How much Social media is being used in School Libraries, why and where to go from just using it?

1. Library Grits
Dianne McKenzie
Asia School
Library Connection
@dimac4
School Library Connection
#slasia
Dianne McKenzie

2. Social Media &
the School Library
Another time sucker or a meaningful connection?
EARCOS
Taipei American School
Dianne McKenzie
Wikimedia Commons
November 2015

3. Commonsense Media
A day in teens digital lives

4. Newly released white paper
from Taylor & Francis
http://www.tandf.co.uk/libsite/whitePapers/socialMedia/

5. Wikimedia Commons
What are we doing?
Dianne McKenzie

6. Wikimedia Commons
How well are we are doing it?
Dianne McKenzie

7. Wikimedia Commons
Can we do it better?
Dianne McKenzie

8. What are we doing?

9. No social media used
Social media used
DianneMcKenzie

10. Why not?
Filtering by Tech dept.
Limited student internet access
No technology
No School Policy
Age restrictions for kids
Lack of interest by colleagues
National filters
Legal & privacy issues
Time issues
Skill & knowledge
Other Priorities
Unreliable technology
Not permitted by school
Other
Dianne McKenzie

11. What are we using?
How do we use these channels? Dianne McKenzie

12. How often are we posting?
A few times a month
Once a month
Once a week
A few times a week
Once a day
More than
once a day
Dianne McKenzie

13. Why?
Promote Library activities
Share information about books & authors
Promote new resources
Solicit Feedback
Real time customer service
Build engagement with school community
Collection management
Teaching & learning
Research
Personal PLN
Dianne McKenzie

14. Do you have a policy and or
a plan for the use of social media
in the library programme?
no
yes
Dianne McKenzie

15. Do you have a policy and or
a plan for the use of social media
in the library programme?
no
yes
Why should you have a plan?Dianne McKenzie

16. How to evaluate?
Dianne McKenzie

17. Dianne McKenzie

18. How can you evaluate how
successful you are if you do
not know what you are trying
to achieve?
Dianne McKenzie

19. Make a plan
Whois the target audience?
What type of content will be posted in this profile?
Who will be posting?
Who is going to respondto content?
How oftenwill you post?
How will success be measured?
Dianne McKenzie

20. How
Often?
From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
Dianne McKenzie

21. How
Often?
From Sumall http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
Dianne McKenzie

22. Mediscreen http://www.mediscreen.net.au/quality-beats-quantity-every-time/
Do a few things well
Dianne McKenzie

23. Make a plan
Social
Network
& tag
URL
Log in
details
Audience
Type / theme
of content
Frequency
& who will
post
Access
Points
Measure of
success
Avoid goals that focus just on vanity metrics like Likes and Followers
Can different channels be connected?
Adapted from Hootsuite Social Media Audit template
Students,
Staff,
Parents
School
Wider
community
Original
content -
Shared
Daily
Weekly
Monthly
Website
OPAC
Libguides
QR codes in
bathrooms
???
Dianne McKenzie

24. Make a plan
Consider a content calendar based on different
events to help plan your posts, but also be flexible.
What could you
plan ahead?
Dianne McKenzie

25. Deliver …
Set up a vanity alert
in Feedly
Stick to your goals & plan,
and be reflective
Consider using aggregation
& scheduling tools
Be strategic
Dianne McKenzie

26. Evaluate
Use analytics tools to see how your content is performing
Align your analytics back to your goals
Dianne McKenzie

27. Evaluate
Channel
Top Performing
Content
Lowest
performing
content
Action required
Adapted from Hootsuite Social Media Audit template
How could this table help you be strategic?
Dianne McKenzie

28. Image from Pixabay
Social Media is an extension of your collection.
Curate, point to, make discoverable.
Dianne McKenzie

29. Embrace the opportunities of social media
to grow your library presence.
Image from Pixabay
Dianne McKenzie