadership certification. Full details at www.employerbrandingcollege.com
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
Employer Brand Message Guidelines (Thermo Fisher)HR Open Source
This template was contributed to by Charlotte Marshall and the Employer Brand team at Thermo Fisher as a resource for their HROS case study, "How Thermo Fisher Used Storytelling To Build Their Employer Brand"
Have you decided to employ a top quality international Director with an in-depth understanding and track record of creating long term results at pace, then take a look at this candidate!
The candidate will very quickly generate a full overview of the company’s value chain and identify bottlenecks and root causes to be addressed to improve your bottom-line and market share. The candidate has a long track record of building high performance teams and lead from the front in the successful execution of plans to deliver results and targets on time and in full.
The candidate has a long track record of building high performance teams and lead from the front in the successful execution of plans to deliver results and targets on time and in full.
We believe in building programmes and initiatives that really support our local communities and one big subject that is close to everyone's hearts is the future of our young people. That's why we have created our Rising Stars programme - part of our 'Championing young people's futures' initiative.
This takes the form of a range of activities, programmes and workshops all with the common aim of developing understanding and passion for the world of work and not only through children and young adults but also through their support network, allowing us to help parents, guardians and carers find the right skills to guide and nurture the best decisions.
Managing the Modern Workforce: Make Your Onboarding Inclusive & EngagingShelley Reece
Webinar recording available: https://www.humanresourcestoday.com/frs/8466476/make-your-onboarding-inclusive---engaging/download
Assimilating new hires into your culture is straightforward when the employees work in a central location. However, what happens when the new hires work remotely, either at a global location or home office, or the employee works on a different schedule? Can an organization engage and train new hires during onboarding, regardless of location and circumstance?
One-day training course delivered in London to an audience of HR practitioners, marketing professionals, recruiters and recruitment advertising agencies.
Reclutamento e selezione dei talenti: campagne di employer brandingMake It So
In questa presentazione si possono approfondire alcuni elementi per comprendere che cos'è l'attività di employer branding e come può essere utilizzata per attrarre i migliori talenti in azienda.
Talent Pool Update: Latest Views on Supply and Demand | Talent Connect San Fr...LinkedIn Talent Solutions
Understand the market supply and demand for your specific talent needs with the latest analysis across geographies, functions, industries, and seniority.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
Employer Brand Message Guidelines (Thermo Fisher)HR Open Source
This template was contributed to by Charlotte Marshall and the Employer Brand team at Thermo Fisher as a resource for their HROS case study, "How Thermo Fisher Used Storytelling To Build Their Employer Brand"
Have you decided to employ a top quality international Director with an in-depth understanding and track record of creating long term results at pace, then take a look at this candidate!
The candidate will very quickly generate a full overview of the company’s value chain and identify bottlenecks and root causes to be addressed to improve your bottom-line and market share. The candidate has a long track record of building high performance teams and lead from the front in the successful execution of plans to deliver results and targets on time and in full.
The candidate has a long track record of building high performance teams and lead from the front in the successful execution of plans to deliver results and targets on time and in full.
We believe in building programmes and initiatives that really support our local communities and one big subject that is close to everyone's hearts is the future of our young people. That's why we have created our Rising Stars programme - part of our 'Championing young people's futures' initiative.
This takes the form of a range of activities, programmes and workshops all with the common aim of developing understanding and passion for the world of work and not only through children and young adults but also through their support network, allowing us to help parents, guardians and carers find the right skills to guide and nurture the best decisions.
Managing the Modern Workforce: Make Your Onboarding Inclusive & EngagingShelley Reece
Webinar recording available: https://www.humanresourcestoday.com/frs/8466476/make-your-onboarding-inclusive---engaging/download
Assimilating new hires into your culture is straightforward when the employees work in a central location. However, what happens when the new hires work remotely, either at a global location or home office, or the employee works on a different schedule? Can an organization engage and train new hires during onboarding, regardless of location and circumstance?
