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Content marketing
- 2. CONTENT MARKETING Creating and Distributing relevant and valuable content. To attract, acquire, and engage target audience
- 3. Whay should Marketers use Contetn Marketing?
- 4. Content Marketing Tactics used by business today • Social Media 79% • Article Posting 78% • E Newsletter 61% • Case Studies 55% • Blogs 51% • White papers 43% • Webinars/Webcast 42% • Videos 41% • Podcast 16% • Mobile 11% • E books 9% Source 2010**
- 6. Example • For Coca-Cola, for example, consumer interests filtered through the brand essence of ‘Coke brings joy’ could result in the following pillars: • Friendship • Sharing is caring • Spreading smiles. • These pillars are then used as the basis on which to develop content ideas.
- 10. *Promotion of Content • FB- to check engagement level of people • Twitter- -Check competition through no. of tweets • LinkedIn- in case of B2B • Google+ • YouTube • Email
- 11. **Content Publishihng Platforms • Wordpress.com • Youtube or Vimo • Podcast- Blubrry, Stitcher and Itunes
- 12. Content Marketing Tools • Content Calendar- CoSchedule.com • Most popular keyword search tools- • 1. Google’s Keyword Planner Tool • 2. WordStream Free Keyword Suggestion Tool • 3. Keyword Spy • 4. Bing’s Keyword Research Tool • 5. Übersuggest Trends- • For primary keywords- google.com/alerts • Feedly.com- check blogs, website and keep updates • Google trends.com- show you how much traffic is heading to video sites like YouTube for specific keywords
Editor's Notes
- SELECT THE NICHE. The truth about marketing is that if you target everyone, you’ll hit no one. So you need to define the niche that you want to serve. This is specific group of people who are interested in the topic you write about. REFINE THE NICHE. To be specific about who you write for- for ex animal lover is a niche but relatively broad. “Cat lovers” is a more targeted niche and could make a better target. CAN YOU NARROW THE FIELD EVEN MORE? A micro-niche is a subset of your chosen niche. For example, “cat breeders” or “ lovers of hairless cats” are micro-niches in the “cat lovers” niche. When picking your target audience, choose as small a group as possible that is large enough to help you meet your marketing objectives.
- SPECIFIC TYPE OF CONTENT THAT YOU WISH TO CREATE 1.Blog posts: Articles that talk about issues related to your core message and secondary messages. They can range anywhere from 100 words to 2,000 words, depending on the format you choose and what your readers prefer. Articles that are more in-depth tend to rank better on the search engines than articles that aren't thorough. 2.Magazine articles: Like a blog post, these posts talk about issues related to your core message, but instead of publishing them digitally, you publish them in a print magazine. That magazine may be your brand’s magazine, a trade (industry) magazine, or a consumer magazine such as Inc., Fortune, Time, etc. 3.Video: Not all content is housed on your website. You can create a channel on YouTube or Vimeo that provides another access point to your business. Some content marketers upload videos to YouTube, then reposted on their blog. Others create a video blog, or vlog, that lives on YouTube. 4.Podcasts: Podcasts are audio articles or radio shows, often published in iTunes, Stitcher Radio, or Blubrry. Podcasting is gaining renewed popularity now because people who don’t have time to read are able to listen to articles while in their daily commute or other activities. 5.Webinars and Tele-seminars: You can present information to a live audience during webinars and tele-seminars, and then use the recording and slides as content on your website, in newsletters, and in programs/products. 6.Speeches, workshops, interviews: If it’s information, it’s content. And it’s easy to recycle this information, incorporating it into other content types to add value. 7. Powerpoint presentations: Offer the them on your website. Turn them into infographics. Use them in blog posts. Upload them to Slideshare. 8. Tutorials, guides: You can create a Web page that provides links to additional information, essentially making a lesson plan for learning something new. This is a great way to build authority in your area of expertise. Remember to tell people what to do if they need additional help. 9. Infographics: These are creative presentation of facts and figures. If they’re well done, they are also very sharable. Visually is a great resource. 10. White papers and special reports: People want useful information that helps them make better decisions. That’s why white papers, special reports, and other researched information make such great premiums and free offers. You can periodically offer these as a value-add to your followers, or you can offer them as an incentive for signing up to your email list. 11. Newsletters: Content marketing is about building relationship. What better way than to send your content to people’s inbox rather than making them visit your website every day? A newsletter also helps you build your email list, which allows you to make email offers as well. 12. E books, books and products/programs: E books and books are a great way to build authority and trust. You can easily produce a short ebook and sell it on Amazon. Then turn it into a PD F and offer it on your website as well.
- Google Alert- is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user's search term Assignment- Develop a content marketing strategy for your service offering.