SlideShare a Scribd company logo
Launch content ad
campaigns with
one click
Brands are now
content creators
Internal editorial team and photographers as well as
external agencies work hard to create beautiful stories for
their websites, blogs, newsletters, and social media
platforms, daily.
$44B
Brands spend on
content marketing
globally
• How can you manage the content you’ve
already created?
• How can you evaluate and measure its
potential and understand which content
preforms best?
• How can you make sure that your content is
seen by your audience?
of marketing budget
can be spent with
no return
30%*
If you do not find the answers
*Average spending to content marketing according to Content Marketing Institute
Launch content ad
campaigns with
one click
Aggregate
Systemize
Launch
What we do
1
2
3
1
We crawl our
client’s websites
and blogs. We
aggregate all
existing texts and
pictures, and put
them in a nice
dashboard. So we
basically transform
this view…
1
…. to this one
2
We systemize
content by providing
each article with key
words, engagement
statistics and
predefined targeting
settings
(recommended
whitelist of
publishers)
3
Use those predefined
settings, click one
button and start your
campaign.
Now your story will
be delivered to
publishers and social
media.
3
Deliver
250K+
publishers
Why now?
Content distribution scheme today
Introducing a new class
of ad tech systems
Automated content distribution
Control
Of content
created
Content
marketing
costs
Reach
US
audience
ROI
95%100%
Results
AI
ML
Key
word
Our cloud platform
is built on AI
technologies,
which is semantic
analysis and
machine learning.
US native ads market 20% CAGR
7.9
10.7
13.9
18.3
21
0
5
10
15
20
25
2014 2015 2016 2017 1018
Source: Thomvest Native Ads Overview
Adspend,BillionsUSD
Competitors
SSPsCCM
Traditional: focus on publishers Focus on brands
like Word Press (10M
clients world wide),
Magento (250K clients)
or NewsCred
Go to market:
reach thousands
of potential
customers via
integration with
CMS
Business model
Monthly payment includes subscription fee +
% from content distribution budget
Subscription + %
Zoya Andreeva
CEO
Alex Attsik
BDM
Alex Petrov
CTO
Why us? Passion & Professionalism
Bostjan Spetic
Zemanta
Chris Guenther
News Corp
Michael Nelson
Seven Seven Media,
Swatch Group, VHMH
Mentors
Igor Lutz
the Untitled Venture Fund,
BBDO
Vera Shokina
Silicon Valley Bank
Alenna Gatti
NewsCred,
the Science Project agency
MilestonesJan. 2016
Nov. 2016
Feb. 2017
Sept. 2016 June 2017
March 2017
Investment from
The Untitled
Venture Fund
$125K. Company
launched with the
idea of personalized
content
recommendations
for media
Moving to New York,
Starta Accelerator $130K
Product pivot to ad tech
IBM Global Entrepreneur
grants E-Contenta with $130K
7 clients, $80K in total
revenue. #2 in the ADV
contest for best ad tech
(Havas Group)
New York Fashion Tech
Lab. Fine-tuning the
product for retailers and
brands
Self service MVP
Monarq Program, NY
Preparations for Content
Marketing World
Investment
2015 2016 2017 2019
Valuation $1,000,000 $2,000,000
SAFE with
discount
$10,000,000
Raised/
Plan
$125,000 $130,000
$500,000
($200K
committed )
$3-4M
Comment
The Untitled
Retail Lab,
VC
Starta Capital (NY
Accelerator)
Seed A round
Please, review the financials in xls file attached to the email
Exit strategy: M&A within 5-7 years
• Ad agency group (Havas, Dentsu Aegis)
• Content Management System (NewsCred)
• Demand Side Platform (MediaMath)
• Supply Side Platform (Taboola)
• Media Group (Comcast, Walt Disney, Hearst)
Launch content ad
campaigns with
one click
ZOYA ANDREEVA
zoya@e-contenta.com
(781) 215-25-77
e-contenta.com

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