Your hunt for readymade market segmentation and targeting PowerPoint show ends here. Get on to get your next project in the spotlight by downloading our complete market segmentation and targeting presentation deck. This PowerPoint slide deck proves handy in defining your aim towards a specific market with exclusive PPT slides of objectives, bases of segmentation, demographic & geographic segmentation, benefits and importance of market segmentation etc. Best part is that sales and marketing managers can use this sample of PPT presentation to determine new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Going further, with this complete sample presentation PPT strategic thinker can encourage sales and marketing team to develop a vision of target selection so as to generate more revenues for company. https://bit.ly/37fLvRF

1. Market Segmentation
& Target Outline
Your Company Name
1

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Agenda
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2

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Our Vision
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PETER SMITH
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TOM SMITH
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Our Team
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SAM SMITH
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MARY SMITH
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About Us
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Our Goal
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7. 01
02
Market
Segmentation
The Analysis Of Total Demand In
Market into Its Constituent (Basic )
Parts
So that Sets Of Consumers With
Distinctive Needs And Behaviors
Patterns Can Be Identified
7
Market Segmentation Is
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8. To Design A Marketing Mix That
Precisely Matches The Expectation
Of Customer In The Target
Segmentation
8
Objective Of Marketing Segmentation
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9. ➢ Demographic
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➢ Behavioral
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➢ Psychographic
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➢ Geographic
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9
Bases Of Segmenting The Market
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10. Region
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City
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Density
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Climate
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10
Geographic Segmentation
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11. 11
World MAP
40%
USA MAP
25%
Location Info Graphic
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12. Age
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Education
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Family Size
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Religion
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Gender
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Nationality
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Income
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Occupation
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12
Demographic Segmentation
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13. Lifestyle
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Personality
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Social Status
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13
Psychographic Segmentation
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14. Usage
Loyalty
Occasion
Benefits
Knowledge
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Attitude
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Use
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Response
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14
Behavioral Segmentation
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01
Needs And Benefits
o Need Based
o Benefit Based
02
Decision Roles
o Initiator
o Influence
o Decider
o Buyer
o User
03
User And User
Related Variables
o Occasion
o User Status
o User Rate
o Buyer Readiness
Stage
o Loyalty Status
o Attitude
o Multiple Bases
15
Behavioral Segmentation
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16. Target
Market
Not Tried Tried
Neutral
Favorable
Opinion
Rejecter
Not Yet
Repeated
Repeated
Switcher
Loyal To
Brand
Unaware Aware
Light User Heavy User
Regular
User
Negative
Opinion
Loyal To
Other Brand
16
Breakdown Of Behavioral Segmentation
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17. Factors That
Affect Market
Segmentation
Appropriateness To
The Policies And
Resources Of The
Company
Accessibility Through
Promotional Efforts
Measurability Of
Its Effective Size
Clear Identification
Of The Segment
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17
Factors That Affect Market Segmentation
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18. Market Segmentation Facilitates The Matching Of
Products With Consumer Needs.
Market Segmentation Facilitates The Selection Of The
Most Suitable Market.
Utilize The Available Marketing Resources Effectively
Target Group Is Identified At The Initial Stage Only.
Avoid The Markets Which Are Unprofitable And Irrelevant
Promising Segments Only.
Advertising Media Can Be More Effectively Used.
Market Segmentation Offers Special Benefits To Small
Firms.
02
04
06
05
03
01
18
Benefits And Importance Of Market Segmentation
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19. Demographic
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Purchasing
Approaches
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Personal
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Situational
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Operating
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19
Segmentation Variables
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20. ❖ Industry- Which Industry Should We Serve
❖ Company Size- What Size Companies Should We Serve
❖ Location- What Geographical Areas Should We Serve
20
Demographic Segmentation
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21. Technology – What Consumer
Technologies Should We Focus On
User Or Non User Status
– Should We Serve Heavy Users,
Medium Users, Light Or Non Users
Customer Capabilities – Should
We Serve Customer Needing Many Or Few
Services
Operating
variable
21
Operating Variable
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22. 02
03
01
Purchasing Function
Organization:
Should We Serve Companies With A
Highly Centralized Or Decentralized
Purchasing Organization?
Nature Of Existing
Relationship:
Should We Serve Companies With
Which We Share Strong Relationship
Or Go For The Companies We Desire?
Power Structure:
Should We Serve Companies Which
Are Engineering Oriented Or
Financially Oriented So On ?
22
Purchasing Approaches
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23. ▪ Urgency
Should We Select Those Companies Which Need
Quick And Sudden Service And Delivery?
▪ Specific Application
Should We Focus On Certain Applications Or All
Applications?
▪ Size Or Order
Should We Focus On Large Orders Or Small
Orders?
23
Situational Factors
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24. Should we serve those
companies which show
high loyalty to their
suppliers?
Should we serve those
companies which show
high loyalty to their
suppliers?
Attitude
Loyalty
Personal
Characteristics
24
Personal Characteristics
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25. MARKET
TARGETING
Market targeting refers to picking a
specific group or small set of groups
to which a nosiness will advertise.
25
Market Targeting
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26. • The main reason an organization uses MARKET TARGETING is to give