One-day training course delivered in London to an audience of HR practitioners, marketing professionals, recruiters and recruitment advertising agencies.
Reclutamento e selezione dei talenti: campagne di employer brandingMake It So
In questa presentazione si possono approfondire alcuni elementi per comprendere che cos'è l'attività di employer branding e come può essere utilizzata per attrarre i migliori talenti in azienda.
Talent Pool Update: Latest Views on Supply and Demand | Talent Connect San Fr...LinkedIn Talent Solutions
Understand the market supply and demand for your specific talent needs with the latest analysis across geographies, functions, industries, and seniority.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Employer Branding in 3 eccellenze italiane: Elica, Ferrero e Dolce&GabbanaFree Your Talent
Project Work sulle strategie di Employer Branding in 3 aziende del Made in Italy: Ferrero, Dolce&Gabbana ed Elica.
Inteviste a cura di: Marcello Andriola, Daniele Boscari, Francesco Saverio Cantatore, Salvatore di Iulio, Giulia Manzo
Quali sono gli strumenti più efficaci per l’employer branding?
Il report annuale di LinkedIn con i trend italiani 2016 conferma che i maggiori successi si conseguono usando social network professionali in collaborazione con il settore marketing.
Webcast linked in per i professionisti e per le aziendeLinkedIn Italia
Webcast presentato da Alberto Benigno il 16 febbraio 2016.
Come ottimizzare il proprio profilo, creare e gestire la propria company page e utilizzare le soluzioni LinkedIn per la talent acquisition e l'employer branding.
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Social recruiting doesn't have to feel overwhelming. Dice's Social Recruiting Starter Kit provides a summary of some of the most important channels for tech recruiting and offers principles to guide your status updates, replies and videos.
For more on social recruiting, check out http://dice.com/openweb.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Leveraging Social Media: Develop your personal and professional brandJames Richardson
These are slides from an online webinar held for associates of the CUNY School of Professional Studies. The purpose of the online lecture was to assist individuals and organizations struggling with adding a social media campaign to their marketing strategy.
This presentation was specifically created for participants in the Nashville Business Incubation Center's Social Media 101 class. The purpose of the class is to expose small business owners to social media so that they may use it to leverage their businesses.
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
What is the Impact of Social Media on Your Marketing. The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. ... By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer's demands and likes/dislikes
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
2. Building an Employer Brand
Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries
3. o 92% of Employers Are Using (or plan to use) social media to recruit.*
o 73% successfully hired a candidate introduced through social media.
o LinkedIn dominates platform use, but Facebook and Twitter is increasing.
Social Media on the Rise
*According to 2012 Jobvite Social Recruiting Survey.
4. Reach vs. Engagement
Reach: Those who are familiar with
you as an employer.
Engagement: Those who are
interested in a position with your
company.
• Researching company and career pages
• Following your company
• Viewing jobs and applying
• Viewing employee profiles
• Connecting with your employees
5. Tips for Building Employer Brand
Create a careers presence
in Social Media
Highlight career opportunities and
socialize with followers
Build a strong talent
community
Build strong, ongoing relationships
with interested talent
Establish clear employer
values
Proactively communicate this to
drive engagement with talent
Employees are the best
advocates for your brand
Your people are networking with
like minded people; engage them
6. o Do an audit. Look for online conversation about your
company as an employer. Search on sites like
Glassdoor where employees post anonymous
reviews.
o Build a presence on the platforms that make the
most sense for you as an employer.
o Who is your target audience? Who are you looking
to hire?
o Who do you compete with for talent?
o Research networks so your posts are relevant to
users.
Choosing Networks
7. Questions to Ask Before Beginning
1) What do I want to accomplish through social media?
2) How much am I able to spend?
3) Who will execute the social media strategy?
4) Which platforms are best for my business?
5) How do I know if my efforts are working?
8. o Content Calendars
o Schedule Posts
o Tools like Facebook,
Tweetdeck, Buffer
allow you to
schedule posts.
o Drive traffic to and
from each platform
to grow
engagement.
