SlideShare a Scribd company logo
1 of 23
@sarahmac
@houseofanansi
@groundwoodbooks
Anansi Jan 1 - Mar 29, 2015
Sessions: 29,292
Users: 23,437
Pageviews: 72,521
Anansi Jan 1 - Mar 29, 2016
Sessions: 40,106
Users: 30,474
Pageviews: 103,733
Year-Over-Year web sales rose by 47% from 2014 to 2015
Wrap-Up
1. Plan your content strategy around how your audience needs to use the content.
2. Publish and promote your content on a schedule that is optimized for reaching your
audience when they are reaching for information, news or entertainment. That means
being agile and watching for opportunities to draw people to your site.
3. Be worthy of the click. Consider what types of content are most useful to your
audience. In social media, content is the conversation starter. On a website, it’s the
problem solver.
4. Focus on the strengths of your relationships with your authors and their audience,
and with your staff and external collaborators like booksellers and reviewers. Engaging
with those advocates fuels content — the reviews, blog posts, social media
contributions, likes, comments and shares—that drive discoverability and sales.
5. Lastly, a content strategy is not a chore, it's an opportunity for creativity.
@sarahmac
@houseofanansi
@groundwoodbooks

More Related Content

What's hot

What makesgoodcontent
What makesgoodcontentWhat makesgoodcontent
What makesgoodcontent
luckyfish72
 
Content strategy for social media
Content strategy for social mediaContent strategy for social media
Content strategy for social media
00000000A1
 
Mkt 666 11.2 final project presentation individual campaign results (1)
Mkt 666 11.2 final project presentation individual campaign results (1)Mkt 666 11.2 final project presentation individual campaign results (1)
Mkt 666 11.2 final project presentation individual campaign results (1)
JayneGarrett
 
Social Engagement Framework
Social Engagement FrameworkSocial Engagement Framework
Social Engagement Framework
Lynne d Johnson
 

What's hot (20)

What makesgoodcontent
What makesgoodcontentWhat makesgoodcontent
What makesgoodcontent
 
12 Steps to an Effective Content Marketing Strategy
12 Steps to an Effective Content Marketing Strategy12 Steps to an Effective Content Marketing Strategy
12 Steps to an Effective Content Marketing Strategy
 
Content Marketing Trends by Joe Pulizzi
Content Marketing Trends by Joe PulizziContent Marketing Trends by Joe Pulizzi
Content Marketing Trends by Joe Pulizzi
 
Smo presentation
Smo presentationSmo presentation
Smo presentation
 
Creating a-social-media-strategy-worksheet
Creating a-social-media-strategy-worksheetCreating a-social-media-strategy-worksheet
Creating a-social-media-strategy-worksheet
 
Content strategy for social media
Content strategy for social mediaContent strategy for social media
Content strategy for social media
 
Mkt 666 11.2 final project presentation individual campaign results (1)
Mkt 666 11.2 final project presentation individual campaign results (1)Mkt 666 11.2 final project presentation individual campaign results (1)
Mkt 666 11.2 final project presentation individual campaign results (1)
 
Planning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | StorylabPlanning Your Content and Social Media Strategy | Storylab
Planning Your Content and Social Media Strategy | Storylab
 
Social media strategies
Social media strategiesSocial media strategies
Social media strategies
 
How to Combine White Hat SEO into Content Strategy – Effective SEO Technique
How to Combine White Hat SEO into Content Strategy – Effective SEO Technique How to Combine White Hat SEO into Content Strategy – Effective SEO Technique
How to Combine White Hat SEO into Content Strategy – Effective SEO Technique
 
Content Marketing Strategy - Five Tips
Content Marketing Strategy - Five TipsContent Marketing Strategy - Five Tips
Content Marketing Strategy - Five Tips
 
Mason Zimbler Portfolio
Mason Zimbler PortfolioMason Zimbler Portfolio
Mason Zimbler Portfolio
 
Content Marketing - Part 2
Content Marketing - Part 2Content Marketing - Part 2
Content Marketing - Part 2
 
Facebook
FacebookFacebook
Facebook
 
Facebook
FacebookFacebook
Facebook
 
Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tac...
Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tac...Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tac...
Creating Powerful IMC Strategies: From Strategy Statement to Synchronized Tac...
 
