Content is King: Creating a Content Calendar for Your DECA Chapter/Association
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Find out how to create a thorough content calendar for your DECA chapter and/or association that will prepare you with all the skills and information you need to publish DECA Direct Online articles and keep your social media channels stocked with fresh content for the next 365 days.
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Content is King: Creating a Content Calendar for Your DECA Chapter/Association
- 2. CONTENT is
- 3. Set you up with a social media plan for the entire year to help you be successful.
- 4. 3 Keys to Creating a Consistent & Successful Social Media Strategy
- 5. 1) Create Content 2) Share Content 3) Drive Engagement
- 7. DECA Direct Online • Social Media Correspondent Program
- 8. Create Content • Your chapter/association should have at least 1 designated Social Media Correspondent who shares your successful events, programs, activities, and chapter/association resources each month.
- 9. What should I write about?
- 10. CONTENT CALENDAR
- 12. Content Calendar • An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets.
- 17. Back to school from winter break District Competition Winter School Festival Advocacy Month – Feb Valentine’s Day Roses Fundraiser Competition Prep for State CDC Advocacy Campaign Due Find out who qualified for ICDC Competition prep for ICDC Go on Spring Break Trash Collection Community Service Go to ICDC! Start new officer applications Exams in May
- 19. JUL • DECA ELS NOV • DECA Month • Global Entrepreneurship Week • DECA Idea Challenge • DECA Idea Challenge • CRLC 2015 (MO) • Ultimate DECA Power Trip (TX) • DECA Innovations & Entrepreneurship Conference (TX) DEC • Chapter Campaigns Due (4) • DECA New York Experience Conference (NYC) JAN • SBE Certification documentation due • DECA scholarships due FEB • DECA Sports & Entertainment Marketing Conference • Career & Technical Education Month (Advocacy Month) MAR • Advocacy Campaign Due • Executive Officer Candidate Applications Due APR • ICDC (TN)
- 21. Back to school from winter break District Competition Winter School Festival Advocacy Month – Feb Valentine’s Day Roses Fundraiser Competition Prep for State CDC Advocacy Campaign Due Find out who qualified for ICDC Competition prep for ICDC Go on Spring Break Trash Collection Community Service Go to ICDC! Start new officer applications Exams in May “Setting Goals for 2016” – Erika “Gearing Up for #DECAGlass” – Jacob “How to Make Advocacy Month EPIC” – Lauren “Roses are Red, Violets are Blue” – Rob “5 Ways to Prepare for CDC” – Jake “10 Tips for Advocacy Month Success” – Kim “Don’t Stop Now! Keeping the Competitive Edge Until ICDC” – Lauren “Keeping It Clean” – Rob “Stay Focused on Spring Break” - Erika “#DECAICDC 101” – Jacob “What to Pack for Nashville” – Jake “Exam Study Tips for Seniors” - Kim
- 25. Correspondent Activities • Submit at least 1 article each month • Share DECA on your own social media pages • Promote DECA’s posts to your own followers
- 26. Page 8-9 in Guide
- 27. Share Content
- 28. Facebook
- 29. Twitter
- 30. Share Content • Your chapter should be posting and tweeting every DECA Direct article from your designated social media correspondent(s).
- 31. Share Content • Your association should be posting and tweeting articles from correspondents in your association officer team and from chapters in your association.
- 32. What kind of system or schedule could you create to make sure new content is being shared regularly?
- 34. Drive Engagement
- 46. Drive Engagement • You should be posting something for every Twitter Day on all your social media channels. • Encourage your members to share your post/post their own • Encourage your chapters to share your post/post their own
- 47. Helpful Tips
- 50. Drive Engagement • Participate in all of DECA’s hashtag campaigns • Create your own hashtag campaign • Participate in other chapter’s/association’s hashtag campaigns • Encourage your chapter/association members to participate in all the campaigns mentioned above
- 51. Brainstorm 3 chapter/association hashtag campaigns for the 2014- 2015 year, ways you’ll promote them and how you’ll track your success.
- 53. What’s the final secret to social media success?
- 54. POST ONE TIME EACH DAY, FOUR TIMES A WEEK.
- 55. Janelle Scudder Email: janelle_scudder@deca.org Tweet: @jjscudderdeca