Organize Content
9. Vocus Marketing Suite
Vocus has created a new tool
that helps you manage your
social media with an
integrated approach to cloud
marketing software.
If you would like more
information, check out
www.vocus.com.
10. o Published at least twice a week.
o The Vocus Careers Blog will be an
informational resource of posts
related to the employee experience
at Vocus for current and prospective
employees of the company to help
them through the job search process
and to make the most of their
experience as a hire.
o The blog will reinforce the Vocus
employee brand image as unique,
accessible and credible and will also
establish the Vocus recruiting
department's expertise in the areas
of corporate recruitment.
Blog
11. Word of Mouth
•Drive traffic back to our site and our social platforms through Word-Of-Mouth Messaging.
•Post comments on relevant blog posts about job searching or career advice on
Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster,
CareerBuilder. Google search Blogs for relevant posts.
Other ways to promote our Blog:
•Email Signature
•Facebook posts
•Tweets or RTs
•LinkedIn Profile
12. o Monthly Brainstorm Sessions
• Discuss Recruiting Trends
• Relevant Ideas
• Guest posts
• Referrals for Featured Employees
Recruitment Team Ideas
13. o Blog! Don’t just blog
about your product.
Every once in a while,
blog about what it’s like
to work at your company.
o Adding Social plug-ins to
your website makes it
easier for talent to
engage with your brand.
Socialize Your Career Website
14. o Cover Photo
o Profile Picture
o Applications:
• Job Application
• Blog
• Videos
• Social Media
Facebook
15. Twitter
Tweet: The result of posting to Twitter
RT/MT: The result of reposting someone
else’s tweet; helps build and exchange
social capital (MT is for “modified tweet”)
@ Message: A response or a message to a
specific handle; helps build credibility and
following. You can also use this to credit
someone with information you’re sharing
DM: Direct Message, can send only to
those following you
Hashtag: The # sign is used to denote a
major topic (like tagging / categorizing on a
blog); helpful in promoting and searching
Schedule posts, share often and interact
to increase followers. VMS can help with
follower/following.
16. Tweet Chats
@VocusCareers attempts to participate in close to 25 career-related tweet chats a month.
• Tweet chats can help increase followers, reach and engagement.
• Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for
you.
• Reach: Your chances of being retweeted are increased when you offer great insight to the topic.
People retweet and share you original message with their own followers.
• Engagement: We use “engagement” in social media to refer to activity and interaction with
followers. When you put out a question and get responses, you are engaging your audience.
18. o Online pin board where users organize and share things they enjoy.
o Tell the story of your employer brand visually, build your community, direct
users to your jobs or other content. Search through the platform for trending
content in recruiting or specific industry.
o Integrations are available for view on Facebook page.
o Can be linked to other social platforms.
Pinterest
19. Instagram
• Boasts 100+ million users.
• Tells your story with an image.
•Photos uploaded via mobile phone.
• Integrations are available for view on Facebook page.
• Can be linked to other social platforms.
• Useful to share promote across platforms.
20. o Leverage Employees
o Feature Employee Appreciation Activities
Content Ideas
(Pinterest)
(Twitter)
(Facebook)
21. Video Sharing
o “Job postings with a video icon are 12% more likely to be viewed and 35% more likely to get
applied to.” –HireRabbit Infographic
o Showcase culture: show candidates what it’s like to work at your company.
o Share employee testimonials about their experiences. Employees are your best brand advocates.
(YouTube, Vocus Careers) (YouTube, Millennial Chat)
22. Video Sharing
Organize video content into playlists. The videos can add value to a job seeker who is
interested in learning more about your company.
(YouTube, Accenture US Careers)
23. o You can track results using insights from individual platforms or using a dashboard such as VMS.
o Monitor competitors for analysis. Doing so can give you ideas for where you might need to have a
presence.
o Monitor discussion about your employer brand.
Results
(NBC 4)
(ABC 7)
(Glassdoor)