Harnessing the power of social media for interior designers
Harnessing the power of social media for interior designersHarnessing the power of social media for interior designers
Harnessing the power of social media for interior designers
 
Digital PR
Digital PRDigital PR
Digital PR
 
Social Media Portfolio
Social Media PortfolioSocial Media Portfolio
Social Media Portfolio
 
Social Engagement Framework
Social Engagement FrameworkSocial Engagement Framework
Social Engagement Framework
 

Viewers also liked

12 days of christmas 2012 13
12 days of christmas 2012 1312 days of christmas 2012 13
12 days of christmas 2012 13
debeljackitatjana
 

Viewers also liked (20)

BNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
BNC Webinar: Sales Rights & Territory in ONIX - Tom RichardsonBNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
BNC Webinar: Sales Rights & Territory in ONIX - Tom Richardson
 
Humanize the Reader: Innovations from Neuroscience - Tech Forum 2016 - Diana ...
Humanize the Reader: Innovations from Neuroscience - Tech Forum 2016 - Diana ...Humanize the Reader: Innovations from Neuroscience - Tech Forum 2016 - Diana ...
Humanize the Reader: Innovations from Neuroscience - Tech Forum 2016 - Diana ...
 
BNC Research: State of Digital Publishing 2015 - Tech Forum 2016 - Noah Genner
BNC Research: State of Digital Publishing 2015 - Tech Forum 2016 - Noah GennerBNC Research: State of Digital Publishing 2015 - Tech Forum 2016 - Noah Genner
BNC Research: State of Digital Publishing 2015 - Tech Forum 2016 - Noah Genner
 
Javascript: Bringing Ebooks to Life - ebookcraft 2016 - Nick Ruffilo
Javascript: Bringing Ebooks to Life - ebookcraft 2016 - Nick RuffiloJavascript: Bringing Ebooks to Life - ebookcraft 2016 - Nick Ruffilo
Javascript: Bringing Ebooks to Life - ebookcraft 2016 - Nick Ruffilo
 
Everything You Wanted to Ask a Retailer About Pricing But Your Legal Departme...
Everything You Wanted to Ask a Retailer About Pricing But Your Legal Departme...Everything You Wanted to Ask a Retailer About Pricing But Your Legal Departme...
Everything You Wanted to Ask a Retailer About Pricing But Your Legal Departme...
 
New from BookNet Canada: New Tools for Publisher-Library Partnerships - Tech ...
New from BookNet Canada: New Tools for Publisher-Library Partnerships - Tech ...New from BookNet Canada: New Tools for Publisher-Library Partnerships - Tech ...
New from BookNet Canada: New Tools for Publisher-Library Partnerships - Tech ...
 
New from BookNet Canada: BNC CataList - Tech Forum 2016 - Carol Gordon
New from BookNet Canada: BNC CataList - Tech Forum 2016 - Carol GordonNew from BookNet Canada: BNC CataList - Tech Forum 2016 - Carol Gordon
New from BookNet Canada: BNC CataList - Tech Forum 2016 - Carol Gordon
 
New from BookNet Canada: Standards & Certification - Tech Forum 2016 - Tom Ri...
New from BookNet Canada: Standards & Certification - Tech Forum 2016 - Tom Ri...New from BookNet Canada: Standards & Certification - Tech Forum 2016 - Tom Ri...
New from BookNet Canada: Standards & Certification - Tech Forum 2016 - Tom Ri...
 
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
BookNet Canada Research Update: Leisure Time Study - Tech Forum 2016 - Tim Mi...
 