more power to its brand. Organizations also use these method when they want to
get an idea of how much of something they will sell.
• Estimates related to sales sometimes are necessary in order for a business to get
initial financing from banks or investors.
26
Purpose Of Market Targeting
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27. Concentrated
Approaches
Growth Strategy In Which Resources Of A
Firm Are Focused On A Well Defined Market
Niche Or Population Segment.
Undifferentiated
Approaches
Sales Growth That Ignores Market
Segment Differences And Attempts To
Appeal To All Prospective Customers With
A Single Basic Product Line Through Mass
Advertising And Distribution Also Called
Mass Marketing Example.
Differentiated
Approaches
A Sales Growth Strategy In Witch Several
Market Niches Or Population Segments Are
Targeted With Different Products For Each
Niche Or Segment.
27
Approaches Of Market Targeting
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28. Product
Positioning
Product Features
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IMC Mix
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Packaging
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Competitor Claims
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Pricing
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Retailer Mix
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Word Of Mouth
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Media Reviews
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28
Product Positioning
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29. 01 02 03 04 05
29
Our Plan
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30
Our Products At Glance
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31
Financials
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32. 01
3.4%
$832.5M
02
7.5%
$435.2M
03
10.1%
$721.8M
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32
Financial Highlights
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Our Research Results
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Our Market Research Plan
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35
Our Customers
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36. 05
Know- How
01
Connectivity
03
Creativity
07
Attention To
Detail
02
Chemistry
04
Impact
06
Drive
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36
Our Elevator Pitch
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37. Commitment
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Innovation
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Loyalty
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Quality
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Customer
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37
Why Customers Buy From Us
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38. Your Text
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03
02
Your Text
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38
Our Positioning
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39
Our Product Vs. Competition
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40. 85%
25%
80%
45%
65%
20%
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40%
50%
35%
75%
25%
60%
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40
Comparison
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41
Why We’re Better
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42. Tailor And Effective
Marketing Activities
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Effective Use Of
Resources
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Positioning &
Differentiation
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Stimulates Innovation
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Increased
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Increased Customer
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Identify A Competitive
Advantage
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01
02
03
04
05
06
07
Develop Marketing
Mix
Positioning
Target
Marketing
Market
Segmentation
42
Sales Segmentation Strategies
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Think
Prepare
Communicate
Create
Manage
43
Mind Mapping
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44. 05
04
02
01
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Visioning Exercises
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Values Voting
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Stakeholder Analysis
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SWOT Analysis
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Group Strategy & Goal
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44
Strategic Planning Exercises For Groups
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45
4 Layered Venn Diagram
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46. Customer
Quality
Index
Price
Grow Market
share
Customer
Retention
Cross
Selling
Market
Expansion
25%
20%
15%
51%
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46
Net Promoter Score Matrix Diagram
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47. Project Portfolio
Management
Reporting Of
Progress
Project
Consulting
Services
Steering Group
Meeting
Project Team
Meeting
Strategic
Alignment And
Selection
Project
Files
Project
Management
Organizational
Project
Management
47
Project Consulting Services
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48. Text Here 2017
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Text Here 2015
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Text Here 2016
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Text Here 2018
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48
Time Line
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49. Text Here Three
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49
Global Marketing Team
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50. Text Here
Text Here
Text Here Text Here
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50
Flow Chart For Activity Process Expenses
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51. 51
OPTION C
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OPTION A
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OPTION E
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OPTION B
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OPTION D
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Searching Customers
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52. Customer
Marketing
Proposal Delivered & Negotiation
Initial Contact Made
Sales Readiness Qualification
Needs Discovery / Education
Presentation
Prospecting
Best Few
Won
52
Sales Funnel Diagrams And Pipeline Process Chart
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53
Target Marketing
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54. BUSINESS NEWS
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54
Newspaper
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55. This slide is 100% editable. Adapt it to
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DONALD TRUMP
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MARRY TRUMP
55
Quotes
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56. Johan Carol
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Marry Jackson
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Anita Smith
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Tom Doe
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56
Social Networking Team
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57. Option - A
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Option - B
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Option - C
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20%
50%
80%
57
Marketing Dashboard
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58. THANK
YOU
for listening
58