Lorraine K. Lee Resume

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3+ years at LinkedIn, currently on the editorial team as a News Editor writing and curating the professional news our members need to be more productive and successful; previously led editorial efforts for LinkedIn SlideShare. On temporary assignment in Hong Kong.

I received my Bachelor of Science from Northwestern's Medill School of Journalism.

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Lorraine K. Lee Resume

  1. 1. Lorraine K. Lee EDUCATION Medill School of Journalism, Northwestern University, Evanston, IL Jun. 2012 Bachelor of Science in Journalism; Minor in French EXPERIENCE LinkedIn, Hong Kong, China (temporary assignment) Nov. 2016. – Present LinkedIn, San Francisco, CA Feb. – Oct. 2016 News Editor • Write headlines, deks, and descriptions; curate first- and third-party content for Trending Storylines, one of LinkedIn's biggest content launches to date • Write Daily Rundown, a summary of the business news professionals need to know each day; write script for accompanying video • Spearheaded US athlete content package around the Olympics; 20+ posts from athletes including Golden State Warriors’ Andre Iguodala; softball star Jennie Finch; and Champions Tour golfer Mark O’Meara • Launched LinkedIn Record with 150 videos from 50 Influencers in the first week LinkedIn SlideShare, San Francisco, CA News Editor Jan. 2015 – Feb. 2016 • Led all editorial initiatives for SlideShare, a top-100 visited site in the world (Sept.-Dec. '15) • Acquired high-quality content to SlideShare; Focus included VCs, universities/professors, Influencers • Wrote content and built decks for Creator's Hub, a user resource for succeeding on SlideShare • Engaged +811K social media followers across Twitter, Facebook, LinkedIn and G+ channels by sharing top SlideShares daily across platforms (increased audience 18% from Nov. 2014-2015) • Co-hosted tweet chats (#GetRealChat and #CMWorld) with industry experts generating 70.8M impressions • Designed the What to Upload to SlideShare deck (+468K views) using Photoshop to encourage uploads Associate Content Editor Oct. 2013 – Dec. 2014 • Engaged +688K social media followers across Twitter, Facebook, LinkedIn and G+ channels by sharing top SlideShares daily across platforms (increased cumulative audience 42% from Nov. 2013-2014) • Designed the Must-Read SlideShares of 2014 deck (+134K views) using Photoshop, PowerPoint to showcase top decks and engage Influencers; promoted by LinkedIn CEO Jeff Weiner on LinkedIn and Twitter • Composed bi-weekly newsletter (distribution to 20M people) in SendGrid using HTML, CSS to drive blog and site traffic through distributing top content • Wrote and edited posts on SlideShare blog (300K visitors/month); visits and page views doubled to 2.4M and 3.6M respectively from Dec. 2013-2014 • Revamped all text across SlideShare’s website and developed Style Guide to create consistent voice and tone • Curated 30+ categories and Topic Pages (e.g. #CultureCode and #FutureOf); curated and promoted Upload campaigns driving thousands of uploads imo.im, Palo Alto, CA Aug. 2012 – Oct. 2013 Marketing & PR • Organized company's first-ever 24-hour “hackathons” at Northwestern University & University of Michigan; organized social media campaign for iPad mini giveaway; pitched and received press for both events • Wrote and pitched press releases in English and French to international sites; received coverage in popular French tech blogs such as Presse-Citron, resulting in a higher app rating in France • Created tutorial and promotional videos using Camtasia • Wrote blog posts highlighting imo’s product updates and new features Leo Burnett Group, Chicago, IL Sept. 2011 – Dec. 2011 Corporate Communications Intern • Wrote and pitched press releases generating millions of earned media impressions; picked up in top publications including Advertising Age, New York Times; Wrote and pitched media alerts picked up in publications like NBC Chicago • Composed daily email summarizing top Leo Burnett/Arc/Lapiz news for top-level executives; Created internal and external communications on behalf of top level executives, including Leo Burnett Worldwide CEO Tom Bernardin and Leo Burnett USA CCO Susan Credle; Wrote media backgrounders for executives The Bohle Company, Santa Monica, CA Jun. – Aug. 2010; Jun. – Jul. 2011 Account Executive Intern • Wrote and edited pitches, press releases and blog posts 310.850.0411 | lorraineklee@gmail.com lorraineklee.com | linkedin.com/in/lorraineklee

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