12 days of christmas 2012 13
12 days of christmas 2012 1312 days of christmas 2012 13
12 days of christmas 2012 13
 
Teachers Guide: Anansi and the Tiger
Teachers Guide: Anansi and the TigerTeachers Guide: Anansi and the Tiger
Teachers Guide: Anansi and the Tiger
 
Anansi the spider
Anansi the spiderAnansi the spider
Anansi the spider
 
Impactmeting Anansi Speelplek
Impactmeting Anansi SpeelplekImpactmeting Anansi Speelplek
Impactmeting Anansi Speelplek
 
Encouraging Grassroots Innovation at a Legacy Publisher - Tech Forum 2016 - T...
Encouraging Grassroots Innovation at a Legacy Publisher - Tech Forum 2016 - T...Encouraging Grassroots Innovation at a Legacy Publisher - Tech Forum 2016 - T...
Encouraging Grassroots Innovation at a Legacy Publisher - Tech Forum 2016 - T...
 
Anansi Reconsidered: Panel Presentation
Anansi Reconsidered: Panel PresentationAnansi Reconsidered: Panel Presentation
Anansi Reconsidered: Panel Presentation
 
Anansi
AnansiAnansi
Anansi
 
New from BookNet Canada: BNC SalesData - Tech Forum 2016 - Neha Thanki
New from BookNet Canada: BNC SalesData - Tech Forum 2016 - Neha ThankiNew from BookNet Canada: BNC SalesData - Tech Forum 2016 - Neha Thanki
New from BookNet Canada: BNC SalesData - Tech Forum 2016 - Neha Thanki
 
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
Audiobooks and the Sound of Sales - Noah Genner - Tech Forum 2017
 
New Book Tech Show & Tell: Kobo - Tech Forum 2016 - Inmar Givoni
New Book Tech Show & Tell: Kobo - Tech Forum 2016 - Inmar GivoniNew Book Tech Show & Tell: Kobo - Tech Forum 2016 - Inmar Givoni
New Book Tech Show & Tell: Kobo - Tech Forum 2016 - Inmar Givoni
 
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah GennerBNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
 

Similar to Case Studies in Content Marketing: House of Anansi - Tech Forum 2016 - Sarah MacLachlan

Similar to Case Studies in Content Marketing: House of Anansi - Tech Forum 2016 - Sarah MacLachlan (20)

content marketing
content marketingcontent marketing
content marketing
 
Tips for Social media manager.pdf
Tips for Social media manager.pdfTips for Social media manager.pdf
Tips for Social media manager.pdf
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Getting Connected: Social Media for Business
Getting Connected: Social Media for BusinessGetting Connected: Social Media for Business
Getting Connected: Social Media for Business
 
Viral marketing and new connections
Viral marketing and new connectionsViral marketing and new connections
Viral marketing and new connections
 
What Is content Marketing (1).pdf
What Is content Marketing (1).pdfWhat Is content Marketing (1).pdf
What Is content Marketing (1).pdf
 
Content strategy for a business
Content strategy for a businessContent strategy for a business
Content strategy for a business
 
The Art of Content Promotion.pdf
The Art of Content Promotion.pdfThe Art of Content Promotion.pdf
The Art of Content Promotion.pdf
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
Social media best practice
Social media best practiceSocial media best practice
Social media best practice
 
Maximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction MarketingMaximising your Social Media Effectiveness in Construction Marketing
Maximising your Social Media Effectiveness in Construction Marketing
 
4 types of Content
4 types of Content4 types of Content
4 types of Content
 
Library Caffe : Best Podcast Production & Marketing in Delhi NCR
Library Caffe : Best Podcast Production & Marketing in Delhi NCRLibrary Caffe : Best Podcast Production & Marketing in Delhi NCR
Library Caffe : Best Podcast Production & Marketing in Delhi NCR
 
