Case Studies in Content Marketing: House of Anansi - Tech Forum 2016 - Sarah MacLachlan
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"Case Studies in Content Marketing: House of Anansi" by Sarah MacLachlan for Tech Forum 2016, presented by BookNet Canada - April 1, 2016
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Acknowledge your engaged and inspired audiences via rewards (both tangible and intangible) such as RTs, Mentions, adding to a leaderboard, enabling co-creation (video or text story sharing), sharing in social stories, etc. Empower audiences to spread your story and awareness about your brand so that you can acquire new audiences.
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Content marketing is a strategic digital marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The primary goal is to build trust, credibility, and brand loyalty over time. Content can take various forms, including blog posts, articles, videos, infographics, podcasts, and more. By providing helpful and informative content, businesses aim to address their audience's needs and interests while subtly promoting their products or services. Effective content marketing can drive organic traffic, nurture leads, and ultimately convert prospects into customers. It's a long-term strategy that emphasizes building relationships and establishing authority within a niche or industry.
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Viral marketing and new connections
Viral marketing is an effective technique for improving post viewership and introducing products or ideas to more connections by sharing content on social media. It works by choosing a suitable public subject, encouraging connections to view and share the content freely, and allowing comments and discussion which helps the post spread quickly as more people engage with it. Social media platforms are well-suited for viral marketing campaigns to widely promote manufacturers, subjects, education, books and more.
What Is content Marketing (1).pdf
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Content strategy for a business
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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
BookNet Canada’s representative in the BISG Subject Code Committee, Lauren Stewart, updates us on the recent additions and changes made to the BISAC list in the 2023 update, which are particularly important to publishers of Indigenous content.
Link to video recording and slides: https://bnctechforum.ca/sessions/standardsgoals-for-2024-whats-new-for-bisac/
Presented by BookNet Canada on April 25, 2024, with support from the Department of Canadian Heritage.
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
BookNet Canada’s representative in the BISG Subject Code Committee, Lauren Stewart, updates us on the recent additions and changes made to the BISAC list in the 2023 update, which are particularly important to publishers of Indigenous content.
Link to video recording and transcript: https://bnctechforum.ca/sessions/standardsgoals-for-2024-whats-new-for-bisac/
Presented by BookNet Canada on April 25, 2024, with support from the Department of Canadian Heritage.
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
BookNet Canada Project Manager Tim Middleton recaps the highlights from 2023 for the BNC BiblioShare project, including the addition of two new team members, the exciting APIs the team is working on, usage stats, and more.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-biblioshare/
Presented by BookNet Canada on April 22, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
BookNet Canada Project Manager Tim Middleton recaps the highlights from 2023 for the BNC BiblioShare project, including the addition of two new team members, the exciting APIs the team is working on, usage stats, and more.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-biblioshare/
Presented by BookNet Canada on April 22, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
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Link to presentation slides and recording: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-catalist/
Presented by BookNet Canada on April 18, 2024, with support from the Department of Canadian Heritage.
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Join BookNet Canada Associate Product Manager Vivian Luu for this presentation all about what’s new with BNC CataList over the last year. Learn about quick actions, multi-selection of titles in a catalogue, performance improvements, and more. Watch to the end to see what’s ahead for CataList in 2024.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-bnc-catalist/
Presented by BookNet Canada on April 18, 2024, with support from the Department of Canadian Heritage.
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
In this presentation, BookNet Canada’s Kalpna Patel shares what 2023 brought for the Loan Stars program, and what’s in store for 2024.
Link to slides and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-loan-stars/
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Link to recording and transcript: https://bnctechforum.ca/sessions/new-from-booknet-canada-for-2024-loan-stars/
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Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
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Link to video and slides: https://bnctechforum.ca/sessions/new-from-booknet-canada-bnc-salesdata-librarydata-2024/
Presented by BookNet Canada on April 8, 2024 with support from the Department of Canadian Heritage.
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
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Link to video and slides: https://bnctechforum.ca/sessions/green-paths-learning-from-publishers-sustainability-journeys/
Presented by BookNet Canada on March 26, 2024 with support from the Department of Canadian Heritage.
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Link to video and transcript: https://bnctechforum.ca/sessions/green-paths-learning-from-publishers-sustainability-journeys/
Presented by BookNet Canada on March 26, 2024 with support from the Department of Canadian Heritage.
