Presentation on content marketing by Henric Smolak, Global Sales Director at Strossle

1. EMPOWERING
CONTENT
We analyse and promote stories
to turn every pageview into a
personalised media experience.
Internet Hungary 2016

2. Content is King but distribution is King Kong
Founded 2013
60 Employees
9 Markets, 10 offices
2B+ Reccs per month
2000+ Publishers
Recently launched in Hungary

3. We analyse and promote stories to turn
every pageview into a personalised media
experience by using machine learning
technology and big data analysis.
We recommend the right content, for the
right user, at the right time on the right
platform to maximize engagement.

4. Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly-defined audience — and, ultimately, to drive profitable customer action.

5. • Pull do not Push
• Tell do not Sell
• Engage and give Value
• Be honest and relevant
In return your audience
will reward you
WHY CONTENT
MARKETING?

6. ADVERTISING IS ABOUTYOU.
CONTENT MARKETING IS ABOUTTHE AUDIENCE
GIVE THEM A REASON NOTTO BLOCK YOU
Interruptive
Annoying
Slows down
Irrelevant
Privacy Concerns
0,2 0,4 0,6 0,8
31 %
46 %
54 %
55 %
73 %
Source: IAB UK

7. Walt Whitman
TO HAVE GREAT POETS, THERE MUST BE GREATAUDIENCES

8. CONTENT MARKETING - AN OLD FORMAT
Purpose: To explain the creation of life and how one should live
Approach: Content marketing. Primarily by investing in “evergreen content”
Campaign Period: Start date: Year 900 B.C. - (Always on)
Target audience: All of humanity
Budget: Crowdfunding
Results: 2,4 billion devoted followers

10. OWNED, EARNED & THE 3S OF PAID DISTRIBUTION
YOUR CONTENT
SEARCH
SOCIAL
STROSSLE
WEBSITE
NEWSLETTER
EARNED MEDIA

11. CONTENT IS KING, BUT DISTRIBUTION KING KONG

12. Henric Smolak
Global Sales Director
henric.smolak@strossle.com
@strossle
KÖSZÖNÖM!