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Digital Advertising: Ask Us Anything
This document summarizes a webinar on digital advertising best practices for higher education. It introduces four presenters from Converge Consulting and provides an agenda for answering questions about digital advertising. The webinar then covers various topics like how digital advertising compares to traditional marketing, which social media channels are most popular and seeing trends, Google AdWords basics, retargeting best practices, and strategies for getting the best results from a limited budget. Industry benchmarks and tools for tracking digital marketing performance are also discussed.
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- 15. • 87% of adults 18-29 use Facebook • Level of Facebook use by education level: •74% of college grads use Facebook • 71% of users with ‘some college’ use Facebook • 70% of high school grads use Facebook Mobile use increased 23% from 2014-15 (1.3 Billion current users) sproutsocial.com, wsi.com SOCIAL MEDIA CHANNELS: POPULARITY AND TRENDS?
- 16. • 37% of adults 18-29 use Twitter • Twitter use by education level: •30% have graduated college • 24% have some college experience • 16% are high school grad or less • 86% of time on Twitter is spent on mobile device SOCIAL MEDIA CHANNELS: POPULARITY AND TRENDS? sproutsocial.com, wsi.com
- 17. LinkedIn users by age: • 30-49 – 31% •50-54 – 30% • 18-29 – 23% Level of LinkedIn use by education level: • 50% have graduated college • 22% have some college experience • 12% are high school grad or less • 74% of time on LinkedIn is spent on desktop SOCIAL MEDIA CHANNELS: POPULARITY AND TRENDS? sproutsocial.com, wsi.com
- 18. • 53% of users are 18-29 years old • 23% of users are high school grads or younger (7.4 million) •24% of users are college graduates (7.7 million) SOCIAL MEDIA CHANNELS: POPULARITY AND TRENDS? sproutsocial.com,
- 19. Active Users by Platform Worldwide (In Millions) 1,550 400 320 100 - 500 1,000 1,500 2,000 Facebook Instagram Twitter LinkedIn SOCIAL MEDIA CHANNELS: POPULARITY AND TRENDS? statistca.com
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- 56. Google Tag Assistant Ghostery FacebookPixel Helper TOOLS TO KEEP TRACK AND MONITOR CODES PLACED ON OUR WEBSITE?
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- 67. CONVERGE RESOURCES Blogs • How to Spread Brand Awareness with Gmail Sponsored Promotions • How to Setup Bing Remarketing Ads •Niche Programs and SEM: A Love Story • Digital Advertising in the Enrollment Journey #FACs • How to Improve Your Ad’s Quality Score • Sharing Engaging Content on Facebook • Using Digital Advertising for Recruitment • How to Create an Instagram Ad • 5 Tips for Getting the Most Out of Your Twitter Advertising
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