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
An in-depth presentation of the most recent data on Canadian book buyers, readers, and consumers.
Link to video and slides: https://bnctechforum.ca/sessions/book-industry-state-of-the-nation-2024/
Presented by BookNet Canada on April 2, 2024, with support from the Department of Canadian Heritage.
Book industry state of the nation 2024 - Tech Forum 2024
An in-depth presentation of the most recent data on Canadian book buyers, readers, and consumers.
Link to video and transcript: https://bnctechforum.ca/sessions/book-industry-state-of-the-nation-2024/
Presented by BookNet Canada on April 2, 2024, with support from the Department of Canadian Heritage.
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
This webinar will use the most up-to-date data to reveal the emerging trends in the types of books Canadians are buying. Are Canadians still into Comics & Graphic Novels? What about Travel and Romance? BookNet Canada SalesData & LIbraryData team, Lily Dwyer and Kalpna Patel, dig deep into the data to show you the book subjects on the move.
Link to video and transcript: https://bnctechforum.ca/sessions/trending-now-book-subjects-on-the-move-in-the-canadian-market/
Presented by BookNet Canada on February 27, 2024 with support from the Department of Canadian Heritage.
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
This webinar will use the most up-to-date data to reveal the emerging trends in the types of books Canadians are buying. Are Canadians still into Comics & Graphic Novels? What about Travel and Romance? BookNet Canada SalesData & LIbraryData team, Lily Dwyer and Kalpna Patel, dig deep into the data to show you the book subjects on the move.
Link to presentation slides and video: https://bnctechforum.ca/sessions/trending-now-book-subjects-on-the-move-in-the-canadian-market/
Presented by BookNet Canada on February 27, 2024 with support from the Department of Canadian Heritage.
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Chris (Little Ghosts Books), Nena Rawdah (Cross & Crows Books), Chandler Jolliffe (Cedar Canoe Books), and Penny Warris (Analog Books Inc.) get together for a panel where they share insights into their bookselling journeys, collaborative strategies with various partners, and their approach to online vs. in-person bookselling. Learn how they enhance customer engagement, tackle challenges, and prepare for the future.
Link to recording: https://bnctechforum.ca/sessions/new-stores-new-views-booksellers-adapting-engaging-and-thriving/
Presented by BookNet Canada on January 26, 2024, with support from the Department of Canadian Heritage.
Show and tell: What’s in your tech stack? - Tech Forum 2023
Margaret Bryant (Orca Book Publishers), Jason Farrell (University of Toronto Press), Andrew Faulkner (Assembly Press), Brendan Flattery (HarperCollins), Tamara Mair-Wren (Ampersand Inc.), and Lauren Stewart (BookNet Canada) come together to share the hi- and lo-tech tools that drive efficiency in their daily work. Gain access to a wealth of time-tested tips and tricks honed through years of practice and, in the process, improve your professional toolkit.
Link to recording and transcript: https://bnctechforum.ca/sessions/show-and-tell-whats-in-your-tech-stack/
Presented by BookNet Canada on December 5, 2023, with support from the Department of Canadian Heritage.
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Margaret Bryant (Orca Book Publishers), Jason Farrell (University of Toronto Press), Andrew Faulkner (Assembly Press), Brendan Flattery (HarperCollins), Tamara Mair-Wren (Ampersand Inc.), and Lauren Stewart (BookNet Canada) come together to share the hi- and lo-tech tools that drive efficiency in their daily work. Gain access to a wealth of time-tested tips and tricks honed through years of practice and, in the process, improve your professional toolkit.
Link to recording and slides: https://bnctechforum.ca/sessions/show-and-tell-whats-in-your-tech-stack/
Presented by BookNet Canada on December 5, 2023, with support from the Department of Canadian Heritage.
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
The document provides a summary of a presentation on redefining the book supply chain. It discusses:
1) The current book supply chain works well for physical products but struggles with new business models and formats. Legacy systems hinder interoperability and adapting to changes.
2) Key areas for improvement include better rights management, metadata sharing, data exchange, and understanding consumer demands. This would help drive growth, efficiency, and ability to adapt.
3) The presentation outlines a vision for an improved supply chain with rights management tools, metadata repositories, payments clearinghouses, returns/data exchange solutions, and integrated forecasting using print and production data. This aims to address transparency, product visibility, cost efficiency,
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Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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