Best Online Press Release Distribution Strategies.pptx
Best Online Press Release Distribution Strategies.pptxBest Online Press Release Distribution Strategies.pptx
Best Online Press Release Distribution Strategies.pptx
 
Be the content
Be the contentBe the content
Be the content
 
Influencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital OlympusInfluencer Marketing Talk For Digital Olympus
Influencer Marketing Talk For Digital Olympus
 
Social Media Marketing for Beginners
Social Media Marketing for BeginnersSocial Media Marketing for Beginners
Social Media Marketing for Beginners
 
GUIDE TO CONTENT MARKETING
GUIDE TO CONTENT MARKETINGGUIDE TO CONTENT MARKETING
GUIDE TO CONTENT MARKETING
 
5 Tips for Facebook Marketing
5 Tips for Facebook Marketing5 Tips for Facebook Marketing
5 Tips for Facebook Marketing
 
article writing is a professional work for the writers
article writing is a professional work for the writersarticle writing is a professional work for the writers
article writing is a professional work for the writers
 

More from BookNet Canada

More from BookNet Canada (20)

Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
Transcript: Green paths: Learning from publishers’ sustainability journeys - ...
 
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
Green paths: Learning from publishers’ sustainability journeys - Tech Forum 2024
 
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024Transcript: Book industry state of the nation 2024 - Tech Forum 2024
Transcript: Book industry state of the nation 2024 - Tech Forum 2024
 
Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024Book industry state of the nation 2024 - Tech Forum 2024
Book industry state of the nation 2024 - Tech Forum 2024
 
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
Trending now: Book subjects on the move in the Canadian market - Tech Forum 2024
 
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...Transcript: Trending now: Book subjects on the move in the Canadian market - ...
Transcript: Trending now: Book subjects on the move in the Canadian market - ...
 
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...Transcript: New stores, new views: Booksellers adapting engaging and thriving...
Transcript: New stores, new views: Booksellers adapting engaging and thriving...
 
Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023Show and tell: What’s in your tech stack? - Tech Forum 2023
Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
Transcript: Show and tell: What’s in your tech stack? - Tech Forum 2023
 
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
Transcript: Redefining the book supply chain: A glimpse into the future - Tec...
 
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
Redefining the book supply chain: A glimpse into the future - Tech Forum 2023
 

Recently uploaded

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Lotter Pro Brasil
 

Recently uploaded (20)

The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdf
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?Webinar: What the Hell is Legitimate Interest?
Webinar: What the Hell is Legitimate Interest?
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
Sicom a full cycle advertising agency ( Company profile )
Sicom a full cycle advertising agency ( Company profile )Sicom a full cycle advertising agency ( Company profile )
Sicom a full cycle advertising agency ( Company profile )
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 

Case Studies in Content Marketing: House of Anansi - Tech Forum 2016 - Sarah MacLachlan

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Anansi Jan 1 - Mar 29, 2015 Sessions: 29,292 Users: 23,437 Pageviews: 72,521 Anansi Jan 1 - Mar 29, 2016 Sessions: 40,106 Users: 30,474 Pageviews: 103,733 Year-Over-Year web sales rose by 47% from 2014 to 2015
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Wrap-Up 1. Plan your content strategy around how your audience needs to use the content. 2. Publish and promote your content on a schedule that is optimized for reaching your audience when they are reaching for information, news or entertainment. That means being agile and watching for opportunities to draw people to your site. 3. Be worthy of the click. Consider what types of content are most useful to your audience. In social media, content is the conversation starter. On a website, it’s the problem solver. 4. Focus on the strengths of your relationships with your authors and their audience, and with your staff and external collaborators like booksellers and reviewers. Engaging with those advocates fuels content — the reviews, blog posts, social media contributions, likes, comments and shares—that drive discoverability and sales. 5. Lastly, a content strategy is not a chore, it's an opportunity